March ‘12

Lavasa Corporation Limited

March ‘12

March ‘12

Index

• Lavasa – India’s Planned Hill City

• Lavasa – Business of Businesses

• Lavasa : A ‘City for All’

• Life at Lavasa city

• Lavasa Tie-ups Tie-ups

March ‘12

Artist’s Impression of the Lavasa Lakeline

Lavasa – India’s Planned Hill City

• A ‘planned’ hill city led by the private sector, after independence

• A city planned for entire spectrum of population

• One of the largest urban infrastructure project in India; significant economic

benefits to the region

• Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with

nature

March ‘12

Lavasa - India’s Planned Hill City

• Master Plan prepared by HOK, USA

• Architectural Design sensitively integrated with natural environment

• Area to be greenified through landscaping, hydroseeding, mass plantations,

etc.

• A new tourist destination

• Planned for a permanent population of around 3 Lakh (0.3 million)

with tourists estimated at over 20 Lakh (2 million) per annum

March ‘12

Lavasa – Multiple access

• Four access points for Lavasa on Mumbai-Pune Expressway and one on

Mumbai-Goa highway

– An hour’s drive from Pune and around three hours from Central Mumbai

All distances approximate ; Map indicative and not precise

March ‘12

Breathtaking landscapes

March ‘12

Master Plan - Lavasa integrated with landscape

Development across Plotted Land, Apartments, Retail, Hotels,

Event and Convention Centre, Education, Information Technology, Biotech Parks and

Recreation Facilities, spread in 5 towns.

March ‘12

Master Plan - Dasve

March ‘12

Master Plan - Mugaon

March ‘12

Master Plan award

Award for

Dasve (Lavasa )

Master Plan

From

Congress

for the New

Urbanism (CNU)

March ‘12

Landscape Planning awards

Award of Excellence - Dasve Master Plan

(2005)

Honor Award - Mugaon Master Plan

(2009)

Merit Award - Lavasa Landscape Master Plan and Design Guidelines (2010)

“Beautifully documented in terms of understanding the place and the land. Stunning, great work. .

.sensitive to the region and the world”. - 2005 Professional Awards Jury comments

March ‘12

Cosmopolitan Style Technology Leadership

Lifelong Learning Spiritual Harmony

• Lifestyle residences

• Leisure & Recreation

- Hotels/Clubs/Spas

- Golf course

• Convention/ Event Centre

• Sports & Adventure

• Nature tourism

• Performing Arts Centre

• Cricket Ground

• Efficient infrastructure

• Biomimicry

• GIS Mapping

• e - Governance

• Modern amenities

• Hospitals & clinics

• Innovation & Science Park

• Education campuses

• Research institutes

• Training centres

• Library

• Museum

• Spiritual centres

• Health & Wellness spas

• Town plan sensitively integrated

with nature

Master Plan - Driven by a strong brand ideology

Brand Drivers created by Landor, Hong Kong

March ‘12

Pioneering Biomimicry • A science that uses nature as a model to measure & mentor

– To be actively incorporated in Lavasa development

– In collaboration with The Biomimicry Guild, USA

March ‘12

Lavasa - Planning Strategy

• Planned for a permanent population of around 3 Lakh (0.3 million) with

tourists estimated at over 20 Lakh (2 million) per annum

• An aspirational yet affordable pricing for multiple socio-economic classes

– Several design options for residents in each product category

– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment – all

integrated in the Master Plan itself

• Proposed infrastructure of over Rs. 4000 crores is being created

– Many employment opportunities to be created at all levels

• Infrastructure support & service standards across 5 towns for residents and

visitors, well enabled by GIS mapping and e-governance

• New Urbanism design principles combined with an aspirational lifestyle

March ‘12

Lavasa – Business of Businesses

March ‘12

Opportunity fragmented across

multiple players

Operations

Consumption

Basket IP

Maintenance Development

Regulation &

Governance

Existing Cities Model Lavasa Model

Advantage Lavasa – Unique

Integrated Opportunity

Regulation &

Governance

Multiple

Municipality /

Development

Authorities

Maintenance

Multiple Public /

Private Service

Providers

Urbanization is a USD 65 billion Annual Opportunity

March ‘12

Lavasa – First Mover Advantage

Governance

Infrastructure

Real Estate Consumption

SPA status

enables

integration

Share of Lavasa GDP

Diverse Cash Flow Profile Real Estate Sales

Lease Rentals

BOO Model

Services and

Management

Revenue

Share of spending

within the city

Levies & User

Charges

Real Estate Infrastructure Consumer Spend

Development Income Annuity Annuity

Unique IP

Real Estate

Development

Cash Flows

City

Development

Infrastructure &

Asset Creation

Funding

Support

New Cities 1….n Annuity Cash

Stream

Lavasa Model – Comprehensive Value Capture

March ‘12

Commercial & Institutional

Retail Commercial

offices & Institutional

Hospitality

Hotels MICE Spa & Clubs

Education & Healthcare

Amenities Educational Health City

Residential

Apartments / Villas / Rental Housing

Tourism & Leisure

Tourist Attraction

Edu-tainment

Theme Park

Adventure & Water Sports

GD

P C

om

positio

n

Share

in L

avasa G

DP

Rentals – On leased assets

Levies & User Charges

Profits – Returns on Lavasa’s share in Education / Healthcare / Tourism / Leisure / Hospitality and

Retail SPV’s

Campuses

Stickin

g to C

ore

Com

pete

ncie

s

Infrastructure

Integrated development with cross-synergies enabled by Lavasa

Operator

Operating

Knowledge and

Bandwidth

Lavasa

Investor

Equity Risk

Sharing

City Building – SPV Partnerships

De-risked Business Model

0-100% 0-100% 0-100%

Lavasa – An expected ‘365 –day economy’

March ‘12

City/District

Area

(sq km)

Population

(2001)

Mumbai

4355 sq. km MMR

18 Million MMR

Rs. 1302

Billion

(Greater Mumbai)

GDP

(in 2007)

Pune

15640 sq. km District

7.2 million District

Delhi

1483 sq. km

13.9 Million

Singapore

697 sq. km

4.7 Million (2008)

Hong Kong

1104 sq. km

7.1 Million (2009)

Gurgaon

99 sq. km

0.2 Million

Rs. 679

Billion

Rs. 1439

Billion

Rs. 231

Billion

Rs. 7083

Billion

(converted)

Rs. 8155

Billion

(converted)

Chandigarh

114 sq. km

0.9 Million

Rs. 142

Billion

Lavasa

100 sq. km

0.3 Million

!!!

415 sq. km Urban

3.5 million

Urban 12 Million

Greater Mumbai

600 sq. km Greater Mumbai

Benchmarking with 365 Day Economies

March ‘12

Lavasa : A ‘City for All’

March ‘12

Lavasa City – Life in Full

• Villas & Apartments

• Studio & Serviced

Apartments

• Rental Housing

• Retiree Housing

• Family Entertainment Centre

• Promenade and Marinas

• Health and Wellness Centres

• Spiritual Centres

• 24x7 Power, Water and

Connectivity

• GIS and e-Governance

• Social Infrastructure

• Budget to Luxury Hotels

• Clubs and Resorts

• Spas

• Cricket ground

• Golf Course & Academy

• Multiple Theme Parks

• Eco Safari

• Water Sports

• Adventure Sports

• Nature Trails

• Cafes, Restaurants and

Shopping centres

• Multiple Leisure Activities

Work Play

• Non – polluting industries

• IT/ITES

• Biotechnology

• R&D centres

• Training Centres

• Fashion Design

• Film Production

• Animation Studios

• Professional Services

• Convention Centre

• Town Support Services

Live

• Schools and Colleges

• Management Institutes

• Executive Education

Centres

• Post Graduation Institutes

• Adventure Training

Institute

• Vocational Institutes

• Sports Academy

• Music Academy

• Edutainment Park

Learn

March ‘12

‘Live’ in Lavasa City

• An aspirational yet affordable pricing for multiple

socio-economic classes

– Several design options for residents in each product category

– Rental housing, starter homes, dormitories, budget hotels,

affordable entertainment – all integrated in the Master Plan

itself

• Proposed infrastructure of over Rs. 4000 crores is

being created

• Infrastructure support & service standards across 5

towns for residents and visitors, well enabled by GIS

mapping and e-governance

• Villas & Apartments

• Studio & Serviced

Apartments

• Rental Housing

• Retiree Housing

• Family Entertainment Centre

• Promenade and Marinas

• Health and Wellness Centres

• Spiritual Centres

• 24x7 Power, Water and

Connectivity

• GIS and e-Governance

• Social Infrastructure

Live

March ‘12

Lavasa: Residences for All

• Residences across price points -

From Villas to Rental Housing

Villas

Lakeside Apartments

Rental Housing

Live

March ‘12

Lavasa: Infrastructure for All

Police Station at Lavasa

Lavasa Post Office – PIN 412112

• Infrastructure for different needs of

the city

Union Bank of India branch at Lavasa

Live

March ‘12

‘Work’ in Lavasa City

• A ‘365 day economy’ plan with many employment

opportunities to be created at all levels

• Various industries and sectors to drive permanent

resident population

– Tourism, Hospitality & Leisure

– Education, R&D, Training

– IT, Biotech, KPOs

– Art, Fashion, Animation

• Advantages

– Customisation to business needs

– Location in Mumbai – Pune economic corridor

– Easy talent acquisition

– Infrastructure and technology support

Work

• Non – polluting industries

• IT/ITES

• Biotechnology

• R&D centres

• Training Centres

• Fashion Design

• Film Production

• Animation Studios

• Professional Services

• Convention Centre

• Town Support Services

March ‘12

Lavasa : Livelihood for All

• Jobs and employment opportunities

for all

Fortune Select Dasve Lavasa

Lavasa Bamboocrafts Ltd.

Lavasa nursery

Work

March ‘12

‘Learn’ in Lavasa City

• Vision to be a ‘Centre of Excellence in Education &

Research

• Width in educational courses offered to cater to all age

groups and socio – economic strata

• Extra curricular activities and upcoming sports academies

• Facilities for student accommodation and facilities

• Schools and Colleges

• Management Institutes

• Executive Education

Centres

• Post Graduation Institutes

• Adventure Training

Institute

• Vocational Institutes

• Sports Academy

• Music Academy

• Edutainment Park

Learn

March ‘12

Lavasa: Education for All

• Education for the entire socio-economic

spectrum

Students at Ecole hoteliere Lavasa – Hospitality education

Classroom at Christel House Lavasa - school for the

economically disadvantaged

Roots to Wings – nursery

Learn

March ‘12

Lavasa: Education for All

• Education for all age groups

Aptitude tests and Counselling for Std. X students

Auto Design workshop by Chris Bangle

Technical training workshop for locals

Learn

March ‘12

‘Play’ in Lavasa City

• A quick weekend getaway - easy

connectivity from Mumbai and Pune

• An array of options in entertainment,

sports, events and hospitality

• Range of accommodation options varying

from luxury hotels to budget hotels and

dormitories

• Leisure activities by the lakeside

promenade

• Budget to Luxury Hotels

• Clubs and Resorts

• Spas

• Cricket ground

• Golf Course & Academy

• Multiple Theme Parks

• Eco Safari

• Water Sports

• Adventure Sports

• Nature Trails

• Cafes, Restaurants and

Shopping centres

• Multiple Leisure Activities

Play

March ‘12

Lavasa: Hotels for All

• Hotels for different needs and budgets

– From five star properties to lodges

Fortune Select Dasve

Play

Waterfront Shaw – Serviced Apartments

Eco Lodge

March ‘12

Lavasa: Tourism for All

• Tourism options to suit all budgets and

tastes

Asia’s first edutainment park, Space World under the aegis of

USSRC (Space Camp, Robotics, X-Camp, Survival, Zero Gravity

Simulation)

Oase - World’s highest multimedia fountain at Lavasa

Nature Trail

Play

March ‘12

Lavasa: Tourism for All

• Tourism activities for all age groups

Neo Spark – Games Arcade

X-thrill by Z-bac – Adventure Academy

X-thrill by Z-bac – Adventure Academy

Lakeshore Watersports

Play

March ‘12

Life at Lavasa city

March ‘12

Lavasa – Citizen friendly Way of Life

• Strong sense of community living

• Citizen - friendly Lavasa

– Community Charter

– Code of Citizenship booklet

March ‘12

Lavasa – City Management Services

• A dedicated City Management Services team to provide an enhanced

quality of community living to its citizens and visitors

• Deliver on governance

– Vision to create a replicable model of City Governance for new Asian cities by bringing

world-class standards to Indian urban life

• Emphasis on

– Public Safety & Security - law and order services, fire and disaster prevention, etc.

– Provision of uninterrupted and good quality power to all customers

– Integrate customer support

– Value added services by connecting citizens to services like housekeeping, garden and

lawn maintenance, waste management, pest control, property management, etc.

– Providing e-governance backbone

March ‘12

• Specialist divisions for smooth and efficient delivery

Lavasa - City Management Services

Divisions of CMS Some of the key roles and responsibilities

Public Works • Maintains public spaces like streets ,promenades, footpaths

• Runs the city’s solid waste management program

• Ensures that all public realm areas are clean and well – maintained

Public Safety & Security • Public Safety Planning , Law and Order services

• Sate and police interface

• Fire and disaster prevention

• Parking & Traffic management

• Emergency communications

Enterprise Utilities

• Water & Sewer distribution and collection networks

• Water and sewer pumping and treatment

• Reliable, Sustainable & Uninterrupted Power Service 24 x 7

• Commissioning and handover (smooth transition ) of infrastructure from Projects Department

Property Management • Citizen engagement and overseeing of customer services

• Operation of the Citizen Call Centre

• Co ordinates real estate handovers and transfers

• Interface between Projects, Sales and Custome

• Enforcement of development regulations

Administration & Finance

• Financial transactions and support services

• Inter & Intra City Transport

• Guest assistance

• Support internal functions such as GIS, MIS< etc.

March ‘12

Lavasa - City Manager

• Headed by a specialist City Manager

– Unique and ‘a first’ to Indian cities

• Role of the City Manager

– Policy‐making

– Contract administration

– Measuring and managing performance outcomes

– Process & system engineering

– Ensuring that day‐to‐day apparatus of the city’s routine service delivery functions smoothly

March ‘12

• A round the clock Citizen Call Centre

• Ensures to make the lives of the citizens and

visitors easy and convenient

– A one stop information source

– Non emergency and emergency services

– Single window resolution for all customer needs and

visitor requests

– Proactive information distribution

– Data collection and management services

– Customer Satisfaction Surveys

– Customer handover and possession

Lavasa Citizen Call Centre

March ‘12

Lavasa Tie-ups

March ‘12

Lavasa Tie-ups Tourism , Hospitality & Leisure

2000 rooms Vision for 10,000 students 2 million visitors

Education Corporate/Others

Work /Retail

Health& Wellness

Medicity

JUKASO Badminton Academy

Passionate Developers

Sports Academies

TexKare

Cleaners

March ‘12

To sum up….

• A planned hill city – 1/5th the size of Municipal Corporation of

Greater Mumbai

• Inclusive & sustainable city

• Opportunities for Tourism, Hospitality , Leisure , Retail & Business

• Not just a real estate project, an urban

management & development company

• Based on New Urbanism

• Environmentally conscious

• Vantage location

• Strong promoter backing

• Good project viability

March ‘12

Aerial View - Dasve

March ‘12

Aerial View - Dasve

March ‘12

Aerial View - Dasve

March ‘12

Aerial View - Dasve

March ‘12

Dasve Promenade

March ‘12

www.lavasa.com

www.lavasafuturecities.com

www.facebook.com/lavasacommunity

www.twitter.com/lavasacommunity