Link Building The Key to Rankings Eric Enge CEO, Stone Temple Consulting.
What's Hot in SEO Ranking Factors By Eric Enge
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#SMX #11A @stonetemple TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) What’s Hot in SEO Ranking Factors
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Transcript of What's Hot in SEO Ranking Factors By Eric Enge
#SMX #11A @stonetemple
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
What’sHotinSEORankingFactors
#SMX #11A @stonetemple
Nationalselfrelianceassociation.com
FIRE …
I walked barefoot across hot coals for 25 feet in October 2010
I camped in Northern Minnesota in February 2011 (temps hit -30)
… And ICE
#SMX #11A @stonetemple
Stone Temple Consulting Full-service Digital Marketing Agency
ContentMarketing
• StrategicPlan• Off-sitePlacements• On-siteContent• Influencer/MediaRelationships• LinkBuilding
On-PageSEO
• ComprehensiveAudits• SiteHierarchy(IA)• SearchEngineCrawlManagement• Crawls• OngoingSiteReviewsandAuditing
• MobileStrategy• MobileSEOImplementation• AMP• AppStrategy• DeepLinking• AppStoreOptimization
SocialMedia
• StrategicPlan• DriveBusinessResults• Influencer/MediaRelationships• ContentStrategy• ContentGeneration
Mobile
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FeaturedSnippets:Let’sLookAtSomeData!
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Rich Answers Continuing to Grow
Based on Reviewing
855K SERPs
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Massive Churn in Featured Snippets
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Google Appears to Have Built a
Featured Snippet Machine
Speculation Ahead!
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Example Site: Got The Rich Answer
Does Getting a Featured Snippet Increase Traffic?
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WePublished5NewPagesonMay20th
2015
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WeIncludedTranscriptsWithanOutlineofClear
Steps
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TheContentProvidedaLotMoreInfoThanJust
the“HowTo”
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We Submitted the URLs in
Search Console
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Bingo!SawThis
Within3DaysofPublishingtheContent
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RankBrain:What’stheRealStory?
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What is the label of a consumer at the highest level of a food chain?
“Name”Toeatnottobuy
“The”“Top”
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Can You Get 100% Score on Super Mario Without Walkthrough?
Negatives
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BuiltaDBof500Kqueries
fromGoogleandBingSuggest
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June/July2015GoogleResult January2016GoogleResult
PulledResultsfromGoogleonTwoDifferentDates
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WhyArePDFsSoWeak?
July2015Answer
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NowRelates“Weak”toSecurity
January2016
Answer
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July2015Answer
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January2016
Answer
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Google’sMobileUpdateII
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What Happened With Mobilegeddon?
WeAnalyzed15,235QueriesWeekofApril172015,andAgainon
May182015
WeFocusedontheTop10Results
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Mobile DOES Matter as a Ranking Factor
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What About Google’s 2nd Mobile Ranking Update?
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Not as Big an Impact as the First Update
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Not as Big an Impact as the First Update
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Why This Update is Still Important
Indicator of Google’s Confidence in the
Concept of a Rankings Boost
Will Likely be Followed by More
Such Updates
Future mobile ranking updates will include other factors such as page speed
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http://www.thesempost.com/next-mobile-friendly-update-includes-page-speed-coming-in-months/
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Links:AFreshLookatTheirImpact
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AmmonJohns:WeheardthatRankBrainisthethird-most-importantsignalcontributingtoresultsnow.Woulditbebeneficialtoustoknowwhatthefirsttwoare?AndreyLippatsev:Yes.Absolutely.Icantellyouwhattheyare.It’scontentandlinksgoingintoyoursite.
https://www.youtube.com/watch?v=l8VnZCcl9J4#t=30m15s
AiredonMar23,2016
Google’sCurrentPostion
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SoWhat’stheRealStory?
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MeanoftheCorrelationsAcrossAllSERPsTested
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SumofallLinksPerRankingPosition(Normalized)
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AggregateCorrelationsAcrossBlocksof10SERPs
Positions1–10Positions11–20Positions21–30Positions31–40Positions41–50
PearsonCorrelation:0.77SpearmanCorrelation:1
#SMX #11A @stonetemple
WhatDoAllTheseNumbersMean?
TheAggregateCorrelationValuesareVERYHigh
TheAverageoftheIndividualSERPCorrelations
StillMeaningful
SearchisaNoisySystem
• Wefoundthatatleast6%oftheresultscamefromdifferentalgorithms)• Localresults• Querydeservesdiversity• InDepthArticles
• OverallContentQuality/RelevanceaHugeFactorToo
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ContentQuality/Relevance
1.LinkScore=100,ContentScore=702.LinkScore=80,ContentScore=90
WhichWouldRankHigher?
ImagineaSystemWhereYouMultiply2Numbers
LinkScore*ContentScore=?
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ImpactofaMixofDomainAuthorityandPageAuthority
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Commercialvs.InformationalTerms
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CommercialHeadTermsvs.CommercialLongTailTerms
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ExamplesoftheTruePowerofLinks
ThisisaProcessThatWe’veRepeated
HundredsofTimes
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EricEnge
@stonetemple
+EricEnge
(508)962-8474
www.stonetemple.com
Thank You!
