Victory Credentials
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18-Oct-2014 -
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Transcript of Victory Credentials
Every day more than 30* mln people log to RuNet.
27,7 mln - Gallup.34,4 mln - independent sources.40,2 mln - FOM.
Every month SUP covers more than 1/3 of them.
Every month SUP covers more than 1/3 of them.
Business Units
Strategic Development
Research &Development
PR &Marketing
SoftwareDevelopment
Blogs &Communities
Commerce
Business Units
Strategic Development
Research &Development
PR &Marketing
SoftwareDevelopment
Blogs &Communities
Commerce
SUP Media
The information and expertise between all brands and departments is perfectly flawless, giving to each entity a broad knowledge on interactive strategy.
Business Units
Strategic Development
Research &Development
PR &Marketing
SoftwareDevelopment
Blogs &Communities
Commerce
SUP Media SUP Advertising
Victory.
Victory is the interactive marketing agency. Created in 2003 and acquired in 2006, Victory is part of the leading
interactive companies in Russia: SUP Fabrik. Victory handles interactive communication for international and local
brands.
Mission.
To create and implement unexpected and breakthrough interactive solutions for the growth of your brands in the booming digital world.
How?
How?
Brands People
How?
Brands People
Network Agencies
How?
People Technologies
How?
People Technologies
Design Studios
How?
People TechnologiesBrands
How?
People Technologies
Differentiating Ideas
Brands
Research
Viral Mechanics
Social Media Marketing
Production Supervision
Media Planning
Strategic Planning
Creative
Online Marketing
Consulting
Client Service
Research
Viral Mechanics
Social Media Marketing
Production Supervision
Media Planning
Strategic Planning
Creative
Online Marketing
Consulting
Client Service
Media Buying
SEO/SEM
Analytics
Mobile Marketing
E-mailing Strategies
Research
Viral Mechanics
Social Media Marketing
Production Supervision
Media Planning
Strategic Planning
Creative
Online Marketing
Consulting
Client Service
Media Buying
SEO/SEM
Analytics
Mobile Marketing
E-mailing Strategies
Research
Viral Mechanics
Social Media Marketing
Production Supervision
Media Planning
Strategic Planning
Creative
Online Marketing
Consulting
Client Service
IT Support
Web Production
Video Production
Seeding
Outsource
Partnership with YouGov.
YouGov is a professional international research and consulting organisation providing companies with quick and accurate results on their customers and brands.
Recruiting by online advertising on numerous Russian websites and open surveys on general topics.
Providing a balanced split in demographics, age, interest. Having already more than 8,500 people after few months of recruitment (aim
at 15,000 respondents for March 2009).
MediaNet exclusive partnership.
Part of IMHO VI Group.#1 for online media buying in Russia.
MediaNet exclusive partnership.
Victory and MediaNet are partners to deliver in the same stop-shop all the interactive expertise that brands need for the success of their campaigns.
Victory provides creative insights, strategic planning, brand development research, social media expertise, web production and media planning.
MediaNet contributes their experience in media buying, search engine optimization, contextual advertising, ePR, analytical and post-campaign analysis support.
Easy integration into LJ projects. Brand Communities and Contests. Viral seeding and bloggers support. Media events.
Knowledge of latest trends and celebrities. Regular on-line editorial research. Hand-On-Pulse tracking system.
Case studies and best overviews of social media. Virtual research panel, containing 5 mln writers. Daily polls and extended statistics.
Victory and LiveJournal.
Creative minds within creative agency.
Balanced mix of traditional advertising, BTL, web production, design and blogosphere experienced specialists provides fluent knowledge of all interactive advertising spheres.
Ability to create out of the box ideas provides skills to produce non-standard effective campaigns within limited time periods.
Mobile universal team fits growing demands for rapid solutions.
Franck VinchonManaging Director
Kirill SmirnovCreative & Strategy Director
Daria ShadrinaClient Services Director
Alexander BelyakovAccount Director
Anastasia KhrapalevaAccount Manager
Maria IgnatovaAccount Manager
Daniyar BulatovMedia Director
Nelia BagapovaMedia Planner
Alexei KovalevResearcher
Elena MarusArt Director
Evgenia SheludkoCreator
Roman SorokinArt Director
Olga GolovkinaProducer
Anastasia BandrinaEditor
Chief Strategic Planner
Cases.
Cases.
Mercedes BenzThe Virtual Car Wash70% visits by WOM
Redds The Tamagochi8th of March Man150,000 players, avg. 14 minutes.
Alfa Insurance @ OdnoklassnikiInsure your Photo.
>3,500,000 mln. registered (10%)
Views - unmeasurable.
Alfa Insurance Website Easter Egg.
Running now.
Hooch Stripping Fruits.250,000 visits.1,700 stripes.700 censored :-[.
Hooch Stripping Fruits.250,000 visits.1,700 stripes.700 censored :-[.
Hooch Stripping Fruits.250,000 visits.1,700 stripes.700 censored :-[.
TicTac Summer Flavors Promo.
500,000 players in 1 month.
82% WOM generated.
Calgon Viral Project.
Calgon Viral Project.
Tefal Quick&Hot.3-seconds Video Festival.Still running.
Tefal Quick&Hot.3-seconds Video Festival.Still running.
C.C.C.C.
C.C.C.C.
Create
C.C.C.C.
Create Control
C.C.C.C.
Create Control Connect
C.C.C.C.
Create Control Connect Convert
For more Victory.
Visit our blog: http://community.livejournal.com/victorysa See our work on Youtube: http://www.youtube.com/user/VictoryBlog Follow us on Twitter: http://twitter.com/victorysa Have a look at Facebook: http://www.facebook.com/group.php?
gid=40644986239
Or just contact us directly: Franck Vinchon: [email protected] +7 (916) 219 2681 Kirill Smirnov: [email protected] +7 (916) 671 2736 Daria Shadrina: [email protected] +7 (916) 654 1548
.
Thank you.
.
Thank you.