Social Selling - Creating Your Professional Brand to Get that Dream Job!

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 1

“Social Selling 101: Creating Your Professional Brand Online” Colin Oliver Social Media Sales Programs @Collie_Ollie

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Who Am I?


o  DCU Alumni o  7 Years in DCU! o  Bachelor Business Studies o  Masters Digital MarkeAng o  Clubs, Socs o  Student Union Vice President o  Social Media Passion o  www.CoconutCabin.ie o  Oracle Social AnalyAcs


$38.2 billion

420,000 Customers

130,000 Employees

6 Oracle Direct

EMEA Sites ORACLE 50+ EMEA

Countries

650+ Dublin-based

8 Functions

SOCIAL MEDIA

COMMAND CENTRE


TODAY’S OBJECTIVE:

Empower you to bring yourself 99% closer to

geRng your dream job….


What is Social Selling…


“…If people like you, they will talk to you, but if they trust you

they will do business with you….” (Zig Ziglar)


PERSONAL GOAL (GET A JOB!)

Insights Gathering (Content)

Professional Brand Building

SOCIAL NETWORKS


LlinkedIn’s Four Pillars of Social Selling:

9

1. Establish Your Professional Brand

2 Build Your Network (Connect with Employers, Recruiters, Influencers)

3. Share Content and Engage with Compelling Insights

4. Monitor and Track Your Progress

GO FOR THE KILL!


1. Establish your professional brand!


CLASS EXERCISE!

Quesbon :

Who are YOU?!


1. Who HAS a LinkedIn Profile?

2.Who has a GOOD LinkedIn Profile?

3. Who has a profile they would be proud to show an EMPLOYER?


Complete your professional profile with YOUR BRAND in mind!

Headline Succintly explain what you do AND how you

HELP organisabons (e.g., “I make kickass videos!”). Goal-‐Focused Summary

Tell a short story of you are! How can you add value to a business? What unique skills

do you have? What value have you brought

to other organizabons/universibes that you have

worked with? Contact Info

In your summary for 2nd & 3rd Degree

connecbons to view. In Contact Info for 1st

degrees

Rich Media Powerpoints, infographs.

videos, case study, ebooks

Professional Photo No Partying, alcohol, shorts

or hats!


Leave no Gaps – Fill in All SecJons!


Transform your profile into Your Professional Persona!

TIPS SUMMARY: 1.  Upload a Professional Photo 2.  Write a ‘Value-‐focused’ Headline 3.  Add a Summary (Sell Yourself!) 4.  Add Your Contact Informabon in ‘Contact Secbon’ AND in Summary 5.  Add Your Educabon 6.  Upload Rich Media to Summary and Current Role

7.  Humanise Your Profile with Personal Secbons (Voluntary, Hobbies, Clubs and Socs, Projects, Awards etc)

8.  Write Your Profile for an EMPLOYER that you are trying to impress!


2. Build Your Network:

Find and Connect with the Right People


•  Employers •  Recruiters •  Influencers

Exploit LinkedIn’s 400 Million Members….

Connect With….


3. Share Content and Engage Your Network

With Compelling Insights


•  ArAcles •  Photos •  Ebooks •  News Reports •  Case Studies •  Blog Posts

…..WALK THE WALK!.... Share content with your network daily..


Top Tip: Write a LinkedIn Blog Post!


Make Some Noise….Tell your Network about It!!


4. Monitor and Track Your Progress


•  Profile Views •  ConnecAons •  Views •  Likes •  Shares •  Comments •  Responses

Social Selling is NOT About Luck! Track Key Social Metrics…


GO FOR THE KILL!


KEY TAKEAWAYS! Ø  Put Yourself Out There

o  Set up Your LinkedIn, Twi[er Profile

Ø  Create Your Brand o  Complete your profile, Make Yourself Look Amazing!

Ø  Build Your Network! o  Connect with Companies, Recruiters, Employers and Influencers

Ø  Start sharing your knowledge and experAse DAILY o  LinkedIn updates, blogs, industry tweets

Ø  Start Talking! o  Meaningful ConversaAons Online (and offline)

.


Thank You!

Any QuesJons?

[email protected] Tw: @Collie_Ollie

Social Selling - Creating Your Professional Brand to Get that Dream Job!

Social Media

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