lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We...

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An ingredient of a day lived well. to Your Vitality

Transcript of lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We...

Page 1: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

An ingredient of a day lived well.to YourVitality

Page 2: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

At thinkThin® we know that an active life requires a healthy

boost of energy. For all that you squeeze into your day,

we provide deliciously natural nutrition, packed and ready

to go wherever your day takes you.

We support a life that is full and varied. We believe in weight

wellness – the weight range where we feel confident, healthy,

energetic and emotionally fulfilled.

We use the highest quality of ingredients so that our food

is deliciously satisfying and gives you energy and pleasure.

On the web:

thinkproducts.com

Facebook.com/thinkproducts

Pinterest.com/thinkproducts

@thinkproducts

Youtube.com/thinkThinTV

Media Contact:

Marci Mollins

[email protected]

310.935.3882

The mission of thinkThin® is to be an ingredient of a day

lived well; to support and celebrate life through a positive

experience that is nourishing, effective and meaningful.

Contact

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thinkThin® products were created for active busy people who care about what they eat. Our line of nutrition bars is focused on high nutritional profile and delicious taste.

thinkThin® Protein (10 flavors) 20g protein and 0g sugar for a lean energy boost

thinkThin® Crunch (8 flavors) 8-10g protein with 3-8g sugar for a naturally sweet, whole nut and fruit experience

thinkThin® Bites (3 flavors) the perfectly portioned 0g sugar, 100-calorie bar

thinkThin® Divine (3 flavors) the richly decadent moment that is a smarter choice - with 6g protein, 10g sugar and 8g fiber

Lizanne Falsetto founded thinkThin® during a career as an international model, when limited options of nutrition, at airports and during the day, drove her to create her own natural nutrition bars.

lizanne falsetto“Today, my lifestyle is running, not walking...

I always carry a thinkThin® bar, fresh fruit and water wherever I go.”

Page 4: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

thinkThin® is a positive approach to weight management that is less about scales and tape measures and more about the alignment of emotional and physical wellbeing, we call it, weight wellness.

And it’s working! thinkThin® is the #1 ranked weight management bar in the natural channel (rated by SPINSscan).

The success of thinkThin® has been fast and evident. Over the last decade thinkThin® has climbed to the top of the nutrition bar category and competes with long-established global brands.

Distributed nationwide in the natural and grocery channels, thinkThin® is recognized as an industry leader and Lizanne Falsetto as a spokesperson in the nutrition category.

thinkThin® Natural Channel sales growth, over the last 52-week period, outpaces the category nationally as well as in each individual region. (SPINSscan Natural Channel)

lizanne falsetto“Finding emotional health is the first step to a great body.”

LET’S CHECK IN WITH OUR SOUL MORE AND OUR SCALE LESS.

Page 5: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

Few young women are offered the choice between a career in basketball or fashion like Lizanne. As an international model she embarked on a successful business chapter that took her to live and work in Tokyo, Paris, Milan, Sydney, Madrid and New York. From both sports and fashion, she gained a deep understanding of nutrition and its role in health. However, it is from her Italian grandparents, that she developed an early connection between food, joy and wellbeing.

thinkThin® is a wonderful outcome of Lizanne’s love of food, her knowledge of nutrition, her observation of eastern cultures that promote “wellness from within,” and a genuine desire to help others to live with joy and energy.

“I am not a trained chef, simply an interested foodie who can share my passion to the benefit of others.”

about lizanneCEO, mother, foodie and entrepreneur, Lizanne knows first-hand about the demands of juggling motherhood, career and staying healthy.

Page 6: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

As our country turns its focus to nutrition, health, weight and weight-related

disease, thinkThin® continues to build the respect and loyalty of a broad

consumer base that grows daily. thinkThin® is committed to delivering

good food, delicious taste, high nutritional value and a smarter

choice for a vibrant, healthy lifestyle.

Helping others is at the core of what we do; sharing knowledge and starting a vibrant conversation is key to our relationship with our consumers.

Giving back to the community is a pleasure that nourishes us. Lizanne is a board member of the Arizona Cancer Center and has raised considerable funds for research and education related to cancer. thinkThin® is also a sponsor of the Dream Foundation whose mission is to enhance the quality of life for individuals and families battling terminal illness.

Join the social conversation with thinkThin® and see more of Lizanne in her kitchen – providing tips and recipes for living well. YouTube.com/thinkThinTV

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testimonials We could tell you why people love our products, but they’d rather tell you themselves. My daughter is gluten intolerant and away at college. I sent a few of your bars

to her for quick snacks, and she loves them and asks for them all the time now.

Kristine Wilkes

I have been battling weight my whole life and I am a huge chocolate addict. These completely take away my cravings and I have lost a lot of weight!! Keep up the outstanding work!!

Christine Kellejian

I love your protein bars. I have never had another protein bar that actually keeps me full for hours at a time. Your product has truly helped me eat better and I love how it tastes. Thank you!

Marie

My son and I are on new diets for health reasons that require no gluten and very little sugar and these bars have been lifesavers. They stay with us and satisfy a sweet tooth urge. YUM!

Barb L

”I’ve lost 40 lbs. and have maintained it for over a year. I look forward to my thinkThin® bar every day, either as part of my breakfast or after workout.

Anne Fredrickson

I am a big thinkThin® pusher. I’m a Personal Trainer specializing in Weight loss and Body Transformation and I get all my clients on thinkThin® Bars. I buy them by the box for my own family and clients.

Tracy Anderson

Celebrity Fitness Trainer Tracy Anderson with client actress and thinkThin® fan Gwyneth Paltrow

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“Gwyneth Paltrow is a fan of this gluten-free line of snacks, and it’s no wonder: The variety we sampled has nearly half the sugar and about twice the protein of many fruit and nut bars.” ~Fitness Magazine

“With more than a dozen flavors these treats are just that – real treats! I discovered them nine months ago and have had one almost every day since then.”

~Women’s Adventure Magazine

“When our stomach’s growling and there’s no time to stop, a thinkThin® bar is our savior.” ~MORE Magazine

“On my next trip this summer, I’m packing thinkThin® High Protein Bars.”

~Examiner

“When you are choosing a snack, you often have to fight a battle between the protein you should have and the sweets you really want. Now you can have both.” ~Gluten Free Living

“thinkThin® has created a whole new way to think about nutrition through their uncompromising focus on natural ingredients that support weight, wellness, and over all health.” ~Walkabout Magazine

“Over the last 12 years, Falsetto has grown her operation from a one-woman venture into a firm with 23 employees…Falsetto said sales grew 51% in 2010, despite a sluggish economy.” ~Los Angeles Times

in the press Nationally recognized as a leading brand.

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Chunky Peanut Butter

Creamy Peanut Butter

Brownie Crunch

White Chocolate

Chocolate Fudge

Dark Chocolate

Chocolate Espresso

Caramel Fudge

Cookies & Crème

Chocolate Covered Strawberries

*According to SPINSscan Research

#1 ranked natural weight management bar.* thinkThin® bars offer a burst of clean energy, a moment of relaxation, and satisfaction for those in need of taste and sustenance. Great for those monitoring their sugar intake.thinkThin® Protein

thinkThin® BitesSatisfying, decadent and just 100 calories...a convenient moment of

weight wellness and delight – at work, home, in the car or to top off the

day. Perfectly portioned with the same big taste and profile of bigger

bars – it’s a beautifully scaled healthy snack for those moments of sweet

cravings. Chocolate Toffee Nut, Cookies & Cream, Dark Chocolate

20g Protein | 0g Sugar | Gluten Free

20g Protein 0g SugarGluten FreeKosher

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The perfect mix of superfruits known for their antioxidant properties and protein packed nuts, these bars provide a boost of energy and the delicious experience of nature’s best. Crunchy, chewy, sweet and tart – they’re great for breakfast, lunch or anytime between.

thinkThin® Crunch is packed with mixed nuts and dipped in chocolate or caramel for great texture and energy! It’s a nutritious, tasty and satisfying treat that goes where ever you go – any time of day.

Mixed Nuts

Chocolate Dipped Mixed Nuts

White Chocolate Dipped Mixed Nuts

Caramel Chocolate Mixed Nuts

Coconut Chocolate Mixed Nuts

Blueberry & Mixed Nuts

Cranberry Apple & Mixed Nuts

Cherry & Mixed Nuts

thinkThin® Crunch 60% Less Sugar* | 2x More Protein | Gluten Free

*than other fruit and nut bars

10g Protein3-4g Sugar 4g FiberGluten FreeKosher

All Natural8g Protein 6-8g Sugar4g FiberGluten FreeDairy FreeVegan

Page 11: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

Introducing thinkThin® Divine, a gorgeous sweet moment for the discerning palette. For those who want uncompromised decadence it’s the smarter choice; a good source of protein, high in fiber and only 10g of sugar.

Dark Chocolate CoconutA homemade recipe of a classic favorite, sweet coconut smothered in wonderfully rich dark chocolate.

German Chocolate CoconutInspired by European dessert tables, a sweet symphony of coconut and caramel richly wrapped in dark chocolate.

Mint Chocolate CoconutSweet coconut and refreshing mint, a timeless and irresistible duo, all the better when smothered in rich dark chocolate.

Dark Chocolate Coconut

Mint Chocolate Coconut

German Chocolate Coconut

thinkThin® Divine 6g Protein | 10g Sugar | 8g Fiber | Gluten Free

Page 12: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

The mission of thinkThin® is to be an ingredient of

a day lived well. To support and celebrate life through

a positive experience that is nourishing, effective

and meaningful.

It’s all about what’s inside. thinkproducts.com

- thinkThin® Natural Channel sales growth over the last 52-week period outpaces the category nationally.

- Overall thinkThin® is the #4 brand in the Natural Channel and has strong double-digit growth in a 52-week period.

- thinkThin® continues to show double-digit growth in ACV over the latest 4, 12, 24 and 52-week periods.

- thinkThin® is #1 in the Southwest region over the last 52-week period.

- thinkThin® has the highest sales growth rate of the Top 10 Brands in both the Northeast and North Central Regions in a 52-week period.

- thinkThin® is now #8 in the Conventional Grocery Channel, with the second highest growth rate of the Top 10 Brands in both the 12 and 52-week periods.

*SPINSscan 8-4-2012

insights thinkThin® Highlights from the SPINSscan* Natural Channel Study

Page 13: lizanne falsetto - thinkThin®thinkproducts.com/wp-content/uploads/presskit_2012.pdftestimonials We could tell you why people love our products, but they’d rather tell you themselves.

It’s all about what’s inside. thinkproducts.com