Presented to Irish Recruiters Conference 3rd · Who is on LinkedIn Who have you hired from...
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Presented to Irish Recruiters Conference 3 rd June 2009
Transcript of Presented to Irish Recruiters Conference 3rd · Who is on LinkedIn Who have you hired from...
Presented to
Irish Recruiters Conference
3rd June 2009
Irish Recruiters Conference
Who is on LinkedIn
How you can find them
Recruiting roadmap
LinkedIn roadmap?
Who is on LinkedIn
Do you have a LinkedIn profile?
Recruitment agencies / In-house recruiters
Who is on LinkedIn
Who have you hired from LinkedIn?
IT
Finance
Telecoms
Pharmaceutical
Which countries have you hired from?
Ireland
UK
Europe
Global
Engineering
Sales / Marketing
Legal
HR
150,000
2.3 million
10 million
41 million
LinkedIn – business leaders & decision makers
A Younger, More Affluent and More Influential Audience
than the Leading Business Sites
WebsiteAverage
Age
% University
Educated
Average
Household
Income
%
EVP/SVP/VP
% Business
Decision
Makers
LinkedIn 41 .9 81.2% £62,000 6.1% 46.5%
FT.com 46.1 69.5% £56,000 6.8% 42.4%
Reuters 46.6 60.9% £49,000 4.1% 36.7%
WSJ.com 48.1 72.7% £58,000 5.1% 41%
BBC News 46.9 67.6 £49,000 2.6% 35.5%
Source: @plan Winter 2007/2008
LinkedIn expands your search
unique pool of passive candidates
growing by 1 million every 18 days
Members Visitors
Peak age 25 – 34 35 - 44
University 75% 81%
Tools Search Groups
Also viewed Answers
Company page Jobs
How you can find them
LinkedIn Tools
high
low
Penetration
of
Target
Audience
Qualified
ResultsUnqualified
Results
STATUS
GROUPS
JOBS
TALENT DIRECT™
RECRUITER™
SEARCHADVERTISING
ANSWERS‘VOTPAV’
LinkedIn Tools – the basics
high
low
Penetration
of
Target
Audience
Qualified
ResultsUnqualified
Results
STATUS
GROUPS
TALENT DIRECT™
RECRUITER™
ADVERTISING
ANSWERS‘VOTPAV’
SEARCH
JOBS
LinkedIn Tools – the basics
People Search
Boolean operators
Sort by relevance or keywords
More results, more InMail
Business / Business Plus
Pro – recruitment agencies
Recruiter™ – corporates
Jobs Network
Search terms in job description
LinkedIn Tools – free services
high
low
Penetration
of
Target
Audience
Qualified
ResultsUnqualified
Results
STATUS
JOBS
TALENT DIRECT™
RECRUITER™
SEARCHADVERTISING
ANSWERS‘VOTPAV’
GROUPS
LinkedIn Tools – free services
Groups / Answers
Invite discussion
Network with new contacts
Build your profile
Viewers of this profile also viewed…
Sometimes reveals hidden names
Useful for researching unfamiliar areas
LinkedIn Tools – corporate solutions
high
low
Penetration
of
Target
Audience
Qualified
ResultsUnqualified
Results
STATUS
GROUPS
JOBS
SEARCHADVERTISING
ANSWERS‘VOTPAV’
TALENT DIRECT™
RECRUITER™
LinkedIn Tools – corporate solutions
Talent Direct™
Targeted
Branded
Direct
Effective
LinkedIn Tools – corporate solutions
Recruiter™
Entire network – 41 million
Dashboard tools
Advanced Training
Job Slots included
SuccessFactors – new Small Business Team, Dublin
Goals: reduce time to hire, reduce costs, fast ramp up
1 recruiter = 250 candidates approached + referrals
7 hires + pipeline of 2nd wave ready to go
€70,000 savedNik Foad, Talent Acquisition Manager
Recruiting Roadmap
How will LinkedIn’s recruiting tools evolve?
Profile View limits – Pro / Recruiter unlimited
Company profiles – with adaptive, custom content
Faceted search
Matches – Recruiter only
? Super-groups search
? Multi-country search
? Professional qualification or membership
? Super-viral job forwarding – matching / referral bonus
Custom Company Profile
Content adjusts to viewer’s profile
Target multiple groups
Convert visitors to applicants
Modify every month
Faceted Search
Matches
LinkedIn Roadmap
How will LinkedIn evolve?
Community enabler
OpenSocial partner
? Primary online [business] address book
? Identity validation
? Your online profile – Salesforce, Outlook, ATS
? Mobile platform
World’s largest network of professionals
Appendix 1. Case study – SuccessFactors
Nik Foad, Talent Acquisition Manager, EMEA
SuccessFactors continues to enjoy sales success throughout EMEA – growth is high on our agenda and never before has the Internal Talent Acquisition Team been more directly in the spotlight.
Within EMEA our latest growth area is the initiation of a new Sales Office for our Small Business Division – Stars. We opened our offices in April with targeted plans for growing a team of 15+ sales people to develop sales activity across EMEA. The cost of such an initiative is high and a quick ramp up to business success is important.
Dublin was not chosen by accident – it has a strong resource pool of suitable candidates to populate our new Division, but how to do this quickly, professionally and with minimal cost?
LinkedIn proved its power and position as a key tool within our search capability.
LinkedIn Recruiter delivered:
Accurate and fast visibility to candidates via the Advanced Search capability
Positive management of the recruitment campaign via Project creation
Fast approach activity via the bulk InMail capability
Outcome:
Dublin knows SuccessFactors is recruiting - with over 250 professional approaches made so far - this activity in itself created referrals.
SuccessFactors has hired the first wave of recruits and has pipeline for wave 2 – ready to go.
No agency fees incurred (cost saving of approx. 10k Euros per hire)
We have been able to professionally control all messaging through bulk InMail and track all activity for recruitment and pipeline development with the Project functionality of the Recruiter tool.
This project is running using just one Talent resource – already responsible for 5 parallel projects.
Appendix 2. In-house Recruiters Survey
How often do you use
LinkedIn?
Source: FIRM event, London, Jan 2009
Sample size: 45
Number of hires from
LinkedIn?
0 - 5 6 - 10 11 -20 20+
60%
19%
6%15%
Daily Weekly Monthly
62%
32%
5%
Appendix 3. Decline of Job boards
Job seekers are moving away from the major job
boards. US Internet users, 2008.
Clients are advertising fewer vacancies.
European job boards, April 2009.
