Kano model

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KANO MODEL Noriaki Kano Professor at Tokyo Rika University International Consultant Received individual Demming Prize in 1997

description

Developed foundation for an approach on “Attractive Quality Creation” commonly referred to as the “Kano Model” Challenged traditional Customer Satisfaction Models that More is better, i.e. the more you perform on each service attribute the more satisfied the customers will be. Proposed new Customer Satisfaction model (Kano Model) Performance on product and service attributes is not equal in the eyes of the customers Performance on certain categories attributes produces higher levels of satisfaction than others.

Transcript of Kano model

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KANO MODEL

Noriaki Kano Professor at Tokyo Rika UniversityInternational ConsultantReceived individual Demming Prize in 1997

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ORIGIN OF KANO MODEL

Developed foundation for an approach on “Attractive Quality Creation” commonly referred to as the “Kano Model”Challenged traditional Customer Satisfaction Models that More is better, i.e. the more you perform on each service attribute the more satisfied the customers will be.Proposed new Customer Satisfaction model (Kano Model)

Performance on product and service attributes is not equal in the eyes of the customersPerformance on certain categories attributes produces higher levels of satisfaction than others.

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KEY ELEMENTSIdentify the Voice of the CustomerTranslate Voice of the Customer into Critical to Quality Characteristics (CTQs)Rank the CTQs into three categories:

Dissatisfier - Must be’s – EntrySatisfier – More is better – Competitive Delighter – Latent Need – Differentiator

Evaluate Current Performance

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VOICE OF CUSTOMER

Display screen should have to be biggerBattery Back upCostMore application CameraWeight Colours

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CQC Apple iPhone 5 Samsung Galaxy S3

Nokia Lumia 920

Operating system (S) iOS 6 Android 4.0 Windows Phone 8

Display (D)4-inch IPS LCD; 1,136x640 pixels, 326 ppi

4.8-inch HD SuperAMOLED; 1,280x720 pixels, 306 ppi (1)

4.5-inch PureMotion+ (IPS LCD); 1,280x768 pixels, 332 ppi

Price (Disatisfier) $199.99, $299.99, $399.99 (1)

$199.99-$329.99, depending on carrier Unannounced

Carrier (S) Sept. 21: AT&T, Sprint, Verizon (1)

Now: AT&T, Sprint, T-Mobile, U.S. Cellular, Verizon

November: AT&T(1)

4G LTE (D) Yes (1) Yes (1) Yes (1)

Camera (D) 8-megapixel, 720p front-facing

8-megapixel, 1.9-megapixel front-facing

8.7-megapixel, 1.2-megapixel front-facing(1

Processor (S) Proprietary A6 CPU1.5GHz dual-core Qualcomm Snapdragon S4 (1)

1.5GHz dual-core Qualcomm Snapdragon S4 (1)

Memory (D) 16GB, 32GB, 64GB 16GB or 32GB; 2GB RAM (1) 32GB; 1GB RAM

Expandable memory No Up to 64GB (1) No

Battery (S)Capacity TBA (Talk time up to 8 hours on 3G); embedded

2,100 mAh, removable

2,000 mAh, embedded

NFC No Yes (1) Yes (1)

Weight and thickness 3.95 ounces, 0.3 inches

4.7 ounces, 0.34 inches

6.5 ounces, 0.42 inches

Colors (S) Black, whiteWhite, blue, red (AT&T); Also, globally: black, brown, gray (1)

Black, white, yellow, red, gray

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WHICH MODEL SATISFIED THE CUSTOMER MORE

Our winner is Samsung S3

I PHONE 5 SAMSUNG S3

NOKIA Lumia 920

3 5 4

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CONCLUSIONI Phone 5 has to focus on satisfying the customer in attributes like Display , camera ,expandable memory ,NFC and colours. Samsung S3 has to focus on satisfying the customer in attributes like carrier and camera.Nokia Lumia has to focus on satisfying the customer in attributes like memory , weight and colours.

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Chevrolet Camaro 1LE Vs. Ford Mustang Boss 302

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Camaro 1LE Mustang Boss 302

Engine 6.2-Liter V-8 (1) 5.0-Liter V-8

Horsepower 426 Horsepower @ 5,900 Rpm

444 Horsepower @ 7,400 Rpm (1)

Torque 420 Lb-Ft @ 4,600 Rpm(1)

380 Lb-Ft @ 4,500

0 To 60 4.3 Sec (Top Speed Est.)(1)

4.4 Sec

Axle Ratio 3.91-To-1 (1) 3.73-To-1 (Standard), 3.31-To-1 (Optional)

Transmission 6-Speed Manual (1) 6-Speed Manual (1)

Pricing $37,035 (1) $42,200

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CHEVROLET WINS OVER FORD 302

Chevrolet Camaro 1LE

Ford Mustang Boss 302

6 2

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CONCLUSIONDrawing a conclusion in this comparison is pretty tough, as both cars are equally awesome and we would take either one in a second, but we have to pick. The Camaro simply looks better from the outside, but true track performance –. The Mustang, of course, looks much better on the inside and gives you a lot more toys to play with.

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AK 47 vs M16

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Firearm AK-47 M16A1Manufacturer Izhmash ArmaLite, Colt,GM, H&R, FN,Remington[1][2]

Design year 1947 1957Weight (with loaded 30 round magazine)

4.78 kg (10.5 lb) 3.6 kg (7.9 lb)(1)

Cartridge (M43)7.62x39mm(1) (M193)5.56x45mmBullet weight 122 gr

(7.9 g)(1)55 gr(3.6 g)

Velocity 2,330 fps(710 m/s)

3,250 fps(990 m/s)(1)

Energy 1,469 ft/lbs(1,991 j)(1)

1,302 ft/lbs(1,764 j)

Effective range 380 yd (350 m) 500 yd (460 m)(1)Rate of fire 600 rounds/min 700–950 rounds/min(1)Standard magazine capacity

30 rounds 30 rounds

Designer Mikhail Kalashnikov Eugene Stoner

Government price (USD)

$150 to $160 per unit for a new AK-103(1)

$673 per unit for a new M4

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M16 wins over AK 47

M16 AK 47

6 5

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THANK YOU