Google's marketing strategy
-
Upload
aakash-gupta -
Category
Social Media
-
view
2.319 -
download
6
description
Transcript of Google's marketing strategy
GOOGLE WORLD GOOGLE PRODUCTS AND SERVICES GOOGLE STRATEGY RECENT ARTICLES ABOUT GOOGLE STRATEGIC EVALUATION( MISSION,
VISION & OBJECTIVES) FIVE FORCES MODEL SWOT ANALYSIS BCG FOR GOOGLE PRODUCTS CONCLUSION
AGENDA
SEARCH ENGINE,CLOUD COMPUTING, SOFTWARE AND ADVERTISING TECHNOLOGIES
LARRY PAGE AND SERGEY BRIN IN 1998
PAGE RANKING NO.1 IN THE WORLD
OVER 1 BILLION SEARCH REQUIREMENTS DAILY
46421 EMPLOYEES RATED NO.1 OF ‘BEST
COMPANY’S TO WORK FOR’ IN THE WORLD
RANKING NO. 2 OF THE TOP 100 BRANDS IN THE WORLD
MAY 2012, DOMINATE THE SEARCH ENGINE WORLD, MARKET SHARE OF 87.6%
TOTAL REVENUE MORE THAN $50 BILLION,2012
PRIMARY REVENUE SOURCE: ADVERTISING (97%)
INTRODUCTION
GOOGLE PRODUCTS AND SERVICES
194
WEB BASED110
OPERATING SYSTEMS3 DESKTOP
APPS15
MOBILE APPLICATIONS
44
HARDWARE17
Google glass still in
development
SERVICES5
82 PRODUCTS SINCE 2006 UPTO DATE GOOGLE NOTIFIER AND SCHEMER WILL BE DISCONTINUED ON JAN31, 2014 AND FEB
07, 2014
DISCONTINUED PRODUCTS AND
SEVICES
To make search engines so powerful they would understand “everything in the
world”
VISION
To organize the world’s information and make it accessible and useful.
MISSION
Continues to focus on innovation and on the user experience
FOCUS
FOCUS on SEARCH ENGINE marketing. Indexing every website on the web, giving faster results with accuracy.
GOOGLE’S Ad-Sense and Ad-Word helped google to generate huge revenue from the internet market
DIFFERENTIATION FACTORS:Robust data centers around the worldUnique page search algorithmAd-Sense & Ad-Word
GOOGLE’S MARKETI
NG STRATEGY
DIFFERENTIATION INNOVATION
Google’s secondary strategy is to focus on other related segments with innovative product development like- Social Media, Gmail, Google books, mobiles & cloud computing etc.
Growth strategy: Mergers & Acquisitions( youtube, android, motorola, fibre )This strategy is preferred because it allows google to quickly adopt
new technologies and process rather than to develop them internally.
DIFFERENTIATION INNOVATION
SBU LEVEL
To accelerate innovation and strengthen brand loyalty through transformational changes while creating an open source environment
Corporate Level Strategy
ACTION PLAN
PRODUCT LEVEL
Google Unveils Smart Contact Lens Project to Monitor Glucose
By Brian Womack - Jan 17, 2014
The Mountain View, California-based company said in a blog post yesterday that it’s testing an ocular device that’s designed to measure glucose levels in tears.Google is expanding beyond its core search-engine business by investing in new technologies that can lead to new business opportunities, including the Google Glass devices, driverless cars and high-altitude air balloons to provide wireless Internet access. The contact lenses could address the challenges of diabetes, including the process of getting readings from blood, the company said in the post.
Web searchChromeGmail
YoutubeImagesBlogger
Google Drive
MapsPicasa
MobilesCloudprint
DocsToolbar
CalenderGroups
OrkutNewsBooks
Translate
FOCUS ON THE SEARCH ENGINE BUSINESS SERVICE QUALITY
PORTAL BUSINESS IS NOT AN OPPORTUNITY
REINFORCE ITS CORE COMPETENCIES
CUTTING EDGE SEARCH TECHNOLOGY
HIGHLY QUALIFIED WORKFORCE<==>INNOVATION
CONCLUSION
<<COMPETITION IS ONLY ONE CLICK AWAY>>