LAB #2 PERSONAL BRANDING 101. Say What? Activity 1 What do you think you will find if you GOOGLE...
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Transcript of LAB #2 PERSONAL BRANDING 101. Say What? Activity 1 What do you think you will find if you GOOGLE...
LAB #2PERSONAL BRANDING 101
Say What?Activity 1
What do you think you will find if you GOOGLE yourself?
#REAL WOMEN
Use your professional name. This may or may not include your Maiden name.
READY, SET……..GOOGLE!
Use Google, Safari, Explorer, Bing….it will vary slightly dependent on the search engine.
………….What did you find?
#REAL ISSUES
What should you have found? LinkedIN – if you are properly set up on LinkedIN, this will always
appear 1st or 2nd.
Google+
Articles
Websites
Blogs
#REAL SOLUTIONS
By crafting and implementing a personal brand you can
Control what goes on Google/Manage your Reputation!
Grow Your Network and Expand your Business Horizons
Attract Opportunities
Establish Credibility – You are the SME!
Increase Your Online Clout
Secure Work
Because I Said So!Activity 2
Your name is your greatest asset, it’s with your for life. So what do you want it to say about you?
What is Your Personal Brand?
#REAL WOMEN
When you Google yourself in 2, 3, 5 years, what do you want to find?
“All of us need to understand the importance of branding. We are CEOs of
our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called
You.” - Tom Peters in Fast Company
#REAL ISSUES
What exactly is your personal brand and how do I put into words?
What is your story? STORY TELLING is STORY SELLING!
What Keywords are consistent with your story and LAB#1?
#REAL SOLUTIONSPersonal Brand Statement
What do people think when they see your name?
How do they react/how do you want them to react
First Impressions now/want to be
What attributes can they list/what do you want the to list
#REAL SOLUTIONS
What is A personal brand statement? 1-2 sentences
VALUE – what problem do you solve?
AUDIENCE – whom do you do it for?
USP – how do you do it uniquely?
It is NOT a job title or personal mission statement
#Real Women #Real Issues #Real Solutions
What is your personal brand statement?
What are 3-5 of your best keywords?
Who is my BRAND ADVOCATE?
How will you implement your brand? Stick around for LAB#3!
“Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde, Author and
Playwright
