HIM Professionals: How to Make Linked In Work for You
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How to Make Work for You Beth Friedman, BSHA, RHIT. April 22, 2015. Greensboro, NC Students Professiona ls Companies
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Transcript of HIM Professionals: How to Make Linked In Work for You
How to Make Work for You
Beth Friedman, BSHA, RHIT. April 22, 2015. Greensboro, NC
StudentsProfessionalsCompanies
One Tool. Many Users.
300 million users 3 million company pages
Using LinkedIN
• For Students• For HIM Professionals• For Companies• Your Experience?
For Students
Meet ChristiLinkedIN “ALLStar”“All HIM students MUST do
LinkedIn!”
Step #1: Build Your Profile• Get involved, get active, post it all• Include projects, pictures, practicum• Update after every event• Write in third party
SummaryMs. Snider is a senior in the Health Management and Informatics program in the College of Allied Health Sciences at Georgia Regents University. She has been recognized for her achievements with ……….
Meet Omar Garriott
10 Tips for Students & New Grads on LinkedIN: https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott?trk=prof-post
Step #2: • Secure endorsements• Go mobile• Join groups, 3-5 visits per week• Join the conversation– Relevant, timely, professional• Comment on posts• Share articles, events• Ask questions
Step #3: Keep Perfecting Your Profile
• Minimum once a month• If active job search, every few days• Don’t discount the small things• Upgrade to Job Seeker Premium• If there’s a will…….
Using LinkedIN
• For Students• For HIM Professionals• For Companies• Your Experience?
3 Primary Uses• Change your….. • Grow your…
• Find talent…
Change Your Job- All student tips plus……
- Upgrade to Job Seeker Premium- Update your status 5 times per day- Send 5 daily messages- Showcase your work in video, slides,
interviews, etc.- Reconnect with alumni, co-workers- Create a vanity URL for your profile
“Find the good. It’s all around you. Find it, showcase it and you’ll start believing in it.” - Jesse Owens
Grow Your Network• Upgrade to LinkedIn Premium• Go mobile• Comment, post, share– Relevant, timely, professional– Focus on relationships
• Follow companies and associations – go local
• Use technology across networks
Time Management Tips• Block 60 minutes once a week– Accept 5 new invitations– Reconnect with 4 contacts– Visit 3 groups– Share 2 recent articles– Add 1 new thing to your profile
Using LinkedIN
• For Students• For HIM Professionals• For Companies• Your Experience?
4 Primary Uses• Build … • Unlock…
• Find talent… • Strengthen…
The Basics• Create a LinkedIn company page, vanity
URL• Join relevant groups with local ties– Over 70% use groups to research buying
decisions• Share articles, events, content– Relevant, timely, professional– AVOID sales messages– Participate in a non-promotional way
The Next Step• Leverage each employee – Encourage them to also share content to
their followers– Build compelling content for them to share– Ghost post for them– Help them build solid profiles
“Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business—and you can leverage that knowledge.” - Harvey Mackay
The Next Step• Begin a blog on LinkedIN– 31% of customers are influenced by blog posts– Share across all your networks
• Build a showcase page• Get your customers to endorse you– 88% of customers trust reviews,
recommendations and endorsements– Peer to peer referral is #1 way healthcare execs
select their vendors
Avoid Social Media Pitfalls
In Summary…..• Take away tips for everyone
