Lays - Sensations
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In order to drive sales and to rise branding, N BBDO worked out a tombola with a double mechanism. Besides some 'instant wins' there were also 3 big winners who went on a trip to one of the exotic locations mentioned in the campaign.
Transcript of Lays - Sensations
BriefingGrow brand awareness, build image &
generate more sales
Central idea
Boost sales volume
Create fast awareness through
ATL support
Exclusive In store activation Exclusive In store activation
for 8 weeks
Results
Significant sales uplift
during promotion
Excellent results at
Carrefour and Cora
