Google Confidential and Proprietary 1Google Confidential and Proprietary 1

Making the most of digitalJohn Ray

Legal Industry Head, Google UK

Google Confidential and Proprietary 2Google Confidential and Proprietary 2

be found

across all screens

winning the moments that matter

using data to succeed

Google Confidential and Proprietary 3Google Confidential and Proprietary 3

be found

Google Confidential and Proprietary 4Google Confidential and Proprietary 4

375,000,000legal-related queries every month in the USA

Google Confidential and Proprietary 5Google Confidential and Proprietary 5

Their expectations are changing

1996 2013

Google Confidential and Proprietary 6Google Confidential and Proprietary 6

Their expectations are changing

2013

Google Confidential and Proprietary 7Google Confidential and Proprietary 7

Answer their need

Google Confidential and Proprietary 8Google Confidential and Proprietary 8

across all screens

Google Confidential and Proprietary 9Google Confidential and Proprietary 9

Means of interaction are increasing

2005 2013

Consumers can reach you any time, any place

Google Confidential and Proprietary 11Google Confidential and Proprietary 11

98%of people use multiple screens sequentially throughout the day to accomplish a task

Make it easy for them, whatever device they use

Google Confidential and Proprietary 13Google Confidential and Proprietary 13

winning the moments that matter

Google Confidential and Proprietary 14Google Confidential and Proprietary 14

START

FINISH

2013

2000

START

FINISH

Consumer journey is much more complex today

Google Confidential and Proprietary 15Google Confidential and Proprietary 15

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth GodinAuthor & Entrepreneur

Google Confidential and Proprietary 16Google Confidential and Proprietary 16

This is true for you as much as for Nike

Google Confidential and Proprietary 17Google Confidential and Proprietary 17

This is true for you as much as for Nike

Google Confidential and Proprietary 18Google Confidential and Proprietary 18

using data to succeed

Google Confidential and Proprietary 19Google Confidential and Proprietary 19

The amount of data is increasing exponentially

2bn online

5bn online

5bn mobile

800 exabytes (x1018)

10bn mobile

53 zettabytes(x1021)

2013 2020

Google Confidential and Proprietary 20Google Confidential and Proprietary 20

‘‘The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it: that’s going to be a hugely important skill in the next decades”

Hal Varian, Google Chief Economist

Google Confidential and Proprietary 21Google Confidential and Proprietary 21

Data helps you find the right people

SITE DATAHow long do they stay on site,

what sites do they leave for

OFFLINE DATACalled office, walked in to high street

branch

ADVERTISING DATAWho converted, when, where

Google Confidential and Proprietary 22Google Confidential and Proprietary 22

Find the right data

Google Confidential and Proprietary 23Google Confidential and Proprietary 23

Analyse, analyse, analyse

Google Confidential and Proprietary 24Google Confidential and Proprietary 24

be found

across all screens

winning the moments that matter

using data to succeed