Lavasa Corporate Presentation July 2011

July ‘11

July ‘11

Artist’s Impression of the Lavasa Lakeline

Lavasa ” India’s Planned Hill City

• A ‘planned’ hill city led by the private sector, after independence

• A city planned for entire spectrum of population

• Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with

nature

July ‘11

Lavasa - India’s Planned Hill City

• One of the largest urban infrastructure project in India; significant

economic benefits to the region

• Master Plan prepared by HOK, USA

• Architectural Design sensitively integrated with natural environment

• Area to be greenified through landscaping, hydroseeding, mass

plantations, etc.

• A new tourist destination

July ‘11

Lavasa ” Multiple access

• Four access points for Lavasa on Mumbai-Pune Expressway and one on Mumbai-Goa highway

– An hour’s drive from Pune and around three hours from Central Mumbai

All distances approximate ; Map indicative and not precise

July ‘11

Breathtaking landscapes

July ‘11

Master Plan - Lavasa integrated with landscape

Development across Plotted Land, Apartments, Retail, Hotels,

Event and Convention Centre, Education, Information Technology, Biotech Parks and

Recreation Facilities, spread in 5 towns.

July ‘11

Master Plan - Dasve

July ‘11

Master Plan - Mugaon

July ‘11

Master Plan award

Award for Dasve (Lavasa )

Master Plan

From

Congress

for the New

Urbanism (CNU)

July ‘11

Landscape Planning awards

Award of Excellence - Dasve Master Plan

(2005)

Honor Award - Mugaon Master Plan

(2009)

Merit Award - Lavasa Landscape Master Plan and Design Guidelines (2010)

‚Beautifully documented in terms of understanding the place and the land. Stunning, great work. .

.sensitive to the region and the world‛. - 2005 Professional Awards Jury comments

July ‘11

Cosmopolitan Style Technology Leadership

Lifelong Learning Spiritual Harmony

“ Lifestyle residences

• Leisure & Recreation

- Hotels/Clubs/Spas

- Golf course

• Convention/ Event Centre

• Sports & Adventure

• Nature tourism

• Performing Arts Centre

• Cricket Ground

“ Efficient infrastructure

• Biomimicry

• GIS Mapping

• e - Governance

• Modern amenities

• Hospitals & clinics

• Innovation & Science Park

• Education campuses

• Research institutes

• Training centres

• Library

• Museum

• Spiritual centres

• Health & Wellness spas

• Town plan sensitively integrated

with nature

Master Plan - Driven by a strong brand ideology

Brand Driverscreated by Landor, Hong Kong

July ‘11

Pioneering Biomimicry

• A science that uses nature as a model to measure & mentor

– To be actively incorporated in Lavasa development

– In collaboration with The Biomimicry Guild, USA

July ‘11

Lavasa ” Business of Businesses

July ‘11

Opportunity fragmented across

multiple players

Operations

Consumption Basket IP

Maintenance Development

Regulation &

Governance

Existing Cities Model Lavasa Model

Advantage Lavasa ” Unique Integrated

Opportunity

Regulation &

Governance

Multiple Municipality / Development

Authorities

Maintenance

Multiple Public / Private Service

Providers

Urbanization is a USD 65 Billion Annual Opportunity

July ‘11

Lavasa – First Mover Advantage

Governance

Infrastructure

Real EstateConsumption

SPA status enables

integration

Share of Lavasa GDP

Diverse Cash Flow Profile Real Estate Sales Lease Rentals

BOO Model Services and

Management Revenue

Share of spending within the city

Levies & User Charges

Real EstateInfrastructure Consumer Spend

Development IncomeAnnuity Annuity

Unique IP

Real Estate

Development

Cash Flows

City

Development

Infrastructure &

Asset Creation

Funding

Support

New Cities 1….nAnnuity Cash

Stream

Lavasa Model ” Comprehensive Value Capture

July ‘11

Sewerage

Collection Network

Storm Drainage

Network

Sewage Treatment

Plants

462 km51.5 km

315 km33 km

58.5

MLD 2.4 MLD

Water

Water Treatment

Capacity

Distribution Mains

Length

Number of Dams

65 MLD3.4 MLD

325 km35.5 km

101

Information, Communication, Technology

Optic Fibre, e-Governance, IPTV, Security systems

Service Providers

Data Centre operational

Power

Connected Load ”

Tata Power, MSEB

Transmission Length

Distribution Length

500 MW34 MW

187 km12.5 km

422 km36.5 km

`Solid Waste Management

Treatment Capacity

Separation of organic & inorganic wastes

Effective collection, transportation & disposal

Road Network

External/ Internal

Road Network

Tunnels/ Bridges

Inter-village roads

263 km40 km

2--

50 km37 km

10.6

MLD

44.5 km

5

121 MW

40.5 km

76.5 km

49.7 km

1

13 km

45.5 km

50.6 km

11.4

MLD

97

Ton/day

0.8 Ton/day

51 Ton/day

Total Planned

Currently Operational

Under Construction/

Development

First town operational – Infrastructure for 2nd & 3rd town under development

World Class Infrastructure

July ‘11

Commercial & Institutional

RetailCommercial

offices & Institutional

Hospitality

Hotels MICESpa & Clubs

Education & Healthcare

Amenities EducationalHealth City

Residential

Apartments / Villas / Rental Housing

Tourism & Leisure

Tourist Attraction

Edu-tainment

Theme Park

Adventure & Water Sports

GD

P C

om

po

sition

Sh

are

in La

vasa

GD

P

Rentals ” On leased assets

Levies & User Charges

Profits ” Returns on Lavasa’s share in Education / Healthcare / Tourism / Leisure / Hospitality and

Retail SPV’s

Campuses

Stick

ing

to

Co

re

Co

mp

ete

nci

es

Infrastructure

Integrated development with cross-synergies enabled by Lavasa

Operator

Operating Knowledge and

Bandwidth

Lavasa

Investor

Equity Risk Sharing

City Building ” SPV Partnerships

De-risked Business Model

0-100% 0-100% 0-100%

Lavasa ” An expected ‘365 ”day economy’

July ‘11

City/District

Area (sq km)

Population(2001)

Mumbai

4355 sq. kmMMR

18 MillionMMR

Rs. 1302

Billion

(Greater Mumbai)

GDP

(in 2007)

Pune

15640 sq. kmDistrict

7.2 millionDistrict

Delhi

1483 sq. km

13.9 Million

Singapore

697 sq. km

4.7 Million(2008)

Hong Kong

1104 sq. km

7.1 Million(2009)

Gurgaon

99 sq. km

0.2 Million

Rs. 679

Billion

Rs. 1439 Billion

Rs. 231 Billion

Rs. 7083

Billion

(converted)

Rs. 8155 Billion

(converted)

Chandigarh

114 sq. km

0.9 Million

Rs. 142 Billion

Lavasa

100 sq. km

0.3 Million

!!!

415 sq. kmUrban

3.5 million

Urban12 Million

Greater Mumbai

600 sq. kmGreater Mumbai

Benchmarking with 365 Day Economies

July ‘11

Lavasa ” Planning Strategy

July ‘11

Lavasa - Planning Strategy

• Planned for a permanent population of around 3 Lakh (0.3 million), with tourists estimated at over 20 Lakh (2 million) per annum

• An aspirational yet affordable pricing for multiple socio-economic classes

– Several design options for residents in each product category

– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment

• Proposed infrastructure of over Rs. 4000 crores is being created

– Many employment opportunities to be created at all levels

• Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance

• New Urbanism design principles combined with an aspirational lifestyle

July ‘11

Lavasa ” City Management Services

• A dedicated City Management Services team to deliver a unique value proposition to its citizens and visitors

– Enhanced quality of community living

• Deliver on governance

– Vision to create a replicable model of City Governance for new Asian cities by

bringing world-class standards to Indian urban life

• Emphasis on Public Safety & Security

– Includes law and order services, fire and disaster prevention, etc.

• Provision of uninterrupted and good quality power to all customers

– With minimal surges/variations that could damage or shorten the life of electronics

and other electrical equipment

July ‘11


• Headed by a specialist City Manager

– Unique to Indian cities

• City Manager Role

– Policy‐making, contract administration, measuring and managing performance

outcomes, process and system engineering

– Assisted by other personnel in Day‐to‐day apparatus of the city’s routine service

delivery functions smoothly

July ‘11

• Five (5 ) specialist divisions for smooth and efficient delivery


Divisions of CMS Some of the key roles and responsibilities

Public Works • Maintains streets , street lights , promenades, footpaths and other public realm areas • Runs the city’s solid waste management program

Public Safety & Security • Public Safety Planning

• Law and order services , state and police interface• Fire and disaster prevention ; Parking & Traffic management

Enterprise Utilities • Water & Sewer distribution and collection networks

• Water and sewer pumping and treatment • Reliable, Sustainable & Uninterrupted Power Service 24 x 7 • Commissioning and handover (smooth transition ) of infrastructure from Projects Department

Property Management • Smooth Residential & Commercial Transitions• Interface between Projects, Sales and Customer

• Vendor Coordination & Management

• Facility Management & Upkeep for all Public Buildings • Customer services and operation of the citizen call centre • Reasonable Housing Limited (workforce housing) , Citizen engagement , lease management

Administration & Finance

• General administration operations• Inter & Intra City Transport

• Asset management

• Materials management, procurement & utility billing

July ‘11

Rental Housing

July ‘11

Rental Housing ” the thought

• Vital requirement in a city

– Basic work force

– Support staff

– People employed in various business units and establishments

• Forms the backbone of the economy

• Definite need for economical and affordable housing for target group

– Price range : Rs. 500 – Rs. 3000 / a month

July ‘11

Rental housing at Lavasa

• An integral part of the Master Plan

– Apartments 300 sq. ft. onwards, across 5 towns; not in just one location

– Total of 30,000 units planned

– 5,000 units ready by 2012 ; 500 units currently under construction

• Ideal for

– Support & service staff ,students, bachelors , executives and staff working in different

companies and staying back at Lavasa

July ‘11

Lavasa Tie-ups

July ‘11

Lavasa Tie-upsTourism , Hospitality & Leisure

2000 rooms 10,000 students tied up2 million visitors

Education Corporate//Others

Work /Retail

Health& Wellness

Medicity

JUKASOPrakash Padukone

Badminton Academy

Passionate Developers

Sports Academies

http://www.hockey.org.au/uploads/pics/web_news_item_logo.jpg

July ‘11

In discussions with

• Theme parks for entertainment and education• Sport academies• Other tourism and hospitality brands

July ‘11

Lavasa ” Tourism, Hospitality & Leisure

July ‘11

• Mid scale hotel at Dasve by ITC, 60 rooms • Ready and operational since March 2009• Zodiac coffee shop, Nostradamus bar and Earthen Oven specialty

restaurant

July ‘11

• Lavasa’s own fully operational hotel with a panoramic view• 20 rooms, conference facilities, indoor/outdoor activities• Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant

at the Nature Trail near Ekaant

July ‘11

• Mercure by Accor group, 130 rooms

• Hospitality know-how of the group makes every stay unique, warm,

individual and human

• Celebrations – The 24-hour coffee shop

July ‘11

• Operated by Bona Sera Hotels

• Apartment Hotel at Lavasa

• 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK

July ‘11

SOL Hospitality Ltd.

Chor Bizzare Granma’s Homemade Patisserie

• Quick service, fine dining and casual dining restaurants operational

– American Diner, Granma’s Homemade Patisserie

– Chor Bizzare (Indian), Tabakh (Lebanese), Oriental Octopus (South East Asian)

– Past Times (English pub)

July ‘11

Other Restaurants

• Restaurants that serve a variety of cuisine

– Brewberry's - Coffee bar & Sandwiches, burgers, pizzas, salads, etc.

– Fruity Bat (Desserts), Naturals Ice Cream parlour

– Hungry Hippo - Fast food – Burgers & Fries

– Pizzavala - Pizza place

– Subway - Sandwiches and salads

July ‘11

• Club managed by International Leisure Consultants, Hong Kong • Facilities like squash court, tennis court, fully functional gymnasium,

swimming pool, spa, restaurants, pub, etc. • Asian Opera - Oriental cuisine restaurant, The Deck – all day dining

July ‘11

• Lavasa International Convention Centre to be managed by Accor

– 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities

• Boost weekday tourism (meetings, events, conferences & exhibitions)

– Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc.

• Operational, bookings opened

July ‘11

• Pullman by the Accor group, 258 rooms, business hotel

• Warm hospitality, restful tranquility and high-tech connectivity

• To be operational by 2013

Rendering

July ‘11

Rendering

• Novotel by Accor group, 200 rooms • Designed for natural living with a lake view• To be operational by 2012

July ‘11

• Doubletree, 150 rooms, 5 star property • A hotel from the Hilton group• To be operational by June 2013

July ‘11

• ‘Oakwood Residence ‘ by Oakwood Asia Pacific Limited ( a division of Oakwood Worldwide)

• 150 + unit serviced apartments in Mugaon• Elegant apartments that combine the spacious comfort of a private

home with the many services of a hotel• To be operational by 2014

Illustrative not Actual images

July ‘11

• First “Tunnel Wash “ Laundry being commissioned at Bhoini • Meets highest international norms of hospitality

July ‘11

• Lakeshore Watersports being managed by Ocean Blue • Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks ,

Trampoline, Wibit obstacle, Pool activities

July ‘11

• Games arcade for kids • A variety of games like Neo arcade, Electronic darts, Photo play etc.

July ‘11

A/c tents

• Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure Institute Pvt. Ltd.

• Activities like rappelling, rock climbing, camping, trekking , zip-line, zorbing , air rifle shooting, etc.

• Corporate camps in A/c tents

July ‘11

Oase

• Water fountain design firm from Germany, designing a multi media fountain at Lavasa

– Incorporates a laser and sound show

– 60 meter high central jet

July ‘11

Space World

• Asia’s first space themed park, Space World under the aegis of USSRC• Will include Space Camp, Aviation Camp, etc.

July ‘11

Sports Academies

• In line with the brand philosophy of lifelong

learning

July ‘11

• A championship 18 hole golf course at Dhamanhol by 2013• ‘Golf Academy’ to be developed at Mugaon by 2014

July ‘11

• Football academy by Manchester City Football Club

• Develop and nurture young talent in India

• Scheduled opening in 2014


July ‘11

• World class hockey academy at Lavasa, tie up with Hockey Australia

– World class hockey coaches to run the academy

• Intellectual property of various Hockey Australia programs, including its

junior development program – Hook in2 Hockey


http://www.hockey.org.au/uploads/pics/web_news_item_logo.jpg

July ‘11

• Tennis Academy with Tennis Australia

– Best known for Australian Open

– Coaching and development skills , event management opportunities


July ‘11

Other Academies

• Rowing academy by Sir Steve Redgrave via Golden Five Limited

• Badminton Academy by Prakash Padukone


July ‘11

Lavasa ” Education

July ‘11

• Association with Ecole hôtelière de Lausanne • Academic certification from Ecole hôtelière de Lausanne received

– Ensures students can also pursue their Master’s program internationally at Lavasa

• Admissions for the 3rd batch , academic year 2011 begun

Actual images

July ‘11

• Co – educational residential school following international curriculum

• Powered by Educomp, India’s largest education company

• Individualized Education Plans based on Learning styles and Multiple

Intelligences

• First batch at Lavasa begins September 2011

Actual images

July ‘11

• A nursery school - pre-schooling needs of children from 2 to 6 years

• Managed and run by Educomp, India’s largest education company

• Skill-based knowledge using its unique seven petal approach.

• First batch at Lavasa begins 2011

Actual images

July ‘11

• Providing quality education for the economically disadvantaged

sections of society

• English medium school, free education, uniforms, books, meals , pick-up

and drop in state-of-the-art buses and state-of-the-art Resource Centre

• Operational since June 2010

Actual images

July ‘11

• A 60 acre campus

– International Baccalaureate Diploma Programme

July ‘11

• NSHM – Knowledge Campus, Kolkata to establish India’s first Retail University at Lavasa

• Scheduled to open in 2012-13

July ‘11

• 75 years since inception, based in Bangalore• Scheduled to open in 2012

July ‘11

• The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa

– Exhibit centre that chronicles the science of Biomimicry , Educational workshops

– Collaboration to develop a Biomimetic building at Lavasa

July ‘11

Educational Workshops

• Educational workshops at regular intervals

– Executive Program in Airport and Airlines Systems - with The Massachusetts Institute of

Technology’s Office of Professional Education (MIT PE)

– Security Awareness Workshop by Max Security (Israeli security consultant firm)

– Auto design workshop by Chris Bangle

– Classical Studies workshop

– High powered Innovation by Royal College of Art

Executive Program in Airport and Airlines system workshop inaugurated by

Mr. Praful Patel, former Union Minister of Civil Aviation Auto Design workshop by Chris Bangle

July ‘11

Lavasa ” Health and Wellness

July ‘11

• Part of the proposed 200 acre for health & wellness development • R&D facilities in addition to long term & therapeutic care• Operational since January 2010

July ‘11

Apollo Pharmacy

• Operational since March 2009 in Dasve

July ‘11

RenderingActual Image

• Delhi based Retirement Resort developer• 31 acres development at Dasve• Utsav – Expected to have 500 Villas & Apartments

July ‘11

The Lavasa Associates

July ‘11

World Class Service Providers

Architectural Services

Planning Services

Business Plan & Market Research

RANJIT SINH ASSOCIATESArchitects

HAFEEZ CONTRACTOR

Subodh Kerkar - Installation Artist

Soda (Thailand)Ltd.

July ‘11

World Class Service Providers

Legal Advisors

Financial Partners

LITTLE & COMPANY

Business Strategy

Branding & Marketing

ICT & GIS

Zafar Hai , film maker

Magwells

Markand Gandhi & Co. Agarwal Law Associates

July ‘11

Environment Initiatives

Objectives• Protecting the existing natural habitat • Further enhancing the habitat

July ‘11

Environment Initiatives

WaterAir

Waste Management

Food Sustainability

Energy

Natural Resources

Parks, gardens,

green spaces

Biodiversity

Sustainable

development

July ‘11

Environment Initiatives ” Water

• Rainwater Management

– Check dams , Nallah bunding

– Increases the Ground Water Level thereby boosting biodiversity

– 50 to 60% increase in Biomass Generation

– Reduction in Soil Erosion

– Integrated Rainwater Management processes underway

July ‘11

Before After CCT

Environment Initiatives ” Water • CCT (Continuous Contour Trenching) to prevent soil erosion

July ‘11

Package STP2.4 MLD Permanent STP Soil Bio-technology

Environment Initiatives ” Water

• Maintaining Water Quality

– Treatment of sewage done to highest tertiary standards using both UV & Ozonisation

– Quality of treated water better than lake raw water

– Centralized and de-centralized treatment plants

– Explore new technologies for water / sewage treatment such as Soil Biotechnology

(developed by IIT Mumbai)

• Special Initiative - Ecological Mapping of Lake Water

July ‘11

Environment Initiatives - Biodiversity (flora)“ Conservation of existing flora

” Stopped the existing practice of slash and burn cultivation through mass awareness

” Use of certified fuel wood made compulsory to prevent tree cutting

April 2002 April 2010

July ‘11

Environment Initiatives ” Biodiversity (flora)

• Conservation of existing flora

– Tree transplantation

– Preservation of ‘Top Soil’ for further use in landscaping.

– Creation of Watch Towers to ensure watch and quick identification of forest fires

Watch TowerTree Transplantation

July ‘11

Environment Initiatives ” Biodiversity (flora)

• Enhancement of existing flora

– Mass Plantation

– Hydroseeding to prevent soil erosion and facilitate quick vegetation

– Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA

(International Erosion Control Association)

– Completed over 365 acres - 1st time in India done successfully

• Soil Bio-Engineering

– Use of natural and eco-friendly material for slope protection during monsoon

July ‘11

Environment Initiatives - Biodiversity (fauna)

• Ensuring minimal human – animal conflict during and after

development

• Development of a continuous animal corridor

• Creation of wildlife corridors and artificial water holes

• Release of fish in dam water, aquatic birds and deer to maintain a

healthy bio diversity

July ‘11

Impact of Initiatives ” Images

July ‘11

Environment Initiatives - Hydroseeding

During application

July ‘11

Environment Initiatives - Hydroseeding

Result after 30 days during monsoon

July ‘11

April 2005

Environment Initiatives - Slope Greening

July ‘11

April, 2010April 2010

Environment Initiatives - Slope Greening

July ‘11

0 2.5 5 7.5 10 12.51.25

Kilometers0 2.5 5 7.5 10 12.51.25

Kilometers

Apr 2002 Apr 2009

Satellite Images of Dasve

July ‘11

Vegetation Mapping Results- Dasve

Dasve

Sr.

No.Classes

2002 2009

Area in

Sq.km

Area in

%

Total

Vegetation %

Area in

Sq.km

Area in

%

Total

Vegetation %

1 Vegetation 1.84 18.8

74.36

1.93 19.71

81.92

2 Dense Vegetation 2.99 30.54 3.41 34.83

3 Shrub 2.45 25.02 2.68 27.38

4 Barren Land 1.94 19.82 0.94 9.6

5 Water Body 0.4 4.09 0.46 4.7

6 Sand 0.15 1.53 0.17 1.74

7 Built-Up 0.02 0.2 0.2 2.04

Total 9.79 100 9.79 100

July ‘11

Other Initiatives

July ‘11

Environment Initiatives ” Natural Resources

• Promoting the use of bamboo in all its uses

– Icon of sustainability – highest carbon sequestration amongst all floral species

– Tensile strength of steel

• Lavasa Bamboocrafts Ltd.

– A factory that produces furniture and decorative artefacts made out of locally

available bamboo

July ‘11

Environment Initiatives ” Nature Tourism

• Number of tourist attractions and symbols of sustainable development

– Theme based Nature Trails

– Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification , Ravine

beautification - being developed in phase-wise manner

• Nursery established in Bhoini – current stock 50,000 saplings

– For local and commercial purposes

July ‘11

Environment Initiatives ” Food

• Organic Farm over sample area under development

– Consultancy with INORA (Institute of National Organic Agriculture)

– Current organic crops grown : beetroot, potato, tomato, bottle gourd,

• Level 1 organic certification already received for food produced• Future plans -Agro-based tourist attraction ,Community Farming

Fresh organically grown tomatoes within the Bhoini nursery at Lavasa

Organic farm – Tomato

July ‘11

Environment Initiatives ” Air

• Recording of metrological parameters daily through 3 stations• Monitoring of air quality as per Environment Management Plan • Measures adopted to control dust pollution

– Sprinkling of water over roads to prevent dust pollution during construction

– Water sprinkling during crusher operations, plantation around, use of PPE (dust

masks) in such working areas

– A mobile pollution measuring van

Weather Monitoring UnitMobile Pollution Control Measuring Van

July ‘11

Environment Initiatives - Waste Management

Organic Waste Converter Vermi Compost Units

• Compulsory segregation of solid waste initiated - 2-bin system

– Bio-degradable waste treated using Organic Waste Convertor technology

– Manure produced is used internally for landscaping.

– Recyclable waste is taken away by recyclers

• Installation of Vermi compost units

July ‘11

Environment Initiatives - Waste Management

• Integrated solid waste management (SWM) plan being put in place

– Plans to facilitate door to door collection, transportation, sorting and its disposal .

– State of the art sanitary landfill being created to dispose off the inert waste material

– Mobile toilets are placed in many places to facilitate proper hygienic conditions

Portable toilets for labor camps

July ‘11

Environment - Special Initiatives

July ‘11


• Pioneering Biomimicry – a science that uses nature as a model to measure & mentor

• To be actively incorporated in Lavasa development • In collaboration with The Biomimicry Guild, USA

July ‘11


• Address by Janine Benyus , co founder of The Biomimicry Guild, USA & winner of 2009 Champion of the Earth award in Science & Innovation (UNEP)

July ‘11


• Positioning Lavasa as a sustainable city in Asia

• Implementation of Ecological Performance Standards underway

– With The Biomimicry Guild, U.S.A.

• Renewable energy options integrated in design for Mugaon (second town) aim for 10 – 15 % of total energy requirement

• Techno-commercial evaluation for establishing wind farms, mini-hydel power stations and solar farms underway

• Energy Plantation option also being explored

• Dual purpose of greening as well as generation of renewable electricity.

July ‘11


• Green Rating System for Cities

– Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council)

for setting up standards and guidelines for establishing Green Cities in India

• Green Building Certification

– Fortune Select Dasve certified (LEED India – NC ; Silver rating)

– Christ College under evaluation

– Evaluating possibility of having major public buildings as LEED India certified

• IECA (International Erosion Control Association) being approached for new measures for Erosion Control and Slope Stabilization

• Carbon footprint evaluation being explored for Phase 1

July ‘11

Environment Initiatives ” Certification

• Green Building Certification (LEED India - NC) for Fortune Select Dasve hotel awarded

– Awarded by Indian Green Building Council

– Accorded ‘Silver Rating’

July ‘11

Corporate Responsibility Initiatives

July ‘11

Corporate Responsibility

• Villager resettlement and rehabilitation

– Gaothans created

– Employment opportunities

– Health and education facilities

– Potable treated water, Road connectivity

Villager’s GaothanChildren at the creche

July ‘11


• Crèche for 800 children

– Day-care centre

– New born babies to 12 – year olds

– Food , education and entertainment facilities

– Regular health camps and vocational training

July ‘11


• Christel House Lavasa - Offering quality education to children from economically disadvantaged section

Children in Music class

Morning prayers during Assembly

Mid-day meal

Kids in classroom

July ‘11


• Christel House Lavasa - New Resource Centre

– Educational aids like computers, LCD projector and books

– Inaugurated by Pantaloons Femina Miss India 2011 winners

Glimpses from the Resource Centre inauguration

The New Resource Centre

July ‘11

Corporate Responsibility• Regular vocational training and health check-up camps

Distribution of school uniformsSHG (women’s empowerment) meeting

Regular Health Check up

Meeting with Govt. officials and SHG

Pulse Polio Campaign Eye camp

July ‘11


• Technical skills training workshop of locals undertaken with Career

Launcher

– Electrical, plumbing, gardening , etc.

– Classroom and onsite training

• Discussions on with Grameen Bank (Noble Laureate Prof Yunus)

– Create a Grameen House at Lavasa

– Entrepreneurship development of villagers through micro-finance

July ‘11

• Free cancer screening camp organised by Ms. Deveika Bhojwani

• Screening, Awareness camp at Bhoini and Apollo Lavasa

• Attended by approximately 350 women from villages around Lavasa


July ‘11

• Diwali celebrated with children from the creche and nearby schools

• Shamiana decorated with Diwali theme, Diwali sweets ,music and

dance, magic and puppet show


July ‘11

Lavasa in Media

• Advertising in strategic publications on a continuous basis• Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan

Times , Daily News and Analysis (DNA) , etc.

July ‘11

Taking a thought leadership stance

July ‘11

Lavasa Future Cities

• An initiative in association with the Times of India that focusses on urban development &

management

– Campaign focused on need for new cities

– Triggering conversations

– Pushing for more workable governance structures

• Initiatives undertaken

– Creation of a special website – www.lavasafuturecities.com

– A pan-India Citizen Connect Initiative across 7 major metros

– Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan

India)

– Vertical specific ads and articles in all editions of Times of India - Town planning ,

City Governance, Environment, etc.

– Outdoors on the Mumbai- Pune Expressway

– Web banners on key websites

July ‘11


• Triggering a conversation

Nov / Dec 2009

July ‘11

Lavasa Future Cities: Ads and Articles

• Sensitizing the Indian publics towards the need for new cities

Dec 2009 – Apr 2010

July ‘11

City Planning and Governance Summit

• Modeling the New Urban India – A panel discussion with industry experts , Government ,

corporate entities and citizens on the cause of building more liveable cities of the future.

Jan 2010 , Mumbai

July ‘11

City Planning and Governance Summit

• Modeling the New Urban India – A panel discussion with industry experts , Government ,

corporate entities and citizens on the cause of building more liveable cities of the future.

Jan 2010, Mumbai

July ‘11

Continuing conversations -The ‘Urban Longings’ series

July ‘11

• ‘Urban Longings’ - An article series by India’s leading minds on the need

for creating new cities in India

– Dr. APJ Abdul Kalam

– MJ Akbar

– Suhel Seth

– Geeta Doctor

– Gautam Bhatia

– Rahul Bose

– Brinda Somaiya

– Santosh Desai

– Tasneem Mehta

– Swaminathan Anklesaria Aiyar


July ‘11


Sept - Oct 2010 – Urban Longings series in Times of India

July ‘11

• An article series by India’s leading minds on the need for creating new

cities in India in the Maharashtra Times

– Dr. Raghunath Mashelkar

– Dr. Mohan Agashe

– Vidyadhar Walawalkar

– Govind Shrikhande

– Chandrashekhar Prabhu

– Dr Sanjay Oak

– Paresh Mokashi

– Achyut Godbole

– Sunil Karve

– Sonali Kulkarni


July ‘11


Sept - Oct 2010 – Urban Longings series in Maharashtra Times

July ‘11

Urban Longings on ET Now

• A televised debate series

• Lively debate with a cross section of panelists including corporates,

policy makers, etc.

• Aimed at triggering conversations on need for new cities

Panelists of the various city debates

Mumbai Mumbai Delhi Delhi Pune Bangalore

Ajit Gulabchand

Arun Nanda

Dr. Indu Shahani

Shirish Sankhe

Vijay Kalantri

Anuj Puri

Madabhi Puri Buch

Rajgopal Nogja

Sebastian Morris

Ajit Gulabchand

D.R. Kaarthikeyan

Dr. Kiran Bedi

Shirish Sankhe

Dr. Abad Ahmad

Dr. Ajay Dua

C P Jain

Suresh P Prabhu

Anil Dharker

Anu Agha

Arun Shourie

Ashwini Bhide

Dr. S.B Mujumdar

Anil Menon

Dr. A. Ravindra

NR Narayana Murthy

Swati Ramanathan

July ‘11


Panelists at Delhi debate Panelists at Mumbai debate

• Debate and discussions on aspects like impact of migration, funding of

city development and infrastructure, etc.

July ‘11


Panelists at Pune debate Panelists at Bangalore debate

• Debate and discussions on aspects like need for new cities, use of

technology optimally in cities , environmental sensitivity, etc.

July ‘11

City Planning and Governance Summit ” Lavasa

• Summit policy makers, corporates and experts from various fields

• Identifying innovative solutions for the challenges facing our cities

– Governance , Technology optimization, etc.

July ‘11

Lavasa Future Cities ” Accolades

• Silver Medal at Olive Crown Awards for creative excellence in ‘green’ communication

– Awarded for pioneering work in communicating sustainability

– Instituted by the Indian chapter of the International Advertising Association (IAA)

with knowledge partner TERI (The Energy Resource Institute)

– Awarded at Goafest 2011 – India’s biggest advertising and awards festival conducted

by the Advertising Agencies Association of India (AAAI) and The Advertising Club

Bombay (ACB)

July ‘11

Events

July ‘11

• Launch of Lavasa Holidays – Mesmerizing Monsoon

– Package that offers stay, meal vouchers, adventure sports, watersports, spa, etc.

– Day packages, Stay package

July ‘11

PFMI 2011 winners visit Lavasa

• PFMI 2011 winners visit Lavasa

– Launch of Lavasa Holidays

– Fashion show by PFMI 2011 winners,

– Audience quiz, Music & Dance

July ‘11

• Inauguration of New Resource Centre at Christel House Lavasa

– Educational aids like computers, LCD projector and books

Glimpses from the Resource Centre inauguration

The New Resource Centre

PFMI 2011 winners visit Lavasa

July ‘11

Deveika Bhojwani, Anuradha Paraskar, Shibani Kashyap, Pooja

Chopra , Anita Dongre and Roopa Ganguly at the anthem launch

Aishwarya Rai Bachchan at the Lavasa Women’s Drive award

ceremony

• Lavasa Women’s Drive in aid of Cancer Prevention through Early Detection

• 3rd Edition had 503 cars, 2011 women • Additional Flag off point : Pune • A specially composed Lavasa Women’s Drive Anthem and T shirt

July ‘11

Certificate from Limca Book of Records, acknowledging Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive

July ‘11

July ‘11

Bengal Post

July ‘11

‘Ayushyavar Bolu Kaahi’

• 700th show of the popular Marathi program ‘Ayushyavar Bolu Kaahi’

presented by Lavasa in Pune

• More than 3000 people attended the event

• Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila

Dhangar etc.

Salil Kulkarni, Sandeep Khare and the group in action The full auditorium

July ‘11

Ajit Gulabchand handing over the award to Prakash Amte and Mandatai Amte

Ajit Gulabchand handing over the award to Mr. Bachchan for his Marathi film “Vihir”

• Association with MIFTA - taking Marathi films and theatre awards to an international location

• Attended by who’s who of Marathi entertainment industry • Awards function at Dubai, Cricket match with stars

July ‘11

• Marathi film and theatre personalities at Lavasa

Enjoying city tour

At Christel House, Lavasa

Admiring Bamboosa products

July ‘11

• Association with Autocar Awards as a destination partner - jury testing,

panel discussion

• Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee ,

Manwendra Singh, Renuka Kirpalani , etc.

• Presentation of Green Car Award by Lavasa

Ms. Anuradha Paraskar of Lavasa presenting the Green Car award Panel discussion at Lavasa

July ‘11

Achyut Palav conducting a calligraphy workshop Bollywood singer Abhijeet Bhattacharya performs live

• Amalgamation of art, culture, dance & music• Interactive workshops• Live performance by various artists• Stalls run by prominent NGOs and individual artists.

July ‘11

• Literature Live - A literature festival in association with Times of India -at NCPA and Dasvino Town & Country Club at Lavasa

• Workshops, interactive sessions• Chaired by Anil Dharker, Festival Director, presence of authors like

Chetan Bhagat, CP Surendran, Bachi Karkaraia, etc.

July ‘11

• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of

the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March’10

Visit by Prof. Yunus at Lavasa

July ‘11

• Press conference to announce the partnership of Cisco and Wipro with Lavasa

Cisco ” Wipro tie up with Lavasa

July ‘11

• Rock n Hills - A 3 -day music fest at Lavasa

• Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc.

July ‘11

Media Buzz

Biomimicry Guild Press Conference

MIT Professional Education at Lavasa Sir Nick Faldo visits Lavasa

Apollo Lavasa Hospital Inauguration by Sh. Ashok Chavan, CM of Maharashtra

July ‘11

Lavasa ” City Development Status

• Substantial infrastructure completed

• First town, Dasve : Under active implementation

• Mugaon Master Plan ready, infrastructure under execution

July ‘11

Aerial View - Dasve

July ‘11

Dasve Promenade

July ‘11

City Services at Lavasa

July ‘11

City Management Services Building

Town Hall - Administrative Building

July ‘11

City Services

Police Station Post Office

July ‘11

City Services

Union Bank of India branch at Lavasa

State Bank of India branch at Lavasa

Citizen Call Centre

July ‘11

City Services

Petrol Pump Public Safety Centre

July ‘11

City Services - Healthcare

Apollo PharmacyApollo Lavasa Hospital

July ‘11

City Services ” Retail

Grocery outlet

Home Town outlet (home interiors solution provider)

Apparel outlet

July ‘11

Information Centre Building

July ‘11

Infrastructure at Lavasa

July ‘11

Roads

Access RoadsInternal Roads

July ‘11

Dasve Dam

July ‘11

Infrastructure

Water Treatment Plant

July ‘11

Infrastructure

Sewage Treatment Plant

July ‘11

Infrastructure

Telecom Tower Transmission Lines

Server Room

GIS support

July ‘11

Helipad

Helipad

July ‘11

Residences at Lavasa

July ‘11

ResidentialLakeside Apartments

July ‘11

Residential- Villas

July ‘11

Hospitality at Lavasa

July ‘11

Hotels at Lavasa : Ekaant ”The Retreat

July ‘11

Hotels at Lavasa: Fortune Select Dasve

July ‘11

Hotels at Lavasa : Waterfront Shaw Apartment Hotel

July ‘11

Hotels at Lavasa : Mercure Lavasa

July ‘11

Tourism & Leisure at Lavasa

July ‘11

F& B Options at Lavasa

American Diner

Zodiac

Vyanjan

July ‘11


• Breakfast at Machaan – the restaurant at the Nature Trail near Ekaant

PFMI 2011 winners at Machaan PFMI 2011 winners at Machaan

July ‘11


Krazy Koala at Lakeshore

Granma’s Homemade Patisserie

Brewberrys - the coffee bar

July ‘11


Earthen Oven – North Indian cusine

Chor Bizzare – Kashmiri cuisine

Tabakh – Lebanese restaurant

July ‘11


Oriental Octopus

Past Times

Ice cream Parlour

July ‘11


Subway

Hungry Hippo

Pizzavala

July ‘11

Tourism at Lavasa

Lakeshore Watersports

* PFMI 2011 winners at Lakeshore Watersports

July ‘11

Tourism at Lavasa

Lavasa International Convention Centre

July ‘11

Tourism at Lavasa Bamboosa factory, Nursery

July ‘11

Tourism at Lavasa Xthrill – Adventure Academy

July ‘11

Tourism at Lavasa Xthrill – Adventure Academy

* PFMI 2011 winners at Xthrill

July ‘11

Leisure at Lavasa

Dasvino Town & Country Club

July ‘11

Leisure at Lavasa

Games Arcade, Kid’s Play Area

July ‘11

Leisure at Lavasa

Urban Park , Park Plaza

July ‘11

Leisure at Lavasa

Viewing Galleries

July ‘11

Leisure at Lavasa

Nature Trails

July ‘11

To sum up….

• A planned hill city – 1/5th the size of Municipal Corporation of

Greater Mumbai

• Inclusive & sustainable city

• Opportunities for Tourism, Hospitality , Leisure , Retail & Business

• Not just a real estate project, an urban

management & development company

• Based on New Urbanism

• Environmentally conscious

• Vantage location

• Strong promoter backing

• Good project viability

July ‘11

Disclaimer • Lavasa Corporation Limited is proposing, subject to receipt of requisite approvals, market conditions

and other considerations, a public issue of its equity shares and has filed a Draft Red Herring

Prospectus with the Securities and Exchange Board of India (“SEBI”) which is available on the

website of SEBI at http://www.sebi.gov.in; and the websites of the Book Running Lead Managers at,

http://www.icicisecurities.com;http://www.kmcc.co.in; http://www.morganstanley.com/indiaofferdocu

ments; and http://axisbank.com.

• Potential investors should note that investment in equity shares involves a high degree of risk and

should refer to the section “Risk Factors” in the Draft Red Herring Prospectus. These materials are

not for publication or distribution, directly or indirectly, in or into United States (including its

territories and possessions, any state of the United States and the District of Columbia). These

materials are not an offer of securities for sale into the United States, Canada or Japan. The

securities referred to herein have not been and will not be registered under the U.S. Securities Act of

1933, as amended, and may not be offered or sold in the United States, except pursuant to an

applicable exemption from registration.

Lavasa Corporate Presentation July 2011

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Transcript of Lavasa Corporate Presentation July 2011