LINKEDIN ISN’T A MAGIC BULLET BUT IT’S LIKELY THAT IT HAS … · 2019-06-24 · LinkedIn for...

LinkedIn for Recruiters:Going Beyond the Basics

8/2/2018 1

LINKEDIN FOR RECRUITERS:

GOING BEYOND THE BASICS

In partnership with

PRESENTED BY

ANTHONY JULIANO

LINKEDIN ISN’T A MAGIC BULLET

BUT IT’S LIKELY THAT IT HAS MORE

POTENTIAL FOR MOST RECRUITERS



COMPANY PAGES &

PERSONAL

PROFILES: WHAT

MATTERS MOST

EXPANDING YOUR

NETWORK

NEXT LEVEL

LINKEDIN


8/2/2018 2

COMPANY PAGES

& PERSONAL

PROFILES: WHAT

MATTERS MOST

THE ROLE OF THE COMPANY PAGE

YOUR PROFILE: WHAT MATTERS

MOST

ATTAINING “ALL-STAR” STATUS

ATTRACTING CANDIDATES TO

YOUR PROFILE

THE ROLE OF THE

COMPANY PAGE


8/2/2018 3

MOST COMPANY PAGES AREN’T AS EFFECTIVE

AS MOST PERSONAL PROFILES

PEOPLE WANT TO COMMUNICATE WITH PEOPLE

SOME EMPLOYEES HAVE MORE CONNECTIONS THAN THE COMPANY

HAS FOLLOWERS

BEST BET: USE BOTH

BENEFITS OF A COMPANY PAGE

DISCOVERABLE VIA GOOGLE

ANOTHER PLACE TO SHOWCASE YOUR BRAND

BRINGS TOGETHER ALL YOUR EMPLOYEES ON LINKEDIN

ALLOWS YOU TO RUN SPONSORED UPDATES


8/2/2018 4

A FEW HIGHLIGHTS

LARGE PHOTO

COMPANY DESCRIPTION

SHARE STATUS UPDATES

- “FEATURE” & TARGET STATUS UPDATES

COMPANY PAGE STATUS UPDATES: EXAMPLES

NEWS STORIES ABOUT THE COMPANY AND ITS EMPLOYEES

VIDEOS THAT SHOW WHAT IT’S LIKE TO WORK FOR YOUR

COMPANY

“BEHIND THE SCENES” PHOTOS

CONTENT THAT SHOWS YOUR MISSION IN ACTION

EMPLOYEE TESTIMONIALS

A FEW HIGHLIGHTS

LARGE PHOTO

COMPANY DESCRIPTION

SHARE STATUS UPDATES

- “FEATURE” & TARGET STATUS UPDATES

ONLY FOLLOWERS SEE UPDATES YOU POST FOR FREE

- SO IF YOUR COMPANY PAGE IS IMPORTANT TO YOU, YOU’LL

NEED TO PROMOTE IT


8/2/2018 5

YOUR PERSONAL PROFILE

IS THE REAL OPPORTUNITY…

AND HERE’S WHAT TO FOCUS ON

YOUR PROFILE:

WHAT MATTERS MOST

THE KEY QUESTION:

WHAT DO YOU WANT TO BE

KNOWN FOR/AS?


8/2/2018 6

THE 5 MOST IMPORTANT PROFILE ELEMENTS

YOUR NAME

YOUR PHOTO

HEADLINE

SUMMARY

RECOMMENDATIONS

THESE FOLLOW YOU WHEREVER YOU GO

PHOTOS: A FEW TIPS

DEFINITELY HAVE ONE: PROFILES WITH PHOTOS ARE 14X MORE

LIKELY TO BE VIEWED

CHOOSE A HIGH-QUALITY IMAGE WITH GOOD

LIGHTING

MAKE SURE IT REPRESENTS YOU WELL

AS A PROFESSIONAL

A FUN TOOL: PHOTOFEELER.COM

YOUR HEADLINE: A BRIEF VERSION OF

YOUR STORY/WHAT YOU DO—AND THAT

MAY BE DIFFERENT THAN YOUR TITLE


8/2/2018 7

YOUR SUMMARY: WHERE YOU ELABORATE

ON YOUR HEADLINE


8/2/2018 8

7 KEYS TO A STANDOUT SUMMARY

MAKE IT CONVERSATIONAL (MATCH YOUR PERSONALITY)

MAKE IT CONCISE

START WITH A “TOPIC SENTENCE”

USE STRATEGIC REPETITION

MAKE IT FUTURE FACING

INCORPORATE A CALL TO ACTION (IF APPLICABLE)

REMEMBER, IT’S ABOUT THEM, NOT YOU

RECOMMENDATIONS AND

ENDORSEMENTS


8/2/2018 9

ENDORSEMENTS ARE MORE

COMMON

RECOMMENDATIONS ARE MORE

VALUABLE

ATTAINING “ALL-STAR” STATUS


8/2/2018 10

HEY, NOW—YOU’RE AN ALL-STAR

PROFILE PHOTO

YOUR CURRENT POSITION AND 2 OR MORE PAST POSITIONS

5 OR MORE SKILLS

SUMMARY

YOUR INDUSTRY

LOCATION

AT LEAST ONE EDUCATION ENTRY

50 OR MORE CONNECTIONS

PROFILE “FRESHNESS”

ATTRACTING CANDIDATES

TO YOUR PROFILE


8/2/2018 11

KEY TO SUCCESS:

POSITION YOURSELF AS A RESOURCE. DON’T JUST

TELL CANDIDATES WHAT YOU DO; TELL THEM HOW

YOU CAN HELP THEM REACH THEIR GOALS.

POSITIONING YOURSELF AS A RESOURCE

TAKE A “FUTURE FACING” APPROACH

BE GENEROUS WITH ADVICE AND INSIGHT

SHARE SUCCESS STORIES

PARTICIPATE IN JOB SEEKER GROUPS

EXPANDING YOUR

NETWORK

MAKING YOUR PROFILE MORE

DISCOVERABLE

MAKING THE MOST OF GROUPS

MAKING INITIAL CONTACT WITH

CANDIDATES


8/2/2018 12

MAKING YOUR PROFILE

MORE DISCOVERABLE

GET FOUND FASTER

PROFILE “COMPLETENESS” MATTERS; USE ALL RELEVANT

SECTIONS AVAILABLE TO YOU

KEYWORDS IN THESE FIELDS RANK THE HIGHEST: NAME,

HEADLINE, COMPANY NAME, JOB TITLE AND SKILLS

IT’S OK—EVEN BENEFICIAL—TO USE WORDS THAT MEAN THE

SAME THING, BUT DON’T “KEYWORD STUFF”

REVIEW ANALYTICS


8/2/2018 13

A GREAT WAY TO GET PEOPLE TO LOOK AT

YOUR PROFILE?

LOOK AT THEIR PROFILES


8/2/2018 14


WHAT’S THE MAIN

BENEFIT OF GROUPS?

THEY ALLOW YOU REACH BEYOND YOUR 1ST

DEGREE CONNECTIONS


FIND GROUPS VIA YOUR CONNECTIONS (ESPECIALLY THOSE YOU

WANT TO GET CLOSER TO)

JOIN GROUPS WHERE YOU WANT TO MAKE NEW CONNECTIONS

CHOOSE GROUPS THAT ARE ACTIVE AND WHERE YOU CAN ADD

THE MOST VALUE

DO MORE THAN JOIN: PARTICIPATE IN CONVERSATIONS, SHARE

RELEVANT CONTENT, AND BE A RESOURCE


8/2/2018 15

MAKING INITIAL CONTACT

WITH CANDIDATES

CUTTING THROUGH THE CLUTTER

RESEARCH THEM: WHAT CAN YOU LEARN ABOUT THEM THAT WILL

HELP YOU?

UNDERSTAND THE DIFFERENCE BETWEEN PASSIVE AND ACTIVE JOB

SEEKERS (THE FORMER IS, OF COURSE, A TOUGHER AUDIENCE)

USE CONVERSATIONAL LANGUAGE

BE SPECIFIC AND GET RIGHT TO THE POINT

CUTTING THROUGH THE CLUTTER

USE INTERMEDIARIES WHENEVER POSSIBLE

oA SHARED LINKEDIN GROUP CAN BE THE “INTERMEDIARY”—

BUT A SHARED CONNECTION IS EVEN BETTER

BE PATIENT

DON’T RELY ON LINKEDIN ALONE


8/2/2018 16

NEXT LEVEL

LINKEDIN

CONTENT CREATION: STATUS

UPDATES AND ARTICLES

ADVANCED SEARCH

GETTING AROUND BUILT-IN

LIMITATIONS

CONTENT CREATION:

STATUS UPDATES AND ARTICLES

YOUR PROFILE IS JUST ONE WAY TO TELL YOUR

STORY—AND IT MAY NOT EVEN BE THE BEST WAY

SHARE STATUS UPDATES DAILY TO STAY TOP-OF-MIND WITH YOUR CONNECTIONS


8/2/2018 17

GOOD STATUS UPDATES: EXAMPLES

WHAT YOU’RE WORKING ON

CONTENT YOU’VE CREATED

NEWS ABOUT YOUR COMPANY

INDUSTRY NEWS YOU’VE READ/INSIGHT ABOUT CAREERS AND JOB SEARCH

ADVICE/OPINION

QUESTIONS

EVENTS

NATIVE VIDEO

AND, OF COURSE, JOBS

BEST PRACTICES

VARIETY: JOB OPPORTUNITIES ALONE ARE NOT ENOUGH

EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK

IDEAL FREQUENCY: AT LEAST 1X/DAY, NO LESS THAN 1X/WEEK

A LITTLE REPETITION IS OKAY

EXPERIMENT AND MEASURE SUCCESS


8/2/2018 18

NATIVE BLOGGING PLATFORM

ADVANCED SEARCH


8/2/2018 19


8/2/2018 20

A COUPLE TAKEAWAYS

THE STRONGER YOUR NETWORK, THE MORE EFFECTIVE ADVANCED

SEARCH BECOMES, BUT…

IT’S VITAL THAT YOUR 1ST DEGREE CONNECTIONS BE PEOPLE YOU

KNOW


8/2/2018 21

GETTING AROUND BUILT-IN

LIMITATIONS

LINKEDIN’S MAJOR LIMITATIONS

IT’S BETTER FOR IMPROVING EXISTING RELATIONSHIPS THAN

MAKING NEW ONES

MANY PEOPLE DON’T USE THE PLATFORM OR VISIT SPARINGLY

ENDORSEMENTS HAVE MINIMAL VALUE

WITH THE FREE MEMBERSHIP YOU CAN’T SEND INMAIL TO MANY

PEOPLE

MANY GROUPS ARE SOMEWHAT OR WHOLLY INACTIVE

GETTING AROUND BUILT-IN LIMITATIONS

LEVERAGE INTERMEDIARIES

REMEMBER, LINKEDIN IS ONE TOOL—NOT THE ENTIRE TOOLBOX

SEEK OUT (AND GIVE) RECOMMENDATIONS INSTEAD OF JUST RELYING ON

ENDORSEMENTS

MAY OCCASIONALLY BE BETTER TO GOOGLE SEARCH EMAIL ADDRESSES OR

MAKE AN EDUCATED GUESS BASED ON COMPANY’S EMAIL CONVENTION

JOIN GROUPS THAT ARE ACTIVE OR THAT GIVE YOU AN IN WITH A GOOD

PROSPECTIVE CONNECTION

- 15 INMAILS/MONTH TO PEOPLE IN SHARED GROUPS (IF THE MEMBER'S

SETTINGS ALLOW THEM TO BE CONTACTED BY OTHER GROUP MEMBERS)

YOU MAY BENEFIT FROM A PAID MEMBERSHIP


8/2/2018 22

RECRUITER CORPORATE:

$825/MO*

RECRUITER LITE:

$99.95/MO*

*WHEN YOU SIGN UP

FOR A YEAR



COMPANY PAGES &

PERSONAL

PROFILES: WHAT

MATTERS MOST

EXPANDING YOUR

NETWORK

NEXT LEVEL

LINKEDIN

THANKS!ANTHONYJULIANO.COM

[email protected]

(260) 615.3426

LINKEDIN ISN’T A MAGIC BULLET BUT IT’S LIKELY THAT IT HAS … · 2019-06-24 · LinkedIn for...

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Transcript of LINKEDIN ISN’T A MAGIC BULLET BUT IT’S LIKELY THAT IT HAS … · 2019-06-24 · LinkedIn for...