Folklorama is going mobile, making it easy to get updated information about

the festival anywhere you go. Folklorama’s new smartphone application (app) will be available for the public to download on July 15 for iPhone, iPad and BlackBerry – for free!

The smartphone app delivers the same detailed information printed in the Travel Guide, including pavilion hours of operations and show times, but with added features that allow smartphone users to interact with the app. Users are able to rate the food and entertainment at the pavilions, as well as their overall pavilion experience, and post their ratings directly to Facebook. In the MyFolklorama section, users can track the pavilions they’ve visited and the pavilions on their wishlist. Pavilions can be sorted alphabetically, by week or by ratings.

FOLKLORAMA LAUNCHES NEW SMARTPHONE APP

“This app will enable festival goers to access the most up-to-date pavilion information and ratings, including directions, show times and amenities. Using MyFolklorama, you can easily save

and share the pavilions you’ve visited or wish to see,” says Callum Beattie, Principal at Honest Agency, the Winnipeg based, full service agency

that developed the Folklorama app.

The GPS-enabled app can also provide directions to all of the pavilions and show users the pavilions nearest to their location. Information about the VIP World Tour program, Folklorama Kick-off and pavilion late night parties is also available.

Visit www.folklorama.ca for links to download the new Folklorama smartphone app for free.

“Using MyFolklorama, you can easily save and share

the pavilions you’ve visited or wish to see.”

With the new Folklorama app you can:

• viewdetailedpavilioninformation

• rateyourFolkloramaexperience

• seethetop-ratedpavilions

• trackpavilionsyou’vevisited

• makeavisitorwishlist

• locatepavilionsusingGPS

• getturn-by-turndirectionstopavilions

• getupdatedinformationabouttheVIPWorldTourprogramandFolkloramaKick-off

• seewhichpavilionsofferlatenightparties

Downloadtheappbyclickingthelinks

foundatwww.folklorama.ca.

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Vol. 12, Issue 3 July/August/September 2011

DR. RAYLEEN DE LUCA TO BE INDUCTED INTO THE ORDER OF MANITOBA

ANGIE BOEHM RECEIVES AWARD FOR VOLUNTEER LEADERSHIP

Dr. Rayleen De Luca, Chair of Licensing

Committee for Folklorama, is a recipient of our province’s highest honour, the Order of Manitoba. Established under special legislation, the Order of Manitoba recognizes individuals who have demonstrated

excellence and achievement in any field of endeavour, benefiting in an outstanding manner the social, cultural or economic well-being of Manitoba and its residents.

Dr. De Luca is a registered clinical psychologist and professor in the department of psychology at the University of Manitoba and is internationally recognized for her pioneering research and approach to treatment for victims of abuse,

If you want to affect change, get involved,”

says Angie Boehm, Chair of Membership Committee for Folklorama and recipient of the 2011 Outstanding Service Award for Leadership of Volunteers – an award given by the Manitoba Association

for Volunteer Administration (MAVA) to honour a leader in the field of volunteer administration.

Angie works as the administrator of volunteer services at Health Sciences Centre (HSC), where she manages a dedicated group of 120 community volunteers who help in HSC’s day to day operations.

“I think it’s very important to become part of your community, not just your cultural community. You need to be part of your overall community,”

says Angie. “As we engage in organizations as volunteers, it allows organizations to reflect the community in which they operate. It makes organizations stronger and, in turn, able to provide the services the community needs.”

Angie has been a volunteer for as long as she can remember. She is a member of Centro Caboto, MAVA, the Canadian Administrators of Volunteer Resources and the Human Resource Management Association of Manitoba. Angie has also served as a soccer convener for four years, and is responsible for putting together a soccer program in her community. This year is Angie’s second year on the Folklorama Board of Directors.

particularly child abuse. She received the 2008 YWCA Woman of Distinction Award in Health and Wellness and the Outreach Award from the president of the University of Manitoba. Dr. De Luca was also awarded the 2010 Clifford Robson Award in recognition of her distinguished contribution to the profession of psychology.

Dr. De Luca is passionate about community service and is an active member of the Italian community. She also helped in the development of the Brazilian Pavilion and has been a Folklorama volunteer for over 35 years. This year is her third year on the Folklorama Board of Directors.

The Order of Manitoba investiture ceremony will take place on July 12 in Manitoba’s Legislative Building. Congratulations!

“

“As we engage in organizations as volunteers, it allows organizations to reflect

the community in which they operate.”

NEW SPECIALTY TOURS GIVE FOLKLORAMA FANS MORE ACCESS

Folklorama is looking to welcome even more people to the festival by adding two new types of tours to the VIP World

Tour program, doubling the number of specialty tours available during Folklorama. New this year are the VIP Mingle Tour and Wheelchair Accessible Tour, giving more festival goers easy access to culture, live entertainment and delicious food.

“Each year, hundreds of thousands of people visit Folklorama to experience and enjoy the many diverse cultures in Manitoba. Adding two more specialty tours specifically designed to attract different audiences allows the festival to cater to new demographics, making Folklorama even more diverse,” says Murray S. Greenfield, Director of Tourism at Folklorama.

The VIP Mingle Tour is geared towards singles looking for a fun and exciting atmosphere to socialize and meet new people. Pavilions on the tours differ per week, ensuring singles can try new things and experience new cultures.

VIP Mingle Tour participants will enjoy a show with live entertainment at the first two pavilions and a late night party with music and dancing at the third pavilion. Participants will also receive a meal and domestic alcoholic beverage at the first pavilion, a dessert and non-alcoholic beverage at the second pavilion and two cultural alcoholic beverages at the third pavilion.

The Wheelchair Accessible Tour is specially arranged for persons in wheelchairs needing easy and convenient access during Folklorama. Registered participants are picked up at a designated Canad Inns Destination Centre location in an easy-access bus and then shuttled to the scheduled pavilion for the night. Participants are ushered into the pavilion VIP style, then enjoy a meal and cultural alcoholic beverage at their reserved table.

Wheelchair Accessible Tour participants will enjoy the arranged VIP tour to one pavilion with live entertainment, meal and cultural alcoholic beverage.

Folklorama fans can also book a seat on returning specialty tours: the VIP Late Night Tour and the VIP Party Tour. And of course, all VIP World Tours include quick and easy access to the festival by bypassing line-ups, reserved seating with table service and transportation from an accessible location.

VIP World Tours can be booked by calling 204.982.6222 or toll-free at 1.800.665.0234. Reservations can also be booked online at www.folklorama.ca. Space is limited, so those interested are encouraged to book well in advance before seats sell out.

Specialty VIP World Tours:

•VIPMingleTour:$74.95-luxurymotorcoachtransportation-admissiontothreepavilions,includingtwoshowsandalatenightparty-mealanddomesticalcoholicbeverageatfirstpavilion,dessertandnon-alcoholicbeverageatsecondpavilion,twoculturalalcoholicbeveragesatthirdpavilion

•WheelchairAccessibleTour:$48.95-easy-accessbustransportation-admissiontoonepavilionwithashow-mealandculturalalcoholicbeverage

•VIPLateNightTour:$74.95-luxurymotorcoachtransportation-admissiontothreepavilions,includingthreeshows-mealanddomesticalcoholicbeverageatfirstpavilion,dessertandnon-alcoholicbeverageatsecondpavilion,appetizerandculturalalcoholicbeverageatthirdpavilion

•VIPPartyTour:$74.95-luxurymotorcoachtransportation-admissiontothreepavilions,includingtwoshowsandalatenightparty-mealanddomesticalcoholicbeverageatfirstpavilion,dessertandnon-alcoholicbeverageatsecondpavilion,twoculturalalcoholicbeveragesatthirdpavilion

FOLKLORAMA AMBASSADORS ROLL UP THEIR SLEEVES AT WINNIPEG HARVEST

There was no stage with live music or crowd of tourists wielding cameras at the first official 2011 Folklorama

ambassadors’ appearance at Winnipeg Harvest on June 2. The ambassadors were not even in their usual cultural attire. Instead, they were instructed to do two things: wear closed-toe shoes and bring a non-perishable food item.

“Folklorama ambassadors do a lot within their own communities. We wanted an opportunity for ambassadors to step out and give back to the larger community of Winnipeg,” says Tanya Santini McClelland, Festival Services Coordinator at Folklorama.

After touring Winnipeg Harvest’s newly renovated facility at 1085 Winnipeg Avenue, Folklorama ambassadors rolled up their sleeves and volunteered to help with the daily food bank operations. More than 30 ambassadors helped sort potatoes and onions, separating the good produce from the bad. Ambassadors also helped assemble boxes for food containers. This was the first time Folklorama partnered with Winnipeg Harvest.

“It only takes a little bit to help your community,” says Karen Haines, Adult Ambassador, DOTC First Nations Pavilion.

Forty thousand people receive emergency food assistance from Winnipeg Harvest each month. According to Winnipeg Harvest’s 2009 facts, 45 per cent of people receiving food from Winnipeg Harvest are children, and children who recently immigrated to Manitoba are at high risk of living in poverty.

KarenHaines,AdultAmbassador,DOTCFirstNationsPavilion,sortspotatoesatWinnipegHarvest.

QuentinMayhew,YouthAmbassador,ItalianPavilion-Vival’Italia,inspectsapotato.

VéroniqueDemers,YouthAmbassador,Pavilloncanadien-français,helpsassembleboxeswherefoodwillbestoredthendelivered.

FolkloramaambassadorsatWinnipegHarvest’snewlyrenovatedfacility.

StaffEman Agpalza, Marketing Coordinator Murray S. Greenfield, Director of Tourism Christian Hidalgo-Mazzei, Agency Producer Sheri Jack, Director of Festival Services Robert Jones, Director of Finance & Administration Allison McKinnon, Office Assistant/Receptionist Edson Novoa, Agency Coordinator Lianne Riddell, Tourism Coordinator Kelly Rybachuk, Director of Marketing & Communications Tanya Santini McClelland, Festival Services Coordinator Jannette Saul, Accounting Assistant Jo-Anne Swanson, Executive Assistant

Board of DirectorsMohamed Ismath, President Tracy Balagus, Chair of Finance and Audit Committee Dr. Rayleen De Luca, Chair of Licensing Committee Angie Boehm, Chair of Membership CommitteeAmelia Sheocharan, Chair of Review Committee Yvonne Hawryliuk, Chair of Youth Committee Ashley Sharpe, Chair of Scholarship Committee Jim Court, Past President & Director Julian Giubega, Director Shubha Mathur, Director Zaleena Salaam, Director Gary Sarcida, Director

Folklorama2ndFloor-183KennedyStreetWinnipegMB,CanadaR3C1S6P1.204.982.6210F1.204.943.1956TF1.800.665.0234Einfo@folklorama.cawww.folklorama.ca

Cambrian is proud to sponsorthe Folklorama Ambassador Program.

11 branches serving Winnipeg and Selkirk I 925-2600 I www.cambrian.mb.ca

MESSAGE FROM THE PRESIDENT

We are now just days away from the start of Folklorama 2011. As the excitement builds

and last minute preparations are taken care of, I would like to acknowledge and thank our many dedicated members and volunteers. It is their commitment and hard work that make the festival the incredible event that it is, and they should all

be very proud of how they share their cultures with such passion throughout the two weeks of the festival. Thank you for all that you do.

Organizationally, under the direction of a third party consultant, we are continuing to work on the creation of a five-year strategic plan. We will be implementing the finalized cultural display standards on a trial basis for the upcoming festival and are also continuing to work on setting quality standards for entertainment.

I would like to send a big thank you to my fellow board members for their continued hard work and commitment. Also, thank you to the hard working staff for everything they do to help make Folklorama a success.

See you at the festival!

Best wishes, Mohamed Ismath

FOLKLORAMA 2011The 42nd edition of Folklorama, the largest and longest-running festival of its kind in the world, is almost underway!

This year, Folklorama will feature 46 pavilions, including three new pavilions: Brasil Carnival Pavilion, Punjab Pavilion and Spirit of Ukraine Pavilion. There are also two pavilions returning this year: Indochina Chinese Pavilion and Japan Pavilion. Welcome to Folklorama!

Week1

Africa Pavilion Belgian Pavilion Brasil Carnival Pavilion Caribbean Pavilion Celtic Ireland Pavilion Colombian Pavilion Cuba Va! “Tropicana” Pavilion Ethiopian Pavilion German Pavilion Greek Pavilion Hungary-Pannonia Pavilion India Pavilion Israel Pavilion - Shalom Square Korean Pavilion Pabellón de España - Spain Pavilion Pavilion of Portugal Pavilion of Scotland Pearl of the Orient Philippine Pavilion Scandinavian Pavilion Serbian “Kolo” Pavilion Slovenija Pavilion Spirit of Ukraine Pavilion

Week2

Africa/Caribbean Pavilion Brazilian Pavilion Casa do Minho Portuguese Pavilion Chilean Pavilion Croatian Pavilion “Zagreb” DOTC First Nations Pavilion Hungaria Pavilion Indo Caribbean Paradise Pavilion Indochina Chinese Pavilion Ireland-Irish Pavilion Italian Pavilion – Viva l’Italia Japan Pavilion Mexican Pavilion Paraguay “Heart of South America” Pavilion Pavillon canadien-français Philippine Pavilion Nayong Pilipino Punjab Pavilion Romanian Pavilion Russian Pavilion – Back to the Past Serbian Pavilion “Beograd” Sudanese Pavilion Tamil Pavilion Ukraine-Kyiv Pavilion Warsaw Poland Pavilion

WELCOME SUMMER STAFFThe Folklorama office is even more full of activity during the summer months. We’ve hired

summer staff to help with Folklorama’s day to day operations. Welcome to Folklorama!

Lefttoright:CaitlinThompson,DistributionHead;ChelseyDelaquis,TourismAssistant;ChristinaCaperina,TourismAssistant;MeaghanCoates,Receptionist|Missing:IvonneHuerta,DistributionAssistantHead

An accounting assistant and two distribution coordinators will also soon be joining us for the summer.

Folklorama 2011 runs from July 31 to August 13, 2011.

CANADA DAY CULTUREWhat started out to be a cloudy and wet day turned out to be a sunny (and

fun!) day at Assiniboine Park on Canada Day, as Folklorama took part in Canad Inns’ Picnic in the Park.

Folklorama ambassadors were in full cultural attire enjoying the nice summer breeze as they greeted the many happy faces at the park on that perfect Friday afternoon. The Folklorama Llama also enjoyed the day’s activities and added to the fun and excitement.

The Folklorama tent was packed with visitors there to watch the live entertainment provided by the Winnipeg Steel Orchestra, Wushu Manitoba and Summer Bear Dance Troupe. Our musical chair competition and limbo contest also got the kids moving and having fun.

Happy birthday Canada!

Folklorama would like to thank the following businesses and organizations for their generous support of our festival:

THANK YOU FOLKLORAMA SPONSORS FOR YOUR SUPPORT!

FUNDERS

OFFICIAL SPONSORS

ASSOCIATE SPONSORS

OFFICIAL SUPPLIERS

Photocredit:LanceThomsonPhotographic Photocredit:LanceThomsonPhotographic

WHAT MEMBERS SHOULD KNOW2011 Folklorama Kick-off Saturday, July 30 - 4:00pm to 10:00pm The Forks Join us to celebrate the start of the 42nd Folklorama festival. Free! Fun for the whole family. Fireworks! Visit www.folklorama.ca for more information.

Folklorama at Casinos of Winnipeg Sunday, July 31 to Saturday, August 6 - 11:30am to 2:30pmClub Regent Casino (1415 Regent Avenue W)

Sunday, August 7 to Saturday, August 13 - 11:30am to 2:30pm McPhillips Station Casino (484 McPhillips Street)

Various performers will be providing musical entertainment.

Folklorama at Portage Place Shopping Centre Monday, August 1 - 1:00pm to 3:00pmCentre Court (393 Portage Avenue) Check out Folklorama’s visiting international performing groups from the Caribbean, Chile, Colombia and Germany.

Folklorama Culture at The CUBEThursday, August 4 - 12:00pm to 1:00pmOld Market Square (63 Albert Street) Enjoy lunchtime entertainment by Tropical 99 live on stage at The CUBE.

Folklorama at Landmark Friendship FestivalSaturday, August 6 - 2:30pm to 5:30pm Landmark Community Park, Landmark, Manitoba Folklorama’s visiting international performing groups will be at the festival in Landmark (40 kms. southeast of Winnipeg).

Download Llama Tales from our website at www.folklorama.ca

ADVERTISE WITH FOLKLORAMAAdvertising in Llama Tales is an effective, cost efficient way to connect with the numerous ethno-cultural communities in Winnipeg. All members receive a 20% discount. Contact Eman Agpalza, Marketing Coordinator, at agpalzae@folklorama.ca or 204.982.6230 for more information or to book your ad.

FOLKLORAMA NAME AND LOGO USAGEJust a reminder that permission from Folklorama is required to use the Folklorama name and logo. For more information, please contact Kelly Rybachuk, Director of Marketing & Communications, at rybachukk@folklorama.ca or 204.982.6212.

FOLLOW US ON TWITTERFolklorama is on Twitter! Get the latest news, events and important dates from Folklorama by following @Folklorama on Twitter. Don’t have a Twitter account? Log on to www.twitter.com and sign up for free.

WE’RE ON FACEBOOKVisit our new Facebook page where you can view festival photos or upload your own! Our Folklorama Facebook page is where you can tell us and your friends about your Folklorama experience.

For advertising rates, article submissions or comments, please contact Eman Agpalza, Marketing Coordinator, at agpalzae@folklorama.ca or 204.982.6230. Advertising and article submission deadline for October/November/December 2011 issue is Wednesday, September 7, 2011. Visit www.folklorama.ca for more information and our rate card.

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FolkloramaKickOff2007|Photocredit:LanceThomsonPhotographic