London / Barcelona February 5th 2015...important in Europe (FC Barcelona, Real Madrid, Manchester...

London / Barcelona

February 5th 2015

SOCCEREX TRANSFER REVIEW 2015- WINTER WINDOW

2

1. Technical sheet

2. Winter transfer window overview

3. English Premier League on going

season review

4. Conclusions

5. Annexes

CONTENT

MISSION

Soccerex Transfer Review by Prime Time Sport provides

since 2009 (originally established as Football Transfer

Review) relevant data and insightful and independent

analysis on the variables that influence squad designs and

player transfers at main European Clubs

• 2 releases published every year, related to Summer and Winter

transfer windows

• The objective is to combine the available data in a way that helps to

come-up with insightful analysis, rather than the publication of the

information itself

• Addressed to both football industry professionals and those that

follow it with special interest

ABOUT SOCCEREX TRANSFER REVIEW

3

SPECIFICATIONS

TEAM

• Data included refer to main divisions of top 5 European leagues ( Liga BBVA, Premier League,

Lega Calcio, Bundesliga and Ligue 1)

• Transfer data only include fix amounts.

• Year to year comparisons refer to winter market only, unless otherwise indicated

• Includes transfers that took place until January 31st 2015

• Transfer figures are gross of commissions or revenue share with other stake holders

• Sign-up means new player arrivals (not total number of registered players) and Exits players

leaving the team (even if on loan)

• “Top European teams”: fix group of teams that according to Prime Time Sport are the most

important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City,

Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich).

• On going season review and European Football Table have been produced mainly with 1st half

of the season at top 5 European leagues (except where otherwise indicated)

• Sales of players (or stakes of economics rights) to investment funds are not considered by the

report

• Nastasic considered a sale on 12mio€ as purchase option only requires him to play 7 matches

• Matchday 16 is not considered for Real Madrid and Sevilla (played on 04/02/2015)

• Director: Esteve Calzada

• Head of content: Bruno Batlle

• Coordinator: Aleix Piqué

• Analyst: Àlex Mas

• Event host: Consejo Superior de Deportes

TECHNICAL SHEET

4


5

1. Technical sheet



season review

4. Conclusions

5. Annexes

1. Review Top 5 European leagues

2. Premier League

WINTER 2015 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES

6

UEFA’s Financial Fair Play completed first 3 year analysis cycle and is deeply established as a

regulation that teams observe cautiously

Some leagues have implemented additional and strict financial control on the teams (ie Premier

League and La Liga) which translate in reduced margin of manoeuvre at clubs management

Winter transfers activity follows a summer window which showed highest investments ever in

Premier League (1,028mio€), La Liga (500) and Bundesliga (274) to a 2,2bio€ record combined

investment at top 5 European leagues

FC Barcelona had no activity due to FIFA ban. Not being able to sign translated into avoiding any

player exits

French Ligue 1 loses it glamour and power as a result of Financial Fair Play sanctions on PSG and

reduced investment by Monaco owners

New Asian shareholders at Atletico and Valencia revitalise La Liga investment power and helps to

dilute strength of Real Madrid and FC Barcelona duo

Great Britain pound increased its value vs Euro in 10% compared to last year’s summer transfer

window

BACKGROUND

7

328

112

491

271 303 290

389

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

Mio€

TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES

8

+34%

Despite Financial Fair Play restrictions, winter transfers investment

in Europe has still grown 34% to 385mio€, highest amount of last 4 years

1.713 1.855

1.322

1.723 1.544

2.162 2.238

328 112

491 271 303 290 389

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

Winter

Mio€

WINTER TRANSFER VS SUMMER- TOTAL EUROPE

9

Summer

Winter transfer window continues to be a complement to investment taking place

in the summer. It represents 17% of amount spent in summer (vs 13% last season)

2.041 1.967 1.813

1.994 1.847

2.452 2.627

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

+7%

Mio€

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES

10

Combined investment at summer and winter transfer windows in top 5 European

leagues was in excess of 2,6bio€, up 7% vs last season and record high ever

268

56

120

32 15

82

52

77

7

54

146

33

91

12 21

150

33 42

12

53

162

74 62 59

32

2010/11 2011/12 2012/13 2013/14 2014/15

+8%

+224%

Mio€

WINTER WINDOW EXPENDITURE BY LEAGUE

11

+458% -40%

+48%

Premier League lead once again investment in Europe, more than doubling that of

Bundesliga (2nd), yet flat vs previous year. European growth was driven by Bundesliga

(74mio€; +224%), Serie A (62mio; +48%) and La Liga (59mio; +491%)

703

294

447

213 155

635

367

542

203 248

763

140

426

271 247

881

400 444

291

428

1.190

559

364 348

166

2010/11 2011/12 2012/13 2013/14 2014/15

Mio€

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES

12

Combined season investment by Premier League clubs was the highest ever,

in excess of 1bio€ (+35%). La Liga (2nd) reached 559mio€, followed by

SerieA (364), Bundesliga (348) and at distance Ligue 1 (166)

% of total summer + winter

31,0% 29,0% 33,0%

54,0% 53,1%

CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2014/15

13

TOP 2

TOP 4

47% 51% 55%

73%

88%

Premier League has the smallest concentration as top 2 teams (M.United & Liverpool) account for

29% of total and top 4 for 51% (+Arsenal and Chelsea). On the opposite side, La Liga is still the most

polarized tournament

45 54

21 28 32

58

20 21 21

60

115

35

11 11

24

132

67

34

14 10

2011/12 2012/13 2013/14 2014/15

Mio€

WINTER WINDOW PLAYER SALES-TOP 5 EUROPEAN LEAGUES

14

All top European leagues (except France) reached record figures of player sales,

as most teams (including top ones) need to sell to be able to afford new signings

23

37

-11

22 23

12 9

-8

-39

20 23

35

1

29

7

60

30 25 23

-5

2011/12 2012/13 2013/14 2014/15

Mio€

WINTER WINDOW NET SPENDING-TOP 5 EUROPEAN LEAGUES

15

Bundesliga takes over from Premier League with the highest net investment (60mio€).

La Liga almost matches Premier League net investment (25 vs 30mio€ respectively)

Nº. of players

28 18

27 23 20

54

20 10

12 7

Loans

Signings

82

38 37

27 35

SIGN-UPS BY LEAGUE

16

Total 218

-15%

Total number of sign-ups in Europe was down 15% to 219.

For the 5th season in a row, Italian Serie A registered the highest number of signings (82).

Loans and free transfers continue to represent a significant portion of the transactions

Nº. of players

45 48 17 21 15

159

87

34 29 24

Loans

Signings

204

135

51 39

50

PLAYER EXITS BY LEAGUE

17

Nº. of players

-92

-35

-9 -15 -4

-97

-40

-3 -6 -8

-177

-83

-7 -7 -15

-122

-98

-23 -13

-4

Winter 2012/13 Winter 2013/14 Winter 2011/12 Winter 2014/15

NET ARRIVALS VS EXITS BY LEAGUE

18

For the 5th consecutive season, all leagues have experimented a net decrease in

the number of players, as teams are reducing players payroll.

Premier League had the highest net decrease

Mio€

35,0 34,632,3

25,0 23,819,7 18,0

15,8 15,512,8

Wolfsburg Chelsea M.City Valencia Roma Real Madrid Arsenal Monaco C.Palace Southampton

TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE

19

Wolfsburg tops the spending table after the signing of Schürrle. Chelsea closely

follows after reinvesting income in brining Cuadrado. 5 English teams feature in top 10

Mio€

23,9

0,6

14,520,0

3,8

13,9

3,5

10,0

31,5

11,8

18,1

52,8

45

25,0

16,8

34,632,3

19,7 18,0

6,3 5,0

2011-12

2012-13

TOP EUROPEAN TEAMS INVESTMENT RANKING

20

2013-14

2014-15

5 top European teams (Man United, PSG, Inter, Bayern Munich and FC Barcelona) did not

spent any cash on transfer fees.

For Bayern and FC Barcelona it was for the 5th consecutive winter transfer window

Mio€

47,8 42,3

34,6 32,3

15,0 14,4 13,3 12,0 7,5 7,4

Chelsea Benfica Fiorentina Swansea Villarreal CSKA Sampdoria M.City Málaga Newcastle

TOP 10 TEAMS IN PLAYER SALES VALUE

21

Chelsea is the main protagonist of winter window, topping sales tables for 2nd year in a row and

being 2nd in the investment table.

Benfica repeats as 2nd after selling Enzo Pérez and Bernardo Silva

Mio€

5,0 4,7 3,3

16,5

7,5 4,0 1,8

4,5

15,0 20,0

3,7

19,3 22,5

62,0

0,2 4,5

47,8

12,0 6,4 4,5

1,0 0,7

2011-12

2012-13

2013-14

RANKING TOP EUROPEAN TEAMS IN PLAYER SALES

22

2013-14

Chelsea is the top club with highest sales activity for 2nd year. It is followed

by 2 other Premier League sides Manchester City (Nastasic) and Manchester United

(Zaha and Keane)

TEAMS WITH HIGHEST NUMBER OF NEW PLAYERS

23

Players

8 8 8 8

7

6 6

5 5 5

AC Milan Sampdoria Genoa Granada C.Palace Cagliari Chievo V. Córdoba Inter AS Roma

Number of signings table was dominated by Serie A sides (including legendary

AC Milan). Granada, C.Palace and Cordoba, the only non Italian sides in the top 10

http://en.wikipedia.org/wiki/File:Granada_CF_logotipo.svg

Players

29

18

14 14 12 12 12

11 11 11

Parma Chievo V. Chelsea Juventus AC Milan Genoa Sampdoria M. United AS Roma Palermo

TEAMS WITH HIGHEST NUMBER OF PLAYER EXITS

24

Italian sides released the highest number of players in Europe.

Parma leads the table with 29

34,6 32,3 32,0

25,0

15,8 15,0 14,4 13,0 12,8 12,5

Cuadrado Bony Schürrle E. Pérez B. Silva Gabriel Doumbia Lucas Silva Bertrand Gabbiadini

Mio€

TOP 10 MOST EXPENSIVE WINTER SIGNINGS 2014/15

25

Cuadrado signing by Chelsea for 34,6mio€ was the most expensive of the winter, followed by Bony

and Schürrle (both 32mi€). Monaco is back to the top 10 after bringing-in Bernardo Silva

Mio€

2010-11

2011-12

2012-13

2013-14

TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 5 YEARS

26

58,5

45,0 41,0

37,0 35,0 34,6

32,3 32,0 30,0

26,5

Torres Mata Carroll Dzeko Willian Cuadrado Bony Schürrle David Luiz Luis Suárez

2014-15

Cuadrado, Bony and Schürrle join historical top 10 of most expensive transfers in a winter window,

which is still topped by Fernando Torres move to Chelsea for 58,5mio€. 7 out of 10 most expensive

winter signings ever, conducted by Premier League sides

Mio€

193,0157,3 149,4

120,0 103,7 101,7 105,165,5 73,2 60,0

19,734,6

18,0 7,0

32,3 13,3 25,0

Winter

193,0

157,3 149,4 139,7 138,3

119,7 112,1 97,8

86,5 85,0

CLUB INVESTMENT RANKING 2014/15 (SUMMER + WINTER)

27

Summer

Manchester United was the side with highest combined investment (summer + winter) of

season 2014/15 with 193mio€ followed by FC Barcelona (157) and Liverpool (149 ),

none of them spending in winter.

1. Review Top 5 leagues

2. Premier League

WINTER 2015 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES

28

Mio€

66 53

97

52

88 90 111

95

202 187

29

268

82

146 150 162

99/00 00/01 01/02 02/03 03/0 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15

EPL sides invested 162mio€ at winter transfer window, up 8% vs last year only

thanks to British pound value increase. Most investment conducted in the summer

PREMIER LEAGUE PLAYER SIGNINGS INVESTMENT TRACK RECORD

29

Mio€

Winter transfer window continues to be a complement to investment activity that takes

place in the summer. This season it represented 16% of amount spent in summer 2014

570 510

435

553 617

731

1028

187

29

268

82 146 150 162

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Summer

Winter

WINTER VS SUMMER TRANSFER WINDOWS- PREMIER LEAGUE

30

Mio€

Total investment of Premier League teams during season 2014/15 was up 35% to 1,2bio€,

the highest amount in history, driven by major investment conducted in the summer

757

539 703 635

763 881

1.190

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE

31

+35%

PARTICIPATION OF PLAYERS SIGNED IN WINTER 2013/14

32

5

6

2

4

1

2

1

2 2 2

1 1 1 1

2

1

3

3 1

2

1

2

1

>50%minutes* <50%minutes*

Nº of players

1

2

7

1 1 1

7

2 2 2

4

2

3 3

4

5

*Minutes played since match day 20

Only 16 out of 47 players (34%) signed last winter played more than half of the EPL minutes.

Fulham and Cardiff signed 7 players each with low participation and going to relegation anyway

STABILITY WINTER EPL PLAYERS 2013/14

33

2

4

3

2

1 1 1 1 1

7

5 1

4

1

1

2

1 1

2 2

1

1 1 1

Don't stay in 2014/15

Stay in 2014/15

Nº of players

1

2

7

1 1 1

7

2 2 2

4

2

3 3

4

5

Only 14 out of 47 players (30%) signed last winter stayed at their teams when season finished.

9 of the 14 players staying at the teams played more than half of the minutes the previous season

Mio€

Chelsea (34,6mio€) and ManCity (32,3) top investment table following signings of Cuadrado and

Bony respectively. 13 teams (vs 5 at La Liga) spent money in transfer fees

13,9

10,0

3,5 5,3

2,4

11,8

4,3

10,5

3,5

25,0 22,2

6,8

25,5

52,8

8,9

45,0

16,3

7,3

2,0

34,6 32,3

18,0 15,5

12,8 12,8

9,0 6,6 6,4

4,2 3,9 3,2 2,6

2012/13

2013/14

2014/15

PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM

34

Mio€

TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2015

35

34,6 32,3

15,0 12,8

9,0 6,6 6,6 6,4 6,3 5,3

Cuadrado Bony Gabriel Bertrand Kramaric Alli Naughton McManaman Mutch Souaré

Mio€

58,5

45,0 41,0

37,0 34,6

32,3 30,0

26,5 25,0

F.Torres Mata Carroll Dzeko Cuadrado Bony David Luiz Luis Suarez Matic

TOP 10 MOST EXPENSIVE WINTER SIGNINGS EVER – PREMIER LEAGUE

36

Mio€

215,5

93,8

61,8 47,3 46,5 45,1

32,8 28,2 27,1 25,2

Chelsea Liverpool M.United M.City Newcastle Aston Villa Arsenal Hull City Sunderland C.Palace

*Summer window not included

ACCUMULATED 6 YEAR SPENDING OF TEAMS- PREMIER LEAGUE

37

Chelsea is the driving force of winter transfer window in the last 6 years,

monopolizing both total expenditure (216mio€) and sales (130)

Mio€

28,5

150,1

62,1 57,8

115,1

132,2

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

PLAYERS SALES VALUE PREMIER LEAGUE

38

Premier League sides sold players for 132mio€ in winter transfer window, and as a result

investment in winter was down to 30mio€ (vs 35 last year)

Mio€

1

118

20

88

35 30

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

NET INVESTMENT PREMIER LEAGUE

39

Mio€

Up to 8 EPL teams cashed-in from player sales this winter.

Swansea only reinvested 1/3 of money collected from Bony sale to ManCty

15,0

5,8

20,0

8,0

11,8

2,5

62,0

25,0

7,9 8,5 7,8

47,8

32,3

12,0

7,4 7,3 6,6 6,4 6,3 4,0

1,1 1,0

2012/13

2013/14

2014/15

PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE

40

Mio€

129,7

81,4 78,6

38,1 36,7 29,6 24,4

18,9 17,3 15,4

Chelsea Newcastle Liverpool Swansea M.City Tottenham Sunderland Everton C.Palace M.United

*Summer window not included

ACCUMULATED 6 YEAR PLAYER SALES- PREMIER LEAGUE

41

A total of 37 players were signed by Premier League sides in January, of which 10 were on loan

Nº of players

26

38 41

37 30 27

21

19 16

15 21

10

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

47

57 57

13 Signings 0€

52

12 Signings 0€

12 Signings 0€ 9

Signings 0€

Loans

Signings

NUMBER OF SIGN-UPS PREMIER LEAGUE

42

4 Signings 0€

51

8 Signings 0€

37

Nº of players

31 35 36 44 51 48

86

116 108 112

83 87

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

117

151 144

156

Loans

Signings

NUMBER OF PLAYER EXITS- PREMIER LEAGUE

43

134

A total of 135 players w6ere released by Premier League sides in January, of which 87 (64%)

were on loan. As an average, each team released 7 players

135

Just like it happened at the other top European leagues, Premier League sides took

advantage of winter transfer window to reduce the number of players in their squads,

resulting in a total reduction of 98 players

Nº of players

-5 3 5 -7

-21 -21

-65

-97 -92 -97 -62

-77

-70

-94

2009/10 2010/11 2011/12

-87

2012/13

-104

Loans

Signings

2013/14

NET SIGN-UPS VS EXITS- PREMIER LEAGUE

44

-83

2014/15

-98

Nº of players

SIGN-UPS BY TEAM- PREMIER LEAGUE

45

Crystal Palace was the most active signing team by bringing a total of 7 players,

followed by Swansea with 4. In terms of player exists, Chelsea (14), ManU (11)

and West Ham (10) conducted massive number of loans.

Liverpool and Newcastle were the only sides not signing any new players 45

7

1

3

1

4

2 2 2

3 3

1

7

1

2

6

5

2

1

5

2

1

4

5

4

3

2

1 1

7

4

3 3 3

2 2 2

1 1 1 1 1 1 1 1 1 1

2012/13 2013/14 2014/15

Nº of players

15

11

3

5

11

10

12 12

11

2

3

7

5 5

12

9

5

4

13

12

7

12

7

6

2

10

6

4

5 5

7

5

8

6

4

14

11

10

9 9 9 9

8 8 8

7 7

6

5 5

3

2 2 2

1

2012/13 2013/14 2014/15

PLAYER EXITS BY TEAM- PREMIER LEAGUE

46

Nº of players

1

-1 -1

-2 -2 -2

-5

-6 -6

-7 -7 -7

-8 -8 -8 -8

-9

-13

NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE

47


48

1. Technical sheet



season review

4. Conclusions

5. Annexes

Only 39% of players (57 out of 144) that joined Premier League last summer have

played more than half of the minutes. West Ham, Arsenal, Newcastle and Southampton,

the sides using more intensively the new signings. On the other end: M.United,

Tottenham and Burnley

%Players*

* % players signed or on loan in summer 2014-15 that played more than 50% of minutes until match day 22

86%

60% 57% 56%50% 50%

44% 44% 43% 40% 40% 40% 38% 38%

30%25% 25%

17% 17%10%

1/10 1/6

6/7

5/9 3/6

4/9 4/9

2/5 3/8 3/8

2/8 2/8

1/6

3/5 4/7

3/6

3/7

3/10

2/5 2/5

RANKING USAGE OF NEW PLAYERS 2014/15

49

%Minutes

PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2014/15

Only top 10 most expensive players. Minutes played until match day 19

50

87% 87% 83%

78%

62% 57%

51% 50%

35% 32%

A. Sánchez Lukaku James D. Costa D. Luiz Mangala L. Suárez Di María A. Herrera Shaw

A.Sánchez and Lukaku have become the most profitable players from top 10 most expensive of last

summer. James and D.Costa also among most profitable. On the opposite side, A.Herrera and Shaw.

Di María, the most expensive player ever in P.League, has participated in only 50% of the minutes

%Minutes

Only top 10 most expensive players. Minutes played until match day 22

PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2014-15

51

Fàbregas, A.Sánchez, Lukaku and D.Costa, being the most profitable signings from top 10

most expensive of last summer. M.United signings, among least profitable signings

93% 89% 87% 80%

62% 58% 52% 49%

34% 33%

Fàbregas A. Sánchez Lukaku D. Costa Lovren Mangala Di María Lallana Shaw Herrera

For 2nd year in a row, John Terry is one of the 8 field players that played all minutes at

Premier League so far. Elmohamady, the only non defender of the top 10

100% 100% 100% 100% 100% 100% 100% 100% 99% 98%

Terry Williams O'Shea Ward Cresswell Ivanovic Elmohamady Trippier Janmaat Vergini

% minutes played*

* % minutes played until match day 22 of Premier League 2014/15

RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION

52

Chelsea, is the team with the most stable line-up: 10 of its players have participated in

more than 70% of the minutes. ManU and Tottenham with only 4 are the top teams with

the highest rotation of players

109 9 9 9

7 7 76 6 6 6 6 6 6

4 4 4 43

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Nº. of key players*

* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2014/15

RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS*

53

M.United is the team that has fielded most different players so far (32). On the other end,

Chelsea only fielded 20 different players

28 28

26 26 26 2625 25 25 25

24 24 24 2423 23 23

22

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Nº. of players*

NUMBER OF PLAYERS* FIELDED BY TEAM

54

* Players that participated with at least 1 minute until match day 22 of Premier League 2014/15

32

For 2nd year in a row ManU (12) is still the side fielding the largest number of home grown

players. On the opposite side, Hull City, Burnley, Stoke and QPR are the Premier League teams

not having fielded any home grown player

Nº. of players*

12

10

7 7

5 5 4

3 3 2 2 2

1 1 1 0 0 0 0 0

* Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2014/15

PARTICIPATION OF HOME GROWN PLAYERS BY TEAM

55

Having used 14 home grown players, O.Lyon finds itself in the first position ahead of FC Barcelona

(13), which was on top for the past 5 years. M.United completes the podium with 12. Real Madrid out

of the Top 3, going from 8 to 6 home grown players used

Nº. of players*

1413

12

7 76 6

5 5

3 32 2

1 1

* Home grown players that participated with at least 1 minute unitl match day 19 of La Liga 2014/15

Calculation among top 3 table positions at each of top 5 leagues

PARTICIPATION OF HOME GROWN PLAYERS EUROPE

56

% of points

AVERAGE % OF POINTS TOP 3 POSITION TABLE

57 Table after completion of 1st half of each domestic league 57

Ligue 1 is the most competitive league so far during season 2014/15

(top 3 teams have collected 69% of the points in average).

On the opposite side, La Liga top 3 teams have collected 77% of the points

2013/14

2014/15

86,0%

71,9% 80,7% 76,5% 73,1% 77,5% 73,1% 70,2% 69,9% 69,0%

Table after completion of 1st half of each domestic league

Average goals

favor

Total Avge

Gf Pt Played W D L Gf Ga

1 Real Madrid 45 18 15 0 3 62 15 3,44

2 FC Barcelona 44 19 14 2 3 48 9 2,53

3 B. Munich 45 17 14 3 0 41 4 2,41

4 Juventus 46 19 14 4 1 42 9 2,21

5 M.City 43 19 13 4 2 41 17 2,16

6 Chelsea 46 19 14 4 1 41 14 2,16

7 O. Lyon 39 19 12 3 4 40 17 2,11

8 E. Frankfurt 23 17 6 5 6 34 34 2,00

9 O. Marsella 41 19 13 2 4 38 17 2,00

10 At.Madrid 41 19 13 2 4 37 18 1,95

AVERAGE GOALS SCORED: TOP 10 IN EUROPE

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Table after completion of 1st half of each domestic league

Goal

profitability

Total Goal

prof Pt Played W D L Gf Ga

1 Aston Villa 21 19 5 6 8 11 22 1,91

2 Hamburgo 17 17 4 5 8 9 19 1,89

3 Saint-Etienne 36 19 10 6 3 22 12 1,64

4 Nantes 30 19 8 6 5 19 17 1,58

5 Lille 24 19 6 6 7 16 17 1,50

6 Málaga CF 31 19 9 4 6 22 20 1,41

7 AS Monaco 32 19 9 5 5 23 18 1,39

8 Torino 22 19 5 7 7 16 21 1,38

9 Atalanta 20 19 4 8 7 15 24 1,33

10 Stade Rennais 28 19 8 4 7 21 24 1,33

GOAL PROFITABILITY: TOP 10 IN EUROPE

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Goals / game

2011/12 2012/13 2010/11 2013/14

Average after completion of 1st half of each league

2014/15

3,14

2,35

2,70 2,78

2,32

2,86

2,49

2,83 2,61 2,55

2,90 2,74 2,82 2,85

2,58

3,20

2,76 2,68 2,91

2,41

2,82 2,61 2,59 2,56

2,43

AVERAGE GOALS PER GAME BY LEAGUE

60

Goals scored during 1st half of each domestic league

54,1

70,7 75,1

87,6 92,1 93,7

100,8 103,2 104,1 104,3

C.Ronaldo Cissé Agüero Messi Neymar Lacazette A.Meier D.Costa Ibrahimovic Robben

Minutes x goal

TOP 10 PLAYERS BY GOAL EFFICACY

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Team Summer

Investment (Mio€)

2013/14 2014/15

League

position % points

League

position % points

M. United 196 6 59,65 3 63,16

Liverpool 149 5 63,16 8 49,12

Chelsea 104 3 70,18 1 80,70

Arsenal 102 1 73,68 5 57,89

Southampton 73 9 47,37 4 57,89

M.City 63 2 71,93 2 75,44

Everton 43 4 64,91 12 36,84

Tottenham 42 7 59,65 6 54,39

Hull City 41 10 40,35 17 28,07

QPR 41 Championship Championship 15 31,58

Performance during 1st half of Premier League

SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2013/14

62


63

1. Technical sheet



season review

4. Conclusions

5. Annexes

Despite Financial Fair Play restrictions, winter transfers investment in Europe has

still grown 34% to 385mio€, highest amount of last 4 years. Considering summer

transfer window, total amount was 2,6bio€, up 7% and highest ever

Premier League lead once again investment in Europe, more than doubling that of

Bundesliga (2nd), yet flat vs previous year. European growth was driven by

Bundesliga (74mio€; +224%), Serie A (62mio; +48%) and La Liga (59mio; +491%)

Combined season investment by Premier League clubs was the highest ever, in

excess of 1bio€ (+35%). La Liga (2nd) reached 559mio€, followed by SerieA (364),

Bundesliga (348) and at distance Ligue 1 (166)

All top European leagues (except France) reached record figures of player sales,

as most teams (including top ones) need to sell to afford new signings. As result,

Bundesliga takes over from Premier League with the highest net investment

(60mio€). La Liga almost matches Premier League net investment (25 vs 30mio€

respectively)

219 players in total were signed at winter transfer window, down 15% vs last year (38%

in Italy). Higher number of exits resulted again in less players in the squads

CONCLUSIONS STR 2015- WINTER (1 OF 4)

64

Winter Transfer Window copes with the needs of the moment with a low success ratio.

Only 9 out of the 39 winter signings from season 2013/14 played more than 50% of the

minutes on the second half of the competition. And only 13 of them remained in their

teams the following season

Bundesliga’s Wolfsburg tops spending table after paying 32mio€ for Chelsea’s Schürrle.

The blues are next after reinvesting income on Cuadrado. 5 English teams feature in

European top 10

5 high profile teams –ManU, Bayern, FC Barcelona, PSG and Inter did not splah any

cash in fees. The catalans were banned by FIFA but are not usual suspects at winter

transfer window (only signed players in 2 out of last 10 winter transfer windows). Real

Madrid is back with the signings of Lucas Silva and Odegaard

Chelsea top players income table for 2nd year in a row (47,8mio€ in player sales) and

after reaching its record high sales figure in the summer (94mio€). Benfica follows with

42mio€, thanks to sales of Enzo Pérez and Bernardo Silva, accounting for 115mio€ in

total at season 14/15

Cuadrado signing by Chelsea was the most expensive of the winter (35mio€), followed

by Bony (Manchester City) and Schürrle (Wolfsburg), both at 32mio€. All 3 signings join

top 10 of most expensive winter signings ever, which is still lead by Torres (59mio€)


65

Despite not investing at winter transfer window, Manchester United, FC Barcelona

and Liverpool still top season spending after investing in the summer 193, 157 and

149mio€ respectively

EPL sides invested 162mio€ at winter transfer window, up 8% vs last year only thanks

to British pound value increase. Most investment conducted in the summer (1bio€,

highest amount ever). As a result, total investment of the season is up 35% to

1,2bio€, record high in EPL history

Only 16 out of 47 players (34%) signed last winter played more than half of the EPL

minutes. Fulham and Cardiff signed 7 players each with low participation and going to

relegation anyway. And just 14 (30%) continued the following season

Chelsea (34,6mio€) and ManCity (32,3) top investment table following signings of

Cuadrado and Bony respectively. Both Signings joint historical top 10. 13 teams (vs 5

at La Liga) spent money in transfer fees. Arsenal’s Gabriel (15mio€), Southampton’s

Bertrand (12,8) and Leicester’s Kramaric (9) complete top 5 mot expensive signings


66

Chelsea is the driving force of winter transfer window in the last 6 years, monopolizing

both total expenditure (216mio€) and sales (130). This winter it spent 35mio€ and sold

for 48mio€. Up to 8 EPL teams cashed-in from players sales. Swansea only

reinvested 1/3 of money collected from Bony sale to ManCity

Premier League sides sold players for 132mio€ in winter transfer window, and as a

result investment in winter was down to 30mio€ (vs 35 last year)

A total of 135 players w6ere released by Premier League sides in January, of which

87 (64%) were on loan. As an average, each team released 7 players

Crystal Palace was the most active signing team by bringing a total of 7 players,

followed by Swansea with 4. In terms of player exists, Chelsea (14), ManU (11) and

West Ham (10) conducted massive number of loans. Liverpool and Newcastle were

the only sides not signing any new players


67

Only 39% of players (57 out of 144) that joined Premier League last summer have

played more than half of the minutes. West Ham, Arsenal, Newcastle and

Southampton, the sides using more intensively the new signings. On the other end:

M.United, Tottenham and Burnley

A.Sánchez and Lukaku have become the most profitable players from top 10 most

expensive of last summer. James and D.Costa also among most profitable. On the

opposite side, A.Herrera and Shaw. Di María, the most expensive player ever in

P.League, has participated in only 50% of the minutes

Fàbregas, A.Sánchez, Lukaku and D.Costa, being the most profitable signings from

top 10 most expensive of last summer. M.United signings, among least profitable

signings

For 2nd year in a row, John Terry is one of the 8 field players that played all

minutes at Premier League so far. Elmohamady, the only non defender of the top

10

SUMMARY: ON GOING SEASON REVIEW

68

Chelsea, is the team with the most stable line-up: 10 of its players have

participated in more than 70% of the minutes. ManU and Tottenham with only 4 are

the top teams with the highest rotation of players

M.United is the team that has fielded most different players so far (32). On the

other end, Chelsea only fielded 20 different players. For 2nd year in a row ManU

(12) is still the side fielding the largest number of home grown players. On the

opposite side, Hull City, Burnley, Stoke and QPR are the Premier League teams not

having fielded any home grown player

Having used 14 home grown players, O.Lyon finds itself in the first position ahead

of FC Barcelona (13), which was on top for the past 5 years. M.United completes

the podium with 12. Real Madrid out of the Top 3, going from 8 to 6 home grown

players used

SUMMARY: ON GOING SEASON REVIEW

69


70

1. Technical sheet



season review

4. Conclusions

5. Annexes

1. Tables

2. About Prime Time Sport


71

LIST OF HOME GROWN PLAYERS BY TEAM

72

Club Home grown players

Evans, Blackett, Rafael, Januzaj, Mcnair, Wilson

Terry, Aké, Blackman

Szczesny, Damián Martínez, Gibbs, Wilshere, Gnabry, Coquelin

Boyata

Gerrard, Sterling, Flanagan, Lambert

Twonsed, Bentaleb, Kane, Mason

Baker, Clark, Grealish, Agbonlahor, Weimann

Barkley, Osman, Hibbert

Moore, Schlupp, King

LIST OF HOME GROWN PLAYERS BY TEAM

73

Club Home grown players

-

Williams, Zaha

Krul,Taylor, Dummett, Ameobi, Aarons

Ward-Prowse, Gallagher, Targett, Sinclair

Corrnell

Tomkins, Noble

-

-

Berahino

-

1. Tables

2. About Prime Time Sport


74

> Sponsors recruiting

> Media relationships

> Social networks

> Brand & positioning

development

> Player representation

> International player transfers

> Academies development

> Friendly games

PLAYER IMAGE RIGHTS

FOOTBALL

CONTENT & CONFERENCES

STRATEGIC CONSULTANCY

> Club revenue development

> Sponsorship activation for brands

> PR & Communications

> Sponsor recruitment for brands

> Sports business newspaper

reports and articles

> Book Show Me the Money!

> Football Transfer Review report

> Conferences Esteve Calzada

PRIME TIME SPORT BUSINESS AREAS

75

CONTACT DETAILS

Esteve Calzada Group CEO

[email protected]

blog: www.estevecalzada.com twitter: @estevecalzada

+34 669 84 24 46

+44 20 3590 7593

Bruno Batlle General Director

[email protected]

+34 672 29 61 33

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[email protected]

+34 652 44 31 59

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[email protected]

+55 31 3247 6272

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[email protected]

+44 7450 253 050

76

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