LiveIntent: Email is No Longer About Sending Email
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Transcript of LiveIntent: Email is No Longer About Sending Email
Email is No Longer About Sending Email
@MattKeiser @LiveIntent
• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
Email is Everywhere Your Customers Are… and You’re Not
95% of brands use email for CRM or content delivery because it is so effective
Only a fraction of your best customers open the Emails
But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…
This is a Completely Revolutionary Unoriginal Idea
Media Buying is the second oldest profession
Be Present.
h"p://www.journalism.org/analysis_report/mobile_ac9vity_news_ranks_high, h"p://pewinternet.org/Reports/2011/Search-‐and-‐email.aspx
Email is the #1 App
Brands need to be present where their customers are spending the most time
What happens in 1 second on the internet…
463 Instagrams
833 Tumblr Posts
1,024 Skype Calls
33,333 Google
Searches 1,670,000
Emails Sent
11,574 Dropbox Upload
46,333 Youtube
Views
3,935 Tweets
52,083 Facebook
Likes
Mirapost 2011
Nielsen State of the Media: Advertising & Audiences 2012 !
• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
You don’t have to send email, to advertise there
Hashes are your Cross Device & Cross Platform Identity
Retention Re-activation Suppression
Hey Matt, we love you!
Where did you go Matt? We miss you!
Don’t tell Matt….
• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
It Works.
I love pudding
La Quinta Case Study
:"
Performance Across the Board CTR with LiveIntent is routinely above industry averages
Average CTR of .26% Over 2x that of traditional display in the entertainment industry vertical*
and
144% of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool; http://
www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch
Tune In – TV Guide Network Results
High Impact Skins
1% over
CTR* 3 coordinated ad units that work together as a canvas for brand message
*highest performing skin to date
Buy through your current ATD or DSP
• Email is Everywhere Your Customers
Are… and You’re Not
• You Don’t Have to Send Email to Advertise There
• It Works.
Email is No Longer About Sending Email
@MattKeiser @LiveIntent