LinkedIn for Business Introduction - Overview · • Add Your Summary and Basic Information to...

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OVERVIEW Course Overview LINKEDIN FOR BUSINESS: INTRODUCTION Empower and invest in yourself

Transcript of LinkedIn for Business Introduction - Overview · • Add Your Summary and Basic Information to...

Page 1: LinkedIn for Business Introduction - Overview · • Add Your Summary and Basic Information to LinkedIn • Update your LinkedIn Profi le • Marketing Yourself Through LinkedIn •

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Empower and invest in yourself

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CERTIFICATE IN

LINKEDIN FOR BUSINESS: INTRODUCTIONWhether you’re a marketer or a business owner, it’s essential to understand all the opportunities that LinkedIn provides for companies. Networking in real life has always been a huge part of professional life. With people relying on the digital world for more business and personal tasks, it’s no wonder that networking has moved online. If you don’t use LinkedIn eff ectively, your searches, messages, and other activities on the site can easily be wasted time.

Both recruiters and employers use LinkedIn to source candidates for employment. LinkedIn is also primarily used for career networking, job hunting and professional development. Leverage LinkedIn to build a great reputation – and drive new business relationships. In this short course, you will learn the cornerstones to the successful use of LinkedIn for business and marketing.

SHORT COURSE MODULES

Introduction to LinkedIn for Business

Sign up to LinkedIn

Build Your Profi le

Marketing Yourself and Your Business

01

02

03

04

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Course Overview | LinkedIn for Business: Introduction | onlineacademy.co.za 3

COURSE DURATION

HOUR MODULES

MODULES

HOURS

144

The phrase ‘soft skills’ is often used to describe the skills which characterise relationships and other people, or how you approach interactions.

For many people, the so-called soft skills are often some of the most diffi cult skills to develop. Job-re-lated expertise (hard skills) are essential in any profession. However, over the last 10 years, under-standing has grown that perhaps soft skills may ul-timately be more important in determining levels of success.

Hard skills are a basic minimum necessity in order to operate in a particular workplace. Whether or not you are successful in your career may depend on how developed your soft skills are.

Please take note that these hours are only estimated times.

Our online courses and workshop training for continuing professional development, written by professionals for professionals and involving thoughtful online interaction with your peers, go a long way towards resolving issues.

The most significant advantage of self-study is the independence it offers. Studying alone allows delegates to concentrate and focus on their studies at their highest level.

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LINKEDIN FOR BUSINESS: INTRODUCTION

WHAT YOU WILL LEARN

• Understand the Purpose of Social Media for Business

• Defi ne LinkedIn as a Social Media Platform for Professionals

• Keeping Track of your Contacts

• Understand the Functions of LinkedIn

• Navigating LinkedIn

• Join LinkedIn

• Boost Your Business

• Build Your Network

• Build Your Profi le

• Add Your Summary and Basic Information to LinkedIn

• Update your LinkedIn Profi le

• Marketing Yourself Through LinkedIn

• Marketing Yourself and Your Network

• Promoting Your Services Through a Recommendation

• Report your Education

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WHO SHOULD DO THISCOURSE?

• Professionals interested in setting up a LinkedIn profi le and understanding the basics of LinkedIn for business networking and engagement (general computer literacy required).

This short course is designed for the following audience:

For this short course, it is advisable that you have the following experience/knowledge:

• Learners with limited knowledge on the subject.

• Learners with 1-2 years’ workplace experience.

• Learners with fundamental skills.

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WHAT YOU WILL LEARNL I N K E D I N F O R B U S I N E S S : I N T R O D U C T I O N

01INTRODUCTION TO LINKEDIN FOR BUSINESS

LinkedIn is an important social network to reach out to connect with professionals in general. The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

02SIGN UP TO LINKEDIN

LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. This module will show you how you should be optimising your LinkedIn profi le for success.

03BUILD YOUR PROFILE

Whether you are in business, trying to put your start-ups on the map, new to the working world or focus mostly on non-profi t work, LinkedIn is a very good networking tool to help you achieve your professional goals. A hunting ground for new businesses looking for opportunities.

04MARKETING YOURSELF AND YOUR BUSINESS

The most ‘professional’ of the major social networking websites, used by over 450 million business professionals worldwide. Since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy.

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THE BENEFITS OF

ONLINE SKILLS DEVELOPMENT

Forget about attending classes for hours, sitting in an uncomfortable chair, and suffering from back pain by the end of the day. You will not be bound to physical class sessions when you opt for online education. All learning materials are provided online, so you’ll easily access them from the comfort of your office or home.

COMFORT

A self-paced system enables learners to make progress with a rhythm that suits them. This does not require attending live sessions; you can access the materials at any time that works for you. If you have to work or take care of your home and children during the day, you can study at night. That’s an advantage the traditional educational system cannot beat.

SELF-PACED LEARNING

The fact that online programs are cheaper when compared to the ones held in a traditional campus setting is enough to convince you to consider them. The average tuition for online courses depends on multiple factors, so it varies from one program to another. Note, free courses don’t usually come with a certificate of completion.

LOWER COSTS

It doesn’t matter where your career stands at this moment; completed programs will always look good on your résumé. It will show potential employers that you’re committed to learning and that you’re eager to obtain more knowledge and new skills. You will certainly become a better candidate for a job promotion.

IMPRESSIVE RÉSUMÉ

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Course level: 04Study fi eld: Marketing SkillsCourse cost: R875.00 incl. VAT

Course level: 02Study fi eld: Customer Service Course cost: R1750.00 incl. VAT

AVAILABLE NOW AVAILABLE NOW

Have you considered asking your boss to pay? Currently, over a quarter of our learners report that their employer has paid for their course.

Look at our Corporate Package that offers access to ALL OUR COURSES at a fraction of the individual price. Visit www.onlineacademy.co.za to fi nd out more or contact us at [email protected].

R875.00 including VAT

Pay less with the corporate solution

COURSE COST

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