LINKEDIN FOR RECRUITERS: GOING BEYOND THE BASICS · linkedin for recruiters: going beyond the...

LinkedIn for Recruiters:Going Beyond the Basics

9/27/2019 1

LINKEDIN FOR RECRUITERS: GOING BEYOND THE BASICS

In partnership with

PRESENTED BY

ANTHONY JULIANO

HOW MOST

PEOPLE USE

BUILDING A PROFILE

MAKING CONNECTIONS

SITTING BACK AND WAITING FOR

GOOD THINGS TO HAPPEN


9/27/2019 2

COMPANY PAGES &

PERSONAL

PROFILES: WHAT

MATTERS MOST

EXPANDING YOUR

NETWORK

NEXT LEVEL

LINKEDIN

COMPANY PAGES

& PERSONAL

PROFILES: WHAT

MATTERS MOST

▪ THE ROLE OF THE COMPANY PAGE

▪ YOUR PROFILE: WHAT MATTERS

MOST

▪ ATTAINING “ALL-STAR” STATUS

▪ ATTRACTING CANDIDATES TO

YOUR PROFILE

THE ROLE OF THE

COMPANY PAGE


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▪ COMPANY PAGES ARE USUALLY “OWNED” BY

MARKETING

▪ PEOPLE WANT TO COMMUNICATE WITH PEOPLE

▪ SOME EMPLOYEES HAVE MORE CONNECTIONS

THAN THE COMPANY HAS FOLLOWERS

▪ BEST BET: USE BOTH


9/27/2019 4

YOUR PERSONAL PROFILE IS THE REAL OPPORTUNITY…

AND HERE’S WHAT TO FOCUS ON

2 QUESTIONSTO ASK BEFORE DOING ANYTHING ELSE

QUESTION 1:

WHAT DO YOU WANT TO BE

KNOWN FOR?


9/27/2019 5

QUESTION 2:

WHAT PROBLEM DO YOU SOLVE—AND FOR WHOM?

▪ EVERYTHING YOU SAY SHOULD BE RELEVANT TO

YOUR WORK

▪ MAKE IT FUTURE FACING

▪ STRIKE A BALANCE BETWEEN SUBSTANCE AND

BREVITY

▪ THE PROFILE IS JUST ONE WAY TO TELL YOUR

STORY—AND NOT EVEN THE BEST WAY (MORE

ON THIS LATER)

▪ YOUR NAME

▪ YOUR PHOTO

▪ HEADLINE

▪ “ABOUT” SUMMARY

▪ RECOMMENDATIONS

THESE FOLLOW YOU

WHEREVER YOU GO


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▪ DEFINITELY HAVE ONE: PROFILES WITH PHOTOS

ARE 14X MORE LIKELY TO BE VIEWED

▪ CHOOSE A HIGH-QUALITY IMAGE AND MAKE

SURE IT REPRESENTS YOU WELL AS A

PROFESSIONAL

▪ IF YOU USE SOMETHING OTHER THAN

A STANDARD HEADSHOT, HAVE A REASON

▪ USE A BACKGROUND PHOTO


9/27/2019 7

HEADLINES: MORE THAN

JUST YOUR JOB TITLE

QUESTION 2:

WHAT PROBLEM DO YOU SOLVE—AND FOR WHOM?


9/27/2019 8

YOUR

“ABOUT” SUMMARY SHOULD

BUILD OFF YOUR HEADLINE

I help organizations reach their strategic goals through the development and execution of smart

marketing and social media strategy.

In my work at Asher Agency (https://asheragency.com/), I consult with our clients to understand

their marketing challenges. Asher then responds with strategies and tactics aligned with the

client's budgets, timelines, and desired outcomes. My specific responsibilities include account

service, writing, and strategy, and my areas of expertise include higher education, professional

services, and healthcare.

I also participate in the agency's business development efforts, seeking new opportunities and

client relationships that match our skills with prospective clients' needs.

Finally, I am a seasoned public speaker and trainer on a variety of topics, including

communication, marketing, branding, productivity, and social media (with a specific focus on

LinkedIn). I have taught credit and non-credit classes at three colleges and have served as a

keynote speaker, presented at international conferences, and delivered a TEDx presentation.

Specialties: Communication, Marketing Strategy, Social Media, Writing, Public Speaking,

Productivity, Training, LinkedIn, Evernote

▪ WRITE WELL, MAKE IT CONVERSATIONAL, AND

MATCH YOUR PERSONALITY

▪ KEEP IT CONCISE

▪ START WITH A “TOPIC SENTENCE”

▪ USE STRATEGIC REPETITION

▪ MAKE IT FUTURE FACING

▪ INCORPORATE A CALL TO ACTION (IF APPLICABLE)

▪ REMEMBER, IT’S ABOUT THEM, NOT YOU


9/27/2019 9

LET OTHERS TELL YOUR

STORY VIA

RECOMMENDATIONS

ATTAINING “ALL-

STAR” STATUS


9/27/2019 10

▪ PROFILE PHOTO

▪ YOUR CURRENT POSITION AND 2 OR MORE PAST

POSITIONS

▪ 5 OR MORE SKILLS

▪ SUMMARY

▪ YOUR INDUSTRY

▪ LOCATION

▪ AT LEAST ONE EDUCATION ENTRY

▪ 50 OR MORE CONNECTIONS

▪ PROFILE “FRESHNESS”

ATTRACTING CANDIDATES

TO YOUR PROFILE

KEY TO SUCCESS:

POSITION YOURSELF AS A RESOURCE. DON’T JUST

TELL CANDIDATES WHAT YOU DO; TELL THEM HOW

YOU CAN HELP THEM REACH THEIR GOALS.


9/27/2019 11

▪ BE GENEROUS WITH ADVICE AND INSIGHT

▪ SHARE SUCCESS STORIES

▪ PARTICIPATE IN RELEVANT GROUPS

▪ MAKING YOUR PROFILE MORE

DISCOVERABLE

▪ MAKING THE MOST OF GROUPS

▪ MAKING INITIAL CONTACT WITH

CANDIDATES

MAKING YOUR PROFILE

MORE DISCOVERABLE


9/27/2019 12

▪ PROFILE “COMPLETENESS” MATTERS; USE ALL

RELEVANT SECTIONS AVAILABLE TO YOU

▪ KEYWORDS IN THESE FIELDS RANK THE HIGHEST:

NAME, HEADLINE, COMPANY NAME, JOB TITLE AND

SKILLS

▪ IT’S OK—EVEN BENEFICIAL—TO USE WORDS THAT

MEAN THE SAME THING, BUT DON’T “KEYWORD

STUFF”

▪ REVIEW ANALYTICS


9/27/2019 13

A GREAT WAY TO GET PEOPLE TO LOOK AT YOUR

PROFILE?

LOOK AT THEIR PROFILES

MAKING THE MOST OF GROUPS


9/27/2019 14

WHAT’S THE MAIN

BENEFIT OF GROUPS?

THEY ALLOW YOU REACH BEYOND YOUR 1ST

DEGREE CONNECTIONS

▪ FIND GROUPS VIA YOUR CONNECTIONS (ESPECIALLY

THOSE YOU WANT TO GET CLOSER TO)

▪ JOIN GROUPS WHERE YOU WANT TO MAKE NEW

CONNECTIONS

▪ CHOOSE GROUPS THAT ARE ACTIVE AND WHERE YOU

CAN ADD THE MOST VALUE

▪ DO MORE THAN JOIN: PARTICIPATE IN

CONVERSATIONS, SHARE RELEVANT CONTENT, AND BE

A RESOURCE

MAKING INITIAL CONTACT

WITH CANDIDATES


9/27/2019 15

▪ RESEARCH THEM: WHAT CAN YOU LEARN ABOUT THEM

THAT WILL HELP YOU?

▪ UNDERSTAND THE DIFFERENCE BETWEEN PASSIVE AND

ACTIVE JOB SEEKERS (THE FORMER IS, OF COURSE, A

TOUGHER AUDIENCE)

▪ USE CONVERSATIONAL LANGUAGE

▪ BE SPECIFIC AND GET RIGHT TO THE POINT

▪ USE INTERMEDIARIES WHENEVER POSSIBLE

o A SHARED LINKEDIN GROUP CAN BE THE

“INTERMEDIARY”—BUT A SHARED CONNECTION

IS EVEN BETTER

▪ BE PATIENT

▪ DON’T RELY ON LINKEDIN ALONE

▪ CONTENT CREATION: STATUS

UPDATES AND ARTICLES

▪ ADVANCED SEARCH

▪ GETTING AROUND BUILT-IN

LIMITATIONS

NEXT LEVEL

LINKEDIN


9/27/2019 16

CONTENT CREATION:

STATUS UPDATES AND ARTICLES

YOUR PROFILE IS JUST ONE WAY TO TELL YOUR

STORY—AND IT MAY NOT EVEN BE THE BEST WAY

SHARE STATUS UPDATES DAILY TO STAY TOP-OF-MIND WITH YOUR CONNECTIONS


9/27/2019 17

▪ WHAT YOU’RE WORKING ON

▪ CONTENT YOU’VE CREATED

▪ INDUSTRY NEWS THAT’S RELEVANT TO YOUR

AUDIENCE

▪ ADVICE/OPINION

▪ QUESTIONS

▪ EVENTS

▪ NATIVE VIDEO

▪ TRENDING TOPICS

▪ AND, OF COURSE, JOB OPPORTUNITIES

▪ VARIETY: JOB OPPORTUNITIES ALONE ARE NOT

ENOUGH

▪ EVERYTHING YOU SAY SHOULD BE RELEVANT TO

YOUR WORK

▪ IDEAL FREQUENCY: AT LEAST 1X/DAY, NO LESS

THAN 1X/WEEK

▪ A LITTLE REPETITION IS OKAY

▪ EXPERIMENT AND MEASURE SUCCESS


9/27/2019 18

NATIVE BLOGGING PLATFORM

ADVANCED SEARCH


9/27/2019 19


9/27/2019 20

▪ THE STRONGER YOUR NETWORK, THE MORE

EFFECTIVE ADVANCED SEARCH BECOMES

▪ USE YOUR INTERMEDIARIES JUDICIOUSLY

▪ THIS IS WHY YOU HELP YOUR NETWORK


9/27/2019 21

GETTING AROUND BUILT-IN

LIMITATIONS

▪ IT’S BETTER FOR IMPROVING EXISTING

RELATIONSHIPS THAN MAKING NEW ONES

o LEVERAGE INTERMEDIARIES

▪ MANY PEOPLE DON’T USE THE PLATFORM OR VISIT

SPARINGLY

o REMEMBER, LINKEDIN IS ONE TOOL—NOT THE

ENTIRE TOOLBOX

▪ ENDORSEMENTS HAVE MINIMAL VALUE

o SEEK OUT (AND GIVE) RECOMMENDATIONS

INSTEAD OF JUST RELYING ON ENDORSEMENTS

▪ WITH THE FREE MEMBERSHIP YOU CAN’T SEND

INMAIL TO MANY PEOPLE

o MAY OCCASIONALLY BE BETTER TO GOOGLE

SEARCH EMAIL ADDRESSES OR MAKE AN

EDUCATED GUESS BASED ON COMPANY’S EMAIL

CONVENTION


9/27/2019 22

▪ MANY GROUPS ARE SOMEWHAT OR WHOLLY

INACTIVE

o JOIN GROUPS THAT ARE ACTIVE OR THAT GIVE

YOU AN IN WITH A GOOD PROSPECTIVE

CONNECTION

- 15 INMAILS/MONTH TO PEOPLE IN SHARED

GROUPS (IF THE MEMBER'S SETTINGS ALLOW

THEM TO BE CONTACTED BY OTHER GROUP

MEMBERS)

YOU MIGHT BENEFIT FROM A PAID

MEMBERSHIP

RECRUITER CORPORATE:

$825/MO*

RECRUITER LITE:

$99.95/MO*

*WHEN YOU SIGN UP

FOR A YEAR


9/27/2019 23

COMPANY PAGES &

PERSONAL

PROFILES: WHAT

MATTERS MOST

EXPANDING YOUR

NETWORK

NEXT LEVEL

LINKEDIN

THANKS!ANTHONYJULIANO.COM

[email protected]

(260) 615.3426

ABOUT ANTHONY JULIANO

ANTHONY IS AN EXPERIENCED LINKEDIN TRAINER AND STRATEGY CONSULTANT. HE HAS

PRESENTED ABOUT LINKEDIN AT NATIONAL CONFERENCES, AND HAS PROVIDED

LINKEDIN TRAINING FOR A WIDE VARIETY OF INDIVIDUALS AND BUSINESSES. ANTHONY

WRITES A MONTHLY COLUMN FOR GREATER FORT WAYNE BUSINESS WEEKLY AND HAS

WRITTEN ABOUT LINKEDIN FOR A VARIETY OF PUBLICATIONS AND BLOGS,

INCLUDING CONVINCE AND CONVERT, "THE WORLD’S #1 CONTENT MARKETING

RESOURCE.” ANTHONY APPROACHES HIS WORK WITH ONE SIMPLE GOAL: TO HELP

OTHERS UNDERSTAND TODAY'S CHANGING COMMUNICATION ENVIRONMENT. LEARN

MORE AT ANTHONYJULIANO.COM.

http://www.anthonyjuliano.com/

LINKEDIN FOR RECRUITERS: GOING BEYOND THE BASICS · linkedin for recruiters: going beyond the...

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