Social Media Case Study - Lavasa Women Drive 2012
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Lavasa Women’s Drive 2012 A Social Media Case Study by Windchimes Communications
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Winchimes helped Lavasa create an an online buzz before Lavasa Women's Drive 2012 and built awareness on cancer through this event.
Transcript of Social Media Case Study - Lavasa Women Drive 2012
Lavasa Women’s Drive 2012
A Social Media Case Study by Windchimes Communications
What it is all about?
Lavasa Women’s Drive: • A signature annual event of Lavasa
• In collaboration with Bombay Times in aid of the Woman’s Cancer Initiative of Tata Memorial Hospital
• An part of Limca Book of Records in 2011 as the largest car rally in India
• Like every year, about 350 cars started from Mumbai and culminated at Lavasa
• Women from the cities of Nagpur, Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad and Kolkata are invited to represent their cities at the Women’s Drive
Objectives – LWD 2012
Create online buzz before Lavasa Women’s Drive 2012
Invite for registrations and voting via social platforms
Building awareness on cancer through this event
Leverage brand ‘Lavasa’ with Women’s Drive event
Building awareness and buzz
LWD 2012 Teasers
Got contestants to attend workshops
Blog post on Lavasa Women’s Drive 2012 Pune & Mumbai workshops
Fans were updated live about the happening at LWD workshops
Inviting participation for the drive
Wild Card entry through Facebook
Contest for our fans and a chance for them to win exciting merchandize
EVERYDAY!
Vote! Vote! Vote!
Followers on Twitter asking for votes
Casting your vote is very important
Preparing contestants for the drive!
Sharing some Tips!
Bollywood Tadka Alerts! Exclusive updates
Car Order and Time
The flag off!We kept our fans updated through out the Lavasa Women’s Drive 2012
Drive to Lavasa
Quote Senior VP, Marketing & Sales
Keeping people connected with LWD 2012
Finally the Destination - Lavasa
Quiz on Lavasa to keep the women drivers engaged
Entry of celebrities
Live updates from Lavasa
Post LWD 2012 Cherishing the LWD 2012 moments
Detailed results - Where they went wrong?
Time to CelebrateThe Grand LWD 2012 Awards Ceremony
Exclusive images uploaded through social media
The Results
Our contestants loved it!
Special LWD Mugs by fan
1329 approx daily stories created
400 women got themselves checked – Cancer
Awareness
Instant Testimonials for services: 300+
Growth of 1168 to Fanbase
Bloggers covered the events
Magali Vaz
Pushpa Moorjani
We set the Trend!
#LWD2012 trending in Mumbai
No. of Retweets: 86No. of Mentions: 190
19,94,467 audience reached throughout campaign
We even got celebs to tweet about us!
