LMA We First slides
36
-
Upload
simon-mainwaring -
Category
Business
-
view
326 -
download
1
Transcript of LMA We First slides
86% of global consumers believe that business needs to place at least equal weight on society’s interests
as on business’ interests.
Edelman 2010 GoodPurpose® Study
@simonmainwaring#[email protected]
Social Media and The Law
GEOGRAPHY: Universal access is partly why social media and the Internet have been difficult to fit into one field of law.
JURIES: Lawyers are pulling information from social networks like Facebook and LinkedIn to see what companies, brands, or affiliations jury members might have.
EVIDENCE: In terms of legal evidence, social media is a lot like e-mail made public.
BRANDING: Social media is helping lawyers establish a brand and identity.
LEAD GEN: Social media was most effective at creating offline relationships.
[email protected] #LMALA @simonmainwaring
“I n-house attorneys now are using new media platforms to deepen their professional networks; to obtain their legal, business, and industry news and information; and to enrich their social and personal lives. M ost importantly, they expect that trend to
accelerate in the future.”
@[email protected] #LMALA
Greentarget 2010 Corporate Counsel New Media Engagement Survey
Can you ignore social media?
So are you ready to be social?
Define Purpose and Core Values
Distil into Emotional terms
Craft a Manifesto
Write a Vision Statement
Commit to Purpose
Align Internally
@[email protected] #LMALA
5 Essentials Social Platforms
Blog
Facebook/Twitter/Google+/Linked In
You Tube Channel
Content (re Products/Services/Purpose)
E-commerce (Offline/Online/Mobile)
@[email protected] #LMALA
@[email protected] #LMALA
@[email protected] #LMALA
“LawP ivot will charge both lawyers and startups to use it. I f the company can pull this business model off, it will have devised
a way to not only intercept fees lawyers sometimes collect for consultations but also collect fees from those lawyers themselves.
I f that doesn’t scream brilliant, we don’t know what it does.”
@[email protected] #LMALA
Mashable, March 2011
@simonmainwaring
Brand Community Architecture : Nike & Livestrong Foundation
[email protected] #LMALA
@simonmainwaring
Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values
[email protected] #LMALA
@simonmainwaring
Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief
[email protected] #LMALA
@simonmainwaring
Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative
[email protected] #LMALA
@simonmainwaring
Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability
[email protected] #LMALA
Brand Building Social Strategies/Tactics
B lo g : Allowing individual attorneys to to co-author the brand’s/firm’s message. See: ctemploymentlawblog.com
C u r a t e : Become a source of news creating, aggregating and filtering industry news and matters related to your specialty letting the information flow both ways. @dnajd
R e f e r r a ls : Use social media to connect with colleagues and thought leaders for client referrals by finding, following and engaging with blogs in your area of expertise and geographic area. See: @nikiblack
B e h u m a n : Show your personality and humor so people want to work with you. See: @FAquila
[email protected] #LMALA @simonmainwaring
Goodwill Building Social Strategies/Tactics
Crowdsource ideas or funds or IP
Collaborate with competitors/cross sector
Build contribution into real/virtual consumption
Launch/partner with employee volunteer programs
Use social platforms to trigger donations/actions
Use online platforms/mobile apps for credibility/reach
@[email protected] #LMALA
Added Return on Investment
Employee Retention
Intellectual Property
Research & Development
PR
Reputation Management/Word of Mouth
@[email protected] #LMALA
1. The future of profit is purpose.
2. Brands must become community celebrants not celebrities.
3. Marketers must become data traders in social emotion.
@[email protected] #LMALA
T h a n k Yo u , L M A .
Twitter: @simonmainwaring
Email: [email protected]
For the slides, email:[email protected]
To be part of the first everW E F IR S T S O C IA L B R A N D IN G
S E M IN A R , see Morgan at the back of the room!
