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Beyond the Resume- Leverage Social Media to Build Your Personal Brand
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Transcript of Beyond the Resume- Leverage Social Media to Build Your Personal Brand
Personal Branding is KEY
Personal Branding is the process of managing
and optimizing the way you are
presented to others.
Infographic courtesy of Fedlman Creative and Placester
Who Are YOU? Decide What You Want to be Known For.
-‐What is your expertise?
-‐What is your niche?
-‐What are you passionate about?
What is your Goal?
Ê Your Goal will Determine which Social Media Channel to focus on: Ê LinkedIn Ê Facebook Ê Pinterest Ê Instagram
Ê Twitter
Ê More…
-‐ New Job?
-‐ Promotion?
-‐ Show Off Case Studies?
-‐ Exhibit Your Portfolio?
-‐ Expanding Professional Network?
Be Consistent! Keep the following elements the same across the channels you use.
• Photo
• Name
• Headline/Title
• Tone of posts
• Color scheme or theme if you can
Keep it Clean & Professional
Ê Purge your accounts of “unprofessional” images and language.
Ê Make use of personal and public share settings for new content.
Find Ways to Produce Value
Quality Content Ê Find ways to produce value in
the content you share
Ê Create original content that contributes to your community
Ê Participate with quality groups
Ê Associate with other strong brands
LinkedIn LinkedIn is one of the best social media
tools for building your brand
Mrmohock/Shutterstock.com
Tips for Your LinkedIn Profile
Ê Professional Headline Ê Leverage all 120 characters
Ê Photo Ê Choose Wisely!
Ê Updates Ê Post consistently
Ê Recommendations Ê Be Authentic
Ê Connections Ê Quality vs. Quantity-‐You
Decide
Ê Outside Links
Ê Public Profile URL
Ê Sections are Important Ê Skills & Experience
Ê Summary Ê Use all 2,000 characters,
focus on keywords
Ê Experience & Education
Ê Interests Ê Create touch-‐points
Ê LinkedIn Groups
Ê Personal Information Ê How much is too much?
Ê What is Above the Fold?
Tips for Facebook & More
Ê Post Consistently Ê Focus only on as many channels as you can maintain
Ê Respond to Comments & Questions Promptly
Ê Be Deliberate About Content Ê Share and create content that develops your brand and delivers
value.
Ê Follow and Interact with Strong Brands
Summary
Ê Create Your Brand Ê Who are you? Ê What is your goal?
Ê Be Consistent
Ê Be Professional
Ê Contribute
Ê Leverage 3 Social Media Platforms
Ê Have FUN!