Leigh Ashton - Social Media Introduction
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Social Media An Introduction Leigh Ashton August 2010 1
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Social Media
An Introduction
Leigh AshtonAugust 2010
1
Getting Started with Social Media
Presented by Leigh Ashton
Welcome
Leigh Ashton 020 7903 5426
Getting Started with Social Media
Why here, why now?
What would make it a great day?
Leigh Ashton 020 7903 5426
What is Social Media?
‘The online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other’Tom Lambreghts – Earls Court and Olympia Venues
Moving from traditional marketing...
to ‘Inbound Marketing’
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Getting Started with Social Media
Leigh Ashton 020 7903 5426
4 Steps to Getting Started
1
•Who are you?
2
•Who do you want to reach and why?
3
•What Social Media platforms are best for you
4
•What do you want to say?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 1...
Who are you?What’s your niche?What’s your product/service?How do you want to be seen?Individual or Company?What are you passionate about?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Opportunities
Networking
Build awareness
Promote your latest offer
Be an expert
Events booking
Last minute offers
Referrals
Sourcing suppliers
Bring eshots to life
Bring Web pages to life
Upload videos
Share presentations
Publish Photographs
Advertise
Push people to your website
Connect with the movers and
shakers
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media leaderMix of personal and business/organisation400 Million plus active users50% log on every day52% of Social Media visitsAll about Friends, Fans, Followers
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Video Sharing platformProfessional and (mostly) amateur contentStarted 200578% of UK Internet users have viewed Top 5 UK most visited websites17% of Social Media visits
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Micro Blogging site140 Characters per messageThird most popular social networking site100 Million users worldwideStarted 2006
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Business orientated social networkingMostly profession based75 Million users worldwide4 Million UK usersLaunched 2003Connecting, NetworkingRecruiting, Job Finding
Getting Started with Social Media
Leigh Ashton 020 7903 5426
On Line slide hostingLaunched 2006The ‘YouTube’ for slides, PowerPoint etc12 million unique visitors a monthCan attach videos to accompany the slides
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Blog publishing platformLaunched 2003Used by over 200 million websites in world
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 2...
Who do you want to reach an why?Who’s your potential audience?Target Markets? Similar or different?Where are these markets, local, national?Who would you like following you/your brand?What’s your likely mix of social media contacts?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media & The Sales Consultancy
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 3...
What Social Media platforms are best for you?
Video, PowerPoint, Photos?Articles, Opinion?Formal or casual?Events, Advertise?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Step 4...
What do you want to say?What overall impact do you want?Industry expert?Social and Fun?Major contributor to on line debates?Share others’ contribution?
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Top Tips...
1)Invest the time initially
2)Add lots of quality stuff!
3)Put links EVERYWHERE
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Top Tips...
4)Link your Social Media platforms
5)Regularly update your posts
6)Get Proactive
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Top Tips...
7)Find contacts and invite with a personal message
8)Nurture your contacts
9)Always respond to any feedback/messages you receive
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Top Tips...
10)Think Link Link Link!
11)Promote responsibly – ‘give and you shall receive’
12)Work on a more effective ‘Welcome’ page.
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Social Media Top Tips...
Lucky 13...
Find any specialist social media sites in your industry
Getting Started with Social Media
Leigh Ashton 020 7903 5426
ACTION !!
Getting Started with Social Media
Leigh Ashton 020 7903 5426
Your Questions and Comments...
Getting Started with Social Media
Call Leigh Ashton atThe Sales Consultancy…
020 7903 5426
Or Via…
Get In Touch
