UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs. Manchester United

UEFA Champions League Facebook Showdown

vs.

Foreword

Slide 2 Technology is our friend blog

Scope:

• Only outside data captured (visible to everyone, no FB insights)

• Only international posts (language English (US), location Berlin)

• Post analysis: 60+ posts from May 16 and before

• Post frequency, post type distribution: All posts in April 2011

• Data published here is only valuable as directional information

http://epapa100.blogspot.com/








Number of Fans by May 25, 2011

million fans

+5,9%

15,1 14,26 14,21 13,18

+7,8%

million fans










Number of Fans by May 25, 2011

Ranking by Fanpagelist.comMay 25, 2011










Number of Fans

1:0










Post frequency, post type distribution

video other photo

links

links

during April 2011: 50 postsshare of links among all posts: 82,0%


during April 2011: 89 postsshare of links among all posts: 73,03%









Post frequency, post type distribution


Average from 16 sports related Facebook fanpages, including NBA, NFL (posts in January 2011), NHL, ESPN Soccernet, Cristiano Ronaldo, David Beckham, Yahoo! Sports, Nike Football, Bayern Munich, FIBA, Vancouver 2010 (Feb 2010) and others.

Number of posts during April 2011 Share of links among posts in April 2011









Post type distribution, post frequency

1:1










Engagement with posts


61 posts analyzed between Apr 6 and May 7Feedback ratio calculated on 14,36 mn fans29,4% shown for illustration

64 posts analyzed between Apr 22 and May 16Feedback ratio calculated on 13,68 mn fans31,2% shown for illustration

percentage of fans that engagedwith each post (like, comment)

0,294%

percentage of fans that engagedwith each post (like, comment)

0,312%









Highest engaging posts


61 posts analyzed between Apr 6 and May 7Feedback ratio calculated on 14,36 mn fans


0,294% 0,312%

1,188% of fanbase liked and/or commented 1,658% of fanbase liked and/or commented









Engagement with posts

1:2










Likes and comments




percentage of commentswith each post‘s feedback

0,294%

percentage of commentswith each post‘s feedback

13,86%10,09%









Most commented posts (in relation to likes)




0,294% 0,312%

30,12% of feedback are comments37,17% of feedback are comments









Likes and comments

1:3










Posting content – sharing media




share of photos andvideos among posts

share of photos among posts(no videos)

9,4%16,39%









Media posts with most feedback




0,312%

0,656% of fanbase liked and/or commented

0,608% of fanbase liked and/or commented









Sharing media

2:3










Networking within Facebook – exploiting FB features


16,39%

Likes 15 additional pages7 of those by FCB

Likes 1 additional page









Networking within Facebook – exploiting FB features


16,39%

6 custom pages 4 custom pages









Exploiting Facebook features

3:3


overtime









Player activity on Facebook


Messi, Pique, Villa: approx. 17,5 million fans Rooney, Scholes, Ferdinand: approx. 6,7 million fans









Embracing social media - fans


http://www.thefirstpost.co.uk/63091,news-comment,news-politics,croatian-referee-gives-yellow-card-to-player-for-dying

http://www.guardian.co.uk/football/2011/apr/25/darron-gibson-quits-twitter-abuse







































Embracing social media - players


http://images.teamtalk.com/08/12/800x600/Red-card_1616371.jpg

http://deadspin.com/5804120/totally-anonymous-soccer-player-sues-twitter-for-saying-ryan-giggs-had-an-affair





































Players in social media

4:3


in overtime









Credits

Images from Facebook.com, Manchester Utd., FC Barcelona, thefirstpost.co.uk,

guardian.co.uk, deadspin.com, teamtalk.com


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UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs. Manchester United

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