Island's Best Homes - Royal LePage Campbell River - February 2016
Leveraging the Power of the Royal LePage Brand€¦ · Leveraging the Power of the Royal LePage...
Transcript of Leveraging the Power of the Royal LePage Brand€¦ · Leveraging the Power of the Royal LePage...
Leveraging the Power
of the Royal LePage Brand
Help your agents understand the dollars
and cents of brand compliance
Why did you join
Royal LePage?
#1Reputation of the
Royal LePage brand
Agent survey
#1Strong, national brand awareness
#2 Strong, local brand awareness
#3 Strong, regional brand awareness
2013 Value Proposition survey
What are the top 3 most
important services or tools?
2018 Consumer Survey
• National study conducted in August 2018
• 2200 Canadian adult participants
• National brand vs. high volume off-brand
agent awareness (tested in Vancouver, Calgary,
Toronto & Montreal)
High volume off-brand
agents
400%
As the nation’s largest real estate company,consumers nationwide know the Royal LePage name
*Canadian consumers ages 18 and over, aided
increase in local
awareness
RO
YA
L L
EP
AG
E
Consumers believe that the Royal LePage brand has a higher degree of desirable brand attributes than High Volume Off-brand Agents
Respected Knowledgeable Reliable Competent Trustworthy Approachable Expert
Royal LePage Top Agent Brands AvgHigh Volume Off-
brand Agents Avg
36%
more41%
more32%
more31%
more
86%
more27%
more98%
more
28.2%
12.3%10.3% 9.6% 8.4% 8.4% 8.4%
6.4% 5.3%
Lawn Signs NewspaperAds (print)
Billboards Online Ads Bus/TransitShelters
TV Internet orDigital Ads
Word ofMouth
Radio
Of all real estate marketing tactics, lawn signs drive the highest brand awareness
129% more consumers remember a real estate company from seeing its lawn sign over the next closest marketing channel
Program objectives
• To provide value by offering our network
useful and desired products/services at
preferred pricing
• To associate with reputable companies