LMAtech2013: The power of content marketing: How to leverage thought leadership
LMAtech2013: Where the cool is. Insights into today’s interactive innovations
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Transcript of LMAtech2013: Where the cool is. Insights into today’s interactive innovations
October 2013
Where is the Cool?
LMA Tech 2013 – San Francisco, CA
THE WORLD IS
FLAT
Why so flat?
• Clean is the new black• Size matters• Pixels are precious• All the cool kids are doing it
THE PROBLEM
IS FLAT CAN BE KIND
OF…FLAT
WHAT ABOUTCOOL?
WHAT ABOUTCOOL?
TRANS
ITIONS
TRANS
ITIONS
“The connections, the connections, the connections. It will in the end be these details that give the product its life.”
- Charles Eames
“The connections, the connections, the connections. It will in the end be these details that give the product its life.”
- Charles Eames
TRANS
ITIONS
WHAT DECIDES
WHETHER A TRANSITION
IS
POOR
V GOOD
S
WHAT DECIDES
WHETHER A TRANSITION
IS
POOR
V GOOD
S
POOR
(
WHAT DECIDES
WHETHER A TRANSITION
IS
POOR
V GOOD
S
POOR
V GOOD
S
POOR
V GOOD
S
DOESN’T ADD VALUE
CREATES AN OBSTACLE
NEGATIVELY IMPACTS PERFORMANCE
DISTRACTS FROM WHAT’S IMPORTANT
ADDS VALUE
GUIDES THE USER
POSITIVELY IMPACTS THE USER EXPERIENCE
REINFORCES WHAT’S IMPORTANT
QA