Dave Grant - May 12, 2016LET’S DO KANO ANALYSIS OF AGILE MANCHESTER

I FEEDBACK💓Please tweet me at @seize_the_dave; use #agilemanc

ABOUT ME• Working in software development for > 16 years• Working in Agile software development for > 7 years• Software Developer -> Scrum Master -> Product Owner• Work in Cardiff for Sorenson Media• Co-organiser of the South Wales Agile Group (@SWAgileGroup)

AGILE PRODUCT DEVELOPMENT

Building the Right Product

Build

ing

the

Prod

uct R

ight

Right

Wrong Right

Business Failure Success

Maintenance NightmareCrap

ACTIVITY: 3 MINS

• Introduce yourself to your table• What are you enjoying most about Agile Manchester 2016?

INTRODUCTIONS

INTRODUCTION TO KANO MODEL

• Professor Noriaki Kano• 1980s• Product Development• Customer Satisfaction

KANO MODEL

Satisfaction

Presence

BASIC FEATURES

Windscreen Wipers

Wheels

KANO MODEL: BASIC FEATURES

Satisfaction

Presence

Basic

PERFORMANCE FEATURES

Cup Holders

Power

KANO MODEL: PERFORMANCE FEATURES

Satisfaction

Presence

Basic

Performance

EXCITER FEATURES

Self-Driving

Turbo Boost

KANO MODEL: EXCITER FEATURES

Satisfaction

Presence

Basic

PerformanceExciters

INDIFFERENT FEATURES

Sunroof

Ashtray

KANO MODEL: INDIFFERENT FEATURES

Satisfaction

Presence

Basic

PerformanceExciters

Indifferent

ACTIVITY: 10-15 MINS

• Form groups of 5-6• You are the new organising committee for Agile Manchester 2017• You want it to be the best conference in the history of Agile conferences

• Think about your WHOLE experience at Agile Manchester 2016• Then, factor in other conferences you’ve ever been to in the past

• Think of all the aspects of what would make a great conference• Write down each feature on a large post-it• Stick your ideas up on the wall, and group them together

• One member of each team silently prioritise features on task board

PLANNING AGILE MANCHESTER 2017

KANO SURVEYFunctional form:

• How do you feel if you have this feature?Dysfunctional form:

• How do you feel if you do not have this feature?

Examples

Functional form:• How do you feel if the conference has good transport links?

Dysfunctional form:• Bad

• How do you feel if the conference has bad transport links?• Good

• How do you feel if the conference has fairly good transport links?

KANO SURVEY

• I like it• I expect it• I am neutral• I can tolerate it• I dislike it

ANSWERS

ACTIVITY: 10 MINS

• In groups• Work through all features on the board• Take it in turns to come up with questions• Individually record your answers on the sheet provided

WRITE QUESTIONS

REVERSE & QUESTIONABLE

FEATURES

Speed Limiter

Speed Limiter

ACTIVITY: 5 MINS

• Classify each of your answers• Write down classification on sheet provided

CLASSIFY ANSWERS

ANSWER MATRIX

Like It Expect It Neutral Tolerate It Dislike It

Like It Q E E E P

Expect It R I I I B

Neutral R I I I B

Tolerate It R I I I B

Dislike It R R R R Q

Func

tiona

lDysfunctional

ACTIVITY: 10-15 MINS

• For each feature, move yourself to the right place• Count and record numbers on the board• Were the results what you expected?

COMPARE RESULTS

DECAY OVER TIME

KANO MODEL: DECAY OF FEATURES

Satisfaction

Presence

Basic

PerformanceExciters

Indifferent

Decay

Airbag

Key Fob

TIPS• Choose features you want to know about. Don’t choose

everything.• Limit yourself to about 20 questions to avoid fatigue• Understand the segment you’re surveying

• Know Your Customer• Make sure your questions are clear

• Refer to a single feature, not the intersection of multiple features• Refer to the benefit a feature delivers, not to the feature itself

• Avoid: how do you feel if your shampoo has Phyto-Dorphine™ Skin Booster?

• Instead: how do you feel if your shampoo moisturises your scalp?• Consider a demo instead of questions to remove ambiguity

QUESTIONS?@seize_the_davedgrant@sorensonmedia.com / david@grant.org.ukSlides: http://j.mp/kano-agilemanc