Le Wagon Brasil - Launching a Tech Product
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Launching a tech product @matleroux
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Transcript of Le Wagon Brasil - Launching a Tech Product
Launching a tech product
@matleroux
"In the old world, you devoted 30% of your
time to building a great service and 70% of your time to shouting about
it. In the new world, that inverts."
Product pitch Product / Market fit Build & Scale
Roadmap
Product pitch Product / Market fit Build & Scale
Measure
Product Pitch
Target User typical profile / 1st segment?
Pain What does he suffer from ?
Solution What’s my value proposition ?
Numooh
calendr.io
Deezer
Product / Market fit
ActivationRevenueRetentionReferral
Acquisition
Landing page
Clear proposition value Clean design Call-to-Action CRM first milestone
Landing page tools
No rules
Coupons / partnerships Newsletters Follow & ping prospects Whatever it takes…
Paid ads
Upload emails on FB-ads Create look-alike audiences
ActivationRevenueRetentionReferral
Acquisition
Set metrics-
+
Likes, followers Emails Pre-orders
Vanity metrics
Overall likes
Likes / weekvs.
Emails
Traffic
Bounce rate
Utm-ize every URL
ActivationRevenueRetentionReferral
Acquisition
How many of your users are still here after 1 week?
After one month?
After three months?
Right metricsRetention
Use orto measure it
Flurry
Retention at 90 days,
33%31% 48% 77% 98%
Flurry
ActivationRevenueRetentionReferal
Acquisition
Right metrics
NPS App Ratings Retention
Right metrics
NPS = Net Promoter Score
9 10
promoter
7 8
passives
6543210
detractors
Right metrics
NPS = (% of Promoters) - (% of Detractors)
Right metrics
Right metrics
Right metricsApp Ratings
Right metrics
Prototyping
MVP
Must Validates (customer)
hyPothesis
MVP
is not a demo of your ability to
build the best product/UX
not yet…
Famous MVP
Front-end languages
CSS frameworks
External services
Newsletter
Measure
World of APIsIn computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types. An API defines functionalities that are independent of their respective implementations, which allows definitions and implementations to vary without compromising each other. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.
wikipedia
humm…
Web-101
Web-101
Web-101
Web-101
Human interface
Readable contentHTML / CSS
Programming interface
Structured data
{"richestPeople":[ {"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"}, {"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}
API
Http
Http
They know you’re not devs(yet)
Look for embed button!
Support tools
APIs connector
APIs connector
Scale
Go Fullstack
Go Fullstack
2 options
Find a CTO Build it yourself
Collaborate
Product pitch will help you write user stories to define
your MVP
CollaborateI want to build a social app with geolocation so that anyone, at any moment, can organize real-time dinners and then receive analytics on expenses.. I see this as a connected shopping list for friends.. or more like a blablablabla… — Some web-entrepreneur in the wrong direction
Developers don't understand blablabla. Developers do understand user stories.
to assess complexity & time cost.
Collaborate• As a visitor, I can create an account • As a user, I can create groups • As a user, I can add existing friends on a group • As a user, I can invite new friends on a group • As a organizer, I can create dinners on a group • As an invitee, I can comment on a dinner • As an invitee, I can accept/decline a dinner • As an invitee, I can tell what I bring to a dinner • As an invitee, I can tell how much I paid for that • etc..
Thank you!
