There are many ways Wisconsin Newspaper Association members are sharing and spreading holiday cheer in our communities this year.

We’ve listed just a small sampling of the gen-

erous efforts underway this Christmas season in Wisconsin below.

Want to share the story of how your newspa-

per gives back? Tell us what your newspaper is up to (email Mary.Callen@WNAnews.com) and we’ll tell your story, too!

Keeping kids warm Donations to Warm The Children, a program

to provide winter clothing to qualified families and sponsored by the Vilas County News-Review, have been steadily coming in and are almost one-quarter to goal, according to News-Review Publisher Kurt Krueger.

Because the program is in its 17th year, local

parents are aware it exists and have hopes to obtain warm clothing for their children. The News-Review picks up all administrative fees and every donation, no matter how large or small, is greatly appreciated.

Filling food pantriesGannett Wisconsin Media markets have

established a total goal of $659,000 for the 2013 “Stock the Shelves” Do It! Community Challenge. The fundraising effort will help more

than 90 food pantries and programs.Read more >> http://www.green-

baypressgazette.com/article/20131012/GPG0101/310120520

A new gift for Christmas The Wisconsin State Journal Empty Stocking

Club, a symbol of Madison’s generosity since 1918, opens its annual fund drive today.

The club will provide new Christmas gifts

to more than 10,000 children from more than 4,000 families this year. The goal of the club is to assure that no child, no matter how needy, goes without at least one new Christmas gift.

The money to purchase those gifts comes

mostly from contributions from State Journal readers and friends. The Empty Stocking Club is one of Madison’s oldest and most treasured charities. It began in 1918 when families of the newspaper’s staff collected old toys and distrib-uted them to needy families. Read more >>

http://host.madison.com/special-section/empty_stocking_club/

Christmas ParadesLed by Publisher Carol O’Leary, The

Tribune-Phonograph in Abbotsford has worked with local businesses to host the Annual Christmas Parade in downtown Abbotsford. The 2013 parade, set for Dec. 7, will mark the event’s 43rd year.

This isn’t your typical parade with tractors,

candy and politicians. The parade committee builds and owns all of the costumes and floats.

These floats cost thousands of dollars and are built to last years. Hundreds of hours of donated labor and time go into making each float and costume. There is no advertising on the floats, no political messages, just good family fun.

The Waukesha Freeman is among sponsors of

the Waukesha Christmas Parade, set for Sunday, Nov. 24 at 4 p.m. The parade is in its 51st year.

Community artistsThe Milwaukee Journal Sentinel began a tra-

dition six years ago by offering readers the gift of art on Christmas Day. In the space normally reserved for the top news of the day, we present readers with a work of art by a Wisconsin artist.

The tradition will continue for 2013 as the

paper is seeking an image appropriate for Christmas Day and made by a Wisconsin artist, living or dead. The artworks should be paint-ings, prints or drawings. We are not accepting photographs or images of three-dimensional artworks. Read more >>

http://www.jsonline.com/entertainment/arts/Nominate-art-for-the-Christmas-Day-front-page-232073821.html#ixzz2l8EkyNUJ

Tri-County News (Kiel) publishes Christmas and New Years Greetings in a Holiday Kids’ Album. Children are encouraged to submit drawings for publication.

Front page of the Christmas Day Milwaukee Journal Sentinel, 2012.

November/December 2013 ... among the world’s oldest press associations

News and information for the Wisconsin newspaper industryBullet inTHE

WNA members share holiday spirit in communities

The Wisconsin Newspaper Association is one of 25 U.S. press associations to partner with California-based GistCloud to distribute locally targeted news releases.

GistCloud Wisconsin will offer customers a new online platform to issue

targeted releases that include text, photos, logos, videos, audio, web links and more. The easy-to-use electronic format puts all of the information for a brief or story at a reporter’s fingertips.

Wisconsin.gistcloud.com will allow customers to enhance the stan-

dard, text-based releases that WNA currently distributes through its WisconsinNewsTracker.com service. Customers purchasing GistCloud Wisconsin releases have the option to include video, audio, docu–ments, logos, photos, websites and social media links.

“The GistCloud Wisconsin service offers a level of sophistication and

options that will benefit not only communication professionals, but newspa-pers,” WNA Media Services Director Denise Guttery said. “The format offers multimedia content to use across platforms, giving more options to meet jour-nalists’ requirements for news and it also improves the exposure of companies using the service.”

Editors can expect to see releases from GistCloud Wisconsinin their email

inboxes, and reporters will be able to sign up to receive releases associated with their beats (more details on this to come). Newspapers are under no obli-gation to use press releases from GistCloud Wisconsin, Guttery said.

Revenue created from Wisconsin Newspaper Association Services, Inc. is used to enhance and expand offerings to the WNA membership.

GistCloud is a Redwood City, Calif.-based company that provides a suite of multimedia communication tools and press release distribution methods.

Partnership will deliver multimedia press releases

WNA newsWNA BULLETIN | NOVEMBER/DECEMBER 2013 2

The Wisconsin Center for Investigative Journalism, a non-profit and nonpartisan center based in Madison, is part of an updated report recently released from the Knight Foundation.

The report explores how 18 orga-nizations raise and spend money and the role that reach and engage-

ment play in their efforts to connect with

audiences and derive revenue from those

connections. Organizations

that partici-pated in the study fall into

three broad categories: Some focus primarily on local city or town news, some on statewide reporting and others on investigative projects at the regional or national level.

Andy Hall, the center’s executive director and founder, is a sustaining member of WNA.

The report is organized into three sections that reflect areas considered essential to sustainability:

Social value creation – The ability to create unique and relevant content, and to attract, understand and engage audiences in ways that produce mea-surable impact.

Economic value creation – The ability to grow multiple revenue streams to support the mission of creating content, engagement and impact.

Organizational capacity – The infrastructure, resource allocation and skills that enable an organization to adapt and innovate as it creates social and economic value.

Data and analysis in these areas builds on a review that Knight Foundation produced two years ago, Getting Local: How Nonprofit News Ventures Seek Sustainability, which examined eight local news startups. Two years later, the 18 organizations in this study demonstrate significant progress, but they still face some challenges. As such, the report pro-vides a benchmark for nonprofit news organizations and funders to develop new strategies and models for future growth.

The report findings are online here: http://knightfoundation.org/features/nonprofitnews/

Knight report

includes Wisconsin Center for Investigative Journalism

S. 1486, the Postal Reform Act of 2013, stalled in the Senate Homeland Security and Governmental Affairs Committee, after many WNA-member publishers joined a National Newspaper Association (NNA) petition to block efforts to give USPS a free hand in setting rates.

The bill, sponsored by Sens. Tom Carper, D-DE, and Tom Coburn, R-OK, proposes letting USPS decide on its own rates through its politically-appointed board of governors. The Postal Regulatory Commission, which has the power to review rates for fairness before they go into effect, would be largely nulli-fied by S. 1486. The bill also would let USPS change its service levels with-out going to the PRC first.

The so-called deregulation is controversial, supported primarily by the Postal

Service itself. Newspapers and others dependent upon the mail fear that USPS will jack up rates on mail it considers captive—like Periodicals—while unfair-ly lowering rates for newspaper competitors. Coming on the heels of a federal court’s approval of USPS’s decision to give Valassis Direct Mail, Inc., deep

discounts designed to entice newspaper advertising into Valassis mail pack-ages, the notion of giving USPS even more freedom to favor chosen mailers has drawn intense fire from NNA members and others.

Sen. Carper had planned for his committee to pass the bill on to the Senate

floor this week, Nov. 20. But the bill abruptly was removed from the calendar on Nov. 18. Carper staff say they will try again after Thanksgiving.

NNA supports postal reform legislation. USPS needs fine-tuning of laws

requiring unrealistic payments into its retiree health accounts and more ability to control labor costs. NNA’s CEO Tonda Rush says she is optimistic that after Sens. Carper and Coburn realize that deregulating the government monopoly is unwise, a more moderate bill can be passed quickly.

Wisconsin publishers help stall Postal Reform Act

Local Media Association’s Amie Stein trains WNA members to become Google AdWords Certified Partners. LMA and WNA partnered to provide the intensive training over two days at the WNA offices in Madison. Shown from left: Laura Feit and Kacey Kaderly, The Gazette (Janesville); Diane Everson, The Edgerton Reporter; Joe Mathes, Tri-County News (Kiel); Lois Hayes, Wisconsin Aviation, Inc.; and Chris Drake, Hometown News Group.

The Janesville Gazette’s Vision 2020 special section earned first place in the Explanatory Reporting category of the Inland Press Association’s 2013 Local News Writing Contest.

The Gazette’s win in the national competition came in a category for newspapers of circulations between 10,000 and

49,000. Vision 2020 was published in April and took a detailed look at Janesville and Rock County’s future in 10 key cate

gories, including economy, education, health care, the environment and agriculture.

The award was presented Oct. 29 during a ceremony as part of Inland’s 128th Annual Meeting in Chicago.

The Gazette’s Vision 2020 section wins Explanatory Reporting award

Are you maximizing your search revenue? Take advantage of WNA’s partnership to get reduced rates

Last year local advertisers spent over $6 billion dollars on paid search. That’s one third of the total amount spent on local digital advertising. Are you capturing your share? (To see what is spent in your market download this spreadsheet.)

Maximize your ad share through our Google AdWords Certification-Training Program! Local Media Association can train your sales professionals to be experts in Google AdWords in just three weeks. Our certifica-tion trainer is one of the best in the industry and has worked with and trained hundreds of sales professionals dur-ing her career. Participants are trained to take the Google-administered exams for final certification.*

With the Google-approved certification your sales professionals will be in high-demand by local advertisers. As the Google experts they will be able to maximize search campaigns for clients and sell more of this in-demand service. Find out more online: http://www.localmedia.org/Resources/GoogleAdWordsCertification.aspx

WNA newsWNA BULLETIN | NOVEMBER/DECEMBER 2013 3

Bill Johnston, third vice presi-dent of the Wisconsin Newspaper Association Board of Directors and publisher of the Wisconsin State Journal since 2006, is retiring in December and moving with his wife, Shannon, to Mexico.

“It’s a dream,” said Johnston, 63, who bought a home in Puerto Vallarta in March after traveling there for years. “It’s time to do it.”

Johnston, a Janesville native and UW-Madison graduate, began his newspaper career 40 years ago delivering ad proofs for Madison Newspapers.

He worked at papers in Iowa, Oregon, Illinois and Nebraska before becoming publisher of the State Journal seven years ago.

“It’s been a real privilege to come back,” he said. “It was a great way to finish up my career, coming back to this wonderful city and a great newspaper.”

Johnston said he feels “really good” about the State Journal’s tran-sition from its print product to its website and other digital products in recent years.

Madison.com has more than 10 million page views per month, on average, and 1.37 million unique monthly visitors, he said.

The State Journal’s print circula-tion is about 76,000 daily and more than 100,000 on Sundays.

Read more >>http://host.madison.com/wsj/news/

local/state-journal-publisher-bill-johnston-to-retire/article_4c4e151d-4096-5e07-ac50-1da370b60718.html

Bill Johnston

Johnston to retire

WNA newsWNA BULLETIN | NOVEMBER/DECEMBER 2013 4

Milwaukee Press Club honors ZweifelMadison’s Dave Zweifel was

among eight inducted into The Milwaukee Press Club’s Milwaukee Media Hall of Fame for 2013.

Zweifel, a 2011 Wisconsin Newspaper Hall of Fame inductee, served the WNA Foundation for 11 years in various posts, including president and is editor emeritus of the Capital Times.

WNA was the presenting sponsor for the Press Club’s awards dinner, held Oct. 25 in Milwaukee.

Read more >>http://host.madison.com/news/

local/writers/paul_fanlund/paul-fan-lund-for-years-as-a-journalist-dave-zweifel-has/article_5d43e2b2-3e6f-11e3-80d2-001a4bcf887a.html

WNA sponsors Milwaukee Media Hall of Fame event2013 Milwaukee Media Hall of Fame inductees

The Milwaukee Press Club established the Milwaukee Media Hall of Fame in 1975 to honor the men and women who shaped journalism here. The club’s Past President’s Council nominates the inductees, with those nominations going to the club’s board of governors for approval. In 1988, the club added a post-humous honor. It is now customary to annually induct five living and five deceased journalists into the hall. The inductions are made during a fall banquet.

The 2013 inductees to the Wisconsin Media Hall of Fame are:

•Daniel P. Hanley Jr., veteran UPI and Journal reporter;

•Bob Reitman and Gene Mueller, radio news and entertainment innovators and personalities;

•Tom Brochhausen, veteran television journalist with WISN;

•David Zweifel, editor emeritus of the Capital Times; past Chairman, Wisconsin Freedom of Information Council;

•Jayne Jeffery, local television pioneer, former Milwaukee Press Club president;

•Wilmott Ragsdale, retired Wall Street Journal reporter, University of Wisconsin journalism professor (deceased);

•Louvenia Johnson, co-founder of the Milwaukee Times (deceased)

Cassandra Goulais photos/Courtesy Milwaukee Press ClubDave Zweifel has joined the ranks of the Milwaukee Media Hall of Fame. See more photos from the awards ceremony on WNA’s Facebook page: https://www.facebook.com/media/set/?set=a.10151790762857602.1073741833.120276397601&type=1&l=69aa9f20fa

Trollish Behavior and the Future of Online CommentsPanel will discuss public engagement on news stories and more

Online comments on news stories allow for immediate and often vis-ceral feedback for journalists and the subjects of news stories.

They can bring out the worst in behavior —especially when com-menters can hide behind the protec-tion of anonymity. Increasingly, though, news outlets are abandoning anonymous comment systems in favor of requiring commenters to identify themselves.

In “Trollish Behavior and the Future

of Online Comments,” the Society of Professional Journalists (SPJ) Madison Pro Chapter will host a panel of local journalists to discuss managing online comment sections, comment policies and anonymous comments. Panelists include:

• Dietram Scheufele, the John E. Ross Professor in Science Communication at the University of Wisconsin-Madison and Honorary Professor of Communication at the Dresden University of Technology in Germany. His research examines the

role of social media and other emerg-ing modes of communication in our society.

• Tim Kelley, digital media man-ager at Madison.com

• Jacki Witkowski, internet director at WKOW-TV

• Kristian Knutsen, web editor with Isthmus and thedailypage.com

The event will be held 7-9 p.m. on Tuesday, November 26 at Union

South, 1308 Dayton Street, Madison.

RSVPs are appreciated but not nec-essary. For more information and to RSVP, contact Terry Shelton, Society of Professional Journalists, Madison Pro Chapter,

Shelton@lafollette.wisc.edu.

WNA newsWNA BULLETIN | NOVEMBER/DECEMBER 2013

Kid Scoop Typhoon Special Edition available

5

Free content

The tragic typhoon Haiyan aftermath in the Philippines has sparked Kid Scoop to create a Kid Scoop Typhoon Special Edition dedicated to helping kids better understand and cope with this natural disaster. Content That Works is offering a free 2-page Kid Scoop Typhoon Special Edition for use in newspapers and class-rooms available for download in the Content Store. The

pages are focused on the science behind typhoons as well as the geography, history and culture of the fascinating Philippines. Each page includes information on how to help through contributions to the Red Cross. This informa-tion is presented with engaging, standards-based education-al activities to provide kids both knowledge and comfort during this sad, harrowing time.

DownloadsRead the full press release here: http://www.contentthatworks.com/blogs/Pauls/?page_id=1293

Download the Kid Scoop Typhoon Special Edition: http://store.contentthatworks.com/products/free-kidscoop-typhoon-special-edition

For help with checkout or for questions contact editorial director Matthew Miller at matthewm@contentthatworks.com.

Thanks to the generosity of The Watertown Daily Times and its NIE Coordinator Dawn McBride, WNA is pleased to share the serial story “Hundred Dollar Cat” with its mem-bers.

The story was written by Watertown’s Frances Milburn and illustrated by Amherst Junction native Liv Aanrud.

When Ben accidentally is given the wrong change ($100 instead of a $10 bill) from the cashier at Toppers, he pockets the money. Ben is deep in thought about the $100 on the way home when his mom hits a darting cat in road. They take the injured, scruffy cat to the vet at Ben’s insis-tence and decide to go ahead with surgery. While waiting for word on the cat, Ben again returns to thoughts of the money.

Should he buy a much desired new soccer ball? Tell his mom what happened? Help pay for the cat’s surgery?

Download materials, including the story, illustrations, a teacher’s guide, biographies and photos of the cre-ators online from WNAnews.com >>

Free NIE serial story for WNA members is written and illustrated by Wisconsinites

“Hundred Dollar Cat” author Frances Milburn is a resi-dent of Watertown, Wisconsin, has been a teacher in middle and elementary school for 26 years, including time on the Navajo Reservation and in England. She’s taught writing and language arts, as well as science, and social studies. In addition, she’s developed curricu-lum in a variety of situations and won a state award for an innovative environmental program.

Illustrator Liv Aanrud is a native of Amherst Junction,

Wisconsin. She graduated from University of Wiscon-sin-Eau Claire with a bachelor of fine arts in 2001 and received her master of fine arts from Rutgers Univer-sity in 2011.

Her areas of art include: illustration, abstract painting, metal design, and fabric painting. She’s had shows in New York City, upstate New York, Rutgers University and had a piece shown in Germany, as well as galleries around Wisconsin. She has also illustrated two books.

Twenty-one percent of Facebook users and 18 percent of Twitter users tell the Pew Research Journalism Project they get news “often” from print newspapers. The organization continues to look at how social media users get news.

YouTube, LinkedIn and Google Plus news consumers are more likely than Facebook and Twitter news consumers to watch cable news. Twitter news consumers are among the least likely to turn to local and cable TV. And nearly four-in-ten LinkedIn news consumers listen to news on the radio, compared to about a quarter of the general popula-tion.

Read more: http://www.poynter.org/latest-news/mediawire/229802/about-a-fifth-of-facebook-and-twitter-users-often-get-news-from-newspapers-too/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=0a734b4425-Need_to_Know_November_15_201311_15_2013&utm_medium=email&utm_term=0_e3bf78af04-0a734b4425-31693269

Pew study: Facebook, Twitter users get news ‘often’ from print newspapers

School, paper and businesses rewarding positive behavior

Students at Merrill High School are learning this year that there can be positive consequences for good behavior, rather than just negative consequences for bad behavior. The school has introduced a new component to the Positive Behavior Interventions and Supports (PBIS) program that rewards students who are noticed doing the right thing. When a student does something nice or makes a good decision, a teacher can recognize that and give them a Blue Jay Bonus. The students can put their Blue Jay Bonuses into a draw-ing for prizes. Local business sponsors provide priz-es that are valuable to students and a weekly ad in the Foto News (Merrill) recognizes the weekly raffle winners.

NAA ads promote

newspapersDownloadable ads from the Newspaper Association of America focus on the power of newspapers and the value newspapers offer to advertisers. Download high-resolution, print-ready PDF files online at: http://tinyurl.com/7jobtmg

To inquire about alternative sizes (select ads may be available in additional formats upon request), or if you have trouble downloading the materials, contact NAA Web & Social Media Manager Amanda Knowles.

89%

of Sunday newspaper readers look at inserts/circulars from grocery/food stores.

Thanksgiving time in America is just one big shopping list. And Americans never stop looking for the stuff they need in newspapers.

1.29 lbThanksgiving Special!

Favorite Recipes!

Plan on it.

www.naa.orgNAM ads

feature facts about states

WNA members are invited to participate in an effort by Newspaper Association Managers (NAM), an organization of US and Canadian Press Association Managers, to debunk the myths surrounding newspaper readership. The ads take a light-hearted approach to the issue by featuring a fun piece of trivia about each state, and comparing that to the state’s newspaper readership.

Download a full-size PDF here: http://www.nationalnewspaperweek.com/ads/WisconsinStateNewspaperAd2.pdf

WisconsinCheese whiz: that’s a lot of newspaper readers

Sources: America Opinion Research, 2009

You cheddar believe it: More than 1.27 million Wisconsincows provide 1,200 cheese makers and 145 cheese plantswith milk to produce more than 25 percent of all domesticcheese right here, in our state. Whey in on this: More than2.2 million Wisconsin adults read a newspaper every week.Conclusion: Wisconsin's newspapers are pretty gouda!

Yourlogohere

If you’re a newspaper reader, you’re in great company! And if you’re an advertiser, remember that Wisconsin’s newspapers

can put your business in the driver’s seat.

Wisconsin_Layout 1 9/12/2013 1:52 PM Page 1

Industry newsWNA BULLETIN | NOVEMBER/DECEMBER 2013 6

Limited amount IN STOCK!81%

Plan on it.

of consumers acted upon a newspaper ad.Black Friday is the biggest shopping day of the year and Americans already know exactly where they will go first: straight to their local paper. According to a new study by Nielsen, 63% of U.S. adults list newspapers as the ultimate holiday shopping guide and the most effective way to learn about Black Friday deals.

www.naa.org

$799

National Newspaper Association President Robert M. Williams Jr, recently expressed his disappointment with a decision by the Court of Appeals for the District of Columbia Circuit that affirmed the Postal Regulatory Commission’s (PRC) handling of the Valassis postage discounts last year.

“The Court did not say it agreed with the Postal Service’s deci-

sion to grant special discount rates to this large direct mailer. It simply said it would not disrupt the expertise of the PRC,” Williams said. “That is the posture federal courts normally take in regulatory matters. But we believed, and still believe, that the Commission’s analysis of the antitrust issues in this case was flawed.”

NNA joined the Newspaper Association of America last year

in appealing the PRC’s grant of deeply discounted rates through a Negotiated Service Agreement (NSA) to Valassis for launching of a weekend direct mail program intended to pull advertising out

of newspapers and into the direct mail stream. Vigorous industry protest against the decision resulted in heavy litigation at the PRC and the courts, and objections on Capitol Hill, where many mem-bers of Congress raised concerns about the deal.

The Postal Service has not yet provided a report to the PRC on

the status of the Valassis NSA. “We believe this unfair alliance will still not be successful,”

said Williams, noting that plans by Valassis have not materialized as planned. “Valassis has long been one of the newspaper indus-try’s largest customers themselves and I believe they will find no better vehicle for retailers than newspapers.”

In an earnings call with investors in October, Valassis CEO

Robert Mason declined to comment on the success of the week-end program, branded as Spree. He said “we have packages in markets… (W)e’ll make a determination where it goes in terms

of rollout by the end of this year.” Williams said the next step is up to Congress. “Many members of Congress have told our member newspa-

pers that they do not want the nation’s postal system to play off one private industry against another in the advertising market-place,” he said. “NNA certainly believes USPS owes it to news-papers not to intentionally attack our businesses. We have main-tained an effective partnership with the Postal Service for more than 100 years. This Valassis deal tarnished that relationship. We hope USPS now understands how deeply newspapers feel about fair play in the advertising markets. ”

NNA disappointed with court’s ruling on Valassis

Pulse reader purchasing surveys available to papers

Pulse Research conducts an ongo-ing national purchasing survey to pro-vide current shopping research to its clients. The Pulse of America survey is being conducted in all 50 states and therefore will provide an accurate, representative sample of newspaper reader shopping plans.

WNA member newspapers are invited to participate in the Pulse of America reader purchasing survey and, in turn, benefit by free access to the group’s free quarterly research reports.

Participating is simple. Publish Pulse ads as often as you can, but at least once during the promotion period and put a link on your website. Print and banner ads (http://www.pulseresearch.com/poa/print.html) promote Pulse’s ongoing national purchasing survey to provide current shopping research to our clients. The Pulse of America survey is being conducted in all 50 states and there-fore will provide an accurate, repre-sentative sample of newspaper reader shopping plans.

In appreciation for newspaper’s support, Pulse will send participat-ing papers a complimentary copy of its quarterly Pulse of America reader shopping results that can be used in effective sales presentations. Participants will receive the results of the Q2 project in mid July. If you have an AdSeller it will be updated at that time as well.

Pulse of America promotion materials can be found at www.pulseresearch.com/poa.

Think of the AdSeller as an almost free survey we conduct on your behalf twice a year. All you have to do is promote the survey and we do the rest.

Pulse Research was founded in 1985 by John Marling, a University of Wisconsin graduate, to provide publishing clients with research based advertising sales and marketing pro-grams designed to get results.

The company provides research and marketing services for daily and weekly newspapers, shopper publica-tions and other special interest publi-cations across the US and Canada.

Marling has started a blog that will give insights into selling with the AdSeller in the current economic cli-mate. He has been on the road much of the past year and has personally made over 500 four-legged sales calls using the AdSeller program and Pulse of America data.

For more information visit http://www.pulseresearch.com or send an e-mail to Andrew Dove at dove@paper.net or call him at (503) 626-5224.

Industry newsWNA BULLETIN | NOVEMBER/DECEMBER 2013

In BriefOxford Dictionary: ‘Selfie’ word of the year LONDON (AP) — Michelle Obama shared one with her “first dog” Bo, Hillary Clinton tweeted one with her daughter Chelsea. Now “selfie” the smart-phone self-portrait has been declared word of the year for 2013, accord-ing to Britain’s Oxford University Press.

The publisher of the Oxford dictionaries said Nov. 19 that “selfie” saw a huge jump in usage in the past year, bursting from the confines of Insta-gram and Twitter to become mainstream shorthand for any self-taken photograph.

Researchers behind the renowned dictionaries pick a prominent word or expression in the English language each year that best reflects the mood of the times. Previous words of the year have included “unfriend” in 2009, “credit crunch” in 2008, “carbon footprint” in 2007 and “Sudoku” in 2005.

Judy Pearsall, the editorial director for Oxford Dictionaries, said “selfie” appeared to have been first used in 2002 on an Australian online forum, and the hashtag #selfie appeared on the photo-sharing website Flickr in 2004.

“But usage wasn’t widespread until around 2012, when ‘selfie’ was being used commonly in mainstream media,” she said.

Australian English sometimes uses the suffix “-ie” such as barbie for barbeque and tinnie for a can of beer which helps to explain where “selfie” may have come from, Pearsall added.

Oxford usually assigns a separate word of the year to the U.S. and to the U.K., but it said “selfie” captured the imagination on both sides of the Atlantic this year.

The term beat other buzzwords including “twerk,” the sexually provoca-tive dance move that got a huge boost in usage thanks to an attention-grabbing performance by pop star Miley Cyrus; “showrooming,” the practice of visiting a shop to look at a product before buying it online at a lower price; and “Bitcoin,” the digital currency that gained widespread media attention.

Also making the shortlist was “binge-watch,” a verb that describes watching many episodes of a TV show in rapid succession.

The words were chosen by a research program that monitors online content and collects around 150 million words of English in use each month.

“Selfie” was added to the online version of the Oxford dictionary in Au-gust and is being considered for future inclusion in the more traditional Oxford English Dictionary.

Read more from Journal Sentinel: http://www.jsonline.com/news/usandworld/national/oxford-dictionaries-selfie-is-word-of-the-year-80667432cae7474baa8e097b788b2c83-232494721.html#ixzz2l7XRvmM4

7

Gift ideas for the newsies on your listLooking for fun gift ideas for the journalists on your holiday shopping lists?

Here are a few links to get you started on the road to choosing the perfect T-shirts, coffee mugs, photos, jewelry, books and more:

From the Fake AP Stylebook: http://thebureauchiefs.com/store/

From the real Associated Press: http://www.replayphotos.com/ap-photostore/

Shop the Poynter store: http://about.poynter.org/about/store

Visit Cafepress.com and also the Zazzle.com website and search newspaper, editor, photographer ... you’ll find more than enough mugs, T-shirts, magnets and more.

Humor from the Onion: http://store.theonion.com/c-297-office.aspx

Fashion: http://www.ebay.com/bhp/newspa-per-print

http://www.newspaperjewelry.com/

Books for writers: http://prdaily.com/Main/Articles/15627.aspx

Photo showcaseVisit WNA’s library on is-suu.com to browse this month’s collection of pho-tos gathered from WNA-member newspapers.

Want to submit a photo for next month's gallery? Send the photo or news-paper name, date and page number where the photo appeared to MaryKate.Elbow@WNAnews.com

Browse WNA member photos on issuu >>

Among your friendsWNA BULLETIN | NOVEMBER/DECEMBER 2013

Staff News

MILWAUKEETwo of the state’s largest weekly African-American newspapers have formed a partnership. The Madison Times and the Milwaukee Courier said they have formed a joint partnership in which they will share news and editorial content and promote advertising in both print and online.

According to Lydia Jones, pub-lisher of the Courier, and Ray Allen, publisher of the Times, the effort will reach a combined 55,000 print subscribers each week and 100,000 Internet readers per month.

The Courier was founded in 1964 and is Milwaukee’s oldest African-Ameri-can newspaper. The Times, founded in 1991, is the largest African-Ameri-can newspaper in the Madison area.

EAU CLAIREDanielle Endvick has returned to The Country Today to serve as regional editor for west-central Wisconsin.

Endvick began her writing career as an intern for the newspaper in 2008 and served as a regional editor from 2009 to 2012. She graduated from UW-River Falls in spring 2009 with a degree in marketing communica-tions, with an agricultural empha-sis and a minor in animal science. Endvick succeeds Anita Zimmerman, who followed her husband to Duluth, Minn. where he recently entered pharmacy school.

MADISONWisconsin State Journal reporter David Wahlberg recently received an “Excellence in News” award for a three-day series of articles that showed that Wisconsin ranked near the bottom of states in taking seri-ous discipline against doctors.

The series, “Doctor Discipline,” won a 2013 Lee President’s Award, an honor from Lee Enterprises, the newspa-per chain to which it belongs, with 46 daily newspapers in 22 states.

“Doctor Discipline” showed the medi-cal board’s heavy use of reprimands instead of harsher penalties, includ-ing in cases that seriously harm or kill patients. It later led the board to

create a disciplinary guidelines com-mittee to review guidelines in other states.

The series included an interac-tive database of 218 cases. The award also honored web editor Nick Heynen, assistant city editor Beth Williams and city editor Phil Brink-man.

Capital Newspapers of Madison was one of six Lee properties to win an innovation award “for develop-ing a digital command center that monitors, curates and distributes shareable content across nearly 50 Lee sites and associated digital products.”

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Bob Van Enkenvoort, who has cov-ered Campbell Soup in Minnesota, agriculture in Iowa and the diverse manufacturing base in Green Bay, is the new business editor at the Wisconsin State Journal.

The De Pere native, who spent the last three years as an editor and writer for the U.S. Army Tank Auto-motive Research Development and Engineering Center in Warren, Mich., joined the State Journal on Oct. 30.

From 2005 to 2009, Van Enkenvoort was the business editor at the Green Bay Press-Gazette. Van Enkenvoort, 52, is a UW-Whitewater gradu-ate and has a strong newspaper background. He spent five years as managing editor of the Oconomowoc Enterprise in Waukesha County and seven years as editor of the Daily Globe in Worthington, Minn.

From 2002 to 2005, he was editor of the Fort Dodge (Iowa) Messenger, which also included editing Farm News, a weekly agriculture publica-tion.

Read more: http://host.madison.com/news/local/van-enkenvoort-new-state-journal-business-editor/article_7a46baac-654f-5616-a0b9-adde8f7d9f88.html#ixzz2kZ2p7gPq

MEQUON Homestead High School teacher and student newspaper adviser Rachel Rauch is the recipient of the 2013 S’Park Media Mentor Award from Roy H. Park School of Communications at Ithaca College. She accepted the national award in Ithaca, N.Y.

The S’Park Media Mentor Award

recognizes five outstanding high school teachers and advisers who are committed to igniting a passion for media in their students. Rauch was the only teacher in the region to receive the award.

Rauch serves as adviser of The Highlander student newspaper and The Tartan yearbook. The Highlander was awarded WNA Foundation’s $1,000 William E. Branen Scholarship during the WNA annual convention in February of 2013 in Madison. The Highlander won in the classroom-based publication division, Group B (enrollment of 500 or more). Rauch also received the district’s 2013-14 Outstanding Educator of the Year award.

STEVENS POINTGeorge E. Rogers, former Stevens Point Journal editor and one of the founders of the Portage County Gazette died Nov. 4, 2013.

Rogers was inducted into the Wis-consin Newspa-per Hall of Fame in 2006.

Rogers attended UW-Madison and was a veteran of the Korean War. He joined the Ste-vens Point Jour-nal in 1948 and was a reporter and managing editor. In 1982, he became editor and later publisher for a short time. He retired in 1988 but continued to write an outdoor column for the Journal until the newspaper was sold in 1997. Starting in July 1999, he was a contributing writer and outdoor columnist for the Portage County Gazette. Rogers was also a former president of the Wisconsin Associated Press.

Read more >>

http://www.pcgazette.com/2013/11/04/george-e-rogers/

http://www.stevenspointjournal.com/article/20131105/SPJ0101/311050221/

SUN PRAIRIEAlyssa Skiba joined The Star (Sun Prairie) as the new Lifestyle Editor. Skiba, 24, was born and raised in Seymour. She attended the Universi-ty of Wisconsin-Whitewater, where she received a bachelor’s degree in

journalism in May 2011.

Shortly before graduating from UW-Whitewater, Skiba began working for The Courier in Waterloo, where she served as assistant editor cover-ing city council, school board, local events and features for the munici-palities of Marshall, Medina, Portland and Waterloo.

In 2012, she received a Wisconsin Newspaper Association award for Overall Page Design, and was also on staff when The Courier received a second place award for Most Im-proved Newspaper at the 2013 WNA convention.

BANGORLarry W. Antony Jr., 65, of Cop-per Harbor, Mich., for-merly of Bangor passed away Oct. 28, 2013.

Antony was a 1972 graduate of the Univer-sity of Denver, with a B.A. degree in mass communications/psychology. He worked his entire career in the newspaper industry, holding various management positions for Gannett and Thomson newspapers, retiring from the Milwaukee Journal’s Com-munity Publishing Group in 2010. In addition to Wisconsin, he held posi-tions in Indiana, Virginia, Maryland, Minnesota, Colorado, and Michigan, but Larry was most proud of his role in the launch of USA Today and publisher positions he held at the daily newspapers in Fond du Lac, Sheboygan, and Austin, Minn.

NEW RICHMONDThe New Richmond News has two new reporters on staff: Jordan Willi and Sarah Young.

The two journalists will take over du-ties previously handled by reporters Jackie Grumish and Gretta Stark. Stark took a position in July in her hometown of River Falls with the River Falls Journal. Grumish left the paper in early October to stay home with her two young children.

The new reporters will join part-time reporter Tom Lindfors, long-time sports editor Dave Newman and edi-tor Micheal Foley, who has been on

staff since just July.

Willi lived in a few different Wis-consin communities when he was young, including Green Bay and Mauston, but he mostly grew up in nearby Hudson. He graduated from North Dakota State University in 2012 with a bachelor’s degree in journal-ism with a minor in web design. He also played in the NDSU jazz and concert bands while in college and came home to intern at the Hudson Star-Observer for two summers and a bit during winter break as well.

Young grew up on her grandpar-ents’ hobby farm east of River Falls and graduated from River Falls High School. She went on to earn degrees from UW-River Falls in French and Spanish in 2001 before deciding to go back in 2002 to pursue her journalism degree, which she earned in 2004.

While studying journalism, Young also worked in the university’s Public Af-fairs office, and the student newspa-per. In the summer and fall of 2004, Young interned at the New Richmond News covering New Richmond and Star Prairie.

DEFORESTThe DeForest Times-Tribune office has moved to a new location in the Town of Windsor. It is locaed at Windsor Commons, 6616 Lake Road, across from Lake Windsor.

KENOSHABill Robbins recently retired from the Kenosha News after 26 years as a reporter. Robbins began his career at the News in December of 1987.

WASHBURNDonald Richard Johanning, 85, passed away on Oct. 3, 2013, in Washburn.

Prior to college, Don served in the United States Army as a military policeman in the Japan Occupational Forces after World War II. Johanning attended the University of Wiscon-sin-Madison, majoring in journalism.

He began his 40-year journalism career at the Dubuque Telegraph Herald.

He was a reporter and photographer for the Daily Jefferson County Union in Fort Atkinson, and an editorial writer and managing editor for the Janesville Gazette. He finished his

8

George E. Rogers

Larry W. Antony Jr

Attention all Wisconsin writers and poets

Enter the Wisconsin People & Ideas Fiction and Poetry Contests

and you could win:

u Publication in our fine journalu A one-week residency at Shake Rag Alleyu A reading at the Wisconsin Book Festivalu Oh, yeah, and $500 cold, hard cash!!!

Info @ www.wisconsinacademy.org/contests

g

g

Wisconsin People & Ideas magazine regularly publishes some of the best poetry and fiction from around the state, and now it’s your chance to become a part of Wisconsin’s new liter-ary canon. Emerging and established writers are invited to enter their poems and short stories in our 2014 contests, which accept submissions from September 15 to December 15, 2013, and are open to all Wisconsin residents and students. Send in your best works of poetry and fiction to win up to $500 and other prizes along with publication in Wisconsin People & Ideas, a slot at the 2014 contest reading at the Wisconsin Book Festival, even a one-week residency at the lovely Shake Rag Alley School for Arts and Crafts in Mineral Point. We’re pleased to have as judges for our 2014 poetry and fiction contests Wisconsin Poet Laureate Max Gar-land and author Susanna Daniel.

Visit www.wisconsinacademy.org/contests for prize details and complete contest rules.

Among your friendsWNA BULLETIN | NOVEMBER/DECEMBER 2013

Staff Newscareer in the State of Wisconsin’s Department of Tourism, enthusiasti-cally promoting America’s Dairyland.

Read more >> http://www.dailyunion.com/obituaries/article_7a5072c0-367d-11e3-8578-001a4bcf6878.html

LAKE GENEVA Long-time newspaper columnist Bob Sanders died on Oct. 13. He was 89.

For years, his “It seems to me” col-umn appeared regularly in the Lake Geneva Regional News, but his byline in this newspaper is a mere footnote in his long media career. Long before Sanders became a columnist for the (Lake Geneva) Regional News, his voice was broadcasted throughout Chicago on WBBM—AM 780.

Read more >>

http://www.lakegenevanews.net/Articles-Lake-Geneva-News-i-2013-10-24-251277.114135-Chicago-radio-host-dies.html

WAUNAKEE Peter Lindblad has joined the staff of the Waunakee Tribune as a re-porter.

Most recently, Lindblad was em-ployed by Lee Enterprises and worked at the Baraboo News Republic and the Reedsburg Times-Press as a regional sports reporter. Prior to that, he worked at the Boscobel Dial after having served as editor of Goldmine magazine for three years.

Lindblad’s career in print journalism spans more than 20 years. He has served as a sportswriter and news reporter at various stops, including the Stevens Point Journal and the Wisconsin Rapids Daily Tribune.

He replaces former Tribune Reporter Ryan Dostalek who resigned in September to pursue a career as a firefighter/EMT.

Read more >> http://www.hngnews.com/waunakee_tribune/news/local/article_f965a730-3b58-11e3-9bd6-001a4bcf6878.html

EAU CLAIREArnold J. Hoffman, 78, Eau Claire, died Oct. 9, 2013, following a short illness.

Hoffman was a reporter/editor for newspapers in Thorp, Chippewa Falls,

Kankakee, Il., and finally for more than 30 years with the Eau Claire Press Co. He was a sports writer, regional editor, Hi-Lites editor at the Leader Telegram, and completed his career as co-editor at The Country Today newspaper. He was a graduate of the University of Wisconsin-Eau Claire.

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Charles Graaskamp, who spent 42 years with the Eau Claire Press Co. and served as company president and publisher of the Leader-Tele-gram daily newspaper, died Oct. 8 at age 79.

Graaskamp retired in 2001 but con-tinued to serve on the company’s board of directors.

Graaskamp was active in a num-ber of community and professional organizations, including the Wiscon-sin Newspaper Association, serving as the group’s president in 1997. His

son Pieter, current Eau Claire Press Co. president and Leader-Telegram publisher, was WNA president in 2011.

Charles Graaskamp led the Press Co. through a period of growth that included construction of a new printing facility on Eau Claire’s far north side that opened in 1998. The Eau Claire Press Co. also publishes the weekly Country Today newspa-per focusing on rural life.

Graaskamp also was a defender of freedom of information efforts. Read more >>

http://www.leadertelegram.com/news/front_page/article_393e3dde-3165-11e3-8925-001a4bcf887a.html

http://www.leadertelegram.com/news/front_page/article_1471ed1a-3166-11e3-901b-001a4bcf887a.html

GREEN BAYTom Brooker, a newspaperman his

entire life, died Nov. 14, 2013.

He worked as editor of the Door County Advocate before moving on to the Green Bay News-Chronicle in the early 1990s. Brooker remained as editor of the Green Bay News-Chronicle from that time until its de-mise in 2005. In that role he touched untold numbers of journalists.

Read more >>

http://www.doorcountyadvocate.com/article/20131119/ADV06/311190362/Editor-s-view-Loss-friend-mentor-hits-hard

DENMARKKatie Flanigan has joined the staff of the Denmark News as a photog-raphy intern. Flanigan is majoring in Digital Media at Northeast Wisconsin Technical College.

BARABOOKevin Massoth has joined the Baraboo News Republic and Reeds-burg Times-Press as the publica-tions’ new regional sports reporter.

Massoth, who moved to Baraboo from Geneva, Ill., has written for USA Today, MLB.com and The Pantagraph.

Massoth graduated from Illinois State University in May, but has more ex-perience than most recent university graduates. He interned with USA Today Sports, where he covered the NBA, MLB, NHL and the Olympics. He worked as an associate reporter at MLB.com, covering the Milwaukee Brewers. In addition, he worked as a sports reporter for The Pantagraph, a Lee Enterprises daily newspaper in Bloomington, Ill.. .

9

Browse great ideas

Attention WNA Advertising Managers: Do you get our latest quarterly ad ideas email, ADViser?

It’s filled with examples of inspiring advertising ideas, taken from both daily and weekly WNA-member news-papers.

Set 1 >>Set 2 >>Subscribe online >>

Gail Johnson

WNA LEGAL HOTLINE >>

Keep this number handy: (800) 362-2664

The WNA Legal Hotline means help is just a phone call away!

WNA-member editors, report-ers and advertising staff may call toll-free to ask an attorney for immediate help when they face challenges to Freedom of Information (FOI) principles.

Ad staff may also use the Hotline when questions arise about the legality of an ad.

Need assistance that’s not neces-sarily legal in nature? Be sure to call on WNA staff at (800) 261-4242!

Member Exchange/AboutWNA BULLETIN | NOVEMBER/DECEMBER 2013

Help Wanted

ADVERTISING CONSULTANT — Bliss Communications, Inc., publisher of award-winning newspapers, is planning to add sales power to our team as we expand our publication offerings. We’re launching an agricultural piece to reach the many people connected to farming in south-central Wisconsin and we are looking for a motivated individual to promote and present advertising opportunities to area businesses.

Qualified candidates will have an agricul-ture background and strong communi-cation skills. Sales experience is a plus. This will start as a part-time commis-sioned sales position where you will be rewarded for your results with higher in-come. Hours will likely start as part-time, but could result in more, as the revenue and publication grow. Reliable transpor-tation, good driving record and proof of insurance is required. Send resume to: Bliss Communications, Attn: HR; One S. Parker Drive, Janesville, WI 53545 jrevels@gazetteexta.com(47-51)

REPORTER - Assertive, enterprising cops and courts reporter needed at The Mon-roe Times, an award-winning, small six-day daily on the Illinois border in southern Wisconsin. Must have a passion for news and community journalism and a genuine interest in sharing stories of life in a small town. We’re looking for someone as comfortable with breaking news as beat reporting. Position includes general assignment and feature writing. The ideal candidate will be a skilled, detail-oriented reporter and storyteller who is able to write strong, concise stories on deadline. We’re looking for a team player who is comfortable juggling multiple tasks and sources. Varied schedule, including some nights and weekends. Reliable trans-portation, good driving record required. Previous daily or weekly experience pre-ferred but will consider recent grad with strong experience. Photo skills a plus. We offer health, dental and other benefits. To apply, send a resume, cover letter and no more than your four best clips by Dec. 6 to Editor Mary Jane Grenzow, Monroe Times, 1065 4th Ave. W., Monroe, WI 53566; or e-mail themonroetimes@gmail.com. Include “Reporter” in subject line. (47-51)

REPORTER - The Gazette in Janesville is seeking a reporter to cover a variety of topics and areas, and bring creativity to our Web products. If being a creative self-starter and responding quickly to community news energizes you, then this job is the right fit for you. Qualifica-tions include a natural curiosity about the

people in our communities and issues that affect them, strong organizational skills and the ability to work indepen-dently. Applicants should have a degree in journalism or related field, strong writing skills, strong computer skills and experience writing for the Web. Experi-ence at a daily newspaper is preferred. We want to use a variety of tools on our website, including video, blogs and other multimedia and interactive tools. The suc-cessful candidate will have a proven track record of executing projects both in print and online. This full-time position offers a competitive salary and benefits package including health, dental, paid vacation, and 401(k). Position is located in southern Wis-consin. If interested, send resume, salary requirements, and writing samples by November 22 to: The Gazette, Attn: Human Resources, One South Parker Dr., Janes-ville, WI 53545. See humanresources@blissnet.netfor more information. (47-51)

FEATURES REPORTER - TH Media is looking for an experienced Features Reporter. Primary responsibilities include writing news and feature stories, utilizing video and social media, meeting dead-lines, adhering to policy and journalistic ethics, and monitoring ongoing news and issues. Qualified candidates must have excellent basic writing skills and the abil-ity to find and gather information, both words and images for the newspaper print edition and digital platforms. Experi-ence with shooting video is helpful. A bachelor’s degree or equivalent experi-ence is required plus a minimum of two years of newspaper or related media/communications experience plus a valid driver’s license. Full time benefits include competitive wage, employee stock own-ership plan, 401(k), insurance & continuing education assistance. For consideration, apply online at http://www.wcinet.com/careers . TH Media, a division of Woodward Communications, is an Equal Opportunity Employer. (46-49)

WEEKLY NEWSPAPER EDITOR - South-ern Lakes Newspapers, publisher of the Burlington Standard Press, Elkhorn Independent and 18 other newspapers in Southeastern Wisconsin, is seeking an experienced journalist to become a Walworth County community editor. This is a hands-on editing position that re-quires an organized and highly motivated individual who will have a role in all edito-rial functions, including reporting, writing, photography, page design, website and social media content. The ideal candidate will have the ability to work independently and be an effective manager who is able to recruit and direct freelance writers and photographers. If you’re ready to make your mark on a community and its newspapers, email your resume and

work samples to Ed Nadolski, Editor in Chief, Southern Lakes Newspapers at enadolski@standardpress.com. (45-49)

REPORTER - Do you have a nose for regional news? Hometown News Group in Sun Prairis is seeking a reporter to cover news based in one of our HNG offices. Successful candidates will have previous newspaper experience and be able to write on deadline. Sports game coverage experience and photo experience a plus. Our Wisconsin-owned newspaper group offers health and dental insurance and a 401(k) plan for this full-time position. To apply, send a resume and cover letter along with at least five non-returnable clips to: Hometown News Group, P.O. Box 645, Sun Prairie WI 53590, Attn: Chris Mertes, or via e-mail tospedit@hngnews.com (45-49)

MANAGING EDITOR - Hometown News Group, a growing weekly newspaper group in South Central Wisconsin, is look-ing for an experienced and versatile jour-nalist to join and lead our news operation at one of our weekly newspapers. We are looking for a well-rounded, experienced journalist. Some nights and weekends are required and community involvement is a must. The editor should have solid news experience, be eager to write, be able to shoot digital photos and videos, and have experience with newspaper layout. The editor should also be experienced in publishing breaking news stories on the Internet and be familiar with publishing news online. All HNG newspapers are online and dedicated to keeping readers informed as much as possible. Quark Xpress and Adobe experience a plus. Please send resume, clips and salary history to spedit@hngnews.com or: Chris Mertes, Executive Editor, Hometown News Group, 804 Liberty Blvd. Suite 209, Sun Prairie, WI 53590. (45-49)

PUBLISHER - Want to be your own boss? Due to health issues, a northcen-tral Wisconsin paid weekly newspaper and shopper is looking for a buyer and/or owner-operator to take the reins. Perfect for an experienced, all-around newspaper person who is familiar with all facets of publishing. Earn an equity position while living and working in the beautiful North-woods. Interested? Reply to Mary.Callen@WNAnews.com (44-52)

CLASSIFIED ADVERTISING MANAGER - Immediate opening for a talented Classi-fied Advertising Manager at the La Crosse Tribune a division of Lee Enterprises, Inc. This position will report directly to the Advertising Director. Responsibilities will include oversight for Recruitment, Real Estate, Rentals and Private Party advertising categories as well as direct supervision of Recruitment, Real Estate,

Rentals, and front line private party staff. Requirements include a minimum of four years experience in advertising sales. An additional two years of supervisory or management experience is preferred. Candidate must possess a solid under-standing of media sales, including digital, newspaper, TV, print sales and event marketing. Proven track record of driving sales through innovative sales programs and effective sales incentives is es-sential. Demonstrated motivational and team building skills required. Solid critical thinking skills and problem solving ability required. Must possess ability to analyze data and must be skilled with numbers. Candidate should have experience creat-ing annual, quarterly and monthly bud-gets; in addition to building weekly and monthly projections and P&L statements as needed. Qualified candidates must be detail oriented with excellent communi-cation skills, and possess the ability to multi-task and work under tight dead-lines. Bachelor�s degree in advertising or marketing preferred. The River Valley Newspaper Group offers a great benefit package to its full-time employees, which includes medical, dental and vision plans, flexible spending and health savings ac-counts, life insurance, and long-term dis-ability. For consideration, please complete our online application at rivervalleynews-papers.com. Equal Opportunity Employer. (43-47)

DIGITAL SALES MANAGER - The River Valley Newspaper Group, publisher of the La Crosse Tribune, Winona Daily News and Chippewa Herald is seeking an experienced, strategic, entrepreneurial, innovative, and results driven oriented Digital Sales Manager. This person reports to the Regional Advertising Director and will be based in the La Crosse office, but will require some field work in all of our other regional locations.

The successful candidate must be a proven sales leader with at least five years advertising sales experience in newspaper or other media. Previous management experience and bachelor’s degree in business, marketing, com-munications or related field preferred. Candidates must be able to demonstrate detailed knowledge of digital media advertising/marketing strategies and techniques in additional to overall under-standing of advertising and marketing principles. Other requirements include proficiency with PowerPoint and Excel; strong communication and presenta-tion skills; and a detailed, well-organized approach to work. Strategic thinking and visionary talents required.The River Valley Newspaper Group offers a great benefit package to its full-time employees, which includes medical, dental and vision plans,

flexible spending and health savings ac-counts, life insurance, and long-term dis-ability. For consideration, please complete our online application at rivervalleynews-papers.com. Equal Opportunity Employer. (43-47)

MEDIA MARKETING CONSULTANT - CSI Media, LLC, a growth-oriented, local com-munity newspaper, is seeking a career-minded individual to join our sales team! We have newspapers in three different markets, and many other special publica-tions that target various audiences. You will get to be out in the community talking to business owners about their marketing programs, and advising them on how to best grow their business. You will have an established account list, with many current customers, but you will also talk to potential new customers about our various advertising programs that have proven to be successful for many local businesses. You have the ability to earn an uncapped income, and be rewarded for your sales success!

The successful candidate will have the ability to work in a fast-paced, deadline-oriented environment and have excellent organizational skills. We want candidates who are results-driven, goal oriented, with many creative ideas and marketing skills. Prior outside B2B sales experi-ence is a plus! You must have excellent verbal and written communications skills. Vehicle along with proof of insurance required. Business related mileage is reimbursed.

Check out our web site at www.com-munityshoppers.com. Benefits such as health insurance, paid time off, and 401k are available, along with many others. If you are interested in joining our team, and a friendly workplace where you can work with many other passionate and community-minded professionals, please mail or e-mail your resume with salary history/income requirements to CSI Media, LLC, Attn: Paula Stedman, P.O. Box 367, 120 Wright Street, Delavan, WI 53115, Or E-mail to: humanresources@blissnet.net (43-47)

News/sports reporter - News/sports reporter position open at award-winning community newspaper, 15 miles west of Green Bay; 30 hours per week. Position focuses on coverage and photography of high school sports as well as local gov-ernment, schools and features. Knowl-edge of InDesign and Photoshop helpful, but not required. Please email resumes to Rick Cohler at rick.c@adcommnews.com or mail to Advertiser Community News & Times-Press, Box 100, Seymour, WI 54165 (40-48)

FREE FOR WNA MEMBERS:There is no charge for members of the Wisconsin Newspaper Association to place ads in the Free Member Exchange.

WNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com

Ads from non-members are 25¢ per word with a $50 minimum per month of publication.

Get WNA’s Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

For sale

ABOUTThe Bulletin is a published by the Wisconsin Newspaper Association.

Subscribe/unsubscribe to The BulletinThe Bulletin ArchivesSubmit news and editorialSend feedbackJoin the WNA group on LinkedInLike WNA on FacebookFollow WNA on Twitter

INTERESTED IN RECEIVING MORE FROM WNA?

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• WNA’s Government Update, distributed monthly. • Press Notes, a daily e-mail of industry news compiled by the Society of Professional Journalists and re-distributed by the Wisconsin Newspaper Association as a service to WNA members. • Free Member Exchange, job listings and items for sale. Not getting The Bulletin by email? Send your request, including your name, business name, title and email address to Mary.Callen@WNAnews.com.

10

Member Exchange/AboutWNA BULLETIN | NOVEMBER/DECEMBER 2013

Wanted - an 11X17 laser monochrome printer, such as an Epson, HP, or Xante. Must be able to produce a 75-85 lpi dot for reproduction purposes. Contact Ed-ward Mikkelson at 608-931-9484.

Wanted - The Iron County Miner in Hurley, Wis. would like to purchase a 35mm SLIDE SCANNER: High-capacity, high-resolution. Common models include: Nikon CoolScan 4000, 5000 or others (with autofeeder); Pacific Scan PowerSlide 5000, 3600 or other model; or Braun Multimag Slidescan. Features include: Automatic slide feeder (if it accepts a Kodak Car-ousel, that’s even better); Automatic dust removal (known as Digital-ICE or Magic Touch); and a USB or Firework connec-tion. Email details to Michael Moore at stuporglue@gmail.com

Wanted to buy: Used string tie machine in good working condition. Prefer B.H. Bunn co model or brand compatible with Poly/Cotton Twine #12. Please fax informa-tion and pricing to (906)932-5358 or call (906)932-2211 ext. 113 leave message.

WANTED: License for Quark 8.0. Contact Greg Mode, systems director, Daily Jef-ferson County Union, at (920) 563-5553 ext. 132, or gmode@hoards.com.

To Give Away - To anyone still in the print-ing business, a big box of staples for Bos-tich stapler heads Nos. C6250A, C6200B and E6200B. Sizes 25 1/2, 25 3/8 and 25 1/4. My Bostich stapler is now in the local museum and no longer needs the refills. Contact Frank Eames at 262-723-6144. You can pick up at the old Elkhorn Inde-pendent building if you’re close by or pay only the shipping cost if further away.

Nikon D700, camera only, one owner, $1,400. Serious

inquiries only. Contact Michael McLoone for more information, mtmcloone@gmail.com.

The Daily Globe of Ironwood Michigan has for sale: AB Dick 9850 Offset Press. Two-color, Chain Delivery, Swing-away T-51 Head. Good condition. $3,000.00. You haul. (906) 932-2211 ext. 115.

PUBLISHER - WANT TO BE YOUR OWN BOSS? Due to health issues, a northcen-tral Wisconsin paid weekly newspaper and shopper is looking for a buyer and/or owner-operator to take the reins. Perfect for an experienced  all-around news-paper person who�s familiar with all facets of publishing. Earn an equity position while living and working in the beautiful Northwoods. Interested? Reply to Mary.Callen@WNAnews.com (44-52)

OURNALISTS SEEKING JOBS

POSTED NOVEMBER, 2013

Steve Wilson - Reporter

POSTED SEPTEMBER, 2013

Dale Bowers - Photographer

Cecil Foster - Circulation Specialist

POSTED AUGUST, 2013

Greg Ylvisaker - Editor/Journalist

POSTED JULY, 2013

Mario Koran - Journalist

POSTED MAY, 2013

Bridget Cooke - Journalist

POSTED APRIL, 2013

Matt Saxton - Editor

Michael Linville - Sports Reporter/Editor

Ed Gambardella - Sales Manager/Ad-vertising Executive

POSTED MARCH, 2013

Barbara Busch - Sales or Circulation Rep

Rebecca Rudolph - Reporter

Chuck Gysi - Newsroom Leadership

POSTED FEBRUARY, 2013

Gregory Lucid - Reporter

POSTED JANUARY, 2013

Barb Reittinger - Circulation specialist

Newspaper management veteran

Wanted to buy

Give Away

For sale

Publishing for sale

Seeking work

11

For Sale

Submit your adsWNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com

Ads from non-members are 25¢ per word with a $50 minimum per month of publication. Get WNA’s

Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

Submit your resumeIf you are seeking work in the Wisconsin newspaper industry and would like to have your resume includ-ed, please:E-mail your name, the type of position you’re seeking (i.e., editorial, advertising, business, etc.), and your resume in PDF (preferred) or MS Word.Include “Resume” in the subject line of your e-mail. Your resume will remain online for up to three months, unless you request removal sooner. The Wisconsin Newspaper Association reserves the right to decline resumes, and is not responsible for inaccurate resume information sent by applicants.

The Wisconsin Newspaper Association has partnered with Wisconsin Senior Medicare Patrol (SMP) to assist its outreach efforts to detect Medicare fraud in the state.

WNA is distributing public service advertisements, requesting members place the ads as space is available. Your response has been super!

A BIG THANK YOU to our member newspapers for running the ads. If you haven’t run these ads, we’d like to respectfully request that you consider using them as space allows.

Please consider running one of the following 2x2 or 2x4 ads in your

paper, as a public service and contri-bution to your newspaper association, as space permits.

Your newspapers have also received news releases from Wisconsin SMP through WNA’s release service (Wisconsin News Tracker) and will receive more releases in the future. Thank you to the newspaper editors who have chosen to run the releases. Please consider printing and posting future SMP releases to inform your readers about the programming avail-able to seniors and caregivers. Wisconsin has 918,344 Medicare beneficiaries among the approximate-ly 47,672,971 in the nation.

Help report, prevent Medicare fraud

DOWNLOAD A PDF of all three ads >>

FREE FOR WNA MEMBERS:There is no charge for members of the Wisconsin Newspaper Association to place ads in the Free Member

Communications Director Mary.Callen@WNAnews.com

Direct line: (608) 283-7623

WNA newsletters; Wisconsin Newspaper Directory; promotions

and communications;WNAnews.com; collegiate and high school journalism

outreach

Media Services Director Denise.Guttery@WNAnews.com

Direct line: (608) 772-2479

News Tracker – monitoring services and press releases; WNA

newspaper archive; WisconsinPublicNotices.org; WisconsinNewsTracker.com

WNA Foundation Director Bonnie.Fechtner@WNAnews.com

Direct line: (608) 283-7622

WNAF contests, scholarships, internships; Trees Retreat; WNA

Member services;

Wisconsin News Tracker Team Leader

Dianne.Campbell@WNAnews.com Direct line: (608) 283-7625

News Tracker account manager; search technician supervisor

Communications Specialist Search Technician

MaryKate.Elbow@WNAnews.com Direct line: (608) 283-7620

WNA member information; search technician; Wisconsin Openness

Report; Member Exchange

Wisconsin News Tracker Search Technician

Ruzica.Dzanic@WNAnews.com Direct line: (608) 283-7626

News Tracker search technician

Member Exchange/AboutWNA BULLETIN | NOVEMBER/DECEMBER 2013

WNA Staff

The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

The Wisconsin Newspaper Association (WNA) was established in 1853 and is among the oldest press associations in the world. Over the years, the association has established a number of services for its members, advertisers and the general public.

Created by and for Wiscon-sin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect ba-sic freedoms of press, speech and the free flow of information.

WNA is the single point-of-contact for working with newspapers in Wisconsin. In addition to serving 223 member newspapers (31 dailies and 192 weeklies), WNA serves advertis-ers through advertising placement programs (Customized Newspaper

Advertising) and additional clients through WisconsinNewsTracker.com (news tracking and release services).

Supporting WNA goals is the WNA Foundation, a not-for-profit orga-nization created in 1980 to improve the quality and future of Wisconsin’s newspapers and the communities they serve. The foundation solicits, manages and disburses funds and other resources for the benefit of Wisconsin’s newspaper industry and, ultimately, the citizens of our state.

Contact >>Visit us at: 1901 Fish Hatchery Road, Madison, WI

Phone: (608) 283-7620 or (800) 261-4242 Fax: (608) 283-7631 Office Hours: 8 a.m. - 4:30 p.m.

WNA Board of Directors President: Kent Eymann, Publisher, Beloit Daily News

First Vice President: Carol O’Leary, Publisher, The Tribune-Phonograph, Abbotsford

Second Vice President: Chris Hardie, Executive Editor, La Crosse Tribune

Third Vice President: Bill Johnston, Publisher, Wisconsin State Journal, Madison

Secretary: Brian Thomsen, Publisher, Valders Journal

Treasurer: Genia Lovett, Publisher, The Post-Crescent, Appleton

Past President: Steve Dzubay, Group Publisher, RiverTown Multimedia, River Falls

Mike Beck, Publisher, Wausau Daily Herald

Sidney “Skip” Bliss, Publisher, The Gazette, Janesville

John Ingebritsen, Regional Publisher, Morris Newspapers, Lancaster

Jennifer Peterson, Media Counsel and Deputy General Counsel, Journal Communications, Inc.

Phil Paige, Group Publisher, Conley Media, Waukesha

Ann Richmond, Publisher, The Daily Reporter, Milwaukee

Paul Seeling, Publisher, Woodville Leader

Gregg Walker, Publisher, The Lakeland Times, Minocqua

We’re here for you!

DENISE GUTTERYBONNIE FECHTNER

DIANNE CAMPBELLMARY KATE ELBOW RUZICA DZANIC

BETH BENNETT

MARY CALLEN

WNA Executive DirectorReach Beth by email at

Beth.Bennett@WNAnews.com Direct line: (608) 283-7621

Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires that every public notice published in a newspaper appear on the search-able statewide website - WisconsinPublicNotices.org. The site is main-tained by WNA and uploading of all public notice content will help to preserve the industry’s communications leadership and revenue streams.

To ensure compliance with the law, WNA changed its bylaws pertaining to newspaper membership to reflect the reality of digital record keeping. The change was approved by the WNA membership at its 2013 annual meeting, held in February.

As a condition of membership, all WNA members are now required to send their publications to WNA electronically. All PDF pages of your pub-lication must be uploaded to the association via FTP (file transfer proto-col). These PDF files are used by WNA for tear sheets, archiving and also to meet legal requirements for the Wisconsin Public Notice website.

When you send your pages electronically to the WNA, you will also gain access to a free, searchable electronic archive for your newspaper. Each newspaper has been assigned a specific code and login information to upload pages and access the paper’s archive. To get your newspa-per’s coding and login information, please contact WNA Media Services Director Denise Guttery at Denise.Guttery@WNAnews.com.

WNA members: Please promote WisconsinPublicNotices.org in your print and digital products. Download ads here >>

Does your paper comply with public

notice laws?

12

Writing MattersJim Stasiowski, the writing coach for The Dolan Co., welcomes your ques-tions or comments.

Call him at 775- 354-2872, or write to 2499 Ivory Ann Drive, Sparks, Nev. 89436. He has coached report-ers at newspapers and magazines in dozens of states.

We pause now for commasWe pause now for commas.

We are in an era of comma anar-chy, with commas absent where they should be, present where they shouldn’t. And you can’t have real anarchy without a coup d’etat attempt: the comma threatened by the dash.

Here’s an excerpt from a sentence that appeared in a newspaper: “… said JoAnne Mays, the county’s director of audits who compiled the report.”

Without a comma between “audits” and “who,” the sentence seems to say there are at least two “director(s) of audits” in the county.

The writer created a restrictive clause, that is, the “who,” unac-companied by a preceding comma, is restricting to JoAnne Mays the identity of the “director of audits who compiled the report.” A restrictive clause or phrase specifies or clarifies. By leaving out the comma, the writer seemed to specify Mayes, and not some other “director of audits,” as the one who wrote the report.But because she is “the county’s director of audits,” such specifying is not necessary, so we should insert a comma.

Comma myths (and dark rumors whispered in dingy saloons back by the jukebox) grow up around certain usages, such as “Jr.” at the end of a person’s name and “Inc.” at the end of a company’s.

Many writers think “Martin Luther King, Jr.” is standard, but the AP Stylebook says, “Do not precede (Jr.) by a comma.”

Similarly, “Inc.” often wears com-mas front and back. Again, the AP Stylebook is firm: “Do not set off (Inc.) with commas.”Then there are the absences of com-mas. A story I edited had more dates than I had in high school. (I almost added a series of commas here so you would pause long enough to appreciate my bad pun.)

Read the rest of the column on the WNA website >>

Ad-libs John Foust has trained thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

For information, contact: John Foust, PO Box 97606, Raleigh, NC 27624. E-mail: john@johnfoust.comPhone: 919-848-2401.

Getting sales tractionTraction is a key element in any busi-ness. Even the business of football.

Many fans remember when the Green Bay Packers hosted the Dallas Cowboys in the 1967 NFL Championship game. The win-ner would go on to play the AFL’s Oakland Raiders in the second Super Bowl. This was the famous “ice bowl,” in which the temperature was minus 13 degrees Fahrenheit (minus 25 Celsius) at kickoff. Before the season, Green Bay coach Vince Lombardi had purchased an underground electric grid system that was supposed to keep the field from freezing. But on the day of the game, the system wasn’t working, and the field was frozen solid. It was so cold that Frank Gifford, who was announcing the game in an open booth, said, “I think I’ll take another bite of my coffee.”

Dallas was leading 17-14, when the Packers were facing third and goal on the Cowboys’ 1-yard line with 16 seconds remaining. Lombardi called for quarterback Bart Starr to give the ball to the fullback, Chuck Mercein. But Starr didn’t want to risk a handoff and decided – without telling anyone in the huddle – to run the ball himself. When guard Jerry Kramer got to the line of scrimmage, he couldn’t believe his good fortune in finding a soft patch of turf. It was a foothold. Of course, Kramer threw the key block, Starr scored, and the Packers won.

It all started with Kramer’s foot-hold, which gave him traction against Jethro Pugh, the Cowboys’ superb defensive tackle. To this day, Cowboy fans speculate on what could have happened if Pugh had had the soft patch of turf.

There’s a lot of slippery ground in the world of sales. The first step in getting traction is to find the soft spot – the biggest and the best of which is self-interest. British states-man Benjamin Disraeli said, “Talk to a man about himself and he will listen for hours.” There’s great truth in these words – as long as we are completely sincere in our interest.

Let’s look at some foothold areas for sales presentations:

Read the rest of this column on the WNA website >>

Design for ReadersEd Henninger is an independent newspaper consultant and Director of Henninger Consulting. He offers comprehensive newspaper design services including redesigns, work-shops, design training and design evaluations.

Visit www.henningerconsulting.com or ed@henningerconsulting.com

Transcendental typography

Every once in a while, a design calls for big type.

I don’t mean just “big type.”

I mean “B-I-G T-Y-P-E”! Huge. Ginormous. Humongous. Yeah...that kind of big.

When that happens, the type tran-scends (a word I learned in sopho-more philosophy class and have loved ever since!) the realm of typog-raphy and becomes a form by itself. Sometimes it becomes the dominant element on the page.

As a result, we have to deal with it as a form, just as we deal with the dom-inant element of any other design.

We have to look at its shape, espe-cially. Though it may have been born as type, what is it now?

Is it rectangular? Is it round? Is it more freeform?

Does it have a diagonal force? Vertical? Horizontal?

Do the descenders/ascenders work with nearby elements?

Are you using it in color? What color? Why?

Does it say what you want? Can you say that more briefly?

Does the font work with the rest of the page?

How about the space between letters? Inside the letters?

How about the space around it? Enough? Too tight? Too loose?

Lots of questions, each of them forc-ing you to take a long, close look at what you’ve created—and to appreci-ate that transcendent type isn’t just something you can toss on a page.

There are times when bighugeginor-mous type is just the look you need for that special feature page. When those times occur, ask yourself those questions listed above.

Read the rest of this column on the WNA website >>

Community Newsroom Success StrategiesJim Pumarlo writes, speaks and provides training on Community Newsroom Success Strategies. He is author of “Votes and Quote

He can be contacted at www.pumarlo.com.

Author may be the most revealing part of a letter

A reader complained about a pub-lished letter that supported teachers in their contract dispute: Did the edi-tor know the writer was the spouse of a teacher? Why wasn’t that noted since the writer has a self-interest in the outcome of negotiations?

Many editors have likely fielded sim-ilar questions at one time or another.The caller correctly pointed out that our newspaper, on occasion, identi-fied letter-writers with a tagline. Why we didn’t do so in this case is a good question, and we took the opportu-nity to communicate our policy to all readers. It’s a great example of when editors should take the initiative to explain the ins and outs of newspaper operations to their readers – their customers.

It’s common practice – or should be – for newspapers to indicate the “who” of “what” of writers for a couple of reasons:

No. 1, the writers have a clear stake in the issue. Take the example of a local antique dealer who expresses concern over a proposed city law that would have required pawn shops and antique dealers to keep inventory of merchandise.

No. 2, the writers may have specific knowledge or credentials that under-score their understanding of an issue.

An example is a nuclear physicist who writes about the storage of radioactive spent fuel at the local nuclear power plant.

In both instances, the identification gives readers a broader understanding and appreciation of the writers’ per-spectives. In most cases, the writers themselves ask that the descriptive information be included.

So where should editors draw the line? Why specifically didn’t we identify the teacher’s spouse who weighed in contract negotiations?

We believed it was appropriate to identify writers in the debate if they were school district employees. But we hesitated to identify family mem-bers. Think of the challenges in doing so..

Read the rest of the column on the WNA website >>

Newspaper TechnologyKevin Slimp is a speaker and trainer in the newspaper industry.

Visit www.kevinslimp.com or e-mail kevin@kevinslimp.com.

Numbers Tell the Story

I had to laugh a few days ago, when I saw my pic on the top fold of the front page of a monthly industry pub with the headline, “Slimp’s invention has served newspaper industry for 20 years.”

I’ve got to tell you. I don’t know where those years went. Back in those days, it seemed like everybody introduced me as the “young whiz kid” of the newspaper industry when I stepped on stage at a convention. In those early days, it seemed like everyone wanted me to speak about where I came up with the idea for using PDFs to print newspapers and transmit ads. My first speaking gig was keynoting the Texas Press Association Convention. I remember having the flu and barely making it downstairs to speak.

When discussing the steps that led to newspapers using PDFs, my most popular line was, “I don’t know. It seemed like it ought to work.”

You know, most great discoveries in life and business seem to boil down to common sense. As I write this column, I’ve just returned from Nashville, where I met with a group of publishers from Middle and West Tennessee. Metros, small dailies and non-dailies were represented.

When I lead something like this, I become a statistic junkie for days before, as I study every stat I can get my hands on. Two statistics struck me as very interesting as I prepared for this summit.

The first was a study released by Pew Research Center, indicating just how little most social media sites, other than Facebook, are actually used by anyone. My best friend, Ken, who is a marketing guru in Dallas, had me convinced that it was time to throw away Facebook, paper and all my other resources because the world, as he had described it, had turned to Instagram and Twitter.

Well I certainly know now, thanks to this study, that compared to print and Facebook, Instagram and Twitter are used by just a small portion of the population. I was especially surprised at how few teens used Instagram, after Ken almost had me drinking the Kool-Aid.

Read the rest of the column on the WNA website >>

Industry columnistsWNA BULLETIN | NOVEMBER/DECEMBER 2013

JOHN FOUST JIM STASIOWSKIED HENNINGER JIM PUMARLO KEVIN SLIMP

13

Education & TrainingWNA BULLETIN | NOVEMBER/DECEMBER 2013

Online Media Campus provides high-quality, low-

cost online training to media professionals. More

than 20 programs are offered annually on writing

and editorial topics, print and online advertising

sales, technology, social networking, management

issues and much more.

Each program runs approximately 60 minutes

and is designed to be interactive. A post-webinar

follow-up by presenters is included to ensure that

all questions are answered. Registration is typically

$35.

Online Media Campus is a partnership of the

Southern Newspaper Publishers Association, the

Iowa Newspaper Foundation and the Wisconsin

Newspaper Association — in addition to press asso-

ciations throughout the United States and Canada.

Online certificate programs are offered as more

in-depth trainings which go beyond the typical one-

time webinar. Each program is individually designed

to fit the subject matter and training requirements.

Find out more

http://www.onlinemediacampus.com

14

2014 WNA/AP Convention and Trade Show Waukesha will host the

2014 annual Wisconsin Newspaper Association/Associated Press Convention and Trade Show, set for Feb. 27-28,2014 at the Milwaukee Marriott West.

The annual event draws

nearly 500 Wisconsin newspa-per industry professionals — including publishers, adver-tising executives, editors, reporters, journalism students, faculty and more.

The two-day event offers educational seminars, a trade show, statewide awards pre-sentations and networking opportunities. Winners of the annual WNA Foundation intern-ships, scholarships and Better Newspaper Contest are honored, induc-tions to the Wisconsin Newspaper Hall of Fame are made and WNA’s Badger Award (recognizing champions of open government) is presented.

Mark your calendars

Staffers from the Vilas County News-Review in Eagle River pose with their awards after the 2013 WNA/Convention and Trade Show Awards Dinner.

Be sure to take advantage of special rates from WNA’s partnersThe Wisconsin Newspaper Association is pleased to offer a vari-ety of quality educational programs at reduced rates by partnering with regional and national media associations.

To help de-clutter your inbox, WNA is now sending a weekly summary of upcoming top-notch training opportunities.

Be sure to indicate you are a WNA member when registering and

take advantage of reduced rates on these offerings!

Visit http://bit.ly/18r2ywy to sign up for the Tuesday Tune-Ups messages (click General Interest messages) and also for WNA’s Government Update, Wisconsin Openness Report and/or Press Notes newsletters.

Upcoming Webinars

Covering Health Care Reform: How to inform your readers

Thursday, December 5Presenter Tony Leys, Des Moines Register

Miss one of Online Media Campus’s great webinars?

Don’t worry ... You can view past webinars at

onlinemediacampus.com!

Register atonlinemediacampus.com

High-quality, low-cost web conferences that help media professionals develop

new job skills without leaving their of ces.

Learn at your convenience