#SMX #22a @stonetemple

Or … How Can I Get Me Some!

Google’s Rich Answers in Search -How to Make Them Work For You

#SMX #22a @stonetemple

Who Am I?

Columnist & Contributor

CEO & Founder

50+ person Digital Marketing and SEO agency

#SMX #22a @stonetemple

“The destiny of

[Google’s search

engine] is to

become that Star

Trek computer,

and that’s what

we are building.”

Google’s Amit

Singhal

#SMX #22a @stonetemple

Let’s Look At Some Data!

#SMX #22a @stonetemple

We Conducted a Massive Study

#SMX #22a @stonetemple

How Has This Grown Over Time?

Increase in Rich

Answers (No Sidebar)

of 38%!

#SMX #22a @stonetemple

Includes a Table

1,285

examples

found

22,607

examples

found

Increased

12x!

#SMX #22a @stonetemple

220

examples

found

Up 110%

Movie and Menu Results – Shows Tabs

#SMX #22a @stonetemple

Question Only Partially Answered

12,884

examples

found

Up 17%

Ellipses

#SMX #22a @stonetemple

Complete List Result With Link to Source

All List

Results

include a link

to the source

8,829

examples

found

Up 55%

#SMX #22a @stonetemple

Has a Form

20,657

examples

found

Up 162%

#SMX #22a @stonetemple

Includes a Chart

13,669

examples

found

Up Over

200X!

#SMX #22a @stonetemple

Includes Link to Follow On Actions

172 examples

found

Up 55%

#SMX #22a @stonetemple

Is Google Providing Proper Attribution?

Why Do Some Not

Have Attribution?

1. Nearly All Cases

are Public Domain

Data

2. Some Cases of

Licensed Data as

Well

67.5% Do

Include

Attribution

Down 9.7%

32.5% Do Not

Include

Attribution

#SMX #22a @stonetemple

Don’t Build an SEO

Strategy Based on

Public Domain Data

#SMX #22a @stonetemple

The Rich Get Richer?

#SMX #22a @stonetemple

Google Uses Many Domains With Lower Authority

54.0% of

Domains Used

Have a

DomainAuthority

Less Than 60

#SMX #22a @stonetemple

Domain

Authority of 47

#SMX #22a @stonetemple

Jumped Over

Wikipedia!

#SMX #22a @stonetemple

Simple Clear Answer to the

Question

#SMX #22a @stonetemple

Got The Rich

Answer

Lost The Rich

Answer

#SMX #22a @stonetemple

Title Tag

Entices Click

Through

#SMX #22a @stonetemple

Domain

Authority of 38

#SMX #22a @stonetemple

More Items Will

Drive More

Clicks

#SMX #22a @stonetemple

Ranks Number

5 Normally

#SMX #22a @stonetemple

Simple Direct

Answer to the

Question

#SMX #22a @stonetemple

Got The Rich

Answer

#SMX #22a @stonetemple

How Can I Get Me Some?

Yes, We Ran a

Test

#SMX #22a @stonetemple

How To Implement a NoFollow?

We Started With a List of Common Questions

How To Implement a NoIndex Tag?

How To Implement a Rel Alternate Tag?

How To Implement a Rel Canonical?

How To Implement a Vary:User Agent Header?

#SMX #22a @stonetemple

We Published 5

Videos on May

20th

#SMX #22a @stonetemple

We Included Transcripts

With an Outline of Clear

Steps

#SMX #22a @stonetemple

The Content Provided a Lot

More Info Than Just the

“How To”

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We Shared One of The

URLs on Google+

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We Submitted the URLs in

Search Console

#SMX #22a @stonetemple

Bingo!

Saw This Within

3 Days of

Publishing the

Content

#SMX #22a @stonetemple

Identify a Simple Question

Provide a Direct Answer

Make it Easy for Users (and Google) to Find

1

2

4

Offer Valued Added Info3

#SMX #22a @stonetemple

Eric Enge

eenge@stonetemple.com

@stonetemple

+Eric Enge

(508) 879-0950

www.stonetemple.com

Thank You!

#SMX #22a @stonetemple

THANK YOU!

Join us @SMX West

San Jose

Mar 3rd – 5th, 2016