Liz Roesel Marketing Manager Horizon Software …€¦ · ‐ Ideas on what to post ‐ What...
17
Transcript of Liz Roesel Marketing Manager Horizon Software …€¦ · ‐ Ideas on what to post ‐ What...
Liz RoeselMarketing Manager Horizon [email protected]
WHY AM I QUALIFIED TO HOST THIS WEBINAR?“Marketing is enthusiasm transferred to your customer.”
MARKETING YOUR SCHOOL NUTRITION PROGRAM
Marketing Nerd Child Nutrition Enthusiast
Quick poll!
Who is currently using social media to promote their program?
2017 USERS CONFERENCE
Recipes for a Tasty Social Media Post
Download at: www.tiny.cc/horizonsocial
What you’ll find:‐ Ideas on what to post‐ What ingredients make a tasty social media post
on Facebook, Instagram and Twitter‐ Best times to post‐ What smartphone apps you need to
MARKETING YOUR SCHOOL NUTRITION PROGRAM
WHAT YOU’LL LEARN
Why Marketing is Important
Linking Your Social Media Accounts
Scheduling Social Media Posts
Canva ‐ create free graphic images
Winners! Hour Long Marketing Consultation
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Why Do You Need to Market Your Meal Program?
• Changing customer perceptions• Educate your customers• Own your story
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Let’s Get Social!
1. Link Instagram to your Facebook Page2. Link Instagram to your Twitter account3. Start posting!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Auto‐Posting: Link Instagram to Facebook
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Auto‐Posting: LinkInstagramto Twitter
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Auto‐Posting: Let’s Do it!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Scheduling Posts – Facebook and Hootsuite
Facebook, Twitter, Instagram, LinkedIn
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Scheduling Posts – Facebook
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Scheduling and Auto‐posting in One!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCE
Scheduling and Auto‐Postingin One!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCECreating marketing graphics
• Easy‐to‐use• Create custom graphic images
and logos• Free, but there is a Pro version
with more options• Plenty of free images, with
some at cost ($1/each)
Let’s make a social media graphic and a logo!
MARKETING YOUR SCHOOL NUTRITION PROGRAM
2017 USERS CONFERENCEMARKETING YOUR SCHOOL NUTRITION PROGRAM
Please continue to share your social media success and reach out if you have questions!
Liz Roesel [email protected]
@horizonk12@gabngopodcast
