Google's marketing strategy

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Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!

Transcript of Google's marketing strategy

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GOOGLE WORLD GOOGLE PRODUCTS AND SERVICES GOOGLE STRATEGY RECENT ARTICLES ABOUT GOOGLE STRATEGIC EVALUATION( MISSION,

VISION & OBJECTIVES) FIVE FORCES MODEL SWOT ANALYSIS BCG FOR GOOGLE PRODUCTS CONCLUSION

AGENDA

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SEARCH ENGINE,CLOUD COMPUTING, SOFTWARE AND ADVERTISING TECHNOLOGIES

LARRY PAGE AND SERGEY BRIN IN 1998

PAGE RANKING NO.1 IN THE WORLD

OVER 1 BILLION SEARCH REQUIREMENTS DAILY

46421 EMPLOYEES RATED NO.1 OF ‘BEST

COMPANY’S TO WORK FOR’ IN THE WORLD

RANKING NO. 2 OF THE TOP 100 BRANDS IN THE WORLD

MAY 2012, DOMINATE THE SEARCH ENGINE WORLD, MARKET SHARE OF 87.6%

TOTAL REVENUE MORE THAN $50 BILLION,2012

PRIMARY REVENUE SOURCE: ADVERTISING (97%)

INTRODUCTION

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GOOGLE PRODUCTS AND SERVICES

194

WEB BASED110

OPERATING SYSTEMS3 DESKTOP

APPS15

MOBILE APPLICATIONS

44

HARDWARE17

Google glass still in

development

SERVICES5

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82 PRODUCTS SINCE 2006 UPTO DATE GOOGLE NOTIFIER AND SCHEMER WILL BE DISCONTINUED ON JAN31, 2014 AND FEB

07, 2014

DISCONTINUED PRODUCTS AND

SEVICES

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To make search engines so powerful they would understand “everything in the

world”

VISION

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To organize the world’s information and make it accessible and useful.

MISSION

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Continues to focus on innovation and on the user experience

FOCUS

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FOCUS on SEARCH ENGINE marketing. Indexing every website on the web, giving faster results with accuracy.

GOOGLE’S Ad-Sense and Ad-Word helped google to generate huge revenue from the internet market

DIFFERENTIATION FACTORS:Robust data centers around the worldUnique page search algorithmAd-Sense & Ad-Word

GOOGLE’S MARKETI

NG STRATEGY

DIFFERENTIATION INNOVATION

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Google’s secondary strategy is to focus on other related segments with innovative product development like- Social Media, Gmail, Google books, mobiles & cloud computing etc.

Growth strategy: Mergers & Acquisitions( youtube, android, motorola, fibre )This strategy is preferred because it allows google to quickly adopt

new technologies and process rather than to develop them internally.

DIFFERENTIATION INNOVATION

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SBU LEVEL

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To accelerate innovation and strengthen brand loyalty through transformational changes while creating an open source environment

Corporate Level Strategy

ACTION PLAN

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PRODUCT LEVEL

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Google Unveils Smart Contact Lens Project to Monitor Glucose

By Brian Womack - Jan 17, 2014

The Mountain View, California-based company said in a blog post yesterday that it’s testing an ocular device that’s designed to measure glucose levels in tears.Google is expanding beyond its core search-engine business by investing in new technologies that can lead to new business opportunities, including the Google Glass devices, driverless cars and high-altitude air balloons to provide wireless Internet access. The contact lenses could address the challenges of diabetes, including the process of getting readings from blood, the company said in the post.

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Web searchChromeGmail

YoutubeImagesBlogger

Google Drive

MapsPicasa

MobilesCloudprint

DocsToolbar

CalenderGroups

OrkutNewsBooks

Translate

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FOCUS ON THE SEARCH ENGINE BUSINESS SERVICE QUALITY

PORTAL BUSINESS IS NOT AN OPPORTUNITY

REINFORCE ITS CORE COMPETENCIES

CUTTING EDGE SEARCH TECHNOLOGY

HIGHLY QUALIFIED WORKFORCE<==>INNOVATION

CONCLUSION

<<COMPETITION IS ONLY ONE CLICK AWAY>>

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