MnSearch Summit - Session - Eric Enge - Hummingbird – The True Story
Life Beyond Google SEO by Eric Enge
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Transcript of Life Beyond Google SEO by Eric Enge
First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
Columnist:
Interviewer:
Host of:The Digital Marketing Excellence Show &The Digital Marketing Answers Show
Eric Enge – Fun Fact
1984 World Foosball Champion –“Goalie War”
The Company You Keep Defines You
How You Get to the Top Tier
• You’re nuts, they aren’t going to take my content
• I have no authority!
Climb the Ladder One Step at a Time
Be an Expert or Go Home
Should Go Without Saying
Get Content and Social
Media Efforts Aligned
Build Relationships With Influencers
Be Part of the Community
Measure Progress
Topics I Will Cover
• Content and Social Media Effort Alignment
• Building Relationships with Influencers
• Measuring Progress
Content Marketing and Social Media
Get Them Working Together!
Content and Social Media Reinforce Each Other
Sing From the Same Songbook
Be Visual
Link Share
Image Share
Source: Craig Fifield
Tailor Posts to the Platforms
Dustin Stout
Kandice Linwright
Great Content is a Gift to the Social Media Team
Influencers
The Value of Influencers
The Influencer Conversion Bonus
The Role of Influencers
Influencer
Creating Trust in One Relationship
Interview Influencers
Relationship Building Pyramid
Likelihood to Share Formula
Creating Impressions
Measuring Your Progress
Engagement
Not Just Volume, But Who Engages
Social Sharing Volume Per Article
Social Event Volume Over Time
Average Share Volume Per Article
Author Comparison on the Same Site
Social Media Activity147,863!
978 +1s734 Shares
Major League Soccer Nails It
Thank You!
Eric Enge
Twitter: @stonetemple
Google Plus: +Eric Enge
(508) 485-7751
www.stonetemple.com