Linked in for Closed Business Workshop
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Transcript of Linked in for Closed Business Workshop
Linked for Closed Business Workshop
With Instructor
Michael Gray
SAHBA Build Your Business Series
Tuesday 9-29 or
Thursday 10-1
Why LinkedIn?
2 New People Join LI Every Second
Average Household Income $109,000
People have 2 times more confidence in info found in LI
277% more effective for Lead Generation
STILL WANT TO SPEND All YOUR TIME ON FACEBOOK???
I already have a LinkedIn Account setup so tell me the secret to getting leads today.
How Set Up Are You?
Get Your Profile Right!
LinkedIn can be the most searchable site online for you if you......
A Very Searchable & Compelling Headline
120 Characters What you do – not your title.
Not This!
Definitely Not This!
Profile Cheat Sheet
• Professional Headline 120 Characters• Job Title and Descriptions – 1000 Characters• Summary – 2000 Characters – Describe all the
expertise, services & products you offer.• Interests – 1000 Characters
LInkedIn Site Navigation Profile Connections Jobs Interests Search
Adding Connections I get connection requests from people that
I don’t know. Should I accept them? Should I connect with everyone that shows
in the “People I May Know”? I have my privacy settings set to only allow
invitations from people who know my email address? Is that the setting I should use?
Getting ConnectedRequest Introduction from one of your connections
NEVER use the default LI invitation
WIIFM – What’s In It For Me – Why would they want to connect with you
DO NOT SPAM.
At last, with all these connections I’m finally ready to start selling. Right?
WRONG!!!!!
LinkedIn Strategy Advanced Search Saving Searches Tagging Potential Leads People Who Viewed Your Profile
Event and Contact Follow Up Strategy
• Review Profile for Common LinkedIn Contacts for Introductions
• Search Google and Other Social Media Sites
• Like, Comment and Share Their Content
• Find Common Ground
Tips Build RelationshipsAdd Value with no strings or underlying sales messagesTake it Offline
Earn the right to offer your products/services
Storming The Gates with LinkedIn
Michael Gray
Questions???