Discussion Materials for: Dallas CPA Society May 26, 2011 Raising Capital in Today’s Market.
LMAtech2013: Raising the bar: Making the most of digital in today’s legal landscape
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Transcript of LMAtech2013: Raising the bar: Making the most of digital in today’s legal landscape
Google Confidential and Proprietary 1Google Confidential and Proprietary 1
Making the most of digitalJohn Ray
Legal Industry Head, Google UK
Google Confidential and Proprietary 2Google Confidential and Proprietary 2
be found
across all screens
winning the moments that matter
using data to succeed
Google Confidential and Proprietary 3Google Confidential and Proprietary 3
be found
Google Confidential and Proprietary 4Google Confidential and Proprietary 4
375,000,000legal-related queries every month in the USA
Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Their expectations are changing
1996 2013
Google Confidential and Proprietary 6Google Confidential and Proprietary 6
Their expectations are changing
2013
Google Confidential and Proprietary 7Google Confidential and Proprietary 7
Answer their need
Google Confidential and Proprietary 8Google Confidential and Proprietary 8
across all screens
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Means of interaction are increasing
2005 2013
Consumers can reach you any time, any place
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98%of people use multiple screens sequentially throughout the day to accomplish a task
Make it easy for them, whatever device they use
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winning the moments that matter
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START
FINISH
2013
2000
START
FINISH
Consumer journey is much more complex today
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“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth GodinAuthor & Entrepreneur
Google Confidential and Proprietary 16Google Confidential and Proprietary 16
This is true for you as much as for Nike
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This is true for you as much as for Nike
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using data to succeed
Google Confidential and Proprietary 19Google Confidential and Proprietary 19
The amount of data is increasing exponentially
2bn online
5bn online
5bn mobile
800 exabytes (x1018)
10bn mobile
53 zettabytes(x1021)
2013 2020
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‘‘The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it: that’s going to be a hugely important skill in the next decades”
Hal Varian, Google Chief Economist
Google Confidential and Proprietary 21Google Confidential and Proprietary 21
Data helps you find the right people
SITE DATAHow long do they stay on site,
what sites do they leave for
OFFLINE DATACalled office, walked in to high street
branch
ADVERTISING DATAWho converted, when, where
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Find the right data
Google Confidential and Proprietary 23Google Confidential and Proprietary 23
Analyse, analyse, analyse
Google Confidential and Proprietary 24Google Confidential and Proprietary 24
be found
across all screens
winning the moments that matter
using data to succeed