LeatherSpan November-December 2013

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31st March- 2nd April 2014. Hong Kong 31st March- 2nd April 2014. Hong Kong Vol.16 No.6 | Nov-Dec 2013 Welcome to 31st Jan - 3rd Feb, Chennai, India 31st Jan - 3rd Feb, Chennai, India INDIA INTERNATIONAL LEATHER FAIR 2010 INDIA INTERNATIONAL LEATHER FAIR 2014 CELEBERITIES Fashion & Glamour COLOUR FORECASTS COMPONENTS COMPONENTS www.leatherspan.in Shoes & Shoes &

description

Bi-monthly magazine on Leather & Fashion Industries.

Transcript of LeatherSpan November-December 2013

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3 1 s t M a r c h -2nd April 2014.H o n g K o n g

3 1 s t M a r c h -2nd April 2014.H o n g K o n g

Vol.16 No.6 | Nov-Dec 2013

Welcome to

31st Jan - 3rd Feb, Chennai, India31st Jan - 3rd Feb, Chennai, India

INDIA INTERNATIONAL LEATHER FAIR 2010

INDIA INTERNATIONAL LEATHER FAIR 2014

CELEBERITIESFashion &Glamour

COLOUR FORECASTS COMPONENTSCOMPONENTS

www.leatherspan.in

Shoes &Shoes &

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LeatherSpanwishes all its readers

A VeryHappy &Prosperous

New Year 2014

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l a b o r a t o r y

Stahl India has recently opened a newLeather Finish Applications Laboratoryat Ambur, clearly demonstrating the

importance of the leather and shoe indus-tries in this region.

Ambur is the fourth applications laboratoryto be opened by Stahl India, the other threebeing at Chennai, Kanpur and Kolkata.The inauguration was made by Mr MeccaRafeeque Ahmed, Chairman of the FaridaGroup of Companies, accompanied by MrHuub van Beijeren, CEO of the Stahl Group.There was a short official programmeadjacent to the laboratory during which Mrvan Beijeren presented a small momento asa souvenir to Mr Rafeeque Ahmed. In hisspeech he said that Stahl is a company whichbelieves in innovation, and this applicationlaboratory would not be the last one thatStahl would inaugurate. Several others arealready being planned. Stahl is committed toinvest in the Indian industry and give a highlevel of service to its customers.

In reply, Mr Rafeeque Ahmed stated that this

Leather Finish Applications Laboratory OpenedIn Ambur By Stahl India

type of facility, in which newproducts could be devel-oped, was very important forall tanners and shoe facto-ries in Ambur and thesurrounding areas in today’sbusiness environment.

The two Chief Guests thenmoved to the laboratoryentrance to cut the ribbonand declare the laboratoryofficially open.

Visitors were then encour-aged to mingle with otherguests and Stahl staff, sharetea and snacks, and view aselection of the latest locallydeveloped fashion leathers.Later the same eveningthere was a dinner servinglocal specialities to Stahlcustomers.

Stahl India recognises that

tanners and shoe makersare working harder thanever to attract new buyersand demonstrate what theyhave to offer. Upgrading ofraw material and highspecifications are must intoday’s marketplace andthese new laboratoryfacilities will be well-placedto offer advice and assis-tance with new technologyfor local tanners and shoesfactories, whilst meeting theever-changing and increas-ingly stringent environmen-tal legislation for leather andleather products.

The Ambur laboratory willprovide support for the localStahl leather and shoe finishtechnicians while comple-menting the Colours andTanning Products laboratorywhich is already operationalnearby. Local staff will beable use the combinedresources of the twoneighbouring laboratories tooffer solutions to problemsand new developments fromraw materials to finishedleather.

Full operating permits havebeen obtained from the localPollution Control Boards.Both laboratories conform toStahl’s strict safety, healthand environmental policiesthus ensuring the higheststandards recognised inEurope or anywhere else inthe world. A wide range ofequipment and machineryhas been installed, includinga GeMaTa StarPlusrollercoaster, a hydraulicplating machine and twonewly designed spraybooths.

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Stahl’s strategy for the development of itsColours and Tanning Products (C&TP) Divisionhas received an extra boost in the last couple

of months under the dynamic leadership of JacquesPotier. The company is convinced that its C&TPDivision will grow substantially in the coming yearsthrough a determined increase in wet-end activitiesthroughout the world.

Among others, one of the areas for expansion is theautomotive industry where Stahl’s Finish Depart-ment already has a strong foothold and very goodcustomer relationships. This position of globalleadership will provide an excellent platform onwhich the entire Stahl Organisation can capitalise tobuild a strong sales presence in all automotivesectors.

With immediate effect, responsibility for C&TPsales to tanners providing leather for the automo-tive industry will be placed in the hands of theAutomotive Team, led by Mike Tomkin. For theseactivities, Mike and his team will report to Jacques

Ambitious Growth Plans Announced For Stahl’sWet-end Products

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Potier, enabling the technicaland marketing staff to workclosely together.

With Mike’s help andguidance, a highlyspecialised C&TP automo-

tive sales team isbeing created tospearhead thenew sales drive.Working closelywith the rest ofthe C&TP busi-ness the team ischarged withdeveloping agreat newopportunity and arefreshedenergetic culturefor expansion ona higher levelworldwide.

This new under-taking is the firstin future plans forestablishing newideas, newsolutions and newsales opportuni-ties within Stahlgrowth mission,building on an

already successful perfor-mance-driven culture thatencourages the release ofnew energies, promotesinnovation and develops astrong winning track recordof growth.

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c o l o r | f o r e c a s t

StCStCo

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Stahl’s new DesignStudio consultants,Bianco and White,

have used their firstpresentation of a FashionColour Forecast to provideStahl with a new way oflooking at colour. The ever-popular poster, whichbrightens many work areasacross the world, is nowsupported by a new-lookcolour preview book. Thenumber of colour groupshas been reduced to four.This has allowed animproved selection ofcolours to be included,along with simple textexplanations outliningMood, Inspiration andColours and a radical re-think on the presentation ofillustrations make thewhole presentation mucheasier to understand.The four colour groupsselected for Spring-Summer are “Tramp”,“Smooth”, “Tonic” and“Spotless”, each containingeight basic colours that areexpected to lie at the heartof the colour spectrum forthe season.The first colour group,Tramp, is based on a moodof authentic quality andrediscovering the rhythmsof rural culture. Inspirationis derived from a mix of“beach mood” and “nightglam” whilst integratingsomething of the “gypsy”into the city and ruralstyles. Colours are strongand natural, reflecting rootsin distant ethnicities andmuseum vintage in pastelshades and in summeryshades of blue, orange,purple and green. Theillustrations show howscintillating, dramatic,brilliant effects areachieved as these coloursare combined in patternsthat cannot fail to catch theeye.As its name implies, thesecond group, Smooth, is

less dramatic, keeping amood of simplicity andhealth. Here are moodsderived from mother earthinspired by respect for theuniverse and a vegetableworld derived from respectfor the environment with itscontinual reminder for us torecycle. Colours are organicwith earthy gradations thateventually reach over thehorizon to the deep blueabyss beyond.From a world of gentle,earthy colours, the Tonicgroup plunges into a worldinspired by energy andvitality. Vivacious clashes ofbrilliant bright colour areaccented still further bynaïve graphics. The mood isderived from the UnitedStates with an emphasis oneco-sustainability. The resultis continual dramaticcontrast of colours, whiteand brown, yellow and red,green and purple, blue andorange. This is a riot ofcolour and effect.Finally, everything calmsdown entering the Spotlesscolour group. There are nodecorative excesses, only anessential elegance leading toa mood of candid and lesssumptuous purity. Theinspiration is one of a calmand still atmosphere thatrelaxes and purifies bodyand mind. Soft tonal shadessuggest neutrals that arequiet and hidden from thelight of the sun. No brilliantcolours, this is a range ofgentle colours that offer theopportunity for use in manyunusual combinations thatgive a feel of peace andgentleness.Stahl’s Colour Preview forSpring-Summer really issomething new. It is eye-catching. It is easy tounderstand. Above all, thesimplicity of its presentationencourages the thought that“Here is something we canuse in producing our ownrange of colours for Spring-Summer”.

c o l o r | f o r e c a s t

tahl Presents Fashionolour Forecasttahl Presents Fashionolour Forecast

CoLOR

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GDS – International Event for Shoes & Accessories GLOBAL SHOES – leading trade show for sourcing 12 to 14 March 2014

t the Düsseldorf shoe fair GDS –international event for shoes &accessories 815 exhibitors from36 countries presented the trendsand looks of the 2014 Spring/Summer season over the threedays of the exhibition. Add to thisthe 341 exhibitors from 15countries at GLOBAL SHOES –leading trade show for sourcingheld at the same exhibition centrethough starting one day earlier.

Almost 21,000 visitors, half ofwhom came from abroad,attended GDS and GLOBALSHOES over the three/four daysof the events – 80% of visitorswere managers with decision-making powers. They werewelcomed on Wednesday by animpressive opening showfeaturing Lisa Tomaschewsky as itscelebrity guest. This actresscausing a stir at the start of the

year with the film “Heute bin ichblond” and previously working asa model was presented by thelifestyle group Highline United andGDS and attracted a great deal ofattention in her shoes care of thefootwear firm ASH.

Avid Interest in the New GDSConceptThis interest was only exceededby the press conference on thenew GDS concept held onThursday afternoon – over 70trade journalists accepted theinvitation to find out more aboutthe innovations. GDS and GLOBALSHOES Director KirstinDeutelmoser was delighted at thegreat turnout: “I can’t rememberany press GDS conference thatwas as well attended as today’s.And the spontaneous responsewe received from exhibitorsseeing the concept for the first

time encouraged us in our plans.”

The press conference wasfollowed by further presentationson the large fashion stage aimedat also informing GDS exhibitorsabout the new concept.

Spectators heard that GDS willnow be earlier, more market-oriented, trendier and moreinternational as this suits thesector’s needs, explained WernerMatthias Dornscheidt, President &CEO of Messe Düsseldorf: “As aleading fair we want to allowretailers the chance for guidanceat the start of the season.Exhibitors should not just seeDüsseldorf as a kick-off event fortheir innovations but should alsouse its PR opportunities to stagetheir brands.”

Light Boots, Pointed Flats and

Gold is the Trend Colour in 2014• Lisa Tomaschewsky presents ASH at GDS • Great Interest in the New GDS Concept • Light Boots, Pointed Flatsand Sport Hybrids are In • APICCAPS and GDS present International Yearbook • Many Sectoral Events during GDS

A

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International Event

Sport Hybrids are InWhile journalists and exhibitorswere already finding out aboutthe future of GDS, retailersfocused on the new styles of the2014 Spring/Summer season. Asproven by an exclusive survey atGDS, there is great demand forfocus trends like light boots,pointed flats, sport hybrids andsummer loafers. In particular,pointed flats play a very key role

amongst foreign retailers waspositive: two thirds reportedsimilar or even better sales than inSummer 2012.

What respondents did, however,agree on were the key colours ofthe forthcoming summer season.Here there were few differencesat home and abroad, not only onthe top two classics – beige/brown tones and black – but alsoon the actual trend colours. Thekey common denominators wereas follows in this order: silver/gold, neutrals, black/white,indigo/denim and white.

The great significance of silver andgold also ties in with the topfavourite materials: right afterleather (46%) come metallic andeffect materials (44%). While allretailers agree on this, opinionsdiffer significantly when it comesto suede/nubuk. German retailersrate this material the highest(49%), while foreign retailers ratethe material significantly lower thanleather and metallic and effectmaterials.

APICCAPS and GDS presentInternational YearbookThursday saw the Portugueseshoe association APICCAPS joinforces with GDS to present the“World Footwear Yearbook 2013”,a comprehensive reference workfor the global shoe market. In thepresentation spectators weregiven particular insight into the USmarket and China’s impact on theworldwide shoe market.However, the Portuguesecolleagues not only broughtfigures to Düsseldorf but alsopresented the “PortugueseInnovation Awards” at GDShonouring young talents at theFootwear Industry’s Centre ofProfessional Training in Portugal for

their special achievements.

Many Sectoral Events during GDSHowever, there was not justexcitement at the fair itself. Forinstance, Lloyd already used GDSon the Tuesday evening for anunofficial kick-off. Under theheading “Follow the Red Stripe”retailers, partners, and the presswere invited to an eventcelebrating the firm’s 125thanniversary.The Wednesday then followedwith a presentation of theschuhkurier Awards – the shoesector’s answer to the Oscars –by the shoe magazine of thesame name. Dr Deichmann washonoured here for his life’s work.The laudatory speech was heldby Wolfgang Clement.A less formal event but one with agreat vibe was the official GDSParty on Thursday with itsCaribbean theme “Bahama Mama”.

GDS – international event forshoes & accessories was heldfrom 11 to 13 September 2013and GLOBAL SHOES – leadingtrade show for sourcing from 10to 13 September 2013 atDüsseldorf Exhibition Centre. Atotal of 1,156 exhibitors (815 GDSand 341 Global Shoes) from 41countries presented trends forthe Spring/Summer season.

The next edition of GDS will beheld from 12 to 14 March 2014.GLOBAL SHOES will be held oneday earlier running from 11 to 14March 2014.

All activities of GDS and GLOBALSHOES as well as numerousfeatures like exhibitor contact dataand collection descriptions canbe found online at:www.gds-online.com orwww.globalshoes-online.com

both in Germany and abroad. Asexpected, German retailerslooked more to light boots whileSouthern Europeans went forsummer loafers. The style choicesmade by German retailers isinfluenced here by the negativeexperiences of this currentsummer: 56% of the Germanretailers polled said that sales thissummer were worse than lastyear. However, the mood

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GDS – International Event for Shoes & Accessories GLOBAL SHOES – leading trade show for sourcing 12 to 14 March 2014

Werner Matthias Dornscheidt, Dipl._Betriebswirt President and CEO FairDuesseldorf portraited at the fairground Duesseldorf.

Joachim Schaefer, Geschaeftsfuehrer der Messe Duesseldorf

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The 13th Guangzhou ChinaShoes - China Leather -China Bags, 1-3 May 2014(With Canton Fair) will beheld in Guangzhou PolyWorld Trade Center .

CantonSF is the mostpotential shoes fair andcrucial platform for interna-tional brands of enteringChinese market. In today’seconomical recession-hitenvironment, she willpromote the domesticmarket and open a newchapter for the brands fromhome and abroad to explorethe global market. She is areal event for brand promo-tion, information communi-cation and trend release inshoe industry.

With CantonSF coming,CantonSF receives warmresponse from exhibitorsfrom home and abroad.They all express strongntention of taking part inCantonSF. So far, 62% of theexhibition booths have beensold out, with exhibitors from

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irItaly, Germany, Spain,France, Japan, Hong KongChina, Taiwan China, and soon. Global well-know brandshave booked the booth, suchas CK, Iceberg, TibaoAucheho, Roberto Botticelli,Roberta di Carnerino,Cesare Paciotti, Gritti, Zocal,Luca Guerrini, Durando,Ernesto Dolani, Gaen,Gianfranco Butteri, GiorgioPiergentili, Mafra, GrazianoSalvatelli, Phil Gatier,Gianfranco Lattanzi andMorelli.Meanwhile, interna-tional brands likeGoleionÿCrocodileÿCardanrowill attend CantonSF. Well-known domestic brands,such as AokangÿKangnaiand Chalichali have signedcontract with CantonSF.Besides, production enter-prises from Zhejiang,Sichuan, Fujian andGuangdong, have confirmedtheir participation.

International and domesticassociations’ participationhas become a majorhighlight of this exhibition.

Italy FERMO ProvincialFederation of Industry,Consorzio Elpidiense Exportand Shoe Industry Associa-tion of Wenzhou will orga-nize their members and givestrong support to CantonSF.

Meanwhile, the organizerspares no effort to invitebuyers. On one hand ,buyers of previous sessionswill continue to visit our fair,On the other hand, theorganizer trying to findbuyers by new channels ofinviting wholesalers,distributors and agents tovisit and purchase at thissession. Organizer plans thevenue into four sections (theexhibition sections of globalwell-known brands, interna-tional brands, domesticbrands and export brands) tofacilitate the buyers’ visitand purchase and to savetheir time. Welcome to the9th China (Guangzhou)International Footwear Expo.For more information,please visitwww.slfchinafair.com

c h i n a | f a i r

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TFL C

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c o l o r - t r e n d s

TFL has released its new TFL Colour Trends

Catalogue for the season Spring-Summer 2015.

In the catalogue, TFL presents the colour trends

for the leather garment, footwear, accessory

and additionally for the upholstery industry.

The colour trends are still divided into

“Wearing” and “Living”, devoting a section to

each within the publication. Wearing comprises

inspirations and colour trends for garments,

footwear and accessories. The Living section

features all colours that will decorate the

season’s interior designs.

In “Living” the plongé look of full grain nappa is

in line with drum-impregnated suede for a

severe look. Bovine skins are coloured with

Spring-Summer 2015

clean shades, starting from the new natural white dyes for drum that

combine light fastness with heat resistance. Washability remains as a

steady characteristic. The colours range from pastel beige to pastel

orange, green and grey shades.

In “Wearing” we have a return of calf skins decorated by plates,

embossing and every possible technique, concentrating on the

smallest details which generally determinate the choice of style

offices. The colours vary from pastel pink, brown and orange to green

tones.

In addition, we demonstrate how to achieve a deep black on

chrome-free leather at lower cost by using SELLA® FAST Black WB in

combination with SELLA® FIN Black PN.

The TFL Colour Trends Catalogue is now available. For further details

please have a look at www.tfl.com.

TFL Colour Trends Spring-Summer 2015

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c o l o r - t r e n d sTFL Colour Trends Spring/Summer 2015

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c o l o r - t r e n d s TFL Colour Trends Spring/Summer 2015

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c o l o r - t r e n d sTFL Colour Trends Spring/Summer 2015

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SELLATAN® CFX liq.Metal-free pretanning & retanning agent

The demand for chrome-free tanning continues toincrease - not only for automotive leathers but also forshoe and leather goods. To answer to that demand TFL,one of the leading companies for “Free Of Chrome”technology, has launched SELLATAN® CFX liq.. Thispolyaldehyde based special tanning agent is making thepretanning of full-substance articles easier than withcurrently available glutaraldehyde based pretans.

As a new solution for the pretanning of wet-white andvegetable tanned articles the innovative tanning agentimproves and simplifies the process. SELLATAN® CFXliq. penetrates easily through the cross section due to itsmasking effect and is the pretanning agent of choice forfull substance pelts. Furthermore it ensures very goodwater release during samming, allowing accurateshaving with better substance control.Very importantly, because of its low astringency itimparts to leather a smooth, fine and tight grain withgood dyeability.

SELLATAN® CFX liq. is electrolyte stable and increasesthe shrinkage temperature when applied in pickle. Forthis reason it can be used in the chrome tannage and/orchrome retannage in order to improve softness and helpreduce the amount of chrome offered.

The free phenol and formaldehyde content inSELLATAN® CFX liq. is negligible and therefore it can beused to produce leathers which pass the TFL White Line®

specifications.

For further information please contactJan-Tiest Pelckmans,Product Marketing Manager Wet-End: - TFLPhone: +49 7621 940 17 01e-Mail: [email protected]

p r o d u c t | n e w s

TFL extended itsSELLA® DERM M2Liquid Dyes Rangefor Finishing

The SELLA® DERM M2 dyes are metal-complex dyes for shading and colouringleather. The following products have beenreleased for Finishing:

Sella® Derm Citron M2Sella® Derm Yellow M2Sella® Derm Orange M2Sella® Derm Red M2Sella® Derm Pink M2Sella® Derm Fuchsia M2Sella® Derm Bordeaux M2Sella® Derm Yellow Brown M2Sella® Derm Red Brown M2Sella® Derm Brown M2Sella® Derm Navy M2Sella® Derm Blue M2Sella® Derm Black M2Sella® Derm Black B M2

The Sella® Derm dyes are easy to use,provide brilliant and intense colour shades,show a high resistance to water spotting anda very good light fastness.

The concentrated liquid dyes are free ofNMP, soluble in both water and organicsolvents, miscible with each other and showgood storage stability.

They are preferably used in spray dyeing (inorder to intensify colour, improve levellingand correct the shade of aniline, semi-aniline, nubuck and suede leather),colouring water-based finishes and lacquersas well as for creating fashionable effects infinishing.

For further information please contact FranzWyss,Product ManagerPhone: +33 3 89 89 56 40e-Mail: [email protected]

Inauguration of the new TFL ResearchCentre in Huningue / France

At the end of June the building of the new Research Centre on thepremises of TFL France SAS in Huningue was completed and the R&Ddepartment has moved from Basel, Switzerland to Huningue, France.The fully equipped laboratories are the major part of the building andare now ready for use.

We have now centralised all technical functions, R&D, CompetenceCentre, Pilot Plant and Product Management, in our facilities inHuningue.Product Management has moved some time ago and is fully functional.The upgrading of the Application Centre and the Leather Testinglaboratory is under way. Completion is scheduled by end of August.

The closeness of R&D, Application and Production will improve theefficiency of our processes. This leads to an increased innovation rate tothe benefit of our customers.

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Doorway to the fast growing andbooming leather industryA wealthof business opportunities for alifetime

General OverviewThe Indian Leather Industry has been touching newheights of anticipated success in the past and isexpecting a great high in the nearing future as well.No wonder that this industry has US $ 4 billion sharein the market worldwide. The second largestmanufacturer of leather garments and footwear,this industry has remarkably maintained its perfor-mance consistently. this has hastened the growth ofbusiness to such an extent that acclaimed interna-tional and national clients are looking forward totrade with India.

To provide this common platform for one and allanticipating to trade with India, India Trade Promo-tion Organisation (ITPO) organise India Interna-tional Leather Fair (IILF) from January 31 - Febru-ary 3 every year. The forthcoming 29th annual meet(silver jubilee edition) has been cultured to providethe much needed and eagerly awaited platform for

globalmanufactur-ers andexprtersincludingnationalplayersengaged inthe vastLeatherindustry, tocomeforward andget togetherto displaytheir prod-ucts andservices andconductbusiness.

Avail this giant opportunity and grab your share of businessand profits at India International Leather Fair (IILF) 2014.The trade show will be inaugurated on 31st January andbusiness conducted from February 1- 3, 2014. IILF 2014 willshowcase all items relating to the leather industry includingleather accessories and goods. This mega event will be heldat the Chennai Trade Centre, the only dedicated expositionvenue in Tamil Nadu.

Products GaloreEndowed with rich experience and expertise, the IndianLeather Industry is one of the major producers of finishedleather in the world. This huge event will showcase thewidest possible range of Leather products such as finishedleather, shoes, garments, fashion accessories, travel-ware,portfolios, belts, gloves, saddlery and harness to ancillaryand auxiliary, chemicals, machinery and equipment, etc.

IILF 2013 is a superb stage for traders, manufacturers,exporters, suppliers, distributors, service providers amongstothers to widen their business galleries, broaden businessties and reciprocate views amongst themselves during thisglobal meet of the entire leather industry.

Looking at the successful innings in the past, IILF has allgeared up to attract larger business from worldwide.

Prelude to IILF· A superb endeavor to discover new opportunitiesand business ventures concerning the leather industry.· A wide display of latest technology, footwearcomponents, trendy and sophisticated range of leatherproducts and services.· A platform for national and international leatherbusiness community to share ideas and innovations.· Theme/Trend Pavilion.· Fashion Show / Social Evening.· Seminars and conferences on the developments inthe leather industry and future prospects.

Grab the golden chance, be a partof this gala event, and add to theglory of international leatherfraternity at IILF 2014.

29thINDIA INTERNATIONAL LEATHER FAIR 201431st Jan - 3rd Feb, Chennai, India

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ILF - INDO LEATHER & FOOTWEAR 2014

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ShowILF - INDO LEATHER & FOOTWEAR 2010The 9th Int’l Exhibition on leather and footwearmachinery, manufacturing technology, materials and services.

Held in Conjunction withIGT - INDO GARTEXIndo Garment & Textile IndonesiaThe 7th International Exhibition on Garment and TextileMachinery, Manufacturing Technology, Materials and Services

Date7-10 May 2014 (4-day exhibition)

VenueJakarta Convention Center - Hall B, Indonesia

Exhibition Hours10.00 - 19.00 WIB

Supported ByMinistry Of Trade Of The Republic Of IndonesiaMinistry Of Industry Of The Republic Of IndonesiaMinistry Of Cooperatives And Small And Medium EnterprisesIstituto Nazionale Per Il Commercio Estero - Ice Italian Trade Commis-sion JakartaIndonesia Association Of Exhibition And Convention Organizers(ASPERAPI)The Indonesian Footwear Association (APRISINDO)The Indonesian Tanners Association (APKI)

Exhibition OrganizerKRISTA EXHIBITIONS . PT. Kristamedia PratamaJalan Blandongan No.28 d/g. Jakarta 11220. IndonesiaTel +62 21 6345861, 6345862, 6334581, 6345002Fax +62 21 6340140, 6342113Email : [email protected] Web : www.kristamedia.com

AdmissionThe exhibition is open to trade and business visitors only.Admission is FREE by Invitation and business card registration.General public and minors below the age of 16 will not be permitted entry.All visitors must be properly attired ; Those in shorts and slipperswill not be allowed into the exhibition halls.

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C E L E B E R I T I E S

f a s h i o n & g l a m o u r

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International Event

The debut of GDS as the globaldestination for shoes & accessories in July2014 will be running in parallel with a newrevised trade fair format: tag it! by GDS –the show for private label in shoes andaccessories, which will be held from 29July to 1 August 2014 as the logicaldevelopment of the former GLOBALSHOES exhibition. The new trade fairformat is aimed at internationalmanufacturers and retailers of footwearand accessories with the focus on privatelabel production. The trade fair, whichstarts one day earlier than GDS, is theworld’s only exhibition that covers privatelabels for footwear and accessories andcaters for all the relevant market playersand indeed at the right time for orders.

Kirstin Deutelmoser, Director of GDS andtag it!, explains the new format: “We haveunderstood that the market has a need fortrade fairs with a clear focus. With tag it! byGDS we want to reflect the needs of themarket and offer manufacturers andretailers a structural and conceptualframework for their business. Severalleading European private labelmanufacturers have already expressed

themselves very positively aboutour new format.”

Owing to changes in the marketand also structural changes, therehas been an increasing focus onthe manufacturing of private labelproducts not only in parts ofEurope but also in growthmarkets such as Northern Africaand Latin America. According toestimates, the share of privatelabel products in the Europeanretail trade is set to rise further (toover 50% by 2015)*. While themarket volume is increasing, tag it!by GDS provides an idealinformation and order platform forprivate labels of footwear andaccessories. It is an idealsupplement to GDS, as it coversthe segment which is soimportant in terms of trade fairpolicy while also including all therelevant internationalmanufacturers.

The clear segmentation of thehalls, with a presentation of future

Tag it! by GDSNew trade fair format for private label manufacturers of shoes and accessories

private label manufacturers fromEurope, Latin America, East Asiaand Northern Africa and theirlatest collections, make it easy forinternational buyers to find exactlythe information they need. In thefuture there will be clearlyseparated placements ofEuropean, East Asian, LatinAmerican and African exhibitorswithin tag it!.

tag it! has its position at the endof the information process and atthe beginning of the orderingprocess. It is a place wherebuyers can place the right ordersat the right time. Moreover, asmost retailers run both private andmanufacturers’ labels, synergies ininternational trade can beexpected through the parallelcharacter of this trade fair,alongside the leading trade fairGDS.

Another service that is providedat the trade fair is the purchasingoffices which may be used byretail chains for the pre-samplingand pre-selection of final orders.Private-label manufacturers arealso welcome to come to theseoffices and present theirportfolios.

*Nielsen Data for PLMA’s 2013Private Label Yearbook

All new tag it! by GDS activitiescan be found online at www.tag-it-show.com

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The “China(Wenzhou) Int`l Leather Fair” and “Int`l ShoeMachinery & Raw Materials Exhibition” is officially renamedto be “China Int`l Synthetic Leather Fair” and “The 19th

China(Wenzhou) Int`l Leather, Shoe Material & Shoe MachineryFair” which is going be held on 28-30 August, 2014 in Wenzhou Int`lConvention & Exhibition Center, P.R.China. Depending on thesuggestions from our customers and related associations, combinedwith market demand and its own advantages, it will creat a moreprofessional, international and branding tradeshow.

The creation of China Int‘l Synthetic Leather Fair not only meets thedemand of Sustainable Development Strategy and market trend underlow-carbon economy, but also provideds a more professional andbranding one-step fair service for enourous domestic and overseasbuyers with intergrating fair sources. Moreover, the demand ofsynthetic leather is largely expanding due to its wider use for bags,furniture, car upholstery except for shoes and garments; with tens ofyears hard working, the Synthetic Leather Area in Wenzhou LeatherFair has been highly developed and shaped its own characteritics andadvantages. The reasons to establish an exclusive synthetic leathertradeshow independly from Wenzhou Leather Fair is to vigorouslyexplore the sources of synthetic leather market and meet the chagingand expanding demand of buyers. It will definite provide anopportunity for synthetic leather suppliers to explore Chinesemarket and enhance their cooperation with global purchasers.

As the first professional synthetic leather exhibition, 2010 ChinaInt‘l Synthetic Leather Fair will provide a face-to-face businessopportunity for synthetic leather manufacturers, exportors andpurchasers home and abroad. Replying on Wenzhou, the “ChinaSynthetic Leather Capital” and key exporting district, as well as theindustrial supriority around, it will establish an enduringly stable andsignificant synthetic leather trade and commnunication platform.“2014 China Int‘l Synthetic Leather Fair” and “The 19th

China(Wenzhou) Int‘l Leather, Shoe Material & Shoe MachineryFair” will invite many domestic and famous brand companies, highquality buyers, as well as high efficiency, enviroment-friendly andenergy-saving exhibits as leather, shoe materials, machinery andsynthetic leather to Wenzhou.

“2014 is the 19th Anniversary of Wenzhou Leather Fair”, said ChenLeqin, the manager of Marketing Department in Donnor ExhibitionCompany (organizer), “we will elaborately plan a series of fairactivities, which will surely present a grand leather industry event.”

Let‘s wait and see!

China(Wenzhou) Leather Fair 2014Wenzhou Fair

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WASHINGTON D.C. -

Retail group wants to appeal shoe taxThe National Retail Federationsays it has asked Congress topass legislation that wouldeliminate tariffs on a wide rangeof low-cost imported shoes,saying the measure would saveshoppers an estimated $800million a year collected under a70-year-old “shoe tax.”

The National Retail Federation iscalling it the “Affordable Foot-wear Act.”

“The shoe tax was adopted toprotect a domestic industry thatfor all practical purposes no longer exists,” says NRF President andCEO Tracy Mullin. “Ironically, the tariff rates are highest for thelowest-cost shoes, meaning that low-income families are paying farmore than they should for one of life’s basic necessities. It’s time toretire Depression-era trade policy.”

The NRF says S. 730, the Affordable Footwear Act, was introducedlast year in March by Senator John Ensign, R-Nev., with SenatorMaria Cantwell, D-Wash., as the bill’s lead cosponsor. The legisla-tion would eliminate tariffs on about 60 percent of shoes importedinto the United States, or nearly 1.5 billion pairs annually. It wouldapply to low-cost men’s, women’s and children’s footwear rangingfrom sneakers to high heels.

NRF claims that with the market for low-cost shoes being highlycompetitive, most of the savings would be passed on toconsumers.

Collective Brands Inc. begins to invest inZhoukou, Henan Province

Hashan in Wenzhou City doubles shoessales in the United StatesWenzhou Hashan shoemaker took the crises as the opportunity,and doubled their sales of shoes in the United States in the firsttwo months. Last year Hashan merged an Italian shoemakingcompany and greatly expanded the Italian markets. Since 2002Hashan has entered the American shoe markets with their ownbrands of bravo, Coronado and Trevi, after four or five year’sexperiences their products were sold in 500 large shopping mallsand now increase to the sales in 2000 shopping malls in the UnitedStates, which includes the well-known shopping malls of Maycyand Northtrom.

A local economist said the financial crises brought the moreopportunity for Chinese enterprises in the United States, andHashan depended on their good financial condition and achievedremarkable success under this adverse circumstance.

Shoe exports in Vietnam fell by10% in the first quarter

Vietnamese Ministry of Industry and Trade released the data thatexports of textile dropped 0.1% to 1.903 billion U.S. dollars in thefirst quarter, shoe exports saw more decline, with 10.8% fellcompared with same time of previous year, value dropped to 915million U.S. dollars. Due to reduced orders, these two foreignoriented sectors will face more challenges this year.

Fan Ming, vice major of Zhoukou said in Shenzhen Zhoukou Cityhas signed an investment memorandum with Collective BrandsInc. in footwear production, the city government and relateddepartments attached an importance to the transition of CollectiveBrands.

With world industrial transformation and reconstruction, Collec-tive Brands is seeking for new production areas in inland China, sothey had been made several investigations in Zhoukou City andinspected to local investment environment, industrial base, and rawmaterials supplying. At present Collective Brands has invested on ashoemaking factory in Zhoukou city.

Almost all the chemical plants raisedtheir products price last year, coupledwith current weak leather market,nowadays the domestic chemicalplants and foreign chemicals tradersfell into hardly surviving. Since thebeginning of this year with the declinein demand for leather products,chemicals markets competition led theprices back to the previous level, moreand more domestic chemical productswith competitive price were widelyused in domestic tanneries.

CHINA : Prices of leather chemicals slumped

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The rising of export rebate is a long term waiting for Chineseleather industry, and finally comes to force on April 1, 2009. Theexport rebate raising is one of items in national revitalizationindustrial program. According to insider predicts 1 percentage pointup in export rebate will generate 4 billion profits for the industry,which will greatly release the export pressure on leather sector.

For the future of development the leather industry should not onlyrely on the support from government, it should depend on itself toovercome difficulties. The leather industry differs from othersectors, and Chinese leather industry will be relatively early out ofcrises, because the industry as a whole still shows stable in produc-tion, orders from developed countries still there despite reducing incertain degree.

The national revitalization program and stable industrial policiesoffer a good opportunity to the industry, with domestic marketsneeds increased and raw materials prices dropped, the leatherindustry in China will surely take a lead getting out of currentcrises.

After multilateral discussionover the building of new leatherprocessing base, an agreementwas reached recently amongenterprises, the industryassociation and related govern-ment departments in Wenzhoucity. Wenzhou municipalgovernment posted thisdevelopment program, whichwill help the local tanning sectorto complete the industrialtransition and upgrading, andfurther strengthen the competi-tiveness of local leatherindustry.The new tanning zone islocated in Lucheng District,

CHINA : The raising of export rebate helpsrecovery on leather sector export

Three years for completing the buildingof Lucheng Leather Processing Base

beginning from 2009 to the endof 2011 were the three yearsperiod of transition for localtanneries, more than 200tanneries located in Xia’An,Qianjing, Shili, Dongqiao andYanmen will move to newlyestablished leather processingbase, by than they will integrateinto large scale tanneries.Backward technology andfacilities were be eliminated,updated processing equipmentand cleaner production will beintroduced for making high endleather, effluent treatmentshould reached Standards atthe national level.

Ecofriendly fashion hascome a long way in a few

years. Designers are usingnatural fabrics in fresh ways,giving shoppers more stylishoptions than ever before.But finding them locally can bea bit of work. Whole FoodsMarket began carryingecofriendly clothing when itsfirst store opened in Austin in1980, and its buyers continue toseek pieces that look as good asthey feel.

“Ecofashion is becoming muchmore mainstream and is movingin a fashion-forward direction.Designers are using a variety ofsustainable fibers to makecasual to high-fashion clothes,”said Kathy L. Oglebay, WholeFoods’ Southwest regionalapparel buyer. “It’s definitelymoving away from that granolafeel.”

Earth tones and flowy fabricsare often associated with eco-fashion, but designer ReneGeneva, who launches her Sofiline this month at Whole Foods(locally, it’ll be at the SugarLand, Bellaire and Woodwaylocations), is among thoseupgrading the concept.Geneva works with certifiedorganic cotton and bamboo aswell as formaldehyde-free andwildcrafted (i.e., harvested intheir natural state) silk andhemp blends.

Her designs range from cocktailgowns to winter coats. Her Sofiline includes dresses and skirtsthat are elegant and modern.Oglebay recommends shoppingfor items that are certified asorganic cotton, which is softer

than conventional cotton.Other natural fabrics also havebenefits.

Items made from bamboo havenatural antimicrobial properties;the fabric breathes well andwicks moisture away from theskin. Hemp products arestronger and last longer thanother materials, Oglebay said.National retailer PaylessShoesource has collaboratedwith environmentalist andmodel Summer Rayne Oakeson the Zoe & Zac line ofecofriendly wedges, ballet flats,handbags and jewelry, intro-duced this month. The shoesare made from certified organiccotton and recycled rubber;nothing in the Zoe & Zaccollection costs more than $30.Cotton Club boutique ownerLisa Spain is introducing theEco-Ganik label, a contempo-rary collection made fromcertified organic, sustainableand recycled fabrics andfinished with low-impact dyes.Sometimes they incorporatenatural materials such as wood,shells and nuts.

Spain was eager to have theEco-Ganik label, she said,because in addition to their nicecut and style, the clothes aremade in the United States.“People started becomingecoconscious about their foodand then their body careproducts, so the next step isclothing,” Oglebay said. “Wecan make an impact on theenvironment by choosingclothing made from naturalfibers, and we have a lot ofchoices.”

Ecofriendly fashion becoming mainstream

Zoe & Zac’s Tigerlily Espadrille,$26.99, is a shoe that’s made fromcertified organic cotton and recycledrubber.

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To combat the negativeimpact of global wastetire build-up, the

Timberland Company—aleading environmental stew-ard—will launch two newfootwear collections featuringoutsoles made using recycledrubber from discarded tires.Currently, more than sevenbillion tires sit in landfillsworldwide, leading to one ofthe largest and relativelyunknown environmental issues.Through the use of GreenRubber proprietary andpatented technologies, Timber-land will help transform wastetires into a valuable rawmaterial.

“We are facing an unpublicizedepidemic with 1.2 billion tiresbeing disposed in landfills everyyear leading to water pollutionand breeding grounds fordisease-carrying insects,” saidDatuk Vinod Sekhar, CEO and

Founder, Green RubberInc.“With Green Rubber’senvironmentally friendlytechnology, we can start tomake a real dent in the moun-tains of tires creating anenvironmental blight on theplanet.”

Recognizing that rubber is avaluable and reusable resource,Timberland will be the firstfootwear manufacturer tocommercialize Green Rubbertechnology, incorporating it intothe outsoles of more than200,000 pairs of shoes sched-uled for release in fall 2009.Using a blend of Green Rubbercompound and virgin rubbercompound (for an outsole thatis made up of 42% recycled tirecrumb), Timberland is able tomaintain the durability andperformance characteristics oftheir footwear.

Greenshoe from

old tires

“We are thrilled to have founda way to support making rubbera more sustainable resource.Green Rubber is positioned tohave a major impact on theglobal rubber industry; manag-ing tire waste can now becomeboth a commercially viable andeco-conscious process,” saidJeffrey Swartz, CEO, TheTimberland Company. “As acompany we are committed toconnecting successful com-merce to environmentalresponsibility, and this is a greatopportunity for us to share ourcommitment to sustainabilitywith our customers.”

Green Rubber technologycreates a new source of rubbercompound made from wastetires through a non-toxic,environmentally conscious de-vulcanization process calledDeLink. This technologyconverts any sulfur-cured

rubber compound (includingscrap rubber from old tires) intoa recycled compound which canbe used on its own or blendedwith virgin rubber compoundsto produce a wide variety ofrubber products, like outsoles.Using waste tires as a rawmaterial provides the rubberindustry with a cost-effectivesupply of rubber and can help toreduce dependence on rawmaterials that are derived fromnon-renewable petroleumsources. Through this process,Timberland forecasts that thefall collections will use 50 tonsof Green Rubber material,displacing 42 tons of virginrubber with recycled tire rubber.

Green Rubber intends torecycle the equivalent of morethan 200 million discarded tiresevery year. The company isabout to launch an aggressiveexpansion program as it looksto open new manufacturingplants for its revolutionaryrubber compound in theAmericas, the Middle-East,Asia and Europe.

News

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out the Mainland, Hong Kong,Macau and Taiwan, plus theUS, Europe, Japan, SoutheastAsia, the Middle East andAfrica.

Operations adapted to the marketBelle describes how it devel-oped a four-point strategy forbrand development in its earlydays. For a start, it created itsown national brands ratherthan engaging in OEM.

It then proceeded to train itsown product research anddevelopment team and improveits ability to design and developproducts of its own rather thanprocessing products for otherplayers.

At the same time, it spent timebuilding its own brand image,strengthen brand publicity andspent less time on corporatepublicity. Since brand valuedetermines its influence in themarket, Belle attaches particularimportance to brand value andadopts a mid-to-high-endimage, while slowly moving tothe high-end market.

Brands are products aimed atovercoming market competi-tion, while marketing networksare bridges between brandedproducts and consumers. Belleimplemented a modernenterprise system and built upits own national marketingnetwork of store brands. This itachieved either through joint-stock transformation or theestablishment of wholly-ownedmarketing companies, groupoperations or centralised,independent operation.

Thanks to its innovativeapproach to producing brandedproducts, it has become one of

As a vertically-integratedindustrial chain, BelleInternational achieved

its breakthrough in a non-mainstream sector and success-fully emerged as the country’slargest operator of footwearretail stores, as well as its largestsportswear retailer.

Belle is also the biggest partneron the Mainland for Nike fromthe US, Adidas from Europe,Mirabell International of HongKong, as well as India’s Bata(which owns one of the world’slargest footwear chains) and theUS brand Levi’s.

The Belle Group was estab-lished in Hong Kong in the1970s and was positioned onthe Mainland by reputableHong Kong shoe designer andindustrialist, Tang Yiu, in the1990s.

The company repackaged itselffor the Mainland marketplaceand achieved phenomenal salesby accurately identifyingChina’s market demand whileestablishing its own retailchannels.

Brand concept developedBelle products take pride intheir great diversity of styles.“Belle changes” constitutes thecentral brand concept. The

brand portfolio covers a widevariety of products, from topend to mid range, from profes-sional to casual and fromfashion to sports.

The company currently ownsfive exclusive dealerships on theMainland, namely Belle,Staccato, Teenmix, Tata andFato.

It’s the Mainland agent for fiveinternational brands, beingNike, Adidas, Levi’s, as well asHong Kong brand Joy & Peace,and Bata. Among these, the lastnamed is a sole agency arrange-ment. Belle devotes particularattention to design, researchand development. Although itmainly focuses on the produc-tion and marketing of women’sshoes, it has also launched itsown exclusive brands of men’sfootwear in fashionable Italianstyles.

Some nine million pairs ofshoes of diverse styles areproduced by Belle each yearand its sales network coversmore than 130 Mainland cities,including all provincial capitals.

There are over 2,700 self-operated retail stores. Throughclose co-operation withinternational companies, Belleproducts are now sold through-

the few enterprises in theindustry with a complete brandmarketing network.

Management consistency amidchangesAdhering to a philosophy of“managing business as wemanage life” and the corporatespirit of “hard work, a scientificapproach and co-operation”,Belle says it attaches particularimportance to the role ofhuman resources in manage-ment.

It claims to have created anopen and relaxed workingenvironment that stimulatesworkers’ initiative throughcorporate development. With“the maximisation of supplychain control and the acceler-ated operation of the supplychain” as targets, it combinesproduction with marketingnetwork control with brandmanagement.

Information technology is usedto shorten the distance betweenproducts and market, striking abalance between productionand marketing to achieve whatBelle sees as a benign cyclebetween product supply andmarket demand.

Thanks to its sales of mid-rangeshoes and sports brands,generating high profit marginsand a retail network in 30provinces, this retail kingdom isable to reap ever higher profits.

Great network disseminationalso contributes to brandbuilding. Belle has been theMainland’s top women’s shoeby sales revenue for 10 consecu-tive years, according to figuresfrom the China IndustrialInformation Issuing Centre.

Belle makes great strides on the MainlandHong Kong’s Belle International has quickly won consumer recognition with its footwear, offering fash-ionable styles, comfortable fittings and reasonable prices. The enterprise was established by theterritory’s Lai Wah Footwear Trading Ltd on the Mainland, specifically to produce and market shoes.

News

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World Fashion!

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Getting the Most out of the Kids Market/Kids or What?World Fashion!

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World Fashion!

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The onlinesweepstakes, at

www.triabeauty.com, offersthe Grand Prize of acustom Ashley Paigeswimsuit with a TRIALaser Hair RemovalSystem.

The new partnershipwith LA-based AshleyPaige is part of TRIABeauty’s ongoingalliances with leadersand innovators infashion, style andbeauty.

“Our relationship withAshley Paige reinforcesthe message that hairremoval is closely tied tooverall body beauty,”says Drake Stimson,Executive Vice Presidentof Sales & Marketing ofTRIA Beauty. “Womenwho love the stylishdesigns from AshleyPaige will appreciate theconvenience and valueof the TRIA Laser, sothe partnership is anatural fit.”

Extensive researchcommissioned by TRIABeauty confirms thatmost women see hairremoval as an essentialpart of their total bodybeauty regimen.Although women viewshaving and waxing as“never-ending chores,”they agree that theelimination of unwantedhair is an essential part

Bikini-Ready With Ashley Paige and TRIA BeautyGet Hair-free for a Care-free Season

TRIA Beauty, the leader in at-home aesthetic devices, announced a Summer-Ready Sweepstakes withcelebrity swimsuit designer Ashley Paige.

About TRIA Beauty

TRIA Beauty, formerly known as SpectraGenics, is a leader in light-basedtherapeutic beauty systems that incorporate clinically-proven aesthetictechnologies for at-home personal care regimens. In 1993 Robert Grove,Ph.D., and a team of dermatologists and engineers developed the firstdiode laser for hair removal utilized by physicians in their medicalpractices. These devices are still considered the gold-standard amongdermatologists and plastic surgeons. In 2003, these individuals assembledan internationally renowned team of experts in the field of aestheticlasers to begin the development of its flagship laser hair removal systemand future innovations in home-use energy-based beauty products.

About Ashley Paige

Ashley Paige has made a name for herself as the maven of swimwear.Her designs are in high demand among Hollywood’s A-list celebrities.Ashley’s styles have graced the pages of numerous magazines as well ascountless television appearances including Extra, ET, the style network,MTV, VH1, and Bravo. Most recently, in addition to her well-known andloved swimwear line, Ashley Paige has a reality show on The LearningChannel (TLC) that chronicles her life and career.

Consumers can visitwww.triabeauty.com for exclusivesummer style tips and advicefrom Ashley Paige.

Developed by the same teamof scientists that invented thetechnology, the TRIA LaserHair Removal System uses thesame laser technology asprofessional devices anddelivers the same long-lastingresults in the privacy of yourhome, at a fraction of the costof professional procedures.This year TRIA Beautylaunched a new TRIA LaserHair Removal System that istwice as fast as the originaldevice, resulting in shortertreatment sessions. TRIALaser is currently sold atNordstrom, BergdorfGoodman, STUDIO at FredSegal, Bliss Spas, selectphysician offices, on QVC andQVC.com, and at

www.triabeauty.com.

of looking and feelingbeautiful — even impactingwhat clothes they wear. This isparticularly relevant in summer,the height of swimsuit seasonand a time when feelingcomfortable and confidentwith one’s body is of utmostimportance.

“The three best accessories tothe perfect swimsuit aresmooth skin, a radiant smileand a confident attitude,” saysAshley. “TRIA Laser HairRemoval System ultimatelyallows women to feelconfident in their own skin.”

The sweepstakes will runthrough June with a GrandPrize of a custom-madeAshley Paige swimsuit, valuedat $1,000, with a TRIA Laser.Entrants can also win aswimsuit from Ashley Paige’scurrent collection, valued at$800, also with a TRIA Laser.

Beauty & Fashion

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As the weather cools up, FitnessFootwear is rapidly expanding theirrange of sandals to meet the new

need for fit flops and other forms ofexercise sandals.

The sun is out, spring is here and it won't belong until the sun kissed beach bodies arestrolling across the beaches of Great Britainonce again. But how do those bodies stayin such terrific shape in time for summer?

Fit Flops are just one of the answers.Styled to resemble a comfortable flip flopand now with a new range of winter slipperdesigns, they are the perfect footwear tostay slim and trim all year round, fromgoing about the daily routine to relaxing athome.

As the web's widest range of sports andoutdoor shoes, Fitness Footwear isexpanding their range of Fit Flops andwalking sandals in time for summer.

Fitness Footwear MD Luke Barlow said:"This is the time of year when everyonegoes mad for sandals. Suddenly the suncomes out and all our stocks ofBirkenstocks and Fit Flops are flying outthe door."

As a favoured online stockist ofBirkenstocks, among many other brands ofcasual and active summer sandals, FitnessFootwear is already doing exceptionallywell, but the biggest area of growth is in thehealth and fitness market.

Fit Flops have been a massive hit forwomen with neither the time nor themoney to attend gym classes by giving thema better workout while taking the kids toschool, doing the weekly shop or simplywalking about. This is thanks to the uniquemicro wobble board midsole which isdesigned to slightly destabilise the foot withevery step, mimicking the effect of walkingbarefoot on a soft surface.

While Fit Flops take a little getting used toat first, the effects are very noticeable as themidsole activates the slow twitch muscles inthe legs and buttocks for an extendedperiod of time, burning off more calories fora rapid toning effect.

Emma Barlow, Fitness Footwear partnersaid: "Fit Flops are the summer sandal withthe gym built in which has revolutionisedthe way women stay in shape. Any motherwill tell you that being a mum is a full timejob. Sometimes it's impossible to get downthe gym or go out for a run when you haveso many tasks to occupy your day. That'swhen wearing a pear of Fit Flops can helpto keep you in shape."

With sales of Fit Flops soaring sinceJanuary in anticipation of the warmweather conditions, Fitness Footwear hashad to increase their range and stock of thebest selling fitness flip flops.

Since their launch, the Fit Flops range atFitness Footwear now includes the latestFit Flop Gogh slippers and sophisticatedstyles, as well as the original colourful Fit

Fitness Footwear rapidly expands summer range

Flops fitness sandals that made the Fit Flopbrand so successful.

Since their early endorsement on the OprahWinfrey show in 2007 Fit Flops haveprovided women with essential exercisesimply from walking while being light-weight, comfortable and hard wearing. Nowwith many new fashionable styles to choosefrom, Fit Flops are the leading ladiesexercise sandal.

Footwear

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Chennai is to have an integrated

leather park and a footwear design

and development institute, accord-

ing to Jairam Ramesh, Union Minister of

State for Commerce and Power.

The proposed ventures will be set up under

the Rs.1,200-crore leather development

programme unveiled by the Centre for

implementation during the 11th Plan period

(2007-2012). The Centre issued an order,

giving details of the programme, a few

weeks ago.

A total of five leather parks and three

footwear design and development institutes

will be formed. Each component will cost

Rs.300 crore. The other cities identified for

the parks are, Kolkata, Kanpur, Agra and

Nellore. Kolkata and Rohtak will have the

institutes, said Mr. Ramesh, who was here

to review the working of the Council for

Leather Exports.

An amount of Rs.200 crore has been set

apart for installation/upgradation of

infrastructure for environment protection.

“Tamil Nadu is the only State which has

prescribed zero discharge liquid norms for

leather tanneries,” Mr. Ramesh said. The

amount would be utilised for implementing

the norms in the State.

Explaining the importance of the leather

development programme, he said the

leather industry employed 2.5 million

persons, 70 per cent of whom belonged to

the Scheduled Castes and minorities. The

programme had been devised, keeping in

mind the social significance of the industry.

During the previous Plan period, Rs.400

crore was earmarked. Noting that there had

been a revival of the leather industry, he

said the value of exports was $3.5 billion

last year. During 2008-2009, figure would

touch $4 billion.

Integrated leather park for Chennai

Considering the equal mix of domestic

sales and exports, the total size of the

leather market was $8 billion.

Footwear exports upPointing to the rising share of footwear in

the country¡¯s export of leather products,

he said earlier, it was one-third of the

exports. Due to various measures taken by

the government in the last few years, it

reached 42 per cent this year. It was

proposed to take the share of footwear

export to 65 per cent by 2011-12. At

present, the European Union accounted for

two-thirds of the exports and the United

States, 10 per cent. Till now, the exports

were characterised by value market.

This should become “volume market”. To

achieve this, the share of exports to the US

should go up. Mr. Ramesh said two

Taiwanese companies had invested $100

billion each in contract manufacturing units

[of leather products] in Chennai.

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