GNHCC Business Expo Small Business Linked In Session 2010
Transcript of GNHCC Business Expo Small Business Linked In Session 2010
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presentsPRACTICAL FUNCTIONALITY OF LinkedIn
…maximize time and energy
November 17, 2010
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Presenters and Session Introduction Why?
◦ Why LinkedIn◦ What to consider before getting started
What and How? ◦ Profiles, Groups, and More
Case Study◦ Real examples of the benefits of using LinkedIn
Discussion Resources
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Justin Navarro – Principal◦Bridge Knowledge Management Services, LLC◦www.bridgekms.com
Melanie Scheibenpflug – Owner◦Connecticut Computer Assistants◦www.consultcca.com
Paul Lavoie – Partner◦Response Marketing◦www.thepowertoprovoke.com
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Why are we focusing on JUST LinkedIn?
Why is social networking so onerous?
Why devote more time/resources to LinkedIn?
A note on security…
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Name, e-mail, Password Enter Professional Informaton
◦ Summary of current responsibilities Professional history
◦ Employed, Company, Industry◦ Link to company web
Can import contacts◦ Yahoo, Hotmail, Gmail, AOL
Email confirmation of account
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On-line resume Professional history
◦ Summary of current responsibilities◦ Link to company web
Education Honors/Awards Professional Photo Recommendations
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Set up your Contacts◦ People with whom you have worked◦ Clients◦ Associates◦ Association members◦ Board Members◦ Mentors
Watch for “Who you Know”
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Associations◦ GNHCC◦ Tech Council◦ WBC
Alma Mater◦ U of H Alumni Association◦ CIGNA
Interest Groups◦ Response Marketing Network◦ SharePoint Users Group
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Answers◦ Look for questions◦ Become an ‘expert’
Learning Center◦ See what’s new ◦ Training Resources◦ Blog
Recommendations◦ Ask for recommendations◦ Don’t reciprocate immediately
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Keep in touch◦ Logitech
Research and target ◦ Degrees of Separation
Leverage your network◦ ABC your database
A Plan B Plan C Plan
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10 Ways to Use LinkedIn by Guy Kawasaki◦ http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
LinkedIn Learning Center◦ http://learn.linkedin.com/
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Be sure to attend the Small Business Council Small Business Council
March 28 meeting for a similar presentation on