Location-Based Services und Mobile Commerce
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Transcript of Location-Based Services und Mobile Commerce
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www.carpathia.chcarpathia: e-business.competence
Location-Based Servicesund Mobile Commerce
Da, wo’s passiert!
110606 Daniel Ebneter
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FHNW E-Commerce Report 2011
6. Juni 2011 E-Commerce Breakfast Zürich 2
http://www.e-commerce-report.ch
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Die Schweiz macht mobil
1.5 Mio Smartphones in der Schweiz Davon 52% iPhones 787‘000 Stück Weltweit: iOS Anteil 17% / Android 23%
Höhere Bereitschaft von iPhone Usern zum mobilen Einkauf
Knapp 50% der Schweizer greifen mobil auf‘s Internet zu
6. Juni 2011 E-Commerce Breakfast Zürich 3
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Anbieter finden
6. Juni 2011 E-Commerce Breakfast Zürich 4
http://www.local.ch http://www.schweizer-illustrierte.ch/si-style
http://www.postauto.ch(Layar)
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Produkte identifizieren
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Produkte lokalisieren
6. Juni 2011 E-Commerce Breakfast Zürich 6
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Bewerten und rezensieren
6. Juni 2011 E-Commerce Breakfast Zürich 7
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Schnäppchen machen
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Location Based Services:Check-ins, Badges und der Mayor
6. Juni 2011 E-Commerce Breakfast Zürich 9
http://www.gowalla.com http://www.foursquare.com Facebook Places
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Social Media:Status mit Ortsangabe
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Die nächste Stufe…
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Wer verrät seinen Standort?
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http://www.bynd.com/2011/05/04/social-loco-research/
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Warum?
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Check-ins honorieren
6. Juni 2011 E-Commerce Breakfast Zürich 14
http
://w
ww
.fac
eboo
k.co
m/t
erm
inal
twot
akeo
ver
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Mayor belohnen
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Vom Check-in zum Special
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Varianten von Specials
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Deals in Echtzeit: Groupon Now
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Und der gute alte QR-Code?
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Google Wallet
Near Field Communication (NFC) Verschiedene Zahlungsmittel Integriert mit Google Offers
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Bitte zahlen!
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Es geht doch ganz einfach.
Kenia 60% haben ein Handy Nur 20% haben ein Bankkonto
(bei uns: 96-98%)
M-Pesa (2007!) Aufladen Geld per SMS verschicken Einkassieren
13 Millionen Nutzer 350 MUSD Umsatz / Monat
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www.carpathia.chcarpathia: e-business.competence
Vielen Dank!
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www.carpathia.chcarpathia: e-business.competence
Carpathia
blog.carpathia.ch
@carpathia_ch
carpathia.ch
Daniel Ebneter
@danielebneter
daniel_ebneter
Bleiben Sie mit uns in Kontakt!