Linked In Training for Legal Professionals
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Transcript of Linked In Training for Legal Professionals
Recruiting SolutionsRecruiting Solutionsv
Inside Edge Legal Staffing Services
Melanie Klinghoffer, Esq., LL.M.
LinkedIn Training for Legal Professionals
2010
Agenda
The Global Professional Network
Your Presence On LinkedIn
Best Practices for Recruiting
Q&A / Feedback
2
Melanie KlinghofferManaging Director at Inside Edge Legal
(An affiliate of Major, Lindsey and Africa and member of The
Allegis Group)
LinkedIn | Staffing and Recruiting | Washington D.C. Metro Area
Connections: 259 | Recommendations: 8
Truly global. Ever-growing.
3
75M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 22%
IND: 8%
AUS: 2%
+3M / month, 1 new member / second
USA (Member Rank = 1)+48% YoY
Canada (4)+83% YoY
Brazil (7)+136% YoY
Italy (9)+57% YoY
India (2)+171% YoY
Australia (8)+74% YoY
China (15)+135% YoY
Germany (11)+56% YoYFrance (6)
+70% YoY
United Kingdom (3)+74% YoY
Netherlands (5)+56% YoY
Updated: 7/20/2010
Spain (10)+114% YoY
And growing rapidly
Member Growth in Millions
5
0.85 1.64.4
8.510
33
57
2003 2004 2005 2006 2007 2008 2009 2010
Projection: 90M+
Legal Ecosystem is LinkedIn
[28-M ar-2010]Seniority Level
Seniority Level
Unknown 115,090
Members
Individual Contributor 290,661
Owner 54,109
Chief xxx Officer 71,636
11,361
Director 5,851
Vice President 22,771
Manager
Current Title Members
Top 10
Titles
[28-M ar-2010]
partner 58,579
attorney 131,339
associate 32,902
owner 54,217
legal assistant 12,305
paralegal 18,590
legal secretary 6,526
counsel 11,947
shareholder 6,024
president 6,060
[28-M ar-2010]
Region Members
Top 10 Regions
Washington D.C. Metro Area 42,173
Greater New York City Area 80,818
Greater Chicago Area 31,749
San Francisco Bay Area 32,769
Greater Boston Area 23,379
Greater Los Angeles Area 30,904
Greater Atlanta Area 15,399
Greater Philadelphia Area 17,956
Houston, Texas Area 12,603
Dallas/Fort Worth Area 14,249
Georgetown University Law
Center 6,550
Top 10 Schools [28-M ar-2010]
School Members
New York University School of
Law 5,169
Harvard Law School 5,316
University of Michigan 4,967
The University of Texas at
Austin5,113
The George Washington
University Law School 4,470
University of California,
Berkeley4,869
University of California, Hastings
College of the Law 3,803
University of California, Los
Angeles4,418
Columbia University School of
Law 3,733
[28-M ar-2010]
jones-day 1,519
Top 10 Companies
Company Members
skadden-arps 1,355
greenberg-traurig 1,479
latham-&-watkins 1,240
u.s.-department-of-justice 1,308
dla-piper 1,220
kirkland-&-ellis-llp 1,228
k&l-gates 1,050
morgan-lewis-&-bockius-llp 1,153
sidley-austin 1,013
[28-M ar-2010]
Members
null 377,455
Company Size
Company Size
501-1000 34,551
1001-5000 58,018
51-200 32,375
201-500 32,390
11-50 11,183
10001+ 17,434
321
1-10 1,716
5001-10000 6,036
myself only
Tap the Professional Profile of Record
Highly-qualified profiles
Up-to-date
Reliable
7
Melanie KlinghofferManaging DirectorCurrent Co: InsideEdgeLegal
Staffing and Recruiting| Washington DC
Previous Co: The Mergis Group| DC Metro| Staffing
Education: LL.M., JD, BSBM
Connections: 259 | Recommendations: 8
What is the 1st thing candidates check
to learn more about you, after receiving
a call, a voice mail, an email or seeing
your InMail?
Answer:
1. Google
2. LinkedIn
3. Company Profile
10
I don’t know who you are
I don’t know your company
I don’t know anyone who works at
your company
I don’t know about your open
positions
I don’t know what you can do for
my career
And you eventually want me to
make one the most difficult
decisions of my life?
Your Challenge
1. What is your goal? Who is your audience? One size does not fit all
Use your profile to hire
(not just to get hired)
Keep your audience in
mind
2. Let the real you shineDon’t publish a resume full of business platitudes
Be personable and authentic.
You are a human being. Not a resume. Add a picture.
Invest most time in your
1. headline
2. summary
3. what you do at your firm
I combine high level sourcing with an outstanding candidate experience allthe way to the final offer. At the moment, I am looking for the topprocurement and safety professionals to help continue MLA's goal to be theworlds most customer centric company.
Display pride and enthusiasm You will accelerate these people’s careers: be proud! Promote your company’s achievements, culture
and careers.
Help candidates be better informed
3. Get recommended by people you hired: You did them a favor: they owe you one
A few will do
Make them hit on different points
Share a video or presentation:
Google Presentation / Slideshare
Launch a Poll
16
4. Say more with AppsTell your story
Connect with all hiring managers Tap into their networks. See who they know.
Engage Hiring Managers
When you post a job it is
automatically distributed
to your first degree
network
Your ActionsEstablish Credibility
Help your Network and they will help you
Network Updates
– Share Articles
19
Your ActionsEstablish Credibility
Help your Network and they will help you
Connect your Twitter Account
Use Questions/show expertise
Join Groups
– Answer questions / Post helpful info
20
Showcase your knowledge and interests by answering
questions.
21
Show Expertise – Answer “Questions”
To Do List:
Review your profile from Candidate’s/Client’s
perspective
Connect to your Contacts/Hiring Managers
Write a strong summary/specialities
Request Recommendations
Add an App
Start sharing!
Follow Companies
24
InMail Best Practices
Consider your first message to be a conversation starter.
Adopt a conversational, enthusiastic tone to your message.
Be brief and to the point.
Focus on finding out their availability/interest in a new job or networking opportunity.
DO NOT cut and paste the job description or URL to the job post.
Ask for advice/opinions/referrals giving them a compelling reason to reply.
25
Tips for Growing Your Network
• Invite contacts using their email address
• Invite contacts you have been educated or worked with by
stating how you know them
• Use the Outlook toolbar or other address books to
validate and invite multiple users
BE CAREFUL!!!
– If you invite strangers to join your network and nine
people respond that they do not know you, you will not
be allowed to use this invite mechanism in the future
Thank you
Melanie KlinghofferManaging Director
Inside Edge Legal Staffing Services
Washington DC | Staffing and Recruiting
Public Profile: http://www.linkedin.com/in/melanieklinghoffer
Connections:259 Recommendations: 8
Email: [email protected]
Phone: 202-292-1842