Leigh Ashton - Get Those Sales with Social Media
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Getting Started with Social Media Presented by Leigh Ashton Welcome
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Transcript of Leigh Ashton - Get Those Sales with Social Media
Getting Started with Social Media
Presented by Leigh Ashton
Welcome
Leigh Ashton 020 7903 5426
Getting Started with Social Media
TodayWhat is Social Media?Opportunities with Social MediaIntroduction to popular Social Media platformsTop Tips for Social Media Success
4 Steps Who are you?Who do you want to reach?Which Social Media?What’s your message?
Leigh Ashton 020 7903 5426
What is Social Media?
‘The online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other’Tom Lambreghts – Earls Court and Olympia Venues
Moving from traditional marketing...
to ‘Inbound Marketing’
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Getting Started with Social Media
Leigh Ashton 020 7903 5426
4 Steps to Getting Started
1
•Who are you?
2
•Who do you want to reach and why?
3
•What Social Media platforms are best for you
4
•What do you want to say?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 1...
Who are you?What’s your niche?What’s your product/service?How do you want to be seen?Individual or Company?What are you passionate about?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Opportunities
Getting Started with Social Media
Practical Tools
Status updates – acquiring and
managing contacts - videos – photos – blogs
– slides – articles – speeches – recordings -
forums
Build a Network
On Line conversations – helping – building awareness – asking
questions – answering questions -
contributing
TRUST
Build others’ confidence in you – price –
customer service – quality - expertise
SUCCESS!!
Leigh Ashton 020 7903 5426
Step 2...
Who do you want to reach and why?Who’s your potential audience?Target Markets? Similar or different?Where are these markets, local, national?Who would you like following you/your brand?What’s your likely mix of social media contacts?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media & The Sales Consultancy
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 3...
What Social Media platforms are best for you?
Video, PowerPoint, Photos?Articles, Opinion?Formal or casual?Events, Advertise?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 4...
What do you want to say?What overall impact do you want?Industry expert?Social and Fun?Major contributor to on line debates?Share others’ contribution?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
ACTION !!
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Your Questions and Comments...
Getting Started with Social Media
Call Leigh Ashton atThe Sales Consultancy…
020 7903 5426
Or Via…
Get In Touch
