Leading Behaviour Change

8/7/2019 Leading Behaviour Change

http://slidepdf.com/reader/full/leading-behaviour-change 1/5

Leading behaviour change



The NSMC at a glance:

Provide strategic support to

policymakers

Ensure the quality and

consistency o behaviour

change programmes

Develop products and

services to improve theeectiveness o behaviour

change policies and

programmes

•

•

•

Why social marketing?

Social marketing helps you plan

behaviour change interventions

and policies. It helps you decide

which people to work with,

what behaviour to inuence,

how to go about it and how to

measure it.

Combining ideas rom commercial

marketing and the social sciences,

social marketing is a proven tool

or inuencing people’s behaviour

in a sustainable and cost-

eective way.

Why The NSMC?

Quite simply, our goal is always

to help you achieve yours;

lasting, positive behavioural

change. From concept to

implementation and review,

our world-leading expertise will

guide your strategy and engageyour stakeholders to produce

powerul and sustainable results.

Creative and cost-eective,

we can help you think smartly

about your audience and design

projects and programmes

that really meet their needs.

Programmes like ‘Healthy

Foundations’, a segmentation

study with the Department

o Health, which provided a

360-degree view o England’s

population.

As social marketing procurementguidance mentors or the NHS,

we’ve deep experience assessing

the quality and eectiveness o

behaviour change programmes

and providers. So we can help

you prepare clear, ocused bries

to ensure you match the right

agency to the right project.

For more information and

resources on social marketing,

and over 80 case studies, visit

www.thensmc.com.

AboutThe NSMC

Established by the British

Government and the National

Consumer Council in 2006,

we are a centre o excellence

or social marketing and

behaviour change.

Our mission: to maximise

the effectiveness of

behaviour change

programmes.

We do this or a growing list

o public sector organisations

through a broad range o

strategic analysis, advice,

support and training across

all levels o the social

marketing process.

World leaders in our feld,

we draw on expertise rom

the UK, USA, Europe, Asia

and the Pacifc and adapt it

to meet the needs o UK and

international audiences.

“The NSMC plays a crucial role in raising

the standard of social marketing in public

health, in the UK and abroad.” Dr Fiona Adshead,

Former Director o Chronic Disease and Health Promotion

at WHO and Deputy Chie Medical Ofcer or England



Tailored training

Exploiting our expertise to

develop yours, we can build the

skills o your people through

bespoke workshops – designedpurely around your strategic

objectives. Much more than

‘how to’ sessions, our training

events can help your sta and

stakeholders agree on practical

steps to address complex

behavioural challenges.

We’ve trained over 3,000 NHS

sta – among many others. Most

critically, 71 per cent o them

said they would change how

they worked on uture behaviour

change campaigns. We’ve alsodeveloped a suite o ‘o-the-

shel’ courses on everything rom

understanding your audience

to evaluating campaigns and

master classes.

Our years of policy

and strategy develop-

ment and of building

partnerships at thehighest level have

given us unrivalled skill

and know-how across a

vast range of scenarios:

In the UK, we’ve worked with

the public sector, advising

on numerous programmes

to support healthy

behaviours, protect the

environment and enhance

public saety and wellbeing.

These include campaigns to

help people quit smoking,

exercise more regularly, and

insulate their homes

•

We have created bespoke

training or hundreds o

organisations worldwide,

including: the UK’s

Change4Lie programme;the Department or

International Development;

the Department or

Environment, Food, and Rural

Aairs; Sport England; the

World Health Organisation;

the World Meteorological

Organisation; the Qatar

National Health Authority;

the Slovenia Institute or

Public Health; and the Hong

Kong Department o Health

In South East Europe, we

helped the British Council

design a stakeholder

engagement strategy or

their social entrepreneur-

ship programme

•

•

We’re using our extensive

behaviour change expertise

to develop a value or

money tool with top

health economists andthe National Institute or

Clinical Excellence (NICE).

It will help organisations to

develop more cost-eective

campaigns and interventions

We help organisations use

research tools to understand

their customers and develop

more eective behaviour

change programmes

•

•

“The NSMC has

helped us to think

about the role of

social marketing inunderstanding and

responding to the

needs of our different

target audiences.” Sarah Hendry,

Director in Dera’s Food

and Farming Group



Proven tools and resources

To embed behaviour change

expertise in your organisation,

you need the right tools.

Responding directly to your

needs, we can tailor a set o

exible, intuitive resources

that will empower your

colleagues and build in-house

capabilities. Our work improvingpublic and private sector

ability to plan, procure and

deliver behaviour change

interventions means we draw

on a wealth o resource

development experience.

Our online Planning guide and

toolbox has been a boon or

practitioners the world over. We

subsequently produced tailored

versions or Department o

Health’s national cancer team,

NHS Tayside and the British

Council. We’re also adapting a

quality improvement ramework

to allow organisations to buildand learn rom their many

successes and challenges.

Whatever the behaviour change,

we have a tool that can help.

Who we work with:

As one o the world’s frst central

government-established social

marketing organisations, we

support and advise a growing

list o organisations rom the

UK and throughout the world.

They include:

The Department o HealthThe Department o

International Development

The Department or

Environment, Food and

Rural Aairs

••

•

The Cabinet Ofce

The National Audit Ofce

The Ofce o Public

Management

Sport England

The World Health

Organisation (WHO)

The USA’s Academy or

Educational Development

(AED)The European Commission

(EC)

The US Centers or Disease

Control and Prevention

(CDC)

•

•

•

•

•

•

•

•

The Pan-American Health

Organisation (PAHO)

The Department o Health

in Hong Kong and China

Scottish Government

The British Council

•

•

•

•

“The NSMC helps

public sector agencies

and their suppliers to

achieve tangible

outcomes from their

behaviour change

programmes.”

Sue Nelson,

Social Marketing Director,

Kindred

“The Chinese

Government appreciated

the high quality of

the training that The

NSMC provided for

key stakeholders

working in the area of

HIV prevention. We

believe this is a strong

commendation because

the Chinese Government

set the bar very high.”

John Leigh,

Team Leader or the Millennium

Development Goals,

DFID China



Contact

The NSMC

c/o Consumer Focus

4th Floor, Artillery House

Artillery Row

London SW1P 1RT

020 7799 7900

www.thensmc.com

The NSMC is a strategic

partnership between the

Department o Health andConsumer Focus.

Leading Behaviour Change

Documents

Transcript of Leading Behaviour Change