LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

Chapter Title

EmailHash

1

The CRM Retargeting Handbook

Connecting with the Cross-Device Customer

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

EmailHash

2Table of Contents

Table of Contents

Executive Summary

The Fragmentation of Attention

Anonymous is Anomalous

Cookie Retargeting + CRM Retargeting

The Benefits of CRM Retargeting

How CRM Retargeting Works

The Major CRM Retargeting Platforms and Players

CreditsContact Us

Appendix A Brief Illustrated History of Retargeting

Resources

4

6

12

13

14

19

20

21

22

27

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

Chapter Title

EmailHash

3

Cookies donrsquot cut it any more Itrsquos imperative that we move toward people-based measurement - and soon People-based measurement gives marketers both accuracy and transparency and has the added benefit of eliminating wasteful spending

Brian BolandVP Facebook Product Marketing and Atlas

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

4Executive Summary

Executive SummaryAttention is FragmentedMobile has changed everything Customer attention is now fragmented across websites browsers laptops desktops smartphones and tablets As a result the cookie a device and browser dependent technology is no longer a reliable means of matching customers

Marketers need a new way to reach their customers that does not depend on the use of one device and one browser That way is CRM Retargeting

CRM Retargeting uses a marketerrsquos owned customer data like the email address to match known customer segments across any device or browser within logged-in media like Facebook Twitter and the LiveIntent Exchange

The more mobile customers are the more important CRM Retargeting will become creating an environment where the logged-in known customer is the norm and the unknown user is abnormal ndash where rdquoAnonymous is Anomalousrdquo

Benefits of CRM Retargetingbull Communicate with customers accurately and efficiently across all devices and channels

bull Connect offline data with online behavior to inform more relevant messaging and improved attribution

bull Increase reach and frequency for improved performance

bull Respect customer privacy without sacrificing accuracy

Anonymous is AnomalousFacebook Twitter The New York Times The Wall Street Journal Netflix Spotify EBay Amazon LinkedIn Gmail Walmart

All very different sites with very different purposes but one thing in common

They all require users to log-in with an email address in order to access their services

The email address is a ldquoDeterministic Identifierrdquo It represents a known customer is unique to that individual and is persistent across all devices apps and browsers

The cookie is a ldquoProbabilistic Identifierrdquo It represents an anonymous user whose identity is inferred by behavioral data models

The requirement of customers to log-in across every device and browser with something as universal as an email address is what makes CRM Retargeting along with all the inherent benefits possible

EmailHashLiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

5Executive Summary

How CRM Retargeting WorksMarketers create email list segments using customer-specific offline website and behavioral data to inform the messaging goals These segments are then uploaded into a CRM Retargeting platform Then whenever a customer matching a specific segment logs-into that platform they will be served a specially tailored message meant to

This eBook will teach youbull What has caused the fragmentation of customer attention

bull Why anonymous has become ldquoanomalousrdquo

bull What the benefits of CRM Retargeting are

bull How CRM retargeting works

bull Who the major CRM Retargeting players and platforms are

EmailHashLiveIntentcom

Increase awareness and drive traffic

Suggest products based on recent purchases

Encourage browsers and cart-abandoners to convert

Keep your brand top-of-mind

Executive Summary (cont)

LiveIntent

LiveIntent EmailHash

AttentionIt is fleeting rare exceedingly easy to lose and the very soul of marketing

Site-traffic conversions lapsed customers low open-rates cart abandonment reach frequency transparency personalization it all comes back to how can you effectively make a connection that will capture and hold your customerrsquos attention

The Internet is currently divided

across over 1 billion websites all of which

are competing for the attention of your

customer1

Every ldquoclickrdquo you earn only yields an average

10-20 seconds of attention2

98 of the visitors to your website will leave without completing a purchase or action3

diverted by everything from urgent emails and breaking news stories

to trending memes and cat videos

1 B 98websites10-20 seconds

The Fragmentation of

LiveIntentcom

6The Fragmentation of AttentionLiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

7The Fragmentation of Attention

As soon as a customer leaves your website the battle for their attention begins againA previous purchase is no longer an indication of future loyalty Unlimited access to information about competing brands products and services has placed all of the power into the customerrsquos hands resulting in a paradigm shift that Forrester refers to as ldquoThe Age of the Customerrdquo

Now your only competive advantage is the data your customers choose to give you and the ability to use that data to proactively reach these customers everywhere they are paying attention is paramount

Which is why retargeting is so important

In this age of the customer the only sustainable competitive advantage is knowledge of and engagement with customers

The Age of the Customer Forrester Research

LiveIntentcom EmailHashLiveIntent

RetargetingRetargeting specifically site-retargeting uses cookies and behavioral data to reach previous visitors to your website on third-party sites with relevant messaging that will refocus their attention and convert it into action

And it works

So whatrsquos the problem One word Mobile

Customers who visit your website and

are retargeted with display ads are 70

more likely to convert on your website5

Nearly three out of five US online buyers said they notice ads

for products they looked up on other sites6

Retargeting web display ads have been proven to perform up to

10x better than untargeted ads4

10x 70 35

EmailHashLiveIntentcom

8The Fragmentation of AttentionLiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

9The Fragmentation of Attention

More Mobile More Time Online More Problems for MarketersThe introduction of mobile devices has drastically altered the way we interact with digital media

Smartphones and tablets have doubled the amount of time we spend online7

As of 2014 87 of American adults use the Internet8 and over 51 of that time is mobile7

lsquomo mobilelsquomo problems

51

49

2010 2013

Internet Usage

EmailHashLiveIntentcom LiveIntent

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

Chapter Title

EmailHash

10

By 2017 there will be 5 different devices connections for every Internet user Cisco VNI Global IP Traffic Forecast 2012-2017

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

11The Fragmentation of Attention

It sounds like a good thing A place to reach your customers that is not only pervasive but readily available to them everywhere they are anytime they want

But while mobile has increased the amount of time people spend consuming digital media it presents as many problems as it does possibilities

Customer attention is fragmented across websites browsers laptops desktops smartphones and tablets

The more devices customers use the less reliable the cookie - a device and browser dependent technology ndash becomes as a way of matching those customers While there may always be a segment of your website visitors that remain anonymous marketers need a unique persistent identifier for matching customers across all devices and channels

One of the most powerful identifiers we have right now is the email address It might be the most important piece of customer data you possess as we move towards an Internet where the logged-in known customer is the norm and the cookied unknown user is abnormalhellip

Where rdquoAnonymous is AnomalousrdquoEmailHashLiveIntentcom LiveIntent

ldquoAnonymousrdquo is AnomalousFacebook Twitter The New York Times The Wall Street Journal Netflix Spotify EBay Amazon LinkedIn WalMart

They all require you to login with an email address to access their services

The cookie is a ldquoProbabilistic IDrdquo It represents an anonymous user whose identity is inferred by data models and is browser and device dependent

The email address is a ldquoDeterministic IDrdquo It represent a known customer is unique to that individual and remains persistent across all devices apps and browsers

This movement towards requiring customers to log-in with an email address across all devices and browsers provides marketers with a reliable means of matching customers that balances out the inherent limitations of cookies

12Anonymous is AnomalousThe CRM Retargeting Handbook Connecting with the Cross-Device Customer

LiveIntent

EmailHashLiveIntentcom LiveIntent

Cookie Hash

Anonymous

Perishable

BrowserDevice Dependent

Known Customer

Long half-life

All Browsers All Devices

Using Cookie Retargeting and CRM Retargeting in concert makes it possible for marketers to truly connect with their customers everywhere they are paying attention

LiveIntentcom EmailHash

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

Cookie Retargeting + CRM Retargeting 13

Cookie Retargeting + CRM Retargeting

LiveIntent

LiveIntentcom LiveIntent EmailHash

CRM RetargetingCRM Retargeting uses a marketerrsquos owned customer data like the email address to match known customer segments across any device or browser within logged-in media like Facebook Twitter and the LiveIntent Exchange

By combining your customer data with modern advertising technology CRM Retargeting can complement any campaign so your brand can effectively

Communicate with customers across all devices and channels

Connect offline data with online behavior to inform more relevant messaging and improved attribution

Increase reach and frequency for improved performance

Respect Customer Privacy without Sacrificing Accuracy

INBOXINBOX

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

The Benefits of CRM Retargeting 14

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

EmailHash

15The Benefits of CRM Retargeting

Communicate with customers across all devices and channelsCRM retargeting platforms like Facebookrsquos Custom Audience Twitterrsquos Tailored Audience and LiveIntentrsquos LiveAudience use the customerrsquos email hash as a matching criteria This email hash remains the same across all devices making precise cross-device matching possible

Customers are only matched when they log into a platform allowing for better control and measurement of the frequency accuracy and performance of campaigns addressing many of the concerns of early mobile advertising attempts

Since introducing Custom Audiences in 2013 Facebookrsquos advertising revenue increased 67 year-over-year with mobile ad revenue accounting for 62 of that growth

YOUR BRANDrsquos

YOUR BRANDrsquos

OFFE RClick Here

YOUR BRANDrsquos

OFFE RClick Here

WEBSITE

INBOXINBOX

The Benefits of CRM Retargeting

Facebook revenue jumps 61 on mobile ad strength USA Today

Read More

LiveIntentLiveIntentcom EmailHash

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

EmailHash

16

The Benefits of CRM RetargetingConnect offline data with online behavior for more relevant messaging and improved attributionBy bringing offline data online you can ldquofill in the gapsrdquo of your customers overall experience and create actionable data-rich segments of your customer list

Data Onboarding is the matching of offline databases such as in-store transaction data or customer service records to online identifiers that are tied to behavioral data such as email addresses phone numbers zip codes or even cookies

Case Study

In a recent case-study a big box retailer brought in LiveRamp a data onboarding platform to onboard First party customer data into a number of marketing applications for offline sales measurement ad targeting and website personalization resulting in

Offline Data

Onboarding Platform

CRM Retargeting Platforms

increase in conversion rates for in-store purchases

reduction in customer cost-per-acquisition (CPA)

increase in return on ad spend

Download the full case study

40

35

30 Download

LiveIntentcom EmailHash

By connecting offline data to a personrsquos email hash you can use CRM Retargeting to create data-rich segments for messaging and better attribute offline sales to online marketing efforts

LiveIntent

The Benefits of CRM Retargeting

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

EmailHash

17The Benefits of CRM Retargeting

Increase reach and frequency for improved performanceThe average open rate for email marketing campaigns across all industries is 1979 That leaves more than 80 of your best customers in the dark But sending more often may hurt your deliverability and increase unsubscribe rates

CRM Retargeting offers a way to reach customers in third-party media when and where they are paying attention with greater frequency and accuracy

click-through-rate (CTR)

increase in customer reach outside of first-party CRM mailings

36

38

The Benefits of CRM Retargeting

YOUR BRANDrsquo S

Download the full case study

Download

LiveIntentLiveIntentcom EmailHash

Case Study

In industries like Auto where buying cycles can be 3-5 years email lists can become stagnant Using LiveIntentrsquos LiveAudience a major auto company was able to target people that had bought from them in the past with offers for a new line of trucks in emails they were already opening resulting in higher conversion rates for in-store purchases

LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

18The Benefits of CRM Retargeting

Respect Customer Privacy without Sacrificing AccuracyYour customers have trusted you with their email address the equivalent of their online identity Honoring that trust needs to be top priority which is why CRM retargeting uses the hash of an email address for matching not the actual email

The most common hashing types are MD5 and Sha-1

Anytime your customer data (email address phone number etc) is uploaded into a CRM Retargeting platform it passes through a hashing algorithm producing an irreversible hexadecimal hash that is identical across all platforms By hashing your data is transformed into matching segments that canrsquot be readily used for mailing respecting the rights of your partners and customers

EmailAddressliveintentcom UniversalAlgorithm

087cf815401eeb115d30165459a398d4

+ =

Think of it this way

The Benefits of CRM Retargeting

LiveIntentLiveIntentcom EmailHash

LiveIntentcom LiveIntent

CRM Retargeting How it Works

Marketers create email list segments using customer-specific offline website and behavioral data to inform the messaging goals These segments are uploaded into a CRM Retargeting platform Then whenever a customer matching a specific segment logs into that platform they will be served a specially tailored message meant just for them

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

19

EmailHash

CRM Retargeting How it Works

LiveIntent

LiveIntentcom LiveIntent EmailHash

Data Onboarding CompaniesCan be used to onboard your offline data and match it to various online identifiers or First-Party cookies

LiveRamp

Datalogix

Direct CRM Retargeting PlatformsCan be used to match your existing customer data to logged-in users

Facebook Custom Audience

Twitter Tailored Audience

LiveIntent LiveAudience

Third Party Retargeting Platforms Can be used to match First Part cookies and customer data across various exchanges

SalesforceExact Target Active Audience

Chango

RocketFuel

Criteo

The Major CRM Retargeting Platforms and Players

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

The Major CRM Retargeting Platforms and Players 20

LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

21CreditsContact Us

About Us LiveIntent is the real-time display ad optimization platform for email newsletters connecting brands with the engaged audiences of over 600 premium publishers at the moment of email open

Learn more about LiveIntent by signing up for the LiveIntent Bootcamp

AuthorNick Dujnic Multimedia Marketing Manager

So Whatrsquos NextRight now there are three major CRM Retargeting platforms

bull Facebook Custom Audience

bull Twitter Tailored Audience

bull LiveIntent LiveAudience

But this is only the beginning

Already LinkedIn is fast-approaching its own CRM retargeting solution and powerful publishers and brands like Condeacute Nast and Walmart have created exchanges with data rich segments tied to customer logins Even Chrome now encourages users to remain logged-in while browsing

To take advantage of this new opportunity a marketer needs two things

1 A complete understanding of how CRM Retargeting works

2 An awesome email list

In either case wersquore here to help

Questions about CRM Retargeting LiveAudience or the best way to build an email list

Email CRMQuestionsliveintentcom and wersquoll help you get started with your own CRM Retargeting strategy

EditorsSuneet Bhatt CMO

Dave HendricksPresident

Book DesignDevan Brancard Graphic Designer

LiveIntentcom EmailHashLiveIntent

LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

22Appendix A Brief Illustrated History of Retargeting

Appendix A Brief Illustrated History of RetargetingIn 1993 3 of the worldrsquos population used the Internet The ratio of websites to users was 1108935

In 2013 38 of the worldrsquos population used the Internet The ratio of websites to Internet users was 14

A lot has changed More people are spending more time online and that time fragmented across any combination of ecommerce sites

online publication social networks browsers email clients and most recently mobile devices

This timeline will take you through the introduction or evolution of technologies that have enabled digital marketers to adapt to vast changes in online behavior and how they have lead to this next stage of marketing technology CRM Retargeting

LiveIntentcom EmailHash

10

1993THE INTERNET GOES MAINSTREAMThe World Wide Web enters public domain and the first widely downloaded Internet browser Mosaic is released The audience ishellip limited

1994FIRST ldquoCLICKABLErdquo DISPLAY AD GOES LIVE lsquoHotWiredrsquo (now Wiredcom) runs the very first display ad campaign ATampTrsquos first banner ad for their lsquoYou Willrsquo campaign garners a 44 click-through rate

3 4

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES WEBSITESOF AMERICANHOUSEHOLDS

WITH A COMPUTER

OF AMERICANHOUSEHOLDS

WITH A COMPUTER

23 24130 27K

LiveIntent

1995THE COOKIE IS BORN Ecommerce comes of age the HTML Cookie - an anonymous device and browser dependent text file - is invented as a way to store website visitor behavioral data and enable online shopping carts

1996DOUBLECLICK LAUNCHES FIRST AD NETWORKThis ancestor of modern automated ad exchanges was a network of 30 websites that used behavioral data tied to cookies to segment audiences and offer marketers a new level of targeting

1998 THE PRECURSOR TO MODERN ldquoRETARGETINGrdquoDoubleClick introduces Boomerang a targeting solution that uses cookies as a way for marketers to identify past website visitors and ldquore-targetrdquo them across the DoubleClick Network

LiveIntentcom EmailHashLiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

23Appendix A Brief Illustrated History of Retargeting

Itrsquos an anonymous device and

browser dependent text file used to store website

visitor behavioral data

Irsquom so happy

Goo

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES

OF AMERICANHOUSEHOLDS WITH A COMPUTER

24K

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES WEBSITES

OF AMERICANHOUSEHOLDS WITH A COMPUTER

OF AMERICANHOUSEHOLDS WITH A COMPUTER

8

24

13

258K

37

3

24M

42

8OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES

OF AMERICANHOUSEHOLDS WITH A COMPUTER

51

17M

18 21OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES WEBSITES

OF AMERICANHOUSEHOLDS WITH A COMPUTER

OF AMERICANHOUSEHOLDS WITH A COMPUTER

70 70

86M 122M

2003 - 2006 THE RISE OF SOCIALMySpace paves the way for other logged-in online communities like The Facebook and Twttr creating new opportunities for marketers to connect with customers on a more personal level

2007 RETARGETINGrdquo COMES OF AGEAs social networks nearly double the amount of time spent online retargeting platforms are able to offer marketers more advanced levels of behavioral targeting

ldquo2000THE BUBBLE BURSTS CPMS DROPDisplay ad prices drop from $40-$50 Cost Per Thousand Impression (CPM) to $1- $2 and marketers adopt more disruptive tactics for capturing attention including pop-up and pop-under ads

LiveIntentcom EmailHashLiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

24Appendix A Brief Illustrated History of Retargeting

Myspace

Myspace

Top 8 Friends

Myspace

Myspace

Myspace

Myspace

Myspace

Myspace

Myspace

Myspace

LiveIntentcom LiveIntent EmailHash

33 36OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES WEBSITES

OF AMERICANHOUSEHOLDS WITH A COMPUTER

OF AMERICANHOUSEHOLDS WITH A COMPUTER

76 76

346M 697M

26OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITES

OF AMERICANHOUSEHOLDS WITH A COMPUTER

74

238M

2009 REAL-TIME BIDDING IS INTRODUCEDReal-time bidding technology makes it possible to manage and optimize individual impressions across multiple ad networks and exchanges bringing with it the promise of greater spend efficiency and performance

2011MORE DEVICES + MORE CHANNELS = MORE PROBLEMSMobile adoption surpasses that of laptops and desktops creating an environment where people switch seamlessly between devices browsers and channels lessening the effectiveness and accuracy of cookies

2012FBXFacebook creates its own advertising exchange making it possible for retargeting platforms to reach customers within the logged-in community of the social network

LiveIntentcom EmailHashLiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

25Appendix A Brief Illustrated History of Retargeting

lsquomo mobilelsquomo problems

LiveIntentcom LiveIntent EmailHash

38OF THE WORLDrsquoSPOPULATION WITHINTERNET ACCESS

WEBSITESOF AMERICANHOUSEHOLDS WITH A COMPUTER

79673M

2013 - 2014 THE DAWN OF CRM RETARGETINGFacebookrsquos Custom Audience Twitterrsquos Tailored Audience and LiveIntentrsquos LiveAudience make it possible for marketers to use their CRM data like email lists to match specific ads to specific segments of known logged-in customers

But this is only the beginning

THE LOGGED-IN INTERNET

There are now over 1 Billion websites

Over 40 of the worlds population uses the Internet

In the US there are an average 57 Internet-connected devices per household

All of these brands require their users to log-in ndash register ndash submit ndash subscribe - using a single piece of data that pre-dates anything in this timelinehellip

The email address

The greater the number of devices customers use the less reliable cookie-matching becomes and the greater the number of these platforms that will adopt CRM retargeting

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

Appendix A Brief Illustrated History of Retargeting

26

LiveIntentcom LiveIntent

LiveIntent The CRM Retargeting Handbook Connecting with the Cross-Device Customer

EmailHash

27Resources Page

Resources PageWorks Cited

1 Number of Website - Internet Live Stats

2 How Long do Users Stay on Web Pages - Nielsen Norman Group

3 What is Retargeting - Adroll

4 Why Retargeting is the Hottest Area of Ad Tech - Digiday

5 Retargeting Case Study Consumer Electronics - Criteo

6 Online Buyers Notice Retargeted Ads - eMarketer

7 Screen Jumping Understanding Todayrsquos Cross-Screen Consumer - comScore amp Jumptap

8 The Web at 25 in the US - Pew Research Center

9 2013 Email Marketing Metrics Benchmark Study An Analysis of Message Sent Q1-Q4 2012

10 DoubleClick Launches New Marketing Solutions ndash ClickZ

Real-Time Bidding The Ad Exchange Leaps ndash AdExchanger

The History of Online Advertising ndash AdPush

An Interactive Timeline of Online Advertising ndash ShopParity

The History of the Internet in a Nutshell ndash Six Revisions

Computer and Internet Use in the United States 2003 ndash US Census Bureau

Computer Use in the United States 1997 - US Census Bureau

The Application and Implications of Information Technologies in the Home Where Are the Data and What Do They Say ndash NSF

Google to tag users across Web Privacy Boomerang - ZDNet

Internet Live Stats Internet Users - Internet Live Stats

Doubleclick Inc - Offered Real-time Targeting ndash Net Industries

Doubleclick Internet Advertising ndash Fortune

Americans Going OnlinehellipExplosive Growth Uncertain Destinations ndash Pew Research

A History of the Internet ndash NetValley

Roads and Crossroads of the Internet History ndash NetValley

The History of Web Advertising ndash eHow

Twenty years of a free open web ndash CERN

Internet Live Stats Total number of Websites ndash Internet Live Stats

The Web at 25 in the US ndash Pew Research

Computer and Internet Trends In America 2012 - US Census Bureau

How the Banner Ad Was Born ndash Digiday

Computer and Internet Use in the United States 2013 - US Census Bureau

Internet Users Spending Even More Time on Web ndash Impact Lab

Average Household Has 5 Connected Devices While Some Have 15-Plus ndash Bloomberg

Windows XP SP2 Turns lsquoOnrsquo Pop-up Blocking ndash Windows

Twitter Prepping Ad-Retargeting Exchange to Rival Face-bookrsquos ndash AdAge

Introducing the Facebook Exchange ndash Facebook