Tony  Wright              CEO  &  Founder          972-­‐215-­‐7167          @tonynwright

LinkedIN  Primer  -­‐  ConnecDons  for  the  World!

My  History  with  LinkedIN  

•  Became  a  LinkedIN  member  on  March  11,  2004  

•  I  am  a  “Team  Professional”  member,  meaning  I  pay  106.49/month  for  Premium  Features  for  me  and  some  of  my  team  

•  When  I  first  started  using  LinkedIN,  I  hacked  it  to  get  connecDons  

•  I  got  in  trouble  and  lost  my  account  for  2  months  

•  I  didn’t  start  really  uDlizing  LinkedIn  for  anything  profitable    unDl  about  2  years  ago  

•  Connect  with  me.  I  accept  all  connecDons.  I’m  a  proud  LION  since  day  1.    

My  profile  is  www.linkedin.com/in/tonynwright  

@tonynwright

My  Rank  (it  varies  daily)  

@tonynwright

What’s  in  My  LinkedIN?  

•  Visually  Enhanced  Profile  

•  Increased  appearances    in  search  

•  Ability  to  see  who’s  viewed    my  profile  

•  Profile  View  AnalyDcs  

 

•  CRM  Style  contact  connecDons    

•  25  inmail  credits  

•  Advanced  Search  Features  

•  Teamlink  (we  have  3  subscripDons)  

•  Saved  Lead  Lists  

•  Recommended  Leads  

@tonynwright

Publishing  on  LinkedIN  

•  Publishing  content  on  LinkedIN  became  a  thing  over  the  last  year,  being  rolled  out  in  phases.  Most  people  can  now  publish  long-­‐form  content    

•  Your  LinkedIN  Homepage  is  now  powered  by  Pulse,  which  shows  you  content  based  upon  your  connecDons  

•  You  can  reach  your  connecDons  with  Pulse  precy  well,  especially  if  your  arDcle  

gets  tracDon  

•  LinkedIN  Influencers  get  the  most  reach.  You  probably  aren’t  one  and  won’t  become  one.  

@tonynwright

Publishing  on  LinkedIN  

•  LinkedIN  has  a  basic,  but  good  primer  on  publishing  long-­‐form  content  on  their  site  at  hcp://help.linkedin.com/app/answers/detail/a_id/  47445/~/long-­‐form-­‐posts-­‐on-­‐linkedin-­‐-­‐-­‐overview  

•  Go  read  the  above  if  you  want  to  know  the  nuts  and  bolts  of  publishing    on  LinkedIn  

@tonynwright

“I  REGRET  NOTHING”  

I’ve  only  posted  2  long-­‐form  post  on  LinkedIN  

@tonynwright

Digital  Sharecropping  

•  Ongoing  debate  –  is  publishing  on  LinkedIN  Digital  Sharecropping?  

•  Here’s  my  post  on  LinkedIn  about  Digital  Sharecropping:  hcps://www.linkedin.com/pulse/arDcle/20140415171149-­‐336028-­‐my-­‐

acempt-­‐at-­‐digital-­‐sharecropping  

•  TL;DR  –  I  build  LinkedIN’s  brand  when  I  publish  on  their  plamorm,    so  I  don’t,  even  though  I  may  lose  business  in  the  short-­‐term.    It’s  a  marathon,  not  a  sprint.  

@tonynwright

•  I  wanted  to  see  if  I  could  keep  a  LinkedIN  Pulse  Post  from  being  indexed  in  Google  

•  I  also  wanted  to  see  how  long  it  took  Google  to  index  a  Pulse  Post  

•  I  created  a  test  post,  using  the  word  “SAMMORNEGRTNDE”  which  is  a  nonsense  word  that  showed  no  previous  Google  results  

SAMMORNEGRTNDE  

@tonynwright

@tonynwright

•  The  post  was  put  on  LinkedIN  on  August  12,  2014  

•  I  checked  every  other  day  to  see  if  the  word  SAMMORNEGRTNDE  showed  up    in  Google  

•  Finally,  on  Friday,  September  12  –  4.5  weeks  aoer  the  the  word  was  posted  (and  the  day  aoer  Pubcon),  the  word  showed  up  in  the  SERPs  

•  As  of  now,  I  sDll  have  not  found  ANY  way  to  insure  that  a  LinkedIN  Pulse  post  can  remain  out  of  Google’s  index  

SAMMORNEGRTNDE  -­‐  Test  Results  

@tonynwright

•  Content  published  on  LinkedIN  is,  by  default,  designed  to  appear  it  originate  from  LinkedIN.  –  Here’s  the  code  from  Larry  Kim’s  LinkedIN  Post  about  the  SEO  Code  of  Ethics    

 <link  rel="canonical"  href="hcps://www.linkedin.com/pulse/arDcle/20141103142649-­‐14611789-­‐why-­‐seos-­‐don-­‐t-­‐need-­‐a-­‐code-­‐of-­‐ethics-­‐from-­‐sempo”    

Is  LinkedIN  Long  Form  content  Duplicate  Content?  

@tonynwright

Google  thinks  your  content  is  LinkedIN’s  –      but  it’s  sDll  precy  smart  

David  Baker  Blog   David  Baker  SERP  

@tonynwright

Google  Indexes  LinkedIN  

•  There  are  currently  more  than  500,000  LinkedIN  Pulse  arDcles  indexed  in  Google  

–  Think  about  that  –  that  many  posts  have  been  created  in  a  very  short  amount  of  Dme.    

•  There  is  no  doubt  that  there  is  value  within  the  Walled  Garden  of  LinkedIN  for  relevant  Pulse  posts  

•  Outside  of  LinkedIN,  however,  these  posts  must  be  super-­‐relevant  to  a  long-­‐tail  seacher  to  result  in  an  acDvity  

–  In  fact,  in  most  cases,  if  a  Pulse  post  is  not  seen  in  LinkedIN,  the  author  gets  no  credit  (ok,  that’s  speculaDon,  but  educated  speculaDon)  

•  The  quesDon  to  ask  before  publishing  is:  Is  this  content  so  good  that  it’s  going  to  create  a  desire  for  acDon  amongst  my  LinkedIN  following  –  or  would  I  be  becer  to  put  it  on  my  own  site  where  I  can  control  the  calls  to  acDon,  and  have  becer  analyDcs  insight  into  its  performance?  

@tonynwright

So  how  do  I  use  LinkedIN?  

Who’s  Looking  At  Me?  

•  The  first  thing  I  look  at  every  morning  –  because  I’m  vain…And  I  want  to  know  who’s  stalking  me…  

@tonynwright

Looking  for  links  in  all  the  right  places  

Find  the  ones  that  can  link  

•  Inmail  is  the  second  best  link-­‐  building  tool  besides  the  old-­‐fashioned  telephone.  

@tonynwright

Check  out  who  you  are  meeDng  with  today  

Make  sure  to  look  for  who  you  both  know  

•  I  look  up  everyone  I  am  scheduled  to  meet  with  on  LinkedIN  before  the  meeDng.  To  the  right  is  who  I  met  with  on  Friday.  He’s  looking  for  a  job.  

@tonynwright

Look  at  what  your  network  is  talking  about  

ParCcipate.  If  something  is  good,  let  them  know  

•  Always  look  at  what  your  network  wrote.  You  want  them  to  do  the  same  for  you  –  if  it’s  good,  let  them  know.  Karma,  you  know.    It’s  not  always  a  bitch.  

@tonynwright

Find  your  next  Employee  

For  high  level  employees  –  there  isn’t  a  beJer  place  to  find  them  than  LinkedIN  

•  It  costs  a  lot  to  post  jobs  on  LinkedIN  –  but  in  my  experience,  the  candidates  are  worth  the  money.  

@tonynwright

OH,  PLEASE  TELL    ME  MORE.  

Tony  Wright              CEO  &  Founder          972-­‐215-­‐7167      linkedin.com/in/tonynwright          @tonynwright

Thank  you!        Lets  connect.