Listen to me final: How to Perfect Your Voice on Social Media for Maximum Engagement
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Listen to me: How to Perfect Your Voice on Social Media for Maximum Engagement Davis Erin Anderson, Community Engagement Manager, Metropolitan Library Council Cheryl Yanek, Librarian, Director, Catalyst @SLAIT. #SLAIT, @cherylkathleen, @daviserin
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Transcript of Listen to me final: How to Perfect Your Voice on Social Media for Maximum Engagement
Listen to me: How to Perfect Your Voice on Social Media for
Maximum Engagement
Davis Erin Anderson, Community Engagement Manager, Metropolitan Library Council
Cheryl Yanek, Librarian, Director, Catalyst
@SLAIT. #SLAIT, @cherylkathleen, @daviserin
Set Yourself Up for Engagement
∗ Twitter, Facebook, LinkedIn, and more…
Platform by platform
∗ How often should one post? ∗ What are the best times to post to maximize
engagement?
Timing is everything
∗ How does one build a following? ∗ Getting the word out ∗ What’s the point?
Garnering a following
∗ Working with a community ∗ It’s not just about you: acknowledge feedback and
integrate listener suggestions ∗ Participate and add to other conversations ∗ Congratulating followers on jobs well done!
Building trust
Are People Actually Listening?
∗ It can be hard to tell if people are listening when you don’t see a lot of action
∗ Look at… ∗ Lurkers ∗ Clicks on links ∗ Conversations using related hashtags ∗ Conversations about posts
Looking at metrics
∗ What are the sentiments you are picking up on? ∗ How can you make them care?
Are people engaged?
Your Voice
∗ Is it even possible to create one voice? ∗ Why have one voice? ∗ When voices differ
How to create one recognizable voice?
∗ Teams ∗ When it’s just you…
How to maintain the voice
Best Practices
∗ BEFORE: @anusridharan quit her job to create a solution to address the problem of water scarcity in India #DisruptTheDefault
∗ AFTER: Why did @anusridharan quit her job? To create a solution for the problem of water scarcity in India. #DisruptTheDefault
Before & After
∗ BEFORE: .@OnlerK encouraged his wife @MCMarykom to continue with her boxing career post marriage #WeForStree
∗ AFTER: What an awesome husband! @OnlerK encouraged his wife @MCMarykom to continue with her boxing career after marriage!
Before & After
Logistics
∗ Making social media a priority. ∗ Use metrics to show senior leadership the impact
social media has. ∗ Block time out on your calendar. ∗ Teamwork!
How to find the time…
∗ Target influencers ∗ Jump on hashtags people are using ∗ Analyze your metrics – what gets the most attention?
What do you do when they’re not engaged and not listening?
∗ How to locate content ∗ Use your imagination! ∗ Write like you are writing for your friends and not a
professional report.
How to find and write engaging content
∗ Questions?
∗ Keep in touch: ∗ Davis Erin Anderson/@daviserin ∗ Cheryl Yanek/@cherylkathleen ∗ SLA IT/@SLAIT or on LinkedIn
∗ These slides will be available on
www.slideshare.net/cherylyanek
Thank you!
∗ Barnard Library/@barnlib ∗ Library of Congress/@librarycongress ∗ Brooklyn Public Library/@bklynlibrary ∗ UN Library/@Unlibrary ∗ Fake Library Stats @FakeLibStats ∗ SUNY Purchase @sunypurchaselib
Libraries to Follow
∗ http://www.ragan.com/Main/Articles/Guy_Kawasaki_is_too_popular_to_stop_autotweets_dur_46547.aspx
∗ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
∗ http://libguides.metro.org/smsig
Final Resources
