for Business Development

A Powerful Tool to Generate Leads and Sales

Why Use LinkedIn?

• 47 million users across the globe• 1 new member joins LinkedIn every

second• Executives from all Fortune 500

companies are on LinkedIn• They’ve “won” the business social

network battle

What is LinkedIn?

http://www.youtube.com/watch?v=IzT3JVUGUzM

Network Statistics

Network Statistics

Advanced Search Capabilities

Business Development Opportunities

• Prospect research via your Connections’ connections and request Introductions

• Participate in groups of your target clients by asking and answering questions, and by posting interesting news items or blog articles (almost 400,000 groups)

• Develop “Expert” standing by answering questions in the Q&A forum

• Create a group for your target client and develop a “circle of influence”

Business Development Case Study

http://www.youtube.com/watch?v=B6kbHR4O3JU

Promotion on LinkedIn

• Personal Profile – summary section, 3 web links, applications

• Company Profile – summary and link back to website

• LinkedIn Polls – awareness and market research (free and paid options)

• LinkedIn Events• Advertising – Pay Per Click or Pay Per

Impression (small & large budget options)

Services Provided by Crystal Clear Buzz

• One-on-One Consultation• Group Training• Personal Profile Development• Personal Profile Management• Social Media Marketing Strategies

& Plans• Business Blog Development and

Writing for Lead Generation• Email Marketing