LMA & Blinder Revenue Summit

@promotionslab

PROMOTIONS: THIS

CATEGORY IS

EXPLODING

@promotionslab

Matt CoenPresident & Co-Founder

Second Street

[email protected]

@mcoen

@promotionslabsecondstreetlab.com/lma-blinder

@promotionslab

MEET THE PANEL

@promotionslab

Sara DrokeWPSD-TV/Paxton Media

@sjdroke

@promotionslab

@promotionslab

Kent OglesbyKY3-TV/Schurz

Communications

@KentOgs

@promotionslab

@promotionslab

WHY WE VALUE

PROMOTIONS

@promotionslab

Why We Value Promotions

• Audience Engagement

• Email Database Growth

• New Advertisers

• Data Collection

• Revenue

• Leads

• Viewership

@promotionslab

SPONSORED

CONTESTS

@promotionslab

@promotionslab

2015 Contest Kicked Off!

@promotionslab

@promotionslab

ADVERTISER

CONTESTS

@promotionslab

THE ADVERTISER

@promotionslab

THE CHALLENGE

Identify Locals Interested in Hearing Aids

Grow Opt-In List

Goal to identify who is interested in upcoming events,

and who would like to receive a phone call.

@promotionslab

THE SOLUTION

@promotionslab

THE SURVEY QUESTIONS

@promotionslab

359entries

@promotionslab

164people planning to purchase a hearing aid in the next 12 months

@promotionslab

217new email opt-ins

@promotionslab

95interested in events

@promotionslab

55wanted a phone call

@promotionslab

THE ADVERTISER

@promotionslab

THE CHALLENGE

Grow Email Database

Collect Data

Find out where people banked and what

products they were interested in.

@promotionslab

THE SOLUTION

@promotionslab

THE SURVEY QUESTIONS

@promotionslab

3,000new email addresses

@promotionslab

1413

1203

665

502537

428

0

200

400

600

800

1000

1200

1400

1600

National Bank Credit Union

Interested in Receiving Communications Interested in Earning High Rewards

@promotionslab

QUIZZES

@promotionslab

@promotionslab

KTUU-TV

@promotionslab

@promotionslab

KAKE-TV

@promotionslab

@promotionslab

Incorporated a

sweeps after people

finished the quiz!

@promotionslab

KY3-TV

@promotionslab

@promotionslab

ECOMMERCE

PROMOTIONS

@promotionslab

halfprice ozarks

@promotionslab

@promotionslab

KY3 Theme Weeks

@promotionslab

WPSD Spa Card

@promotionslab

BALLOT

PROMOTIONS

@promotionslab

@promotionslab

$86,000in revenue – up 38% in 2 years

@promotionslab

@promotionslab

$125,000in revenue – up 25% YOY

@promotionslab

@promotionslab

$70,000in revenue

@promotionslab

@promotionslab

DATA

@promotionslab

DRIVE

REVENUE

@promotionslab

DRIVE

REVENUE

State Journal-Register

Pro Football Contest

$125,000

@promotionslab

ENGAGE

YOUR

Audience

@promotionslab

ENGAGE

YOUR

Audience

WEZB-FM

Baby Bash 2014

8MM votes

@promotionslab

BUILD

YOURDATABASE

@promotionslab

BUILD

YOURDATABASE

Greeley Tribune

School Spirit Photo Contest

2,000 Opt-ins

@promotionslab

But these aren’t just email

addresses…

@promotionslab

…They are people.

@promotionslab

CONTESTS ENGAGEMENT OFFERS

@promotionslab

CONTESTS ENGAGEMENT OFFERS DATA

@promotionslab

Interests ?

Advertisers ?

Purchase

History ?

Name ?

Email ?

Gender ?

Age ?

Address ?

Postal Code?

Income Level?

CONSUMER PROFILES

@promotionslab

Name ✓

Email ✓

Gender ✓

Age ✓

Address ?

Postal Code✓

Income Level✓

CONSUMER PROFILES

Interests Home (Remodeling)

Advertisers ?

Purchase

History ?

HOME IMPROVEMENT SWEEPSTAKES

@promotionslab

Interests Beauty, Education, Healthcare, Home (Buying,

Remodeling), Kids, Restaurants (Italian &

Mexican), Wine

Advertisers • Aveda Salon & Spa

• Bridge Tap House & Wine Bar

• Cardinal Glennon Children’s Medical Center

• Concordia Elementary School

• Dick’s Sporting Goods

• Keller Williams Realty

• Mission Taco

• Pastaria

• Planet Fitness

• The Magic House

Purchase

History ?

Name ✓

Email ✓

Gender ✓

Age ✓

Address ?

Postal Code✓

Income Level✓

CUSTOMER PROFILES

METRO BALLOT

@promotionslab

CONSUMER PROFILESInterests Beauty, Education, Healthcare, Home (Buying,


Mexican), Wine







• McMahon Ford

• Mission Taco

• Pastaria

• Planet Fitness

• The Magic House

Purchase

History ?

Name ✓

Email ✓

Gender ✓

Age ✓

Address ?

Postal Code✓

Income Level✓

“What Kind of Car Should You Drive?” Quiz

@promotionslab



Mexican), Wine







• McMahon Ford

• Mission Taco

• Pastaria

• Planet Fitness

• The Magic House

Purchase

History

Beauty, Local Events, Italian Restaurants

Name ✓

Email ✓

Gender ✓

Age ✓

Address ✓

Postal Code✓

Income Level✓

CONSUMER PROFILES

ECOMMERCE OFFERS

@promotionslab



Mexican), Wine







• McMahon Ford

• Mission Taco

• Pastaria

• Planet Fitness

• The Magic House

Purchase

History

Beauty, Local Events, Italian Restaurants

Name ✓

Email ✓

Gender ✓

Age ✓

Address ✓

Postal Code✓

Income Level✓

CONSUMER PROFILES

@promotionslab

UNDERSTAND YOUR DATABASE

@promotionslab

READY TO

BUY A CAR


@promotionslab

READY TO

BUY A CAR

LOOKING TO

REFINANCE

THEIR HOME


@promotionslab

READY TO

BUY A CAR

LOOKING TO

REFINANCE

THEIR HOME

CONSIDERING

AN MBA


@promotionslab

READY TO

BUY A CAR

LOOKING TO

REFINANCE

THEIR HOME

CONSIDERING

AN MBA

LOOKING TO

REMODEL THEIR

KITCHEN


@promotionslab

READY TO

BUY A CAR

@promotionslab

Online PromotionsREADY TO

BUY A CAR

@promotionslab

Email AdvertisingOnline PromotionsREADY TO

BUY A CAR

@promotionslab

Email AdvertisingOnline Promotions

Targeted Advertising

READY TO

BUY A CAR

@promotionslab

Email AdvertisingOnline Promotions

Targeted Advertising Traditional Media

READY TO

BUY A CAR

@promotionslab

TAKEAWAYS

@promotionslab

Why We Value Promotions

• Audience Engagement

• Email Database Growth

• New Advertisers

• Data Collection

• Revenue

• Leads

• Viewership

@promotionslabsecondstreetlab.com/lma-blinder

LMA & Blinder Revenue Summit

Business

Transcript of LMA & Blinder Revenue Summit