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Transcript of LOCAL GOV ASSOCIATION
SWITCH ON
@NICKWECREATE
LGANOV 2012
CREATE RADICALLY BETTER FUTURES THROUGH BREAKTHROUGH INNOVATION & BREAKTHROUGH LEADERSHIP
NICK JANKEL, WECREATE
wecreate worldwideis a consultancy delivering social & sustainable innovation and amplifying ethical enterprise
GLOBAL LEADERS ACADEMYdesigns and delivers programmes that catalyse continuous breakthroughs in the lives of leaders and the wider systems they touch
NICK JANKELCoaching, writing, TV presenting, practical philosophy, multi-media thriving tools
WHO WE WORK WITH
WHO WE WORK WITH
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WHERE WE HAVE DONE IT
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ZERO IDEAHOW TO CREATE, SUSTAIN OR GUIDE PROJECTS THAT INNOVATE & CREATE IMPACT
HOW TO LEAD MYSELF & OTHERS AND GENERATE PERSONAL & COLLECTIVE THRIVING
PURPOSE TO PROVIDE THE TOOLS OF LEADERSHIP & INNOVATION WHERE THEY CAN MAKE MOST IMPACT
TO BUILD A RADICALLY MORE THRIVING WORLD
WHATDO YOU SEE?
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
“If I had not been in prison I would not have been able to achieve the most difficult task in life, and that is changing yourself... Prison itself is a tremendous education in the need for patience and perseverance. It is above all a test of one's commitment.”
NELSON MANDELA
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
“He was a bold man that first ate an oyster.”
JONATHAN SWIFT
‘Switched on’ innovators and leaders are either delusional or visionary.
Whichever way, they see breakthroughs that no-one else can see and make them happen.
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
Bmusic
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
Cubism
BRAIN DRIVEN BY DOPAMINE TO FIND PATTERNS EVERYWHERE
FORAGE, FEED,
FORNICATE
FIGHT, FLIGHT, FREEZE
ABHORS A VACUUM
NATURE
HUMANSABHOR A VACUUM OF MEANING
PATTERNSARE HOW WE CREATE ORDER IN A WORLD THAT IS OFTEN CHAOTIC
EASYTO FOCUS ON THE PROBLEM PATTERNS
AT THE EXPENSE OF SEEKING OUT NEW PATTERNS, THE INNOVATIONS
TIMESOF RAPID CHANGE
WHERE NEW PATTERNS ARE FORMING AND REFORMING
1BILLION CONTENT PIECES ADDED TO FACEBOOK
70,000HOURSYOUTUBE VIDEOS UPLOADED
100,000NEW LINKEDIN MEMBERS
16BILLIONSMS MESSAGES SENT
800,000NEW INTERNET USERS
3VIDEOSBEING WATCHED PER GLOBAL INTERNET
600MILLIONTWEETS
18MILLIONFOLLOWERS OF LADY GAGA
30 MILLION FOLLOWERS
NO.1 #TAG...OF 2011
#EGYPT
5 YEARS AGO
NODEMOCRACY IN EGYPT OR TUNISIA
NOBODYHAD HEARD OF QUANTITATIVE EASING OR LEHMAN BROTHERS
NEVERBEEN A BLACK PRESIDENT OR OPENLY GAY SENATOR
NOBODYHAD EVER USED AN IPAD
CHANGE IS THE ONLY CONSTANT
CHANGEIS BUILT INTO EVERY LEVEL OF THE UNIVERSE
FROMELECTRONS IN EVERY ATOM...
TO EVOLUTION OF SPECIES & GALAXIES
CHANGEIS THE PREREQUISITE FOR ALL LIFE & ALL CREATIVITY
IS STASIS (EQUILIBRIUM)
DEATHHEALTHY COMPLEX SYSTEMS ARE ADAPTIVE, IN ‘DYNAMIC NON-EQUILIBRIUM’
‘Switched on’ leaders know that change is inevitable and welcome.
Crucially it creates the space necessary for new innovations to emerge.
DEFINITIONTHE IMPACTFUL LEVERAGE OF IDEAS & IMAGINATION
LEVERAGING CHANGE FOR GOOD
100 WATTS / DAY + 10 TOOLS
10,000 WATTS / DAY + 10 TOOLS
5 MILLENNIA10
INNOVATIONHAPPENS FASTEST IN SPACES WHERE CHANGE IS OCCURING
FERTILEMEDICI FLORENCE vs. PAPAL ROMEDEMOCRATIC ENGLAND VS. TSARIST RUSSIASILICON VALLEY vs. SAUDI ARABIAONLINE vs. OXFORD UNIVERSITY CLASSICS DEPT.
“Creativity is at the edge of chaos.”
ROBERT BILDER, TENNENBAUM CENTER FOR THE BIOLOGY OF CREATIVITY
EDGEOF CHAOS IS WHERE NEW IDEAS IN NATURE & CULTURE ARE BORN
KIDS LIVE AT THE EDGE OF CHAOS
Vegetable Peel Soup Recipe -Ingredients:
1. 1/2 cup carrot Peels2. 1/2 cup cucumber peels3. 1/2 cup ridged gourd peels4. 1/4 cup potato peels5. 1 tsp corn flour6. Pinch of sugar7. Salt to taste8. Pepper powder as per taste9. Water as per requirement
Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html
EDGE OF
CHAOS
ORDER
DISORDER
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIPBREAKTHROUGH INNOVATION
CHAOS
BREAKTHROUGH
PREFERRED ORDERCURRENT ORDER
BREAK WITH THE OLD PATTERNS / RULES TO CREATE NEW ONES
EUREKA! EPIPHANY
“Sudden bursts of insight - the Aha! or Eureka! moment - come when brain activity abruptly shifts its focus. The almost ecstatic sense that makes us cry “I see!” appears to come when the brain is able to shunt aside immediate or familiar visual inputs.”
MARK JUNG-BEEMAN'S LAB, NORTHWESTERN, EDGE.ORG
THE MYTHBREAKTHROUGH LEADERSHIP & INNOVATION IS ABOUT “GETTING” NEW IDEAS / CONCEPTS
“It turns out that the ability to stop oneself from thinking something is central to creativity.”
SCIENTIFIC AMERICAN, 2012
THE TRUTHLETTING GO OF THE OLD PATTERNS THAT BLOCK BREAKTHROUGH
“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
JOHN MAYNARD KEYNES
DISCOVEROUR INSIGHT INTO REALITY THAT FITS THIS TIME, THIS PLACE, THIS LIFE
EXPLORE
WITHOUT LOSING OTHERS... OR GETTING LOST DOWN IT OURSELVES
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIPBREAKTHROUGH INNOVATION
THE EXTENT OF THE BREAKTHROUGH
DEPENDS ON HOW DEEP WE ARE WILLING TO GO INTO WHAT IS
POSSIBLE
BREAKTHROUGH
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIPBREAKTHROUGH INNOVATION
BREAKTHROUGH
“Jump to an answer - you might as well jump to the river.”
RUSSIAN PROVERB
Breakthrough Opportunity
© wecreate 2012
Breakthrough Proposition
Problem
What is the problem, in human terms?
Proposition
What is the current proposition that results inthis probelm?
Assumptions
What do we have to believe to generateand validate this proposition?
Breakthrough Insight
What kind of headline ideas couldseize this opportunity?
What proposition emerges from thisinsight?
What is a more insightful, future-positivebelief?
BREAKTHROUGH
74THE BREAKTHROUGH SWITCH
What is the current proposition that results in this problem?
‘Switched on’ people are willing to let go of their most cherished beliefs...
In order to purposefully explore breakthrough ideas that can generate radical impact.
ORGS
WIRED TO RESIST CREATIVITY IN FAVOUR OF EFFICIENCY
DESIGNED FOR CONTROL IN STABLE & PREDICTABLE ENVIRONMENTS
POWER SUCCEEDED WITH THE OLD RULES
VESTED IN MAINTAINING STATUS QUO & RESISTING CHANGE
WORLDCHANGES, ORGS HAVE TO CHANGE WITH IT
LEADERS HAVE TO USHER IT IN
DISTINCTMANAGE: CONTROL, HANDLE, TOLERATE
LEAD: ENGAGE, EMPOWER, ENABLE
“We were all born leaders; that is, until we were sent to school and taught to be managed and to manage.”
DEE HOCK, FOUNDER & CEO, VISA
TRAINEDNOT TO QUESTION AUTHORITY / EXPERIENCENOT TO RESPECT THE MAVERICKS / OUTSIDERSNOT TO CHALLENGE RECEIVED WISDOMNOT TO DO THINGS DIFFERENTLYNOT TO EMBRACE AMBIGUITY
LEADOUR SELF, OUR PEERS, OUR BOSSES, OUR ORGS, THE SYSTEM
TO CATALYSE & DELIVER BREAKTHROUGHS IN OURSELVES & THE WIDER SYSTEM SO THAT ALL THRIVE
WIREDTO SURVIVE (FIGHT, FLIGHT, FREEZE) AT ALL COSTS
FEAR RESPONSE
“Nothing will stop you being creative so effectively as the fear of making a mistake.”
JOHN CLEESE
SHUTDOWN
SWITCHED OFF LEADERSHIP
Coercion
Closed heartedFearful / judgmental
Closed mindedAssume solutions
OFF
OFF
OFF
=
Closed handFist / flight
=REACTRETREATREPEAT
WIREDTO SURVIVE (FIGHT, FLIGHT, FREEZE) AT ALL COSTS
ALTHOUGH OUR ORGANISM HAS EQUAL CAPACITIES TO THRIVE (CREATE, INNOVATE, COLLABORATE)
SWITCH
SWITCHED ON LEADERSHIP
Coercion
Open mindedChallenge assumptions, seek possibility, learn at edges
Open handedCreate, build, hold space, soothe
ON
ON
ON
=
Open heartedIntuitive, trusting, connected
= CREATECOLLABORATE
© wecreate 2012
CONTRIBUTE
OPENSTAY OPEN IN FACE OF FEAR, UNCERTAINTY, CRITICISM, BEING SIDE-TRACKED
CONNECTEDNETWORKED, REACHING OUT, WIDE CIRCLES
“The real lesson: Chance favors the connected mind.”
STEVEN JOHNSON, WHERE GOOD IDEAS COME FROM
LEADERSHIPOPEN HAND, HEAD & HEART
Proactivity
© Wecreate 2012
Possibility
Purpose
Problems
Patterns
Pain
Passion
Peace
What can I do right now to serve those most needing supportand ensure this problem does not happen again?
With this purpose, what kind of ideas and opportunities cometo me to solve this problem positively?
With this passion, what is my focused purpose in this situation?
What is the problem I perceive right now? Am I prepared Switch On -and stop reacting, start observing and follow it to its origins?
What pattern is being triggered now that causes this to be a problemfor me? Is it familiar to me? How does my mind and body react?
What (painful) beliefs and assumptions do I have about myself andthe world that underpin this pattern?What causes me to believe in these assumptions? What scares memost in these moments?What memories do I associate with these beliefs?
With this peace, what am I passionate about inspiring orenabling more of in the world around me?
How can I reconnect with who I truly am and heal the painright now?From this sense of peace and openness what do I truly believeabout myself and the world?
BREAKTHROUGH
SWITCHED ON LEADERSHIP97
SWITCHED ON LEADERSHIP
Presence
Power
SUSTAINHEART PROVIDES RESILIENCE IN THE FACE OF INEVITABLE CHAOS
EMBRACECHAOS TO FIND & SEIZE OPPORTUNITIES FOR INNOVATION AND IMPACT
THRIVENOT DESPITE OF CHANGE, BUT BECAUSE OF IT
SWITCH ONPURPOSEFULLY REWIRE OURSELVES & OUR ORGS TO STAY OPEN TO POSSIBILITIES WITHIN THE CHALLENGES OF CHANGE
Switched on leaders trust that problems are breakthroughs waiting to be found.
They stay open in the face of chaos, criticism and conflict.
CHOICE IS TO RIDE THE WAVE OR BE
SUNK BY IT
“The key to success is figuring out where is the edge? And how do I stay the right distance from the edge?”
RAY DALIO, FOUNDER, BRIDGEWATER (LARGEST AND MOST SUCCESSFUL HEDGE FUND IN THE WORLD)
FALLINGIS INEVITABLE ON THE EDGE
OFTEN IT HURTS SO MUCH WE DON’T WANT TO GET UP AND TRY AGAIN
“I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”
THOMAS EDISON, NEW YORK TIMES 1847
ONELEADER, COUNCIL OR STATE CANNOT ACHIEVE THEIR AMBITIONS ALONE
“If you want to go fast,go alone. If you want to go far, go with a group.”
AFRICAN PROVERB
CO-LABCOLLABORATIVE LAB FOR BREAKTHROUGH SOCIAL INNOVATION
COACHINGIS KEY TO LEARNING (FROM EACH FALL) AND AVOIDING FALLS OTHERS HAVE LEARNT FROM
STAYING OPEN / COACHABLE
The pioneering creative leadership
& collaboration coaching
programme
Seeing new patterns (that nobody else can see) is the key to breakthrough innovation.When we let go of old patterns, beliefs and behaviours we allow breakthroughs to occur. The edge of chaos, where change is bubbling, is the best place to do this.To deliver and sustain breakthroughs in the real world we must lead with heart, head and hands.Together, everything is possible.
SIGN UPINSIGHTS, IDEAS, OPEN COURSES ETC
THESWITCH
“The important thing is this: to be able at any moment to sacrifice what we are for what we could become.” CHARLES DUBOIS
“Innovation distinguishes between a leader and a follower.”
STEVE JOBS
CONNECTWECREATEWORLDWIDE.COM: innovation consulting & training
GLOBAL LEADERS ACADEMY.COM: leadership development, peer coaching programmes, coaching circles, org design
NICKJANKEL.COM: life coaching; workshops; books
SWITCH ON
@NICKWECREATE
CREATE RADICALLY BETTER FUTURES THROUGH BREAKTHROUGH INNOVATION & BREAKTHROUGH LEADERSHIP
WORKSHOP
WHAT ATTRACTS YOU MOST TO THIS SESSION?
HOW DOES THIS TOPIC CONNECT WITH YOUR GOALS & AMBITIONS?
IMPACTFULLEVERAGE OF IDEAS & IMAGINATION
INCREMENTALEVOLUTIONARY
BREAKTHROUGHDISRUPTIVE
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIPBREAKTHROUGH INNOVATION
THE EXTENT OF THE BREAKTHROUGH
DEPENDS ON HOW DEEP WE ARE WILLING TO GO INTO WHAT IS
POSSIBLE
BREAKTHROUGH
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
© Wecreate 2012
BREAKTHROUGH
SWITCHED ON LEADERSHIP
“The German triumph was essentially a triumph of intellect.”
MARC BLOCH
WHAT IS A BREAKTHROUGH INNOVATION IN YOUR WORLD?
BREAKTHROUGHSOCIAL INNOVATION
Definition: The impactful leverage of ideas for social good in a manner that permanently disappears or massively reduces a major social problem
SOCIAL (ALLEVIATES A SOCIAL PROBLEM IN SOME WAY)SUSTAINABLE (IMPLEMENTED SUSTAINABLY INTO THE FUTURE) SYSTEMIC (TACKLES ROOT ISSUES NOT JUST SYMPTOMS)SCALEABLE (DESIGNED FOR MILLIONS VS. HUNDREDS)SELF-ORGANISING (CITIZENS/ USERS PARTICIPATE - DRIVES AMBASSADORSHIP, UPTAKE & SCALE)
INNOVATIONWE FOCUS ON CREATING PROPOSITIONS THAT DELIVER AS MANY OF THESE AS POSSIBLE:
✓✓✓✓✓
BREAKTHROUGH SOCIAL
PROFIT POSITIVE RETURNS FOR SHAREHOLDERSPEOPLE POSITIVE IMPACT ON CITIZENSPLANET POSITIVE OR MITIGATED IMPACT ON THE ENVIRONMENTPURPOSE POSITIVE IMPACT ON THE QUALITY OF LIFE AND SENSE OF MEANING OF EMPLOYEES & DELIVERY PARTNERS
IMPACTMEASURED ON THE QUADRUPLE BOTTOM LINE:
✓✓✓✓
MAXIMISING POSITIVE
SKETCH A DINING TABLE
SKETCH AN ELECTRIC HEATER
SKETCH A GOLF-BALL SHAKER
BREAKTHROUGHINNOVATIONS
DESTABILISESTATUS QUO
CREATEA RADICALLY BETTER FUTURE
CURRENT ORG DRIVEN BY OLD RULES
CURRENT LEADERS SUCCEEDED WITH THE OLD RULES
VESTEDINTERESTS MAINTAIN STATUS QUO & RESIST CHANGE
POWEROFTEN CAN’T OR WON’T SEE THE FUTURE
UNTILIT’S TOO LATE
$85 BILLIONTO $0
WHY?
THE WORLD’S LARGEST
COMPANY 28 YEARS LATER
BREAKTHROUGHINNOVATIONS CHANGE THE RULES FOREVER
BY SWITCHING THE ASSUMPTIONS THAT DRIVE THE SPACE
RECIDIVISM IS OVER 70%
ASSUMPTIONPRISONERS HAVE SINNEDPUNISHMENT RESTORES GOOD BEHAVIOURCONTROL IS KEYMENIAL WORK IS BEST THEY ARE GOOD FORINVESTING IN THEIR TALENTS IS A WASTETHEY ARE NOT DESERVING
SWITCH!
ASSUMPTIONPRISONERS CAN BE THERE TO BE LEARN AND RECOVERTHEY CAN CONTRIBUTE TO MEANINGFUL WORKINVESTING IN THEIR TALENTS IS A PRIMARY WAY TO STOP THEM REOFFENDING
SOLUTIONA PRISONERS-RUN FINE DINING RESTAURANT THAT PREPARES THEM FOR THE RIGOROUS DEMANDS OF REAL-WORLD CATERING INDUSTRY AND GETS THEM INTO JOBS THAT PREVENTS THEM RETURNING
IMPACT150 GRADUATES25% NEVER HAD A JOB70% TO 20% REOFFENDING RATE12,000 VISITORS£64 MILLION SAVING
PROBLEMS CANNOT BE SOLVED BY THE SAME LEVEL OF CONSCIOUSNESS THAT
CREATED THEM.
ALBERT EINSTEIN
MODELSALL ARE PREMISED ON ASSUMPTIONS
STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS
ASSUMPTIONSHELP WITH SURVIVING
PREVENTUS THRIVING
ASSUMPTIONSSHAPE OUR SUCCESS AND DELINEATE OUR FAILURE
SWITCHOUR ASSUMPTIONS
IF WE CAN SEE THEM!
SURFACEASSUMPTIONS, BIASES, BELIEFS
SHARE AN ASSUMPTION THAT NO LONGER SERVES YOU AS A LEADER
EASY...?IF IT WAS, EVERYONE WOULD BE DOING IT!
Breakthrough Opportunity
© wecreate 2012
Breakthrough Proposition
Problem
What is the problem, in human terms?
Proposition
What is the current proposition that results inthis probelm?
Assumptions
What do we have to believe to generateand validate this proposition?
Breakthrough Insight
What kind of headline ideas couldseize this opportunity?
What proposition emerges from thisinsight?
What is a more insightful, future-positivebelief?
BREAKTHROUGH
168THE BREAKTHROUGH SWITCH
What is the current proposition that results in this problem?
What is our / my purpose?
169
A BILLION PEOPLE DO NOT HAVE CLEAN WATER -
CHOLERA EPIDEMICS KILL HUNDREDS OF THOUSANDS
Breakthrough Opportunity
© wecreate 2012
Breakthrough Proposition
Problem
What is the problem, in human terms?
Proposition
What is the current proposition [product offer, business model, org process] that leads to this problem?
Assumptions
What do we have to believe to generate and validate this proposition?
Breakthrough Insight
What kind of headline ideas could seize this opportunity?
What proposition maximises accessibility, usability and enjoyability?
What is a more powerful, liberating and abundant view ofhuman nature /life?
BREAKTHROUGH
CHOLERA
Raise money to buy and deliver equipment (drill boreholes, pumps, lifestraws) to provide water. More
investment needed to maintain technology.
A billion people do not have clean water - cholera epidemics kill
hundreds of thousands.
New things / technology is the best way to solve problems.
Money solves problems.The people need help.
.
Focus investment on empowering and enabling people (with media tools, comms etc) to use it in
new ways to increase health - virally.
The Folded Sari
Existing equipment - the sari - can be re-purposed to solve problems.
The people welcome empowerment.
171
99% OF MICROBES FILTERED50% REDUCTION IN CHOLERA
70% STILL FILTERING 5 YEARS LATER + VIRAL
SPREAD
1 CHILD DIES EVERY 5 SECONDS
FROM HUNGER-RELATED CAUSES
Breakthrough Opportunity
© wecreate 2012
Breakthrough Proposition
Problem
What is the problem, in human terms?
Proposition
What is the current proposition [product offer, business model, org process] that leads to this problem?
Assumptions
What do we have to believe to generate and validate this proposition?
Breakthrough Insight
What kind of headline ideas could seize this opportunity?
What proposition maximises accessibility, usability and enjoyability?
What is a more powerful, liberating and abundant view ofhuman nature /life?
BREAKTHROUGH
CHILD MALNUTRITION
Dry food aid (live food needs refrigeration)
Children in Bangladesh's rural areas are not getting enough nutrients to
survive
Commercial solutions are not feasible, scaleable or profitable in rural areas. Poor people cannot take part in a globalised,
sustainable economy.
Locals contribute raw materials (goat’s milk) and resources (workers, sales force). Industry redesigns
brewing technology to make local, small scale micro-breweries work (removing need for
refrigeration).
ShoktiDoi: The power yoghurt.
Poor people can be empowered to contribute to a successful win win win with industry.
Commercial solutions can be redesigned to fit BOP realities.
IN 1983, ONLY THOSE WHO
COULD USE A COMMAND LINE
COULD USE A COMPUTER
Breakthrough Opportunity
© wecreate 2012
Breakthrough Proposition
Problem
What is the problem, in human terms?
Proposition
What is the current proposition [product offer, business model, org process] that leads to this problem?
Assumptions
What do we have to believe to generate and validate this proposition?
Breakthrough Insight
What kind of headline ideas could seize this opportunity?
What proposition maximises accessibility, usability and enjoyability?
What is a more powerful, liberating and abundant view ofhuman nature /life?
BREAKTHROUGH
We design and sell computers as productivity maximers - they help businesses win.
Everyday people are not buying or using computers as much as they could.
Productivity is the goal of life. Technology helps us be more productive cogs in the
business machine (growing profits, GDP etc.)
We design and sell ‘computers’ as creativity maximisers - they help people thrive.
Think different with a Mac... (and its ecosystem)
Creativity is the goal of life. Technology can help liberate us, empower us and inspire us.
PERSONAL COMPUTING
THE WORLD’S LARGEST
COMPANY 28 YEARS LATER
WORK THROUGH THE BREAKTHROUGH SWITCH
Breakthrough Opportunity
© wecreate 2012
Breakthrough Proposition
Problem
What is the problem, in human terms?
Proposition
What is the current proposition that results inthis probelm?
Assumptions
What do we have to believe to generateand validate this proposition?
Breakthrough Insight
What kind of headline ideas couldseize this opportunity?
What proposition emerges from thisinsight?
What is a more insightful, future-positivebelief?
BREAKTHROUGH
179THE BREAKTHROUGH SWITCH
What is the current proposition that results in this problem?
Engage
© wecreate 2012
Execute
Strategy
Innovation Intention
Collaboration Architecture
Sense Making
Design
Ideation
THE PROCESS
START
FINISH
BREAKTHROUGH
The strategic intent shared by the team. The appetite for risk, breakthrough and innovation. Interpretingthe purpose of the organisation in the light of an accurateinsight into the real-world context we will innovate into.
Which current and future-focused stakeholders to invite intothe project for long-term engagement, effective implementationand maximum collective intelligence. E.g. Current users,funders, policy advisors, tehnical experts, lead users, positivedeviants etc. Who, when, how and why?
Deep and profound insight into the current system, the globaland local context; and real-world user beliefs, behavioursand needs. Leverage of powerful tools such as scenarioplanning, systems thinking, ethnographic research,precedent proposition analysis and ‘The Breakthrough Switch’- all tweaked for maximum innovation and impact.
Harnessing ideas from the team and crowd. Transformingthem into tight concepts. Pushing hard to seize maximumopportunities for impact.
Developing product and service designs, user journeys,prototypes and pilots, business models, impact models,impact metrics all centred around real human beings.
Testing and evolving the prototypes and business models.Developing business plans & business cases. Growth,scale and brand strategies.
Implement the project in partnershp with stakeholders.Use ‘continous beta’ - agile, iterative, emergent. Buildcapacity of implementation team to deliver.Share knowledge and learnings for future success.
Engage stakeholders - from users to funders - in theproject, bringing it to life to capture hearts and minds. Multi-platform storytelling across media / tech platformsand distribution channels.
180THE BREAKTHROUGH INNOVATION PROCESS
CO-LABCOLLABORATIVE LAB FOR BREAKTHROUGH SOCIAL INNOVATION
WECREATEWORLDWIDE.COM: CONSULTING, TRAINING, COACHING, ORG DESIGNNICKJANKEL.COM: LIFE SWITCHED ON
INNOVATIONSEEING PROBLEMSSWITCHING THEM INTO POSSIBILITIES
AND BRINGING THEM TO LIFE, NO MATTER WHAT
“Economist Raul Romer has shown [that] economies grow faster when there is more innovation.”
JAMES SUROWIECKI
DISTINCTIONBOTTOM LINE GROWTH: LINEAR COST REDUCTIONS PROVIDE SHORT-TERM, LIMITED GROWTH
TOP LINE GROWTH: NON-LINEAR INNOVATION FUELS UNLIMITED & LONG-TERM IMPACT AND RESPONSIVENESS TO CHANGE
INNOVATIONPROCESS SYSTEMSMINDSETS
CULTUREIS KING
SOURCE: JOURNAL OF MARKETING / JUDGE INSTITUTE
“The hardest part of these decisions was neither the technological nor economic transformations required. It was changing the culture – the mindset and instincts of hundreds of thousands of people.”
LOUIS GERSTNER, CEO IBM
ORGS WIRED TO RESIST CREATIVITY IN FAVOUR OF EFFICIENCY & CONTROL
MORE STAFF, HIGHER SALARIES, MORE TRAINING = MORE PROFIT
SOURCE: HBR, WHARTON SCHOOL OF MANAGEMENT
CULTUREINCENTIVISE PAYROLLSEE IMMEDIATE EFFECT OF REDUCED PAYROLLCOUNTERS TREND TO OUTSOURCING LABOUR TO CUSTOMERS
“The culture, behaviors, processes, measurements, rewards, and tolerance for failure needed to drive operational excellence are fundamentally different from those needed to create innovation, which requires an emphasis on exploration, invention and experimentation.”
THE PHYSICS OF GROWTH
FAILUREIS THE REALITY WITH INNOVATION
“I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”
THOMAS EDISON, NEW YORK TIMES 1847
MINDSET THE SECRET
STARTS WITH ME / YOU / US!
UK civil servants are “committed but somewhat conservative” looking towards senior managers rather than frontline staff for innovation.
STATE OF THE SERVICE REPORT
Users have to deal with the way it is - we are doing our best in a time of cuts
How things are now is fine - with a little tweak
We don’t have the resources to innovate
If I innovate and fail, my job is on the line
We have enough on our plate today let alone worrying about tomorrow
The world is changing in a predictable way so we will get to that stuff later
ORGSDESIGNED FOR CONTROL IN STABLE & PREDICTABLE ENVIRONMENTS TO MAXIMISE EXECUTION
YET CHAOS REIGNS
CHAOSAMBIGUITYUNCERTAINTYUNPREDICTABILITY
CHANGE IS CHANGING
FAST, DISCONTINUOUS, PUNCTUATED, ACCELERATED, PATCHY
PREPARE TO ENTER...
Engage
© wecreate 2012
Execute
Strategy
Innovation Intention
Collaboration Architecture
Sense Making
Design
Ideation
THE PROCESS
START
FINISH
BREAKTHROUGH
The strategic intent shared by the team. The appetite for risk, breakthrough and innovation. Interpretingthe purpose of the organisation in the light of an accurateinsight into the real-world context we will innovate into.
Which current and future-focused stakeholders to invite intothe project for long-term engagement, effective implementationand maximum collective intelligence. E.g. Current users,funders, policy advisors, tehnical experts, lead users, positivedeviants etc. Who, when, how and why?
Deep and profound insight into the current system, the globaland local context; and real-world user beliefs, behavioursand needs. Leverage of powerful tools such as scenarioplanning, systems thinking, ethnographic research,precedent proposition analysis and ‘The Breakthrough Switch’- all tweaked for maximum innovation and impact.
Harnessing ideas from the team and crowd. Transformingthem into tight concepts. Pushing hard to seize maximumopportunities for impact.
Developing product and service designs, user journeys,prototypes and pilots, business models, impact models,impact metrics all centred around real human beings.
Testing and evolving the prototypes and business models.Developing business plans & business cases. Growth,scale and brand strategies.
Implement the project in partnershp with stakeholders.Use ‘continous beta’ - agile, iterative, emergent. Buildcapacity of implementation team to deliver.Share knowledge and learnings for future success.
Engage stakeholders - from users to funders - in theproject, bringing it to life to capture hearts and minds. Multi-platform storytelling across media / tech platformsand distribution channels.
203
BREAKTHROUGH INNOVATION PROCESS
CHAOS
CURRENT ORDER
PREFERRED ORDER
THE EXTENT OF THE BREAKTHROUGH
DEPENDS ON HOW DEEP WE ARE WILLING TO GO INTO WHAT IS
POSSIBLE
YOURS?CULTURE / MINDSET STAMP OUT INNOVATION, EXPERIMENTATION & LEARNING
SWITCH ONPURPOSEFULLY REWIRE OUR MINDS, THE TEAM & THE ORG TO SEE POSSIBILITIES FOR ALL WITHIN PROBLEMS OF SO MANY
UNLEASHTHE INNATE CAPACITY OF OURSELVES & TEAMS TO ENABLE & EMPOWER CHANGE THROUGH INNOVATION
LABSHOLDS SAFE SPACE FOR RISK, TRIAL, FAILURE
HONE AND SPREAD INNOVATIONS & INNOVATION BEST-PRACTICE THROUGHOUT THE ORGANISATION AND BEYOND
ALLOCATE % OF FUNDS TO BREAKTHROUGH INNOVATION
SHARE RISK ACROSS MULTIPLE UNITS
REWIRENOT TO QUESTION AUTHORITY / EXPERIENCENOT TO RESPECT THE MAVERICKS / OUTSIDERSNOT TO CHALLENGE RECEIVED WISDOMNOT TO DO THINGS DIFFERENTLYNOT TO SEARCH FOR THE POSSIBLE
SWITCHED ON LEADERSHIP
Coercion
Open mindedChallenge assumptions
Open handedCreate, share
ON
ON
ON
= = CREATECOLLABORATE
© wecreate 2012
Open heartedIntuitive, trusting
CONTRIBUTE
r
AWARENESS
Connect to self & surroundings; attune to thoughts & feelings
PURPOSE
Ground strategies & activities in sense of
leadership purpose, power & principles
ALIGNMENT
Align with core values
& vision of self & team
INTENTION
Reflect on and then choose focusedaims
& operating assumptions with precision and clarity
STORY & STRATEGY
Develop coherent plan,
narrative & toolset
SENSING
Gain perceptive insight into the
current state of system, network & context
ENGAGEMENT
Implement
activities with others
CREATE
THINK
FEEL
HAND
HEAD
HEART
INFLUENCE,INNOVATION
& IMPACT
BREAKTHROUGH LEADERSHIP FRAMEWORK
“You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
BUCKMINSTER FULLER
INNOVATIONNOT REALLY ABOUT ‘GETTING’ NEW IDEAS OR SOLUTIONS
LET GOOF THE OLD IDEAS
“More recently, research in Mark Jung-Beeman's lab at Northwestern has found that sudden bursts of insight — the Aha! or Eureka! moment — comes when brain activity abruptly shifts its focus. The almost ecstatic sense that makes us cry "I see!" appears to come when the brain is able to shunt aside immediate or familiar visual inputs.”
JASON ZWEIG, EDGE.ORG
“It turns out that the ability to stop oneself from thinking something is central to creativity.”
SCIENTIFIC AMERICAN
ALLOWNEW IDEAS ALREADY IN YOUR OWN MIND, YOUR TEAMS & IN THE NETWORK TO FLOW
Engage
© wecreate 2012
Execute
Strategy
Innovation Intention
Collaboration Architecture
Sense Making
Design
Ideation
THE PROCESS
START
FINISH
BREAKTHROUGH
The strategic intent shared by the team. The appetite for risk, breakthrough and innovation. Interpretingthe purpose of the organisation in the light of an accurateinsight into the real-world context we will innovate into.
Which current and future-focused stakeholders to invite intothe project for long-term engagement, effective implementationand maximum collective intelligence. E.g. Current users,funders, policy advisors, tehnical experts, lead users, positivedeviants etc. Who, when, how and why?
Deep and profound insight into the current system, the globaland local context; and real-world user beliefs, behavioursand needs. Leverage of powerful tools such as scenarioplanning, systems thinking, ethnographic research,precedent proposition analysis and ‘The Breakthrough Switch’- all tweaked for maximum innovation and impact.
Harnessing ideas from the team and crowd. Transformingthem into tight concepts. Pushing hard to seize maximumopportunities for impact.
Developing product and service designs, user journeys,prototypes and pilots, business models, impact models,impact metrics all centred around real human beings.
Testing and evolving the prototypes and business models.Developing business plans & business cases. Growth,scale and brand strategies.
Implement the project in partnershp with stakeholders.Use ‘continous beta’ - agile, iterative, emergent. Buildcapacity of implementation team to deliver.Share knowledge and learnings for future success.
Engage stakeholders - from users to funders - in theproject, bringing it to life to capture hearts and minds. Multi-platform storytelling across media / tech platformsand distribution channels.
217
BREAKTHROUGH INNOVATION PROCESS
CHAOS
CURRENT ORDER
PREFERRED ORDER
LETTING GO OF OLD IDEAS
ALLOWING NEW ONES TO
EMERGE
RISKY?TO BREAKTHROUGH
HOLDING ONTO OLD IDEAS IS FAR MORE DANGEROUS THAN RISKING NEW ONES
THOUGH IT DOES NOT STOP PEOPLE
TRYING
WORLDCHANGES, ASSUMPTIONS HAVE TO CHANGE WITH IT
FAILEDORGANISATIONS HAVE ACCESS TO SAME (AND USUALLY MORE!) TECHNOLOGY, RESOURCES, CONSUMERS, CONSULTANTS AS THE DISRUPTORS...
You are only ever one (major) assumption away from a (massive) breakthrough.
The pioneering creative leadership
& collaboration coaching
programme
WHAT DOES EVERYONE THINK ABOUT THE PROBLEM?
IF WE DIDN’T THINK THAT, WHAT COULD BE A MORE EMPOWERING, LIBERATING INSIGHT?
BQ
“The important thing is this: to be able at any moment to sacrifice what we are for what we could become.CHARLES DUBOIS
WECREATEWORLDWIDE.COM: CONSULTING, TRAINING, COACHING, ORG DESIGNNICKJANKEL.COM: LIFE SWITCHED ON