Leverage Social Media to Build a Personal Brand and Land Your Dream Job
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Transcript of Leverage Social Media to Build a Personal Brand and Land Your Dream Job
How to leverage Social Media
to build a Personal Brand
and Land your Dream Job
Green Careers Conference 2009
Green Careers Conference LA 09
Solar Living Institutehttp://www.solarliving.org/gcc/index.html
Why are you here?
To get a job?
To change your career?
To change your life?
To find meaningfullivelihood?
Social Mediacan Help.
Social Media is Changing the World
What is Social Media?
Social Networking
Online Video
Blogging/Microblogging
Ratings/Reviews
Sharing Content
Facebook Growth
Facebook has grown from 100 million to 200 million in 8 months.
If it were a country it would be the 5th largest in the world, bigger than Brazil.
The number of visitors to the site in March more than doubled to 9.3 million, up from 4.3 million in February.
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February09 March09
Growth
Media Evolution
New Media Model
Social Media Is a Disruptive Technology
Old School New School
B2C C2C
Top Down Bottom Up
Closed Open
Print Media Digital Media
One to Many Many to Many
Privacy Transparency
Advertisement Conversation
OpenCulture
Open Government
OpenSoftware
OpenBrands
An open world
Elements of a Personal Brand
•Identity
•Network
•Timing
Resume 2.0How to build your digital identity
Google-ability
Can’t remove what you don’t want.
But you can add more of what you want.
Personal Website/Blog
Stand Out
Best SEO
Personalized Email
Turnkey Blogs:
Blogger, Typeface, Wordpress
LinkedIn Profile
Complete a Detailed Profile
Get Recommendations
Let you network know you’re looking for a job
!
Twitter @Profile
Radical Transparency
Connect and Follow Thought Leaders
Customize Background
CEO’s on Twitter
Facebook Page
Page is Different than a Profile
Is Publicly Viewable
Managed separately
Content from You + Fans
NetworkedGet Hyper-Connected
Transparency
If you are NOT transparent, they will see right through you!
Authenticity is Key
Tell your StoryBe insistent in documenting your professional life: collect testimonials, news quotes, photos
Cohesive Timeline
Balance of Experiences
No Failures, Only Lessons
Make Connections
Events
Make ‘connections’ Follow Thought Leaders Conferences
Join Groups Use @replies to publicly reach out Green Drinks
Ask/Answer Questions #EcoMonday Webinars
Be Unique
TimingListening and Rapid Response
ListeningGoogle Alerts
Tweet Beep
Google RSS Reader
LinkedIn Groups
Follow Leaders on Twitter
Rapid ResponseSetup Communication Systems
Twitter: Same Hour Response
Email: Same Day Response
Applications: Turn in EARLY
Questions?
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joeyshepp.comtwitter.com/joeyshepp
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@earthsite
@joeyshepp
@openbrands
@socialventure
@allthenew
@greenmaven
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