Lift11 Presentation

The NewBusinessModelsDesigning and testing great businesses

@business_design

Mike34 MIT Alumnus

Mikeis passionate about a new product idea

Mikemasters all the tools of business

But...

No business plan survives the first contact with customersSteve Blank

“

”

in entrepreneurship we still rely on real-life crash tests which lead to costly failures

Sketching

Prototyping

Simulation

Testing

Could we design business models the way we design cars?

But...what really is a business model

describe your business model to your seat neighbor in 30 seconds!

TheBusinessModelCanvas

BuildingBlocks9

images by JAM

Customer Segments

images by JAM

Value Proposition

images by JAM

Channels

images by JAM

Customer Relationships

images by JAM

Revenue Streams

images by JAM

Key Resources

images by JAM

Key Activities

images by JAM

Key Partners

images by JAM

Cost Structure

images by JAM

customer segments

key partners

cost structure

revenue streams

channels

customer relationships

keyactivities

keyresources

valueproposition

The Business Model CanvasKEY

ACTIVITIES CUSTOMER

RELATIONSHIPSKEY

PARTNERSVALUE

PROPOSITION

CHANNELS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYRESOURCES

building block

building block

building block

building block

building block

building block

building block

building block

building block building

block

building block

building block

h o r rendo us upfro nt i nsta l lat io n

c osts ba rred so la r energ y fro m tak i ng of f

Jigar Shah

KEYACTIVITIES

CUSTOMER RELATIONSHIPS

KEYPARTNERS

OFFER

CHANNELS

CUSTOMERSEGMENTS


KEYRESOURCES

companies (e.g. retailers)sales

forces

financial institutions

institutional and private

investors

solar energy at fixed price - no

installation costs

management fees

sales

install and manage solar installations

5-10 year power purchasing

agreements PPAs

installing and managing solar

installations

sales force

green energy investments

Su nEdison is now the largest provider

of so lar power in the US - so ld to MEMC Electron ic Materia ls in

’09 for USD 200M

Sketching

Prototyping

Every product or technology can lead to five, ten, twenty different business models

KEYACTIVITIES

CUSTOMER RELATIONSHIPS

KEYPARTNERS

VALUE PROPOSITION

CHANNELS

CUSTOMERSEGMENTS


KEYRESOURCES

Franchising

Advertising

Micro-finance

LicensingSelling Fertilizer

Cross Subsidies

Not-For-Profit

Free

Simulating

project:

screen:

date:

author:

iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

iPhones + Android Phones usersRunKeeper

Pro app

2M

app sales$9.99

2M

IT infrastaff and software development

ads

marketing

IT infra

software development

staff Appstore and

Android store

100K 800K400K

599K

RunKeeper Free app

project:

screen:

date:

author:


project:

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date:

author:


project:

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date:

author:


project:

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date:

author:


98.6K


Pro app

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app sales$9.99

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IT infra


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Android store

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599K

RunKeeper Free app

project:

screen:

date:

author:


project:

screen:

date:

author:


project:

screen:

date:

author:


project:

screen:

date:

author:


Fitness Classes

10M

class sales $19.99

6M

Free RunKeeper

Pro app

www

2M1M

2.9M


Pro app

2M

app sales$9.99

2M


ads

marketing

IT infra


staff Appstore and

Android store

100K 800K400K

RunKeeper Free app

project:

screen:

date:

author:


project:

screen:

date:

author:


project:

screen:

date:

author:


project:

screen:

date:

author:


Fitness Classes

10M

class sales $19.99

6M

Free RunKeeper

Pro app

www

2M1M

Fitness Club

subscription $4.99

9M

www5.88M

Testing

project:

screen:

date:

author:


iPhones + Android Phones usersFitness

Club

10M

subscription $4.99

9M


ads

marketing

IT infra


staff Appstore and

Android store

100K 2M1M

Free RunKeeper

Pro app

www

GUESS

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Learn

test

project:

screen:

date:

author:


iPhones + Android Phones usersFitness

Club

10M

subscription $4.99

9M


ads

marketing

IT infra


staff Appstore and

Android store

100K 2M1M

Free RunKeeper

Pro app

www

Get out of the building and talk to customersSteve Blank

“

”

New Fitness Club Membership $4.99/month

BUY NOW

The RunKeeper Club Membership is not yet available. You will be informed about the lunch. Thank You!

Learn

testpivot

New Model

Only when you nailed it...

Onethe new entrepreneur is systematic about designing and testing business models.

Twothe new entrepreneur plays with alternative business models to design great ones

Threethe new entrepreneur tests his business model hypotheses with customers before he builds his organization

Thank You@business_design

Lift11 Presentation

Business

Transcript of Lift11 Presentation