LA Tech seminar on SEO
14
It takes more than just optimizing your site Advanced Web Marketing
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Transcript of LA Tech seminar on SEO
It takes more than just optimizing your site
Advanced Web Marketing
Where do I begin to find more?
Links
Links
Create a buzz around you and your product or offerings
My Free PR - http://www.myfreepr.com PR Point - http://www.pressreleasepoint.com PR Log - http://www.prlog.org PR Focus - http://www.prfocus.com Free Press Index - http://freepressindex.com
Links
Social / Local Findability
Social / Local Findability
New Orleans WWL TV - www.wwltv.com WAFB - http://www.wafb.com Nola.com - www.nola.com Stay Local - www.staylocal.org Louisiana Weekly - www.louisianaweekly.com Gambit Classifieds- www.bestofneworleans.com StayLocal – www.staylocal.org
Social / Local Findability
“Facebook” for businesses
Complete your profile• Picture• Web site address• Use keywords that are the focus of your web site and your position• Connect and request recommendations Ask and Answer Questions• Search for questions you can answer• Don’t pitch your company• Give the best — or most altruistic — answer you can. Become an expert• Askers can rate the best answer to their question – go all out• Best answerers for a given question are awarded expert status on
LinkedIn. From that point on, whenever an expert answers a question, that expert gets an expert badge.
• Expert status follows you around wherever they go on the site. • Creates expertise for your company as well. Join groups • You can join as many as 50 LinkedIn groups. When you join,
introduce yourself and your services. Much like Q&A, this is a give-to-get medium.
Reputation Management
Tools
Tools
Tools
Tools
