Hello

Who are we

At Little Giant, we transform companies by creating best-in-class experiences that their customers love.

We do this by combining strong strategic and creative thinking with expert data analysis and a deep understanding of current and emerging technologies.

We blend creativity and technology to transform and grow our clients’ businesses.

NZ leading digital agency

Our customer-centric approach has made us New Zealand’s fastest-growing agency and Campaign’s 2017 NZ Digital Agency of the Year.

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WHEN ASKED TO NAME AGENCIES THEY WERE HEARING GOOD THINGS ABOUT (UNPROMPTED) MARKETERS AND

AGENCIES CHOSE LITTLE GIANT

* NZ Marketing magazine March 2018

2017

Brand & communications

Building brands and driving sales with a digitally-led approach to marketing and communications.

Digital platforms

Constructing digital experiences and platforms that transform businesses for the connected age.

Three core offerings to help create a unified customer experience

What we do

Digital business

Designing innovative digital products and services to create sustainable, scalable and commercially viable enterprises.

Brand communications

Brand Research Brand Strategy Brand identity designBrand communication design Brand collateral design Marketing strategy Media strategy Social strategy Search strategy Campaign creative Campaign production Campaign management Content creation

Digital platforms

Capabilities our clients need to thrive in a digital age.

Our Services

Digital business

Business consulting Solution architecture Data strategy User research UX design & testing UI design Ecommerce development Mobile application development Web application development CRM implementation API development & integration Optimisation & management

Innovation consulting Solution architecture Data strategy User research UX design & testing UI design Product development Emerging platform development API development & integration Optimisation & management

Tell it like it isBe confident, speak your mind. Strong teams are rely on different perspectives.

Our values

1/

Be a good humanGreat people make great teammates, show empathy and practise emotional intelligence.

2/

Absolutely no egosOwn mistakes and failures honestly, enjoy successes and never point fingers.

3/

We have gone to extraordinary lengths to build what we believe is an unrivalled collection of talent and experience. These four values define who we hire and promote, and are representative of the service you can expect as a Little Giant client.

Love your craftAlways go down one more road, try one more thing. Take pride in what you create.

4/

Small interdisciplinary teams working on big challenges in honest collaboration with our clients.

We will build a project team that will consist of cross-functional storytellers who will work collaboratively with you, helping to find new opportunities and solve existing business problems.

Our approach fosters a more enjoyable working relationship, better communication and transparency, a more efficient use of project resource and ultimately allows us to add maximum value to your business.

Our approach

PROJECT MANAGEMENT

C L I E N T

C R E AT I V EST R AT E GY

T E C H N O LO GYR E S E A R C H

CO N T E N T

ACC O U N T S E R V I C E S

40+ People locally

6000+ People globally

85+ Offices globally

Linked by Isobar

A local firm with global resources

We are part of the Isobar network. Isobar is the world’s leading digital agency, with 6,000 people in 85 locations across 45 markets around the world.

Being part of the Isobar Network gives us local insight, but global resources and capabilities that allow us to service you better.

We are globally recognised as industry leaders.

We were named by Forrester as one of the Top 10

Innovation Agencies globally.

In 2017 our network was named Asia-Pacific’s digital network of the year for the

6th time in 7 years.

We were named as a leader on Gartner’s Magic Quadrant for Digital Marketing Agencies

in 2014, 2015, 2016

We were named as a leader in the Forrester Wave report, for Digital Experience Service

Providers, 2017

300+2017

We deliver outstanding and award winning work.

300+2017

2017

We partner with the world’s leading technology platforms.

World’s Largest Google analytics 360 relationship

Gold Partner 60+ Certifications

2 MVPs

2016 Partner of the Year 80+ Certifications

Platinum Partner with 53 Certifications

Platinum Partner 300 Certifications

500+ trained engineers 350+ projects in last 3 years

2016 Commerce Cloud Partner of the year

Global Strategic Partner Adobe Marketing Cloud

Specialised AEM 100+ certifications

Certified Partner One of the New Zealand’s largest Silverstripe teams

Certified Partner

Client References We work with the NZ’s leading brands locally.

Client References

Developing digital campaigns to support Google’s product portfolio

Providing social, digital production, digital OOH, creative and digital strategy

Providing digital media, web dev, and digital production

Providing digital strategy and site development

Driving strategy & full service digital solutions

Providing digital media, strategy, social, creative and production

Providing digital activity across the different business units

Providing digital strategy and retail innovation

Providing full digital creative services and leading digital innovation

Providing digital campaigns, social, content OOH & digital production

We work with the world’s leading brands globally

We have a talented and passionate leadership team

Danica PakiHead of Client ServicesDanica is a client service professional whose rare strategic talents mean she is equally comfortable winning work and managing a client service team as she is running client strategy workshops or engaging C-level executives on digital transformation initiatives. Danica brings 9+ years of senior experience in to Little Giant from working with some of New Zealand's most successful brands including Lion, Microsoft and Cadbury.

Ian HowardManaging Director / Strategy leadIan has 12+ years experience in senior strategic roles across TVNZ, Young & Shand, Interbrand and now Little Giant. Ian has consulted strategically on some of the biggest companies in NZ including Spark, Frucor, Genesis Energy, Kiwi Property, Air New Zealand, Lion Nathan, and Goodman Fielder. He is a regular a digital commentator on ONE News and is a frequent speaker on the conference circuit.

Mark HurleyChief Executive Officer / Founder Mark has 16 years + experience leading brand and creative agencies. He is passionate about brand storytelling, creative problem solving, user centric design, product development and disruption through technology.. Mark has led projects for NZ's largest brands across a variety of brand, marketing and technology engagements including Fairfax, Les Mills, Spark, and Fletcher Building.

Armin SvobodaDelivery DirectorArmin has a wealth of digital expertise across a variety of complex technical briefs. His deep understanding of technical requirements allows him to lead complex projects from a strategic point of view, communicating across various departments fluidly. Armin has led large-scale digital product builds for some of NZ's leading companies including Fonterra, Rocket Lab and Villa Maria..

Stevie MayhewChief Technology OfficerStevie has 11+ years experience producing large scale software solutions for NZ's leading companies. Stevie is an extremely articulate, innovative and talented technology executive who adds extreme value and insight to all projects within the agency. Stevie is a regular contributor to the open-source community, and regularly contributes to industry thought leadership via written articles and speaking engagements.

Aaron TurkCreative DirectorAaron is a Creative Director with over 18 years experience in creative agencies across Australia and New Zealand. Getting to the heart of a problem, understanding the opportunity and crafting a successful creative solution has kept every day interesting and a new challenge. He’s helped create digital platforms, products, apps and marketing campaigns for brands such as Pedigree, Anchor, Gatorade, Air New Zealand, Nike, V Energy, Volkswagen and Samsung.

We are part of something bigger

• Our wider agency Network is designed with complementary best-in-class services.

• One P&L across communication, digital, creative and media for our clients

• 40,000 people in 5 continents, across 24 time zones

• We share DAN’s global values — agile, pioneering, ambitious, responsible and collaborative

A B OV E T H E L I N EC R E AT I V E

C R M A N D DATA

D I G I TA L C R E AT I V E A N D I N N OVAT I O N

S E A R C H &P E R FO R M A N C E

M E D I A

P R A N D E X P E R I E N T I A L

M E D I A

M E D I A

P R O G R A M M AT I CA D B U Y I N G

M E D I A I N V E ST M E N T& PA R T N E R S H I P S

Recent success

Launching a groundbreaking health product into international markets

Using revolutionary science developed here in New Zealand, calocurb is a new weight management product aiming to

take a sizeable chunk of the $175B global weight loss and

weight management market.

We were engaged from day one, as calocurb’s brand,

marketing and technology partner. It was an enormous engagement that showed our true end-to- end capability.

Using a small cross-discipline team working in an agile method, we completed qualitative and quantitative

research, both domestically and in the US market. This

enabled us to define a fully-informed brand strategy, and build their communication

Calocurb 1/2

9,679 units sold @ $59.99 recurring revenue

12.3% organic conversion

rate

$638k sales revenue in just 2 months since launch

calocurb

platform and visual brand identity, design their packaging and

launch campaign concept & collateral, as well as managing their media in both the NZ and US markets.

We also consulted on their IT infrastructure, built their ecommerce platform and integrated it with their logistic

software.

We continue to work with them on an ongoing basis to

iterate their brand, optimise their platform, build functionality

and manage their digital campaigns.

2/2

Creating a unique value digital experience for a legendary brand

Harcourts

Harcourts is one of New Zealand’s leading real estate brands, with over 850 franchisees across the globe. In spite of their successes, Harcourts were faced with an assortment of complicated legacy platforms that didn’t reflect their offline brand experience. For their business to continue to grow, they recognised that they needed to build a strong digital ecosystem to match their reputation.

The ambitious design and build of the new platform was led by Little Giant and has resulted in an entirely new evolution of their brand in the digital space, transforming the way the business treats lead acquisition and the overall customer journey within the Harcourts ecosystem.

More than simply an engaging brand experience, the new platform positions Harcourts as the market leader for industry insights, as well as providing meaningful geo-specific content and comprehensive demographic data by neighbourhood. With a domestic launch planned for the second half of 2018 and further international roll outs to follow, the solution was built with scalability front of mind.

Redefining the way New Zealanders buy and sell their homes

110Kunique users since launch

57 properties listed

since May 11

$142K sales revenuesince May 11

Arizto

Arizto engaged us to design and build an entirely new

product and manage its launch to market. We took a human-centred design approach, highlighting and

addressing key pain points within the traditional real estate

framework to build a superior, tech-enabled customer

experience fit for the digital age.

This experience needed to deliver real benefits to both

sellers and real estate agents, encompassing self-service tools allowing for enquiry, listing, marketing and then

managing the sale of a property.

We also built the brand identity and communications

strategy for launch, establishing market presence and

understanding of the business’ unique proposition.

Helping an icon maintain it’s status as the world’s best.

Challenged with growing ecommerce sales

worldwide to €4bn by 2020, a 4x increase on 2017, adidas were looking for a global partner to help them drive

revenues via its most important store – adidas.com.

Isobar embedded more than 50 engineers and architects

from London, Sofia and Pune (India) within Adidas product

teams, tasked with building an agile methodology and process on the Salesforce Commerce Cloud (SCC)

platform.

By accelerating the adoption of an agile mindset, we were able to deliver more frequent ecommerce releases, thus

keeping pace with the changing digital habits of customers.

Adidas 1/2

Isobar’s expertise in QA automation also drove a marked

improvement in code quality. This was important as so often agencies sacrificed quality for speed. We had to strike

a balance of both.

Average page load time, for adidas.com, rose by 47% year on year. Cart to order conversion jumped by 10.9% year on year. Adidas stated that the improvements are forecast to boost revenues by at leat 34 million euros in 2018.

We’re now taking the agile methodology that we’ve built

and started applying this to the adidas B2B offering,

growing our partnership further with the brand.

In short, we are delivering the global adidas brand

commerce experience, fast, in step with customers and in a way that allows us to innovate the offer seamlessly when

required.

Adidas 2/2

Reimagining internal comms for NZ’s largest global exporter.

Fonterra is the market leader in dairy nutrition. With over

22,000 global users, their internal communications platform is vast and complex. From day to day

conversations to knowledge sharing to community polling,

Milkyway has powerful applications and boundless aspirations.

We partnered with Trineo to deliver research, digital strategy, user testing (via PlanitIT), UX design and front end

development for the next generation of the platform. The

project involved heavy integration with Salesforce, global

leader in customer relationship management solutions. A mix of standard and custom Salesforce components were

incorporated into Milkyway—a process that was both

challenging and rewarding. The result is an intuitive digital product that drives increased efficiency and a better quality

of communication within Fonterra.

Fonterra

Drawing the crowds to Auckland’s ultimate social sporting event.

Tennis Auckland came to us to put a new spin on the 2018

ASB Classic, to broaden its appeal beyond sports and tennis fans.

Our team developed the integrated campaign concept along with building the website. Everything hinged on the

creative approach - “A Touch of Classic”. We launched the

new look and message across all mediums, including digital and social, outdoor, event signage and print. This positioned

the tournament as the perfect crossroads of tennis, food &

beverage, entertainment, fashion and summer fun.

ASB Tennis Classic

https://www.littlegiant.co.nz/project/asb-classic-2018/

Redefining how companies access space.

Rocket Lab’s mission is to remove the cost barriers to

commercial space launches. Since its creation in 2006 by Peter Beck, Rocket Lab has delivered a range of complete

rocket systems and technologies that are set to

revolutionise access to our planets orbit.

Little Giant was engaged to design a brand experience that

captures some of the wonder and amazement of Rocket Lab’s revolutionary vision. In response we designed an

immersive and engaging digital experience combining

beautiful storytelling with compelling visuals and well-

crafted content. We even created a way for companies to purchase rocket space online, like buying an aeroplane

ticket…but for space.

Rocket Lab

Rearchitecting the traditional car rental booking service

When Ace Rental Cars came to us for an approach that

would set them apart in a crowded marketplace, we turned their expectations upside down. Our strategic response was

that it’s not about the cars, it’s about the people that drive

them. Enter, Rent the Experience—a new brand direction and website for Ace.

Instead of picking a car, customers select an experience. And the site selects the car that suits. Add a little 360° video

and some eye-catching animation - and you have a visually

striking, interactive online journey that hints at adventure

on the horizon.    

This breakthrough approach has transformed the way Ace

do business, online.

Ace rental cars

Helping an industry leader embark on digital transformation

EnviroWaste helps NZ businesses to dispose of their waste

in a way that’s better for the planet.    

As part of their core services upgrade - they are

undertaking a digital transformation of their products and processes — EnviroWaste asked us to reimagine and build

their digital marketing platform, as well as their online

eCommerce and ordering solution.

As well as presenting essential company information in a

way that’s easy to understand and navigate, the site lets

visitors create an account and hire bins for quick and easy repeat purchase. A complex pricing matrix was built from

scratch to handle inputs like bin number and size, rental

time, and customer and branch location. The result is a world-class booking engine that makes our world a little bit

better.   

EnviroWaste

$4.82 Marketing cost

per bin

333% Return on

Investment

Developing a second screen experience that puts rugby fans in the game

When some of the biggest names in New Zealand rugby had

the idea to create an app that would make watching sport

with your mates more engaging and enjoyable than ever, they called on our team for the conversion.

4Play is a live sports companion game that utilises a custom real-time data management system. The result is a simple

and sticky second screen experience built in React Native

for iOS. Rugby fans assemble their dream team from

players featured in the live game and score points based on how well those players perform. The initial rugby-focussed

version of 4Play was successfully soft-launched during the

2017 All Blacks Test season. The official launch and plenty of new features are planned for the start of Super Rugby, 2018.

Watch this space!

4Play React Native App

Amplifying the brand experience via a mobile application.

Beyond Luxury Media is a handcrafted and innovative media

company dedicated to creating industry-changing expos for the high-end travel market.

They approached us to help them innovate with technology. We created for them a native mobile

application across iOS and Android which allows expo

attendees to find contacts around them, chat with fellow attendees and review appointments.

The app is revolutionising the travel expo experience,

creating a community around the Beyond Luxury brand that extends outside their physical events.

Beyond Luxury Media

+

Auckland, NZ

3F / Level 3, 47 High St Auckland CBD +64 9 551 6959

E. hello@littlegiant.co.nz

Melbourne, AUS

Level 4 - 111 Cecil St South Melbourne, VIC 3205

+61 3 9693 8301 E. contactmelbourne@isobar.com

Sydney, AUS

Level 3/20 Windmill St Walsh Bay, NSW 2000

+61 2 8094 7567 E. contactsydney@isobar.com

Local officesFor all our global offices please visit isobar.com

Thanks